Opteo Reviews

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

I’ll start by saying I am not currently using Opteo, but only because our new [sensitive content hidden] prefers to fly solo. My experience with Opteo was great. It’s a very easy to use system with some great features. It doesn’t do anything that can’t be done manually, but it can do it a lot faster, especially if you’re running multiple accounts. I’d like to add that the customer support is next to none. When Covid struck, we were actively using Opteo and they contacted us to offer their service free of charge as a way to support other businesses. I was flabbergasted. In addition, just a few weeks ago I mentioned we would be cancelling due to a new hire who wanted to manually manage the accounts, but I forgot to cancel. The owner reached out to inform me I forgot to cancel and refunded me without me even having to ask. I genuinely don’t see this level of customer service, but it’s amazing to see and experience.

Genuinely there wasn’t anything negative to report.

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

If you know what you're doing with Adwords this is a powerful tool.
The data on WHY it makes a recommendation + the video explanation are a great compliment.
Makes it easy to spot insights.
Directly connected to Adwords to make changes at the click of a button.
Smart algorithm and based on best practices.
It works!

Lack of budget management and pacing features.
Lack of bulk edit ability.
Somewhat complicated UI, it's hard to bounce between client accounts quickly.
Could be too much for inexperienced Adwords users.

The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing.

Wish they supported other platforms like Linkedin, Facebook and Bing.

It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.

Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.

It saves me an enormous amount of time and I can improve my adwords a little bit every day. There's always a suggestion on how to maximize of adwords campaigns and cut costs.

I'd like to get more suggestions of improvements. After the first huge batch was done we get a few every day but some more suggestions would certainly be welcome, particularly on how to improve quality scores.

Opteo helps to identify and fix issues within google ads accounts. It saves my team plenty of time, that we would've spent analysing performance of campaigns manually. On top of that, their support is very helpful and responsive.

The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless.

Love the interface, ease of use. I really like how it seems to be learning my account as I go on. Well done.

Would like to see more negative keywords as this is still a small pain point. There's really not a true formula for negative keywords, but it would be nice to see a list of keywords that are costing a ton of money that we can easily show as negative.

Opteo (formerly known as Altus) is a practical toolbox for every Google Adwords Manager! I can not live without it anymore, because it saves time & money and ensures an better overall performance!

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Every once in a while I get an error where changes could not be pushed to Google ads.

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations.
- Constantly growing feature list. The developers are adding new functionality nearly every week.
- Easily manage an entire MCC's worth of accounts.
- Huge value for the price.
- The support is stellar. Send a chat and usually answered within minutes.

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed.

The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users).

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

It's so easy to use and it do the math for me

It's hard to say. But maybe the limit of account you can connect.

Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.

Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns.

I wish there was a way to adjust certain thresholds they make for recommendations automatically. By default, if your bids are low, they recommend raising them up to 30% automatically to get closer to a first page bid. I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose.

- I can manage 10 clients in the time it used to take me to analyze one
- It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
- A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
- The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

Fantastic user friendly interface.
Excellent responsive customer support.
Cuts hours of work down to minutes.

Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English).

The user interface is fantastic, really makes you want to actually use the software unlike a lot of other softwares out there, also has fantastic features that let you optimize an Adwords account very easily. Many of the recommendations it gives are spot on and you can implement them with 2 clicks.

Some of the recommended changes it gives to your clients Adwords account aren't actually improvements so you need to watch out and make sure what it's recommending is actually good.

The tools, features and dashboard - so much useful information and tips. I really enjoy the interface.

Sometimes when pushing improvement will not go through - maybe something the team/tech can look into.

Absolutely a thrill to use, easy, simple and actually works, unlike others that offer trials that do not work!!
Much less cost and its really good.