Swydo

4.5 (86)
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Google Ads and PPC reporting and monitoring tool

Overall rating

4.5 /5
(86)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.6/5
Customer Support
4.4/5

94%
recommended this app
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86 Reviews

Andrea Yarlyn
Andrea Yarlyn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The tool that revolutionized the way I create marketing reports.

Reviewed on 2023/09/13

It's impressive. It can connect all my advertising and data analysis platforms. It's great. This...

It's impressive. It can connect all my advertising and data analysis platforms. It's great. This helps me save time. I love it.

Pros

I like that I can drag and drop, choose the graphs and metrics that best fit my needs and customize the design of the reports according to my preferences and those of my clients, this saves me a lot of time.

Cons

Well, sometimes when I have had technical problems or questions, the response and resolution have taken a little longer than I would like.

Lisa
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love this product and the team that supports it!

Reviewed on 2021/01/21

Pros

I love that the software helps to automate the reporting process for our clients. The reports are easy for my clients to understand.

Cons

I do not have any cons to report with Swydo.

Alternatives Considered

Google Data Studio

Reasons for Switching to Swydo

Swydo was easy to implement and the support is phenomenal!
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Makes Reporting & Tasks A Little Easier

Reviewed on 2021/01/17

Pros

Apparently iProspect uses it, which makes sense in terms of the ease of use and quick reporting features. Once you set up a report template, you get to send a custom report link (that has your branding in the URL and does not mention Swydo at all) and the client can manipulate the dates to see different comparisons. It makes reporting so much easier. It also makes it much easier to track and set reoccurring tasks for big teams. It sends you a notification every time somebody completes a task, which is great.

Cons

Even though Swydo makes automated reports much easier to generate, I had problems editing the reporting templates multiple times and even after watching numerous YouTube videos and other articles, I was still not able to get the results I wanted. It was a very frustrating experience. I also wish they had more multiple edit options for adding tasks and a better organizational structure.

Yatin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Insightful, Professional, Cross-Channel reports

Reviewed on 2020/11/19

Excellent tool for creating multi-channel marketing reports. Easy to get started, customize &...

Excellent tool for creating multi-channel marketing reports. Easy to get started, customize & schedule.

Pros

Been using swydo for few years for cross-channel reports. Tool is quite flexible now that they've added "custom date range" option on all the widgets. I like it better than Google Data Studio.

Cons

Would like to see more integrations & Undo option while creating reports!

Alternatives Considered

Supermetrics and AgencyAnalytics

Reasons for Switching to Swydo

ease of use, UI aesthetics of the dashboards.
Tyler
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Swydo has improved our reporting considerably

Reviewed on 2021/01/25

Pros

I love that Swydo is constantly updating their platform and providing new functionality to improve our client reporting and ease of use.

Cons

Some of the WSYWIG editor features could be improved. Blurry images, etc.

Reasons for Switching to Swydo

Simplicity/ease of use. Templates save a lot of time.
Allison
Overall rating
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Great For Google!

Reviewed on 2021/01/14

I enjoy how easy to use and professional Swydo's reporting system looks and feels.

I enjoy how easy to use and professional Swydo's reporting system looks and feels.

Pros

I love that I can upload all of my Google accounts and analytics onto a single report.

Cons

I wish I could easily integrate analytics from traditional and local media sources in a custom template.

Alternatives Considered

Semrush

Reasons for Switching to Swydo

It was less expensive than SEM Rush for our team to use.
Nelly
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Reporting with Swydo

Reviewed on 2024/08/02

It has been generally positive. The platform excels in providing a centralized place to aggregate...

It has been generally positive. The platform excels in providing a centralized place to aggregate data from various marketing channels.

Pros

It easy to pull in data from different sources and create comprehensive reports.

Cons

The interface might feel overwhelming or complex to those who are not as tech-savvy or familiar with reporting tools.

Nel
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great reporting tool

Reviewed on 2024/08/06

Great tool, the customer service helps the same day.

Great tool, the customer service helps the same day.

Pros

Easy reporting. It saves me a lot of time.

Cons

The cost and customizing reports to meet specific needs can sometimes be challenging.

