CoolTool Reviews

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.

1. Easy building platform for neuro projects
2. Allows several analysis for different neuro metrics especially for eye tracking
3. Software is able to integrate data for different metrics and devices

1. Some features for data build is not available
2. Raw data is not usable.
3. EEG is only limited to one hardware. Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode
4. Limited analytics for EEG

All in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations

Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech

The cost of use, for the country situations and the cost of living, we need the use of technology but we don´t have enough resources

Is very useful for market research and we can use this to develop a thesis

Online chat should be available at all times

Friendly and easy to use. Support level was very good too. All the various report are easy to understand and very customisable with own logo.

Do not have the virtual argumented function at the moment. Would be great if can incorporate into it.