Drift Reviews

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199 Reviews

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Full-featured conversational marketing tool
Reviewed on 2023/05/24
Pros
Drift has anything you could ask for in a conversational marketing tool in the market currently. Its AI capabilities are probably what set it apart from its peers for us and our clients.
Cons
Pricing is not exactly friendly for "small businesses" as mentioned on their pricing page. It's more geared towards medium businesses who have set aside a sizeable marketing budget that allows for investing in conversational marketing.
Alternatives Considered
Zendesk Suite- Industry: Internet
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful buy pricey
Reviewed on 2020/09/23
Honestly, it's the best software out there for that purpose. It's east to implement and start...
Honestly, it's the best software out there for that purpose. It's east to implement and start using, the results are coming fast and everything is measurable.
Pros
The ease of getting started and implementation
Cons
If you want to enjoy most of the features, you need big pockets because it's pricey
Alternatives Considered
IntercomReasons for Switching to Drift
The capabilities and the brands that are using DriftResponse from Drift
Amit,
Thank you so much for sharing this, and I'm thrilled to know you've found Drift powerful, and easy to implement, and start using. Please let us know how else we can be helpful to you!
All the best,
Julie Hogan, VP - Customer Experience

- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
I had high hopes but was disappointed by
Reviewed on 2018/04/19
Pros
Overall the concept of this platform is great and I had high hopes because of all the good reviews. The bot got more engagement than a just a basic chat box I had before that. Having the ability to use other popups etc was good too but pretty limited flexibility around the design of those.
Cons
I think some things may have changed since all the positive reviews regarding the software. I think this happens sometimes when companies go into growth mode. The support wasn't good, they tried but seemed too busy, often didn't take the time to read the detailed steps to reproduce I included in all my support tickets. Before anything was actioned we had to bounce a bunch of emails back and forth answering questions with info I already included in my original tickets which meant days past before we even started to get some actual help. Then often the problems were just bugs with their platform. There seemed to be quite a few things that just didn't work as described.
Seems quite expensive compared to something like Intercom that has a much broader feature set. I'm a Solo founder though with a niche platform, so pricing won't be an issue if you are a bigger business I suppose.
Also just a tip, they have a 30 day notice period and no trial so if you don't like it within the first month you'll still need to pay for a full two months of the software so make sure you budget for that. I didn't. My fault for not reading the terms.
Even when they break the news to you that you'll be charged another amount for something you don't want to use. At least they still end their emails by saying "have a fantastic day" even when breaking bad news. I'll try!

- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
One of the most appealing, beautiful and expensive website chats on the market
Reviewed on 2018/07/31
- Providing a beautiful and direct contact option directly on my website
- Direct targeting of...
- Providing a beautiful and direct contact option directly on my website
- Direct targeting of specific customers groups with chat messages, emails and pop-ups
-> Increasing the number of leads & sales
Pros
- The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly.
- Advanced bot and automation capabilities based on tags and other attributes
- Live view of prospects on your website with direct contact via web chat functionality
- Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.
Cons
- Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing?
- The calendar cannot be completely translated into the language of your choice and you can't use a custom domain.
- Help center is branded with drift, even if your plan support branding free chat widget.
- I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written.
- I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.

- Industry: Religious Institutions
- Company size: 11–50 Employees
- Used for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Drift is a high quality chat platform with a significant load time
Reviewed on 2021/03/02
Drift has a lot of great features, and although it can be confusing at first, it is well worth the...
Drift has a lot of great features, and although it can be confusing at first, it is well worth the effort. My only complaint (and the only reason I wouldn't use it at this time) would be the significant increase in load time on my websites, which caused me to look elsewhere for a better solution.
Pros
I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs
Cons
Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs.
Perhaps more significantly, I used Drift for a period of time while updating my companies website - and upon switching to Wordpress and using Drift, I started to notice a significant increase in load time - with lighthouse & gtmetrix revealing a significant load time (I believe it was over 1.3 seconds of load time) caused by Drift's code. Needless to say, load time is key in website conversions, so I switched away from the platform pretty quick after that.
Response from Drift
Darien,
Thanks very much for taking the time to share your experience with us. This feedback is really important to ensuring we can improve for our customers. I'd love the opportunity to introduce you to our produce team if you'd be open to chatting more. Feel free to contact me directly at [email protected].
All the best,
Julie Hogan, VP - Customer Experience

