Klaviyo Reviews

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477 Reviews

- Industry: Consumer Electronics
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great for email marketing, good returns when segmenting properly
Reviewed on 2024/04/12
It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email...
It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.
Pros
We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.
Cons
The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.
Reasons for Switching to Klaviyo
The integration with Shopify is the biggest reason why we chose Klaviyo over the others, especially at the time (2021).- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great ecommerce focused email marketing platform
Reviewed on 2024/09/18
Pros
its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns
Cons
Probably the price, but its still definitely worth it and has a positive ROI
Alternatives Considered
MailchimpReasons for Switching to Klaviyo
better ecommerce functionality and integrations- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
does not refund money
Reviewed on 2024/06/26
Pros
We canceled a plan by mistake, they do not take it back and do not give refunds
Cons
We canceled a plan by mistake, they do not take it back and do not give refunds
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful and advanced email marketing app, if you've got the budget
Reviewed on 2024/12/12
I've used it for multiple clients and it's a very powerful and reliable app. If you've got the...
I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives.
Pros
Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there.
Cons
It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo.
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Email Tool
Reviewed on 2024/05/01
great service, support has been outstanding
great service, support has been outstanding
Pros
Simple to use and setup flows unlike other software, also great support
Cons
Pricing seems a little high compared to others
Alternatives Considered
DotdigitalReasons for Choosing Klaviyo
mail chimp was such a basic service we had outgrown itSwitched From
MailchimpReasons for Switching to Klaviyo
costs were too high with dot digital, prob too big for us- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great tool for small businesses
Reviewed on 2024/07/01
Pros
I love how Klaviyo not only focuses on triggered flows and campaigns but sms too. I like their new AI feature that helps us write better subject lines. It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts.
Cons
The only think I dislike is that their campaign analytics get updated only once a day. I wish we could see a live dashboard or heat map or something.
Alternatives Considered
HubSpot Marketing HubReasons for Switching to Klaviyo
It was more economical and easy to use for us.
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to implement, good a/b test features
Reviewed on 2024/03/25
Pros
Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.
Cons
The review form is only in one language.
- Industry: Apparel & Fashion
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Gets the Job Done
Reviewed on 2024/05/11
Overall it does get the job done. It is a lot of work and their support is very limited. It seems...
Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.
Pros
It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.
Cons
The set up and management are hard. There isn't a mobile app!
Reasons for Choosing Klaviyo
Privy wasn't letting me send emails due to a misunderstanding about my list and they were unwilling to work with meSwitched From
PrivyReasons for Switching to Klaviyo
Podcasters recommending it to be the best for ecommerce and Shopify- Industry: Apparel & Fashion
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Klaviyo is the best!
Reviewed on 2024/05/29
Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their...
Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing.
Pros
There was quite a few things:
- Just the general ease of use
- Analytics
- SMS features
- Segment & List optimization
- Campaign editing and scheduling features
There's more but that's just a few.
Cons
Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one.
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Market leading tool!
Reviewed on 2024/10/28
Pros
Klaviyo is SO good! It's really intuitive and I've found it the best platform of all emailers.
Cons
The price scaling turns a bit too fast for my liking...
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Provided a solution to our unique use-case.
Reviewed on 2024/04/01
Overall I think Klaviyo is a great product. Customer service is amazing and so readily available...
Overall I think Klaviyo is a great product. Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities. Was amazing to see our automated message flows come to life and go out to our customers!
Pros
Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design.
Cons
We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.
Reasons for Switching to Klaviyo
Price, capabilities and ease of implementation.- Industry: Transportation/Trucking/Railroad
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best ESP out there for any Ecommerce business
Reviewed on 2024/11/15
All aspects, including user-friendly design, segment creation, list management, prebuilt email...
All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent..
Pros
I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic
Cons
There is nothing that I don't like about this tool.