David
David
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best Reporting Software Available

Reviewed on 2022/11/07

Pros

Very easy to use with powerful features. Chat support is very quick and helpful.

Cons

The new [SENSITIVE CONTENT] doubled the price of the software in 2021.

Alternatives Considered

Google Data Studio

Reasons for Switching to Swydo

Easier to use and better connectors
Conrad
Conrad
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Swydo makes reporting dashboards fast and easy for our digital team

Reviewed on 2021/01/21

We've been very pleased with Swydo -- we are coming from using Data Studio and using Klipfolio and...

We've been very pleased with Swydo -- we are coming from using Data Studio and using Klipfolio and in my view Swydo is far easier to use and faster.

Pros

We've been using Swydo for a few years now, very happy with the software, the speed, ease of use and how reliable it is. The dashboard links + PDF schedule tools are used both internally and with our clients, and clients never have a problem accessing those links or tools.

Cons

We do wish Swydo had a few more API integrations, they've added a few since we've started for sure, but some are missing like Twitter (organic) and HubSpot (in beta as I write this).

Alternatives Considered

Klips

Reasons for Choosing Swydo

Ease of use.

Switched From

Google Data Studio

Reasons for Switching to Swydo

Templates, ease of use, speed, simple.
Ben
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Swydo is exactly what I needed for managing multiple brands

Reviewed on 2023/12/20

Pros

The dashboards are simple and intuitive. The integrations are incredible. The customer service is also great

Cons

Sometimes there isn't a pre made widget I can use but this is easily overcome.

Colm
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Strong Software - Will Satisfy Your Reporting Needs

Reviewed on 2021/01/21

Very strong.

Very strong.

Pros

I've been using Swydo for over 4 years across both digital agencies and in house reporting. I find it very useful indeed. My favourite features are the: online dashboard and the integration with Google Sheets. This allows me to completely automate my reporting, schedule reports and just makes for an easy life.

I was also pleased to see the recent integration with HubSpot. The automated reporting market is highly competitive and I've dabbled with other tools. However, Swydo is the best I've used.

Their support is very good. They are always very responsive and polite.

Cons

There can be discrepancies of FB organic metrics - examples FB Likes and IG Follow kpi's don't seem to be consistent with FB or IG. I think there is a reason for this - but as a user I just want it to work first time!

I would also like to see automated invoicing emails with the invoice attached as a pdf. This would allow me to set automated rules between my email and Xero - my financial system for my Swydo bills.

Dave
Dave
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Swydo is a great choice and is a good value for the money

Reviewed on 2021/01/14

Excellent. I renewed last year and I plan on staying with Swydo.

Excellent. I renewed last year and I plan on staying with Swydo.

Pros

I liked the cost and on-boarding process. I also felt very comfortable going with Swydo after my initial pre-sales calls.

Cons

Occasional delay w/Tech Support getting back to me with answers/help. Limitations in what/how data can be included in reports.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Swydo Is Great!

Reviewed on 2021/01/25

My overall experience with Swydo has been tremendous. I have not have any problems or concerns with...

My overall experience with Swydo has been tremendous. I have not have any problems or concerns with the way it has functioned in the past year.

Pros

The best part about Swydo is the customization it offers. The ability to create templates but then also unlink reports from templates to customize them is great for meeting client needs.

Cons

What I like least about Swydo is probably the visual effects it offers. Other than that, it is amazing!

Tim
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Swydo Is Terrific Reporting Software

Reviewed on 2021/01/25

Pros

I love Swydo. It's easy to create Adwords, Bing & Facebook reports. I can't recommend it enough. I use it to generate reports for my clients and it's so easy to customize and automate. And the reports look wonderful

Cons

I'd like to see a little bit more customization along the lines of labels in Adwords.

Giel
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to use reporting tool

Reviewed on 2021/01/25

Pros

The flexibility of the reports. They have implementations with a lot of channels which makes it very easy to create a custom, understandable report for every client. The live dashboards are also very nice!

Cons

Not really. We use the software everyday to complete our tasks and create reports for customers.

