I am discovering that Azuqua can do more and more. It is a platform that integrates not only software but also connects to APIs- and therefore your first-party business services.
We use Azuqua currently to update multiple systems with customer data (Zendesk, Pipedrive, Marketo). It eliminates a lot of redundant work and syncs sales & marketing with up to date information.
It also has strong data manipulation functions and as I mentioned can connect to your API which might be useful for you. Their customer success team is very responsive. The only difficulty is that it has a learning curve, but after you learn the ropes you can design your own integrations without IT's help.
Can create fast integrations, lets non-technical users to create integrations, can connect SaaS and homegrown tools.
There is a learning curve, but still easier than coding your own solution.
With Azuqua we improve the ability to define our workflows and achieve integration with other products (Salesforce), it has a slightly complex learning curve due to poor documentation. But it works for what it was designed for.
Azuqua is a very easy product to configure, we managed to link Salesforce with Smartsheets to achieve a great improvement in workflow and communication. With Azuqua we managed to increase and significantly improve employee productivity. In addition, we work perfectly from multiple platforms based on the cloud and we manage to automate the communication between our systems.
It is necessary that Azuqua improve the documentation. It does not have clear documentation (it is very deficient). When the staff encounters a problem with Azuqua, it is practically impossible for them to solve it without obtaining help, due to the lack of documentation.