Advocate marketing for brands
4.6/5 (7 reviews)Pros
The power it has to grow employer branding and a social media culture in the company
Cons
I am not convincd by how it displays in WhatsApp at the moment but I know it's in their plan to mke this better.
Pros
Ambassify helped us to identify our super fans and supports the interaction between them and our brand. As we want to give our advocates a say in our marketing strategy, we were looking for a platform that supports interaction to and from advocates as well as the possibility to co-create content with them. The Ambassify platform ticked all these boxes. The results spoke for themselves:
Our average deal size almost doubled due to Bongo Star referrals
A staggering 1 out of 4 wrote a testimonial when being asked
We are now able to efficiently foster sustainable relationships with our advocates, involve them in our marketing strategy and can easily maintain a strong and positive brand image through them. We're also doing this in a multi-lingual way from day one, which was essential for our decision-making process.
Cons
Instagram takes up an important part of our marketing strategy. The Instagram functionalities in Ambassify are rather limited (mainly due to Instagram's restrictions it seems, and during our last session they told us they are working on adding IG possibilities).
More Brand Awareness
More Social Amplification
More Potential Members
The platform offers a variety of campaign possibilities. More than we really need. So sometimes it takes some time to find and pick the right type campaign type. But it's good to know that these campaign types are available in case we need them.
Pros
We've been using the Ambassify Platform for over a year now and I must admit that I really like the idea of liking - sharing - caring. The Bike Valley members are spreading our content to their social networks which results in more brand awareness and new community members!
Even a few members within the ecosystem followed our example and became Ambassify customers as well!
Pros
Ambassify is a great platform when it comes to identifying your brand advocates and generating engagement. On a regular basis, I send out campaigns to keep our advocates actively engaged. Those campaigns help us reach more exposure on social media which results in a more trustworthy brand image.
Ambassify offers a variety of campaigns, which is great! When I haven't launched a campaign in a while I turn to the campaign overview to get inspired, or talk with the team.
I also like the fact that the NPS (Net Promoter Score), is a key element within their vision to identify only the best brand advocates, and they have the tools and filters to support this.
Pros
The team really thinks together with us to make sure the whole program is aligned with our strategy. Once that's done, it's really easy to find your brand ambassadors and let them talk positive about you. The fact that the software supports multiple languages, we could talk to our ambassadors in their proper language. And we can always count on their great support.
Cons
Getting started with the program took a bit longer than expected, but it's better to have it correctly aligned with your business strategy than to start head over hills and bump on obstacles along the road.
This is the solution to advocacy marketing.
Pros
Helps to establish a convenient relationship between a business and their advocates and involve the targeted stakeholders into the marketing strategy of the business, which foster a positive brand image and helps in the decision making process.
Cons
It is relatively expensive and does not allow free trial sign up
Pros
Makes creating a community and keeping them engaged easy. Centralises resources and is proving a great builder of trust.
Cons
No self-service option available at the moment. I had to book in with rep at Ambassify to get the initial set up done.