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
My favourite auto marketing platform
Reviewed on 2023/02/18
Businesses should use Drift to personalise customer service when solving problems. Companies should...
Businesses should use Drift to personalise customer service when solving problems. Companies should evaluate their customer discussions and use the Conversation Cloud to contact the appropriate customers at the right time. Drift analytics should also be used to assess customer service initiatives. Businesses may maximise customer service and Drift value by doing so.
Pros
Best auto marketing platform for meI use Drift's AI-powered Conversation Cloud to simplify customer experience personalisation. With it, I can increase lead conversion by sending dialogues to the right client at the right time and with the right message using AI. I also get access to solid analytics capabilities to measure and track customer service initiatives.
Cons
The primary downside of using Drift is its cost. While the platform does offer a free trial and a few different pricing plans, the cost of using the full-featured version of Drift can be prohibitive for some businesses. Also, companies may find that some of the features offered by Drift are not necessary for their customer service needs.

- Industry: Religious Institutions
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
My leads increased
Reviewed on 2019/07/28
Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in...
Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in growing our organization alot more.
Pros
I like that i can access new conversations not only form my desktop but smartphones so i can communicate a much a possible with website visitors. And also the option for someone to put in the email and name without asking
Cons
I do not like that the free version is limited as it pertains to automated messages. I guess thats similar for other chat apps.

- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great way to add essential chat functionality to your website
Reviewed on 2017/12/11
Great way to provide value to visitors and be able to clearly communicate.
Great way to provide value to visitors and be able to clearly communicate.
Pros
Drift is an easy way to bring chat to your site - especially when people are less and less willing to browse your site for answers and don't trust you'll ever respond to your "contact us" form. We've enjoyed using Drift and really like how seamlessly it integrates in with HubSpot.
Cons
The only complaint I have about drift is some of the functionality that's behind a paywall. I understand they need to make money, but some functionality that seems like a basic requirement to me is behind a paywall and eliminates itself from the conversation of some smaller businesses that don't always have someone able to answer immediately at all times. That being said, even Drift's paywall is easily justifiable for the benefit it provides.

- Industry: Online Media
- Company size: Self Employed
- Used for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A solid suite of digital tools all on one platform
Reviewed on 2021/05/07
Pros
The thing about Drift that I like the most is, without a doubt, its chatbot creation feature.
There are plenty of chatbot platforms and apps out there, but what makes Drift stand out its the ability it gives you to provide website visitors with a tailored experience, answers to their questions and solutions to their needs...all on autopilot!
You put in the work once – to create the chatbot – and then, you can let the platform work its magic and help you increase website visitor engagement and other KPIs in your business.
Cons
If you're planning to put together a quite robust and sophisticated chatbot, you'll need to carve out some time. While this is to be expect, I sometimes feel that one can feel a bit overwhelmed in the chatbot creation process...
Response from Drift
Hi Yann, thanks for your review! We're glad to see that you've used Drift to successfully create a tailored experience for your website visitors and we're excited to see your continued success in the future!
- Sarah Haberman, Senior Customer Advocacy Manager

- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Playbooks are WOW!
Reviewed on 2018/12/27
We got some kick-ass leads using Drift. Will keep using the tool forever.
We got some kick-ass leads using Drift. Will keep using the tool forever.
Pros
I have been using Drift for more than 2 years and there is nothing I don't love about this product but I am here to talk about Playbooks today. It's amazing how you can set up custom messages to the web page visitors knowing their intent as per the content of this website. Great work!
Cons
None so far but while writing this review I realized that when I chat with my drift visitors while I type the Grammarly auto-correction does not work. It will show the error but it won't auto-correct.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Drift Ninja
Reviewed on 2020/04/24
I've become a convert for Drift. I really dig how flexible the tool is. While the free version is...
I've become a convert for Drift. I really dig how flexible the tool is. While the free version is very basic, there's so much you can do with it using its API. For mid-level customers, while it doesn't include full automation, the targeting is very robust. And the pro level, which I use, has all the bot automaton you could dream of.
Pros
There's a lot one could write here but having some experience with similar products, I can confidently say my favorite Drift feature is its data export capability. Drift's internal dashboard reporting is useful for day to day high-level metrics, but being able to export the data and dig through it to find meaningful metrics that drive decisions on messaging strategy has made Drift stand out among its competitors. The bot builder is unparalleled and their enterprise integrations are very robust.
Cons
I use the product just about every day, but I would my least favorite thing is their pricing structure. The pricing page on their site can be pretty confusing to someone comparison shopping.
Response from Drift
Hi Moseph,
Wow. Thank you, we are flattered. I'm thrilled to hear you're happy on all fronts, and it's giving you what you need. Please let us know how we can continue to support you! Thanks again!
All the best-
Julie Hogan, VP Customer Experience
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Easy to set up - Great for quick chats with customers
Reviewed on 2022/11/11
In 2020, when our festival was forced to go online, this software saved us. We were able to easily...
In 2020, when our festival was forced to go online, this software saved us. We were able to easily explain schedule changes to customers, answer their questions, and walk them through set up. We continue to use this software, which has cut down on phone calls, and allowed us to more efficiently assist our customers.
Pros
I really like that we can have private conversations between staff members in order to confirm we are giving up-to-date information. It is also very helpful for us to see the location of the customer in order to better / properly assist them.
Cons
We use the free version of the software and I cannot think of a single issue we have not been able to easily resolve ourselves.
Response from Drift
Hi Steffanie! ���� Thank you for leaving this awesome review.
There are so many positives here from being able to more efficiently help customers to collaborate with team members all in the same tool. ����
Please don't hesitate to reach out if you ever need any help with anything Drift related. My email is [email protected]
--Joshua Morgan: Customer Advocacy @ Drift
- Industry: Real Estate
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Drift- Chatbot automation made simple
Reviewed on 2022/07/07
We have received decent number of leads in past years using drift. It is good to use on a holistic...
We have received decent number of leads in past years using drift. It is good to use on a holistic way.
Pros
Past 1 year usage of drift was made simple by making the navigation between creating playbooks & viewing analytics/reports easy. We have integrated it with freshsales CRM for storing leads captured in chat. Creating playbooks for chatbot on our website is structural. Just by selecting dates, it is easy to view the data captured through chatbot for that duration.
Cons
Similarly playbooks creation could be made more user friendly by bringing in different format for editing them as it is currently bit difficult to navigate between one node to another in the tree like representation of the playbook.
Response from Drift
Hi Karunyaa! ���� Love seeing how Drift is helping make processes easier for customers especially when you're creating opportunities from chat.
I would love to hear what formats you'd like to see with our playbooks so I can pass it on to the product team. You can email me at [email protected]
--Joshua Morgan: Customer Advocacy @ Drift

