--- description: Learn how SpyFu can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: SpyFu Reviews, Prices & Ratings | GetApp South Africa 2026 --- Breadcrumb: [Home](/) > [PPC Software](/directory/985/ppc/software) > [SpyFu](/software/102447/spyfu) # SpyFu Canonical: https://www.getapp.za.com/software/102447/spyfu Page: 1 / 7\ Next: [Next page](https://www.getapp.za.com/software/102447/spyfu?page=2) > SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy > > Verdict: Rated **4.4/5** by 145 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of SpyFu Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding. AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns. 3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money. SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats. SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 145 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: SpyFu - **Founded**: 2006 ## Commercial Context - **Starting Price**: US$59,00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: There are three subscription levels available: Basic - $59/month (paid monthly) or $44/month (paid annually) Professional - $159/month (monthly) or $119/month (annually) Agency - $299/month (monthly) or $224/month (annually) Full plan details are updated on SpyFu.com Free accounts are also available, with limited functionality. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom, United States ## Features - A/B Testing - AI Copilot - API - Access Controls/Permissions - Ad Creatives - Advertising Management - Alerts/Notifications - Audience Targeting - Audit Management - Backlink Monitoring - Benchmarking - Campaign Analytics - Campaign Management - Click Tracking - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Templates - Data Access - Data Import/Export ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [PPC Software](https://www.getapp.za.com/directory/985/ppc/software) ## Related Categories - [PPC Software](https://www.getapp.za.com/directory/985/ppc/software) - [SEO Software](https://www.getapp.za.com/directory/312/search-marketing/software) ## Alternatives 1. [Semrush](https://www.getapp.za.com/software/91634/semrush) — 4.6/5 (2330 reviews) 2. [Wix](https://www.getapp.za.com/software/90955/wix) — 4.4/5 (10818 reviews) 3. [SEO PowerSuite](https://www.getapp.za.com/software/926/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.getapp.za.com/software/102405/ahrefs) — 4.7/5 (585 reviews) 5. [Ranktracker](https://www.getapp.za.com/software/2055728/rank-tracker) — 4.0/5 (247 reviews) ## Reviews ### "The Best SEO Spy Tool Available" — 5.0/5 > **Jake** | *11 November 2018* | Online Media | Recommendation rating: 9.0/10 > > **Pros**: SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience. We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search. Site monitoring is a top feature of SpyFu, as well. Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap. > > **Cons**: I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it \*seems\* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience. > > SpyFu is an excellent SEO tool that should definitely be added to your existing kit of software. ----- ### "Great Cost Effective Tool" — 4.0/5 > **Erin** | *16 October 2018* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void. > > **Cons**: You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about. > > Overall, I think is a greta tool for the value\! ----- ### "Analyse the competition" — 3.0/5 > **Verified Reviewer** | *04 February 2019* | Gambling & Casinos | Recommendation rating: 7.0/10 > > **Pros**: I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service. > > **Cons**: At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user. > > I think SpyFu should be an essential part of your standard SEO Tool Set ----- ### "Great Competitor Analysis Tool" — 5.0/5 > **Jason** | *11 June 2018* | Retail | Recommendation rating: 10.0/10 > > **Pros**: I mostly use this tool for competitor analysis and it is fantastic. We constantly get new keywords and ad copy from SpyFu while looking at our competitors in our industry. I also use this for working with new clients. It helps me gain perspective on any industry. > > **Cons**: There really isn't anything that I do not like about this software. I have recommended it to many people who own and run businesses and it works very well. > > If you need to compare your company to your industry, this is 100% the way to do that. ----- ### "Great Tool for Spying on Competitor Rankings and More" — 5.0/5 > **John** | *05 March 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: At first, I liked that SpyFu was free and offered a tremendous amount of information about my competitors. Now, as a long time user, I enjoy the depth of information that it brings to my fingertips. > > **Cons**: From quality to value there are no Cons when it comes to SpyFu and the benefits it offers. > > One of the easiest and most pleasing competitor keyword research tools that I've used over the past 10-years. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.za.com/software/102447/spyfu?page=2) ## Links - [View on GetApp](https://www.getapp.za.com/software/102447/spyfu) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data