Moosend

4.6 (194)
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Email marketing, campaign management & automation software

Overall rating

4.6 /5
(194)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support
4.7/5

94%
recommended this app
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194 Reviews

Nataliya
Nataliya
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Wonderful Email Marketing Software

Reviewed on 2023/02/06

Pros

Deliverability and the level of customer support - are two critical features of the software for me. I like that it is not overly complicated - there is room for more features, but the ones you get are great!

Cons

I would like to see some templates outside of the e-commerce realm, but that is not critical for me - I can still design a layout that works for any purpose. I also like the canvas style of visual planning of campaigns and sometimes wish Moosend could head that way. On the other hand, the step-by-step setup that they currently have takes care of all the details and ensures that your emails are ready for prime time.

Paul
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A hidden gem

Reviewed on 2021/01/25

Pros

I enjoy the simple, but powerful use of this software. It's design and user-friendly. I can set up campaigns, sales and landing pages with ease. I also LOVE the quick-to-respond customer service. They have always helped me.

Cons

There isn't anything I have found that is lacking yet!

Alternatives Considered

Kit

Reasons for Choosing Moosend

Mailchimp is awful. Downright evil.

Switched From

Mailchimp

Reasons for Switching to Moosend

I fell in love with the simplicity and look of the software. I am a solopreneur so I don't need a million bells and whistles. It felt that this was a perfect fit over the other ones.
Cody
Cody
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Would never recommend Moosend

Reviewed on 2023/03/27

Horrible, waste of time.

Horrible, waste of time.

Pros

I like the pricing, and not much else. 40 char?

Cons

Forced me to clean emails, and rejected my entire list just because it had some "bad emails." They couldn't tell me which were bad. Also the tagging is very limited. I can't submit a CSV list of separatae first name and last name and my own tags. When I reached out for help they said my problem to solve, they won't help. They tried to use the excuse that they were protecting my domain...but it's a newsletter....don't have a domain to protect. But the fact they didn't even want to bother helping is what led me to disable my account. Mailchimp did everything I wanted...but for more money.

Jodi
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moosend I found a hidden gem!

Reviewed on 2019/07/16

Phenomenal customer support!

Phenomenal customer support!

Pros

A professional tool that is easy to use, straightforward to run campaigns and a company that is great about educating their users on how to get the best delivery rates possible.

Cons

Was a little different to get started using than others I have used becuase of the quality control I had been able to use other email systems and got lower deliverability than I should because they didn't have the screening and tools that Moosend does. Big time email names too!

Alternatives Considered

Kit and HubSpot Marketing Hub

Reasons for Choosing Moosend

Deliverability and becoming educated about things I should have known prior but didn't.

Switched From

Keap

Reasons for Switching to Moosend

The phenomenal customer service! They care about customers and service, hands down great service!
Kristian
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Full fledged email marketing solution

Reviewed on 2019/10/17

Pros

-Beautiful, easy to make newsletters with template options
-Good deliverability
-Doesn't cost a fortune

Cons

-The UI is good, but not perfect
-Few more integrations needed and BOOM! It's perfect.

Alternatives Considered

MailerLite

Reasons for Choosing Moosend

Had all the features I could ever need with a clearer pricing structure. I feel MailChimp has a lot of upsells ("Oh, if you want to do that, it's possible, but you need to pay for this higher monthly tier...").

Switched From

Mailchimp

Reasons for Switching to Moosend

I felt it had richer features and it didn't have have any negative reviews about deliverability.
Clifford
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

So Far...So Great!

Reviewed on 2020/08/13

I had some difficulty getting my campaign prepared. Customer service through chat got my problem...

I had some difficulty getting my campaign prepared. Customer service through chat got my problem resolved very quickly.

Pros

I am just getting started, but Customer Service was very helpful.

Cons

I am not sure yet. But I cannot fathom that this will not be better than the previous software I used.

