Taboola

4.4 (50)
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Web-based content marketing platform for writers & editors

Overall rating

4.4 /5
(50)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.4/5

88%
recommended this app
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50 Reviews

Mont
Mont
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best native traffic partner

Reviewed on 2024/09/10

Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Pros

Easy to use interface, full insight into sources, excellent UTM support. Real traffic.

Cons

The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.

Eleni
Overall rating
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Taboola is a game changer compared to other display products!

Reviewed on 2024/09/10

Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Pros

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Cons

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

Etem
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

For Advertiser something different

Reviewed on 2025/01/10

Taboola is still one of my Favorite platforms to work ok

Taboola is still one of my Favorite platforms to work ok

Pros

-Great For Scaling forward
-Different Ad Platform new things to learn

Cons

-Takes a litte to long the Algorithm is not quite fast as metas

Greg
Overall rating
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Greg's review - 5 stars

Reviewed on 2024/03/05

Overall it has been great compared to other marketing partners I work with. The account team at...

Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that.

Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Pros

Easy to use, with complete transparency. Thats all I have to say about that.

Cons

There are a lot of bugs in the UI. Thats all I have to say about that

Randy
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Allow Taboola to do ALL of the Heavy Lifting

Reviewed on 2024/02/10

From the moment we established our account, it has been a Blessing. The Artificial Intelligence...

From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message.

Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Pros

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Cons

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Ryan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Platform for Native Advertising

Reviewed on 2024/03/05

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Pros

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Cons

The reporting features could be improved greatly, taking learnings from other DSPs.

Ed
Ed
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Taboola is an incredible publisher partner in helping us amplify branded content

Reviewed on 2024/07/16

Pros

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Cons

We have never had a negative experience with Taboola

Sheldon
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

My First Experience With Taboola

Reviewed on 2024/06/04

Pros

I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.

Cons

I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Taboola are champions of Native advertising to date

Reviewed on 2024/06/15

A fantastic experience. Taboola are the leaders in native ad technology and deployment.

A fantastic experience. Taboola are the leaders in native ad technology and deployment.

Pros

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Cons

Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

Phattarapol
Phattarapol
Overall rating
  • Industry: Hospitality
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Drive More Awareness Right Target

Reviewed on 2024/06/11

Pros

Ads placement to reach the right target all segments

Cons

confused to set up first time and dashboard

Kamil
Overall rating
  • Industry: Online Media
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Senior programmatic manager

Reviewed on 2024/09/10

Since 6 years I am running native campaigns. The contact with support is always very good

Since 6 years I am running native campaigns. The contact with support is always very good

Pros

Simply dashboard, fast support, good contact

Cons

Dashboard is very slow sometimes, could be faster

ELias
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great source with scale

Reviewed on 2024/06/04

Pros

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Cons

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Eitan
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Taboola great advertising product

Reviewed on 2024/06/04

Very positive experience getting good results and scaling out business

Very positive experience getting good results and scaling out business

Pros

Huge inventory, Great conversions, good policy system

Cons

Slow UI compared to similar products, improved a little bit since moving to the new UI

Husain
Overall rating
  • Industry: Broadcast Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Native platform I have used till now.

Reviewed on 2024/06/04

Pros

Multiple number of sites & huge amount of traffic for every country.

Cons

Sometimes interface being slow or stuck.

Corinna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Valuable partner and innovative platform for performance marketers

Reviewed on 2023/12/15

Pros

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Cons

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Mae
Overall rating
  • Industry: Retail
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of Kind

Reviewed on 2024/09/17

My overall experience has been great! Great communication with the representative that was assigned...

My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Pros

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Cons

There is not a lot I dislike about Taboola since using their services for display campaigns.

Mohammed Ali
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Taboolateral

Reviewed on 2024/03/28

Currently still experimenting and hopeful that Taboola would improve their conversion tracking set...

Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Pros

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Cons

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Jos
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Significant success working with Taboola and Maximize Conversions bidding strategy

Reviewed on 2023/12/01

Pros

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Cons

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Rishi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use and effective

Reviewed on 2024/06/11

It’s been a good experience with measurable insights.

It’s been a good experience with measurable insights.

Pros

The account manager relationship is valuable and we always have someone to address issues.

Cons

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Alternatives Considered

Google Ads
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

4 years and counting!

Reviewed on 2023/08/18

Pros

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Cons

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Arya
Overall rating
  • Industry: Online Media
  • Company size: 10,000+ Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Taboola Appreciation

Reviewed on 2024/09/12

Pros

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Cons

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Sungjun
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Taboola User Comments

Reviewed on 2024/03/10

Pros

Disclosing the exposed advertising page transparently,
The function of targeting and detargeting the exposed advertisement is the best.

Cons

There was a lack of some expected features.
1) I was hoping to check several events, but I can check only one conversion event
2) I can't check the data on the ads or campaigns by day

Yuri
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Review by Yuri Campos igaming

Reviewed on 2024/06/04

Pros

The account management and middle term results

Cons

Whatsapp communication methods, i prefer slack and email

Koren
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Taboola helped me improve my performace

Reviewed on 2023/08/01

Great experience the platform is easy to use and provide great results.

Great experience the platform is easy to use and provide great results.

Pros

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Cons

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Greyce
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Taboola is effective for most campaigns.

Reviewed on 2024/03/05

Pros

Taboola is a powerful tool that can help you reach your target audience and achieve your campaign goals.

Cons

For now, I don't have any cons about Taboola.