Klaviyo Reviews

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Deliverability is a concern. Support is slow to respond.

Ability to create more personalized emails based on how user is interacting with our website and purchase history. Great integrations with many eCommerce platforms.

If you are using a custom ecommerce platform with Java or .Net, there are no SDK's available for the integrations. The documentation for their REST API's is confusing. Ability to create and manage transactional email templates is clunky.

Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.

Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.

Klaviyo is a great base to automate customer contact over email, SMS, in-app notifications, and on the internet.

Klaviyo's only downfall is when it came to email deliverability. Emails would bounce when sent from Klaviyo which caused some issues. This is not a major issue though.

Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful.

The UI takes a few a minutes to get used to, but this is the case with most softwares.

- ready so use template for the most useful sequence
- high possibility for segmentation
- clear revenue dashboard
- the best for ecommerce
- sms feature

- is not cheap, but is the best
- there's no cons, the software is actually the best for ecom

I use Klaviyo for a very affordable software to send out our mailings to our client lists with regular cadence and a strong graphic appearance.

The customer support is not great and not worth contacting.

It is a clean and elegant platform that I found fairly easy to use.

The cost when converted to AU is up there. 250 email contacts on the free plan is not great.

Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

I loved the feature of sending sms to my costumers at my drop shipping store. Its really easy and simple to use. Also I increased my conversions by 23% only by email marketing

Really have not much to say about what I liked the least about this software because it. helped me out a lot for my drop shipping store.

Klaviyo integrates very easily with so many platforms. It's easy to use and has great segmentation tools.

SMS is not great. They recently rebranded which completely throws me off with their new color choice. I almost felt like the rebrand was a way to cover up a whole lot of changes that they didn't want people to notice.

It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.

Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.

It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning.

I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior.

Klaviyo offers different features that really helps you to implement all the tactics necessary in your email strategy. From segment creation, database management, promotions, email campaigns, product cross-selling and up-selling, and automated flows emails that respond to your subscribers browsing/shopping behavior.

There's is one detail and we found about this when we were creating our B2B loyalty flow, is that Klaviyo and Shopify doesn't seem to be fully 100% integrated, so when it comes discount codes that have been already used or are expired, Shoppify doesn't communicates that to Klaviyo, and you may encounter some customer services issues because codes not working the way it should.

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.

Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!

I like that they have an abundance of help articles and how to's and that customer support is an email or chat away and are always very helpful, even when I was just being blind or stupid.

I don't like that I cannot organize into folders the images in my library.

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

I guess it could be a little cheaper, but I believe you get what you pay for.

I did like the templates and user interface. Compared to ActiveCampaign, it was easier to navigate and learn. Automations were intuitive to set up and the actual drag and drop email editor was simple and elegant.

Integrations and deliverability were where Klaviyo fell short. For example, we needed to integrate google sheets, which is where we store many of our customer emails (fed in through Facebook forms). We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even though we turned it off).

Klaviyo has seamless integration with Shopify, the e-commerce platform I use to operate my business. Their dashboard is most compelling, with detailed information about customers and prospects, making strategic decisions easier to take. I also love that I can compare my performance with the industry standard. I could not find any other email marketing provider offering that level of intelligence.

Klaviyo email templates are a bit simpler than Mailchimp or Seguno, so if you want to grab your prospect's attention, it may be a little more difficult. I did notice my open rates are smaller with Klaviyo than with Mailchimp.