AgencyAnalytics Reviews

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing.
The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise.
This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother!

The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

ONly a single white-label option for logos etc.
Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.

Super easy to use.
Easy to white label.
Keyword rankings update daily.
Really cost-effective.
Open and transparent pricing, which is super easy to scale up and down as needed.
Essential tools built-in and integrates with everything else.
Purpose-built for modern digital agencies

The cover page of the reports is super ugly, like unbelievably ugly and they offer no options to customize this.
Other than the cover page, the rest of the interface is quite nicely designed, but so many agencies now use it more granular visual customisation would be welcome.

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations

Haven't had any significant issues, and the features we requested were implemented

I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible.

This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement).

We were using this software in our Digital Marketing agency for more than 2 years and it was the best tool for tracking keywords rankings. The rankings were very accurate as compared to another tool. I like their local 3 pack rankings option also because it shows exact rank for each keyword in Google Local 3 pack.
Their servers are built to bear maximum load as we had thousands of keywords in our account for 300+ projects at that time.

It is a bit expensive than other tools but I think they deserve this price for the tool. I don't see any cons in this tool.

The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours!

Easy to set up scheduled reports & dashboards

Takes the faff out of monthly reporting

A great client retention tool!

Isn't any! although i guess it the price could be a bit keener or allow more keywords/campaigns within the basic packages.-

Covers virtually all the bases for tracking and reporting metrics to clients.
Whitelabel is awesome with custom domain support.
Keyword tracking is precise and includes separate maps and mobile rankings.
New custom dashboard feature is nice and easy to customize.

Keywords can add up so you have to keep your tracking lean.

I love the many different integrations. Its a great way to client a snapshot of everything that is going on. Its also very easy to use and set up.

I wish the SEO audit reports can be customized to show more in depth to the client. In order for me to show a specific area of concern, I have to go to that section and print it off.

Very easy to use, many reports and Features. My Customers love all the dashboards and customers. Very easy to set up for customers.

Ran out of Keywords with my plan, so I had to prudent on their use.

Agency Analytics was extremely easy to implement, provides great dashboards and reports for our clients and makes our monthly client reporting so much easier. All of our client information is easy to see in one place including social media channels, email analytics, website traffic and more!

Listening tools could be a little more robust. With our previous reporting software we were able to see Facebook, Twitter and Instagram posts from "competitor" pages. We could also see "competitor" page growth and engagement numbers to compare to our own client's growth and engagement numbers on social media. It wasn't a deep dive but it helped us keep track of the social media "chatter" regarding our clients.

What I liked most about this software is the fact that it is an all in one website tool. I'm able to easily run multiple site audits, track keyword rankings, check google analytics and facebook insights all in one place.

I also do like the that Agency Analytics is set up to be White-Label so I can download in depth reports with my logo in the header and I'm also able to create logins for clients so they can check their rankings as well without seeing the types of tools i'm using.

The ranking section in AA is powered by SEM Rush which is another great tool. I'm able to find keyword suggestions and KW Variations with search volume.

All in all there is alot of great features to this program.

The only thing I like least about this software is the backlinks section. It is able to show you your competitors Trust Flow, Citation Flow and number of backlinks they have but it would be nice if they were able to power their tool similar to Ahrefs where you can actually run a competitor analysis and see exactly where your competitors are getting those links.

I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.

The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.

Accuracy of the reporting is paramount when reporting to clients. Agency Analytics allows us to build highly accurate rankings reports, while pulling in data from Google Analytics, Ads, Search Console and MyBusiness. We love the highly customisable reporting functionality which allows us to build reports custom to each clients individual campaigns.

Support is based outside of Australian EST. This is the same for almost all similar products though.

Reliable and intuitive up and running within 5 minutes and discover something new about it each month which benefits a range of companies and different types of website including WordPress and plain HTML.

NONE - tried a few of their competition but none had such a simple interface and delivered such value so quickly.

The team has never stopped improving their product. It integrates all of the tools and reports we need as digital marketers to make sure our clients get comprehensive reports.

It has some limitations (integrating multiple accounts into one, some of the third party integrations are basic) but nothing that you won't find with all the other reporting platforms.

This is one of the few higher quality tools I've come accross that lets you integrate multiple search-heavy data connections. There are constant updates with new features being added on a regular basis. Agency Analytics also has one of the better pricing structures when compared to other tools of similiar nature.

The reporting feature can be a bit confusing and doesn't seem to be too well thought out. The ability to add insights to a live report is also non-existent. The only work around at this point in time is to add insights to a report template which doesn't show live data and of course then, entirely defeats the purpose of even drawing insights.

Ease of use. Clean and simple 'top level' data view in the dashboard but you can quickly drill down to more detailed information.

The automated reports lack are a bit clunky but better than most others we have seen. It would benefit from a few more integrations (which are added on a fairly regular basis) but for the majority of digital activity (SEO, Adwords, Facebook, Twitter, LinkedIn) it does a great job.

Good UI design, data is comprehensive, seo audits are good sales tool, white label, custom URL, social account tracking

You have to expend an account slot to create an SEO audit for a sales presentation. Since you have a limited number of slots... - Keyword suggestion and search volume could be better but that's what SEMRush is for I guess

Agency Analytics is a sophisticated marketing tool that we've been using loyally for years. Tons of configurations for keyword tracking - from local searches to mobile SERPs and more. It integrates with many of our other tool sets (paid search, email, social, call tracking...) and they keep adding to the list. Love it when a company continues to invest in product development and evolves with the industry and technology like Agency Analytics does.

We've had no issues with Agency Analytics that their support team hasn't resolved quickly and comprehensively.

This online marketing progress monitoring software is great at all levels. Accurate organic and map monitoring for both mobile and desk top. Organize kw by category. Easy reporting. Tons of social media and tracking softwares integrations ... Enovative there's always a new feature ....

Needs improvement in the process of selecting kw to manage, in line kw editing, tagging new kw's when adding them ...

Easy to use, one-stop-shop, always being updated.

I have no cons to list. Their software meets all of our requirements and more.

Accuracy of reporting, integrations with Google and other third party products, great support, regular updates and addition of new features and great scaleability.

Customisation of client view when logged in doesn't seem possible.

Easy to use feature packed and nearly everything I want to find in an all round SEO tool and tracker.

That they did not find their way into my life sooner

Integrates nearly everything you could think of
Custom reporting
Automated reports to customers
Very easy to use and set up
Great support

Reporting tool could use a few features
Would love to be able to resell it
Natural language generator would make it undisputed king of reports
Would really like to have ability to install our own help software in it (intercom, zendesk chat e.t.c.)