Great UI and UX heatmaps and user behaviour.
There is so much to like about the software, The screen heat maps are one of the most used by my team to refine UI and UX. we can see where users are tapping, swiping, gesturing etc. Also the ability to easily create funnels and cohorts are a major plus. UI travel journey and behaviour gives new visual insights into your mobile products.
Its not cheap, so unless you take UI and UX analytics very seriously and constantly monitor and change things, then i would say this software is not fo you.