BrightTALK Central

4.0 (12)
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Online webinar platform

Overall rating

4 /5
(12)
Value for Money
3.9/5
Features
3.9/5
Ease of Use
3.8/5
Customer Support
3.9/5

75%
recommended this app
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12 Reviews

Jesse
Jesse
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great software, but not perfect

Reviewed on 2018/09/13

Pros

We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.

Cons

I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.

Yong
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Review for BrightTALK Channels

Reviewed on 2023/01/09

Pros

It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

Cons

BrightTALK Channels is a great software, but not perfect.

Francesca
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

BrightTalk is just Ok

Reviewed on 2019/12/05

We wanted to do webinars at scale. What's happening is that our webinar registrants are now...

We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.

Pros

In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.

Cons

BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.

Response from BrightTALK

Hi Francesca

Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike.

I will reach out directly to discuss your concerns, but to address your feedback:
- Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform.
- We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this.
- Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients.
- Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing.

Thank you again!

Elizabeth
Elizabeth
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Easy to use and very interactive

Reviewed on 2020/06/17

Pros

It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.

Cons

The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable

Charles
Charles
Overall rating
  • Industry: Management Consulting
  • Company size: 51–200 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great webinar tool that gave us access to a built-in audience

Reviewed on 2017/11/07

We like having access to a built-in audience of HR people. It also curates other audiences besides...

We like having access to a built-in audience of HR people. It also curates other audiences besides HR.

Pros

We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

Cons

It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.

Bonnie
Overall rating
  • Industry: Telecommunications
  • Company size: 201–500 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 3.0 /10

Way too many follow on emails

Reviewed on 2020/03/10

I recommended that we not use this software for events because of the amount of email suggestions...

I recommended that we not use this software for events because of the amount of email suggestions that were sent out after signing up for an event. We would not want our customers to think that we were pushing any of that to them or have them not register for an event to avoid the emails.

Pros

The ease of sharing events with partners and clients was great and very simple. Graphics are sharp and clear as you create the events.

Cons

After accepting an event I was receiving multiple emails a day for other events I may like to attend. I had a hard time turning this off and ultimately unsubscribed.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

I showcased webinar easily with Brighttalk

Reviewed on 2020/06/17

Pros

It's really practical when you can't attend a physical seminar during this pandemic. It really helps people when they want to develop their skill at home using webinar

Cons

The price is quite expensive in this economic crisis

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great Marketing Tool to Expand Your Webinar’s Audience

Reviewed on 2020/06/23

The platform is user-friendly and a great marketing tool for holding a webinar session. However,...

The platform is user-friendly and a great marketing tool for holding a webinar session. However, some features could be updated to suit different types of webinar.

Pros

BrightTALK is not only a platform to organise a webinar but it also helps us to expand the audience for our webinar. It’s easy to use and navigate.

Cons

There is no comment box provided during an active webinar session so the webinar can only be a one-way communication, not interactive.
The range of audience targeted by the platform is broad and thus less targeted depending on the topics or industry.

Verified Reviewer
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Brighttalk hepls organized webinars and bring many attendees

Reviewed on 2020/06/17

It was good.

It was good.

Pros

It helped bring many participant to the webinars

Cons

Despite the quality I think the price is very expensive.

Astaeka
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

BrightTalk helps you promote your webinar

Reviewed on 2020/05/31

Happy that BrightTalk help promote my webinars but less in terms of user friendliness.

Happy that BrightTalk help promote my webinars but less in terms of user friendliness.

Pros

This software give advantage to promote the webinar to its network and can help you with lead generation.

Cons

Even though in terms of promotion this application helps a lot to bring leads, in terms of user experience, BrightTalk is not very intuitive.

Varun
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good platform, expensive if you want to realize strong ROI

Reviewed on 2021/11/11

Pros

Ease of use, intuitive, accessible/unique/engaged audiences

Cons

High barrier to scaling registrations -- a lot of people don't want to create an account and it reduces conversions (in my experience)

Sita
Overall rating
  • Industry: Performing Arts
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great option for online webinars!

Reviewed on 2020/09/20

Pros

It's easy to run a webinar with this software, with helpful customer service.

Cons

There are minor issues but overall amazing!