Tiago
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

the best

Reviewed on 2020/11/19

Pros

Moosend is easy to use, fast to use, easy to customize, full of options, the support is amazing and they answer in minutes, the free version is very complete and functional. I just love Moosend.

Cons

I don't know what answer here, because Moosend is working really well.

Abigail
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Brand new to this

Reviewed on 2021/10/30

I think Moosend is going to serve our nonprofit email needs extremely well. No more segmented list...

I think Moosend is going to serve our nonprofit email needs extremely well. No more segmented list just to get our newsletter out to everyone under standard email sending limits!

Pros

Still learning, but the step by step flow and instructions make onboarding as easy as possible.

Cons

The functions of this software are completely walled off from each other. Rather than being able to navigate from billing/account to emailing to instructional videos, each requires a separate bookmark.

Alternatives Considered

Mailchimp

Reasons for Switching to Moosend

I wanted to avoid the reputation of high-pressure sales
Stamatios
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Totally recommended!

Reviewed on 2020/03/31

Excellent!

Excellent!

Pros

The best part of using Moosend for my business is that it offers the most complete feature mix and the best price. Totally free up to 1000 emails!

Cons

The fact that I needed to create a business email.

Kofoworola
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Their support 10/10 and their platform 10/10

Reviewed on 2021/05/12

[SENSITIVE CONTENT HIDDEN] was such a big help! I definitely love moosend

[SENSITIVE CONTENT HIDDEN] was such a big help! I definitely love moosend

Pros

I love that I have all the features and I paid next to nothing for it

Cons

None so far, i love it. I have not had any issues yet

Abigail
Abigail
Overall rating
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Cheap and Easy email marketing software with Automation

Reviewed on 2016/12/13

I discovered MooSend while searching for email marketing software here. I was mostly interested in...

I discovered MooSend while searching for email marketing software here. I was mostly interested in the automation feature as I had a few email marketing ideas I wanted to test out, and while I could do that on Sendinblue, I wanted to be notified when a subscriber made an action that triggered the automation.

MooSend free plan comes with 2000 credits, each email recipient costs one credit. So, with 2000 credits you get 2000 emails sends. Which while limiting was fine for the campaigns I intended to run.

On signing up I was prompted to create a list and import contacts into it, I'm not sure what would happen if I didn't have a list of emails to import. Moosend Automation allows 8 workflows.

Subscriber Registered: An automatic email is sent when a subscriber registers. This to me would be great for welcome emails or to welcome subscribers who have signed up to attend an event.

Campaign opened: An automatic email is sent when the campaign is opened.
Campaign not opened: An automatic email is sent when a campaign remains unopened for a specific amount of time. This would be a great way to engage inactive subscribers.
Link clicked: An automatic email is sent when a link is clicked.
Link not clicked: An automatic email is sent when a link remains unclicked for a specific amount of time. This would be great to remind subscribers to take an action such as registering or an event, purchasing something etc.
Custom field date: An automatic email is sent when a specific date is reached. This would be great to remind subscribers a day to an event or an hour of an event.
Anniversary: An automatic email is sent every year on a specific date
Custom field value changed: An automatic email is sent when the specified custom field is set to the specified value. I'm still trying to figure this out.

Given the wide range of automation abilities and the fact that I wasn't planning a drip campaign, Moosend was the perfect alternative to SendinBlue, however, creating a subscribe/ signup form is tricky, as the form has to be embedded somewhere such as a website/ blog/ landing page.

I expected to be able to create a signup form with a link [Such as Mailchimps's eepurl.com/xxxx] I could share on social media to get people to join the list and trigger the workflow. The lack of this feature is a major letdown.

While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link.

Pros

Eight Workflow options
Cheap with an amazing free plan.

Cons

While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link I can use to get people to join a list without having to embed it somewhere.

Dipak
Dipak
Overall rating
  • Industry: Publishing
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Big features in small package

Reviewed on 2019/01/05

Pros

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

Cons

No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.