- Industry: Wholesale
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best program for e-mail marketing & analytics.
Reviewed on 2024/03/04
Pros
Klaviyo is very easy to use. In the beginning you are well supported to set everything up and customer service is also readily available via Chat or e-mail.
We use it mainly for email marketing. Our website is also connected to our Klaviyo account, so all customer data is automatically put into Klaviyo. So you can very easily track everything a customer does on our website.
If he put something in his basket, actually ordered something, if he opened a newsletter or not and/or clicked through or not.
Everything can be found in Klaviyo, great right?
Cons
I myself work with klaviyo most of the time, for more than a year now and so far I don't have a single disadvantage to report about it.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent tool for advertising
Reviewed on 2024/10/24
With Klaviyo for advertising, we can segment our customers precisely based on their purchase...
With Klaviyo for advertising, we can segment our customers precisely based on their purchase history, allowing us to deliver highly personalized ad messages. Automation streamlines the entire campaign process, from creation to follow-up, while detailed analytics provide valuable insights into campaign performance.
Pros
Klaviyo offers a suite of features that enable highly personalized and optimized advertising. With precise segmentation, automation, and integrations, Klaviyo helps businesses deliver targeted messages and improve campaign performance.
Cons
With no negative aspects to point out about this tool.
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great for Marketing!
Reviewed on 2024/12/19
Service Manager was great, reports were easy to use and provided a plethora of information....
Service Manager was great, reports were easy to use and provided a plethora of information. Building campaigns were easy and professional.
Pros
Ease of use, reports, could cancel or edit campaigns after saving
Cons
If I had to choose something I liked the least it would be cost

- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Nothing beats it, yet.
Reviewed on 2024/04/04
Pros
Klaviyo is the top of the line with email marketing. Their segmentation is top notch!
Cons
It gets very pricey as your list grows and they need to update their templates to be more modern and easy to edit.
- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Klaviyo Is Great For eCom
Reviewed on 2024/04/09
We use Klaviyo regularly and it's great for email automations and campaign sends. Email marketing...
We use Klaviyo regularly and it's great for email automations and campaign sends. Email marketing is a must for any eCom business and Klaviyo does it well. The only downside is the cost. It's starting to get super expensive as our list grows.
Pros
I like the automations, triggers, and data. Love that it integrates with shopify.
Cons
The cost is starting to get out of control. Getting really expensive.
- Industry: Automotive
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Klaviyo Meets Our Requirements
Reviewed on 2024/05/09
Pros
I like the efficiency and reliability of Klaviyo.
Klaviyo is so amazing.
Cons
I do not dislike Klaviyo at all.
Klaviyo meets our needs.
- Industry: Consumer Goods
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Gold Standard for Email Marketing
Reviewed on 2024/04/09
Pros
Klaviyo has quickly become the gold standard for high end email automation.
Cons
Expensive and less focused on the ecommerce industry than it could be.

- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great clean service
Reviewed on 2023/12/04
Pros
We love to use klaviyo for data pipeing and funnels.
Cons
a bit expensive if you dont know what your doing. some missing parts from the api you could want.

- Industry: Electrical/Electronic Manufacturing
- Company size: 10,000+ Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Powerful tool to automate
Reviewed on 2024/02/28
Pros
The functions of creating messages in automated templates with design tools for mobile devices are what I like the most, also working with automation in emails.
Cons
Just an issue with setting up a template that was integrated into an email response system, this is the only issue we've had.

- Industry: Media Production
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Klaviyo is amazing for E-commerce email campaigns
Reviewed on 2024/10/06
Klaviyo is amazing for E-commerce campaigns and I love how easy it is to integrate into your store.
Klaviyo is amazing for E-commerce campaigns and I love how easy it is to integrate into your store.
Pros
It's very easy to setup an email campaign.
Cons
None really. It's an out-of-the-box app.
- Industry: Consumer Goods
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Template designs are spot on!
Reviewed on 2023/12/07
Using Klaviyo for email marketing feels very professional overall. From checking reports to...
Using Klaviyo for email marketing feels very professional overall. From checking reports to scheduling campaigns.
Pros
They make amazing and well-thought templates that are easy to customize to our brand.
Cons
I had to look for a few video tutorials to get the hang of everything but did not take too long.
- Industry: Textiles
- Company size: 11–50 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Versatile Tool with Great Options
Reviewed on 2024/09/16
Overall, it’s been good. The wide range of options it offers is definitely the best part.
Overall, it’s been good. The wide range of options it offers is definitely the best part.
Pros
We use it for mass communications with customers, and it offers a variety of options, including scheduling messages to different segments. It's not the easiest tool to use, but it's not the most difficult either.
Cons
Sometimes it’s not very intuitive, but overall, it’s still a great and useful tool.
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Ibrahim Koc
Reviewed on 2024/04/04
Pros
Setup flows and integrating with another apps.
Cons
I can not send SMS to Germany. And the price a little bit high.