Great way to easily share reports with stakeholders. Price point makes this an attractive alternative to the free Google Data Studio which can be buggy and limited at times.
Syncs with a very wide range of 3rd party applications such as Google Analytics and Ads.
Due to limitations with the reporting widgets, not everything which can be easily shown in GA (or in a GA Dashboard) can be displayed in Swydo, but good for 80% of needs.
It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.
Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.
The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.
Great tool for a basic report on SEM and Analytics.
Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.
The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.
Likelihood to recommend