Taboola Reviews

Taboola

Web-based content marketing platform for writers & editors

2.5/5 (4 reviews)
Blake W.

Hard to find a winner, and get approvals, but can work with a lot of testing

Used Daily for 1-5 months
Reviewed on 2019/02/13
Review Source: Capterra

Pros

The traffic is super cheap, once you get it up and running. You can just set a bid and you're good to go.

Cons

Super hard to get approvals, even on a clean, compliant lander. Support is slow to respond as well.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Verified Reviewer

Content distribution network with some high quality placements

Used Weekly for 1-5 months
Reviewed on 2018/05/15
Review Source: Capterra

Pros

I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider). It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

Cons

Spam. Along with the good placements there is also a lot of spammy placements, which drives spam referral traffic and can sway your campaign data. However it is possible to filter these out from the report.

Rating breakdown

Value for Money
Ease of Use
Customer Support

James A.

Pure Bot Traffic

Used Daily for 1-5 months
Reviewed on 2019/08/07
Review Source: Capterra

Disappointing!

Pros

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Cons

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

0.0/10
Verified Reviewer

Untargeted, worthless traffic

Used Weekly for 1-5 months
Reviewed on 2018/02/08
Review Source: Capterra

Pros

It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.

Rating breakdown

Value for Money
Ease of Use
Customer Support