Steve
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The world's leading analytical reporting software

Reviewed on 2021/01/25

Excellent. We did a huge amount of research and we have been using Swydo for over 4 years now and...

Excellent. We did a huge amount of research and we have been using Swydo for over 4 years now and we wouldn't change.

Pros

The integrations with relevant platforms are excellent

Cons

None really. The tools and continued growth of the product work well for us.

Luke
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool for our Reporting needs

Reviewed on 2022/08/08

We are able to easily add new customers and use the existing templates created.

Highly recommended...

We are able to easily add new customers and use the existing templates created.

Highly recommended.

Pros

We are able to brand all our reports and Automatically mail all our customers with their designated reports and at the required scheduled times.

Cons

The aesthetics of the reports and the pricing structure.

Megan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Swydo Review

Reviewed on 2021/01/14

The customer service team is always quick to respond and is eager for customer input so they can...

The customer service team is always quick to respond and is eager for customer input so they can continue improving the software. This software has saved our team so much time by being able to quickly create and manipulate reports.

Pros

This software connects to every data source that we need as an advertising agency, and presents the data in a clear way. There are a multitude of widget options and data appearance settings so you can present your data in a way that will resonate best with your team.

Cons

I wish the report format was a bit more customizable in terms of layout and orientation, e.g. landscape vs. portrait.

Anton
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Swydo saves us tons of time and money

Reviewed on 2021/01/21

We're satisfied with the overall experience and we're not planning to change soon.

We're satisfied with the overall experience and we're not planning to change soon.

Pros

It helped us to save time on building monthly reports for our clients. It's easy to use and that's all we need.

Cons

Sometimes I miss explanations for some metrics used. For example, I couldn't find anywhere what is storytellers metric in Facebook.

Luke
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It's affordable and does a good job of basic reporting for clients

Reviewed on 2020/11/20

Automating reporting makes data more comprehensibel for clients by turning numerical data into...

Automating reporting makes data more comprehensibel for clients by turning numerical data into graphs and diagrams for easier understanding. Has been very helpful.

Pros

The reporting is easy enough to use, you can figure most basic stuff out with a bit of tinkering.
The scheduled reports feature is handy as it just sends all relevant information to the client on a weekly basis and they can check it in their own time.

I was helped with the walkthrough by their team but have had a bit-and-miss relationship with their support team. One team memebr specifically was amazing, others would not respond for days and when they did it wouldn't answe the question. They definitely need to keep a closer eye on their processes given the lifetime value of customers to the brand.

Cons

- Limited in application compared to some other tools out there
- Can't do more sophisticated customization of the dashboard beyond simple branding
- No Snapchat Ads integration

Sonja
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to setup and use, many report functions and features, very reliable

Reviewed on 2021/01/15

Pros

Easy to setup and use, many report functions and features, very reliable

Cons

Download of a report need enhanced usablity, takes to much time

Alternatives Considered

ReportGarden

Reasons for Switching to Swydo

Price, Function, develeopment team in EU
Regina
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great and esay to use

Reviewed on 2021/01/25

Using it very often, very user friendly

Using it very often, very user friendly

Pros

The possibility to find places nearby in a local restaurants

Cons

The fact that you can't any longer place a group order

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Easy to use and versatile

Reviewed on 2021/01/14

Pros

Swydo is great, is very intuitive. I love how you can integrate multiple databases very easily. I also like how we have multiple ways to present data and export reports in multiple ways.

Cons

Some things are not available such as content grouping for google analytics

Maria
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good and complete Report Tool

Reviewed on 2019/09/28

I like it very much; it has helped me and my team be more efficient regarding the reports. Once you...

I like it very much; it has helped me and my team be more efficient regarding the reports. Once you have the templates, doing a report doesn't take more than an hour. It´s really helpful.

Pros

It allows me to show the analytics of different platforms and personalize the reports according to each client needs. With Swydo, I can give complete reports with all the data fo differents assets of a campaign (Ads, Email Marketing, Landing Pages, etc.) without having to search the data in each platform as it shows me everything inside SWYDO.

Cons

It doesn´t have integration for organic social media effort.