Elizabeth
Elizabeth
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy simple system for list management and email marketing

Reviewed on 2022/06/02

Pros

I like the customer service the best, they're always there, super helpful, and knowledgeable. The system itself works well, it's pretty simple and easy. They have you set up a clean list for better reach, which I really appreciate. Emails are easy to set up and send out, this is essentially what I use it for, my newsletters.

Cons

Automations are not as robust as I'd like, I'm used to Active Campaign, but then I pay a lot more for AC compared to Moosend. Some things need a workaround that other systems I've used have already in-built.

Ahmed
Ahmed
Overall rating
  • Industry: Translation & Localization
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An all-in-one marketing tool!

Reviewed on 2022/07/29

Pros

As an all-in-one marketing tool, Moosend can be used in email marketing campaigns, landing pages, subscription forms, and even as a lead magnet through integration with your website to track visitors and events automatically.

Cons

The only thing I might dislike about Moosend is that they don't have a mobile app just yet.

Andrew
Overall rating
  • Industry: Media Production
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Awful, incompetent support

Reviewed on 2021/10/27

I had to contact support 3 times in 2 weeks. None of their advanced features actually work without...

I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn't work because there was an ' (apostrophe) in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.

Pros

The platform is very cheap. It claims to have several advanced features.

Cons

You get what you pay for.
None of the advanced features actually work.
Support takes ages to get back to you.

Response from Moosend

Apologies for the issue you faced. Our support team had escalated the issue to the appropriate dept but it took some time to be resolved.
Please note that we are working on making this much faster for our users so it will be much better!
We are happy to note down any input you may have in order to make our services even better.

Correy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

One of the worst e-mail marketing products that I have ever used

Reviewed on 2020/08/05

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is...

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

Pros

Moosend is cheaper compared its core competition.

Cons

There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

Ralph
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Moosend Is Worth Every Penny and Feature-rich

Reviewed on 2021/04/26

The overall experience using Moosend has been pleasant really because it's such a capable tool.

The overall experience using Moosend has been pleasant really because it's such a capable tool.

Pros

The first thing you will notice about Moosend when you sign up is the almost overwhelming number of features that are available, and you can make use of almost all of these features for free on the free tier pricing plan.

I am convinced that Moosend is definitely one of the most generous Email Marketing SAAS providers out there. You can send an unlimited amount of email every month to your lists, but the only caveat is that you are limited to a maximum number of 1000 contacts per list if you are on the free plan.

The interface of Moosend is quite polished and easy to use, although the WYSIWYG content editor can take a while to load at times, that is mostly due to network conditions.

One feature that I really like about Moosend is the A/B split-testing before you send out a broadcast to your list, so as to optimize click-through and open rates because the best performing version of your broadcast gets sent to the higher percentage of your recipients or list. I hope that made sense!

Cons

If the network isn't stable, the content editor can take a while to load at times. Apart from that, there's nothing else that I'd complain about.

Shivansh
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An affordable yet powerful email marketing tool

Reviewed on 2022/09/01

We started with over a hundred contacts with Moosend and as of now, our list has over four thousand...

We started with over a hundred contacts with Moosend and as of now, our list has over four thousand and five hundred email subscribers. Things have been easy and exciting. Moosend is a helpful tool for all kinds of small and big businesses.

Pros

It's been over seven months since we started using Moosend. We decided to try it because of the appealing pricing model and the free account offered to us in the first place. As of now, we manage over 4,500 contacts on the platform for a very reasonable fee every month. The UI is pretty fantastic and so are the features. I really like how you can create signup forms and stuff in just a few clicks.

Cons

As of now, I think they need to work on templates and add more of them. Feels a bit limited but still, the builder is way better than that of AWeber and GetResponse. So, no big complaints.

Rick
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Super simple yet powerful

Reviewed on 2019/07/28

Moosend has helped me implement email marketing and automation that, for one reason or another, I...

Moosend has helped me implement email marketing and automation that, for one reason or another, I was unable to do completely with other tools. Their simple interface and helpful instructions made it very easy to setup, configure, and get running.

Pros

I'm technical but have failed to implement an email marketing system on my websites for many years. I've had several half-attempts and half-deployments.

With Moosend, in a single day, I was able to get it deployed to Wordpress, integrate it with Convertful (forms), setup a form for my newsletter, configured an exit-intent popup, setup an onboarding sequence of email for new newsletter subscribers, and a drip campaign.

On top of all that, pricing is excellent compared to the others I've seriously looked at.

Cons

More integrations needed. But they are super responsive and are actively listening to their customers. The CEO is great to work with. Super impressed with their engagement.

Nektarios
Nektarios
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple and effective

Reviewed on 2019/08/14

Pros

A lot a future for new user easy to set up for power user a lot of automation that you can use

Cons

I have nothing to add here. I have nothing to add here.

Alex
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moosend provides a great mail marketing service

Reviewed on 2017/03/14

The new email editor is fantastic.
The speed and the quality of the service are great.
The...

The new email editor is fantastic.
The speed and the quality of the service are great.
The support team is always responding very fast and always have a way to solve problems & questions.
Can handle a large number of mails.
Easy to use A/B testing with multiple A/B options.
Detailed reporting, very easy to read and have an understanding even with 1 view.

Pros

The new email editor is fantastic.
The speed and the quality of the service are great.
The support team is always responding very fast and always have a way to solve problems & questions.
Can handle a large number of mails.
Easy to use A/B testing with multiple A/B options.
Detailed reporting, very easy to read and have an understanding even with 1 view.

Cons

Absolutely nothing. The service is great.

Response from Moosend

Thank you so much for your review Alex. It's a pleasure working with you.

Yael
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Worked wonderfully for our nonprofit!

Reviewed on 2021/02/24

Absolutely fantastic. So thankful we found this platform; it's exactly what we needed. 10/10 would...

Absolutely fantastic. So thankful we found this platform; it's exactly what we needed. 10/10 would recommend to anyone looking for an inexpensive, easy way to market to a email-based community.

Pros

We were looking for an easy, affordable newsletter system to send updates to different mailing lists in our about 100-200 audience. I did some research and Moosend provided for free what other systems charged $10-30/month for (in terms of newsletter elements, audience control/subscribing, etc.). The website is not the most intuitive for someone who is accustomed to easy-to-use graphic design sites such as canva.com, but the customer support is absolutely FANTASTIC. I was beyond impressed by the speed, efficiency, and friendliness with which the Moosend team responded to every question I had when trying to navigate the site -- especially considering I'm not even a paid user!

Cons

Again, creating newsletters isn't as easy as on simpler sites such as Substack, for example, but that's not a big concern since the support team is ready to help with any issues anytime.

Yannis
Overall rating
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Top class email marketing software with astounding customer support and up time!

Reviewed on 2017/08/25

Pros

Customer Support
Consistent function and 100% up time
Really excited about the new automation features

Cons

Internal newsletter editor can be easily improved. The update that is on beta works great and we are waiting for it to go live

David
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Tech Home Run

Reviewed on 2019/11/22

The team is awesome and always available to help and support us.

The team is awesome and always available to help and support us.

Pros

Easy to use and user experience is great.

Cons

Nothing negative comes to mind at this point.

Arneva
Overall rating
  • Industry: Sports
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Moosend - Big Disappoint After Being Hacked

Reviewed on 2020/04/13

Great until our account was hacked and phishing emails were sent to all of our clients. Support...

Great until our account was hacked and phishing emails were sent to all of our clients. Support took no responsibility. Will not return to Moosend due to the hack and the company's negative response to it.

Pros

Really liked the product and the support until we were hacked. Blame was placed on the only admin/user rather than admitting they had a breach.

Cons

System was breached. Someone hacked our account and send out phishing emails. Support blamed our only user (me) for leaving my laptop open or providing the password to others even after I confirmed that neither was the case. They refused to take any responsibility and would not refund for the occurrence. We immediately cancelled and moved to a more secure product.