- Industry: Construction
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
2 years strong
Reviewed on 2019/12/05
Very positive. The changing of hands in team members has been difficult, but the software is...
Very positive. The changing of hands in team members has been difficult, but the software is intuitive enough to be supportive independent of people at times.
Pros
The team and the development of the tool. The people are incredible. They are helpful, involved, and genuinely enthusiastic.
Cons
Being an early adopter, the best practices weren’t written well into our first few years and the software itself has gone through impressive, but drastic change.
Alternatives Considered
IntercomReasons for Switching to Drift
Price and ability to get in early- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome chatbot for engaging with potential customers
Reviewed on 2020/02/07
Overall, drift allows a simple and personable way to interact with potential customers that visit...
Overall, drift allows a simple and personable way to interact with potential customers that visit our website.
Pros
Super personable way to prospect and direct website visitors to pages. Drift saves a lot of time for the sales team while also providing a great experience for customers and potential customers.
Cons
It may take a little bit of time to set up the chat bots if your site has multiple pages. However, the drift team is excellent in providing support through this.
Response from Drift
Thank you for this. I'm glad to hear you've found Drift personable and it's saving you time!
Please let us know how we can be helpful to you this year!
All the best-
Julie Hogan, VP Customer Experience
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Prime tool for connecting with potential customers
Reviewed on 2020/02/17
Drift has a ton of features and customizations that make live chat a major sales generator for us....
Drift has a ton of features and customizations that make live chat a major sales generator for us. Drift is especially good at allowing you to fine-tune the rules for determining what chat messages get sent to whom.
Pros
Great web chat functionality, email automation, and it connects very well with the other sales tools we use.
Cons
It's a bit pricey compared to other tools but we definitely get good value from it. The app is buggier and support is not as good as I would like, which I feel is due to their fast growth recently.
Response from Drift
Hi Mike,
Thanks for taking the time to share your feedback. We really appreciate it! I'm sorry you've run into some challenges with bugs + support. We are currently expanding our support team, if you have some specific feedback on your experience, please don't hesitate to drop me a note at [email protected]. Thanks again.
All the best,
Julie Hogan, VP - Customer Experience
- Industry: Design
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Lead qualifications and book meetings - on autopilot!
Reviewed on 2019/10/03
Drift support, itself, is the best example of great customer service using their own solution. The...
Drift support, itself, is the best example of great customer service using their own solution. The support experience is always a delight.
Pros
I'm a very early Drift user and a conversational marketing advocate. After setting up Drift, with their lead qualification and book meetings feature, our sales team has a decent pipeline with high-quality leads.
Cons
Waiting for Drift chat embed on the website feature. That could help me start a conversation with a customer from any section of my website pages.
Alternatives Considered
IntercomReasons for Choosing Drift
Much better features that actually empower our sales team.- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great way to engage with prospect on your site!
Reviewed on 2018/08/06
Drift has allowed us to interact with folks browsing our website and capture valuable lead data...
Drift has allowed us to interact with folks browsing our website and capture valuable lead data that we didn't have access to before Drift.
Pros
Drift is really great for qualifying and chatting with clients that are browsing your website. The ability to create bots that capture data and qualify a prospect our SDR team a lot of time and allows them to only spend time on folks that are really ready to have a conversation. Their meeting scheduler tool is also really great.
Cons
The backend admin panel can be a bit confusing at times. I'd also like them to work on their SalesForce integration more so custom fields can be captured in Drift and sent to SFDC.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Reliable, yet Lacking
Reviewed on 2019/09/10
Overall Drift has been a good option for the money, but we are not 100% thrilled.
Overall Drift has been a good option for the money, but we are not 100% thrilled.
Pros
Software is reliable in that the system does not crash at all. They are consistently making updates, and branching in to more areas of communication outside of just chat. The support team is very nice and willing to help.
Cons
Reporting functionality is very lacking. Unable to see how long each conversation is taking for each of my agents to work through. Have had multiple complaints on lag in the chat service loading within our software. Have contacted support on this multiple times without resolution.

- Industry: Business Supplies & Equipment
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
Smart live chat
Reviewed on 2021/12/13
Pros
Drift was easy to set up and is a nice and simple way to monitor live chat conversations.
Cons
There have been some issues with push notifications, chats occasionally being missed.
Response from Drift
Hi Jamie, thanks for sharing your feedback. We're glad to have you as a customer!
- Sarah Haberman, Senior Customer Advocacy Manager
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Shortened our time to SQL
Reviewed on 2019/05/08
Pros
Ease of installation made this a no-brainer to try. We found that it helped us shorten our marketing cycle by getting prospects on the phone immediately rather than in the traditional way with forms. Now they can speak to a live representative and get their business much sooner. Drift changed the way we do business.
They are introducing more and more integrations and making it a natural extension of most marketing teams.
Cons
Cost for the higher tier is a little too high. We settled for the lower tier and are happy with it so far.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Our new primary method of communication with prospects
Reviewed on 2019/04/24
Pros
Ease of setup makes Drift work well. I love the Slack integration and team member management on the back end. One of the best things about Drift is that it eliminates the need for forms and forces a quick turnaround on meeting prospects.
Cons
It's expensive for the more advanced service. It would be a great addition to our current workflow but can't justify the cost.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Great platform, pushy upsells
Reviewed on 2019/08/06
Pros
The tool is easy to use and allows us to quickly onboard our users. The chat workflows are intuitive, and I love how easy it is to build bots to streamline communications
Cons
None with the software - they are the leader in the space for a reason! Their account executives are a bit pushy on upsells for additional features and functionality.
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Not my Favorite Chatbot
Reviewed on 2019/02/12
Pros
It syncs well with our CRM (Salesforce).
Cons
I find it not very user-friendly. As someone who came into the administrator role after the account was already set up, I had a difficult time navigating. The chatbot script creator could be much cleaner. I find myself having to write the script in an excel document with a complex numbering system in order to easily input it into Drift. I also wish it had more features that some other chatbots have, like heat and click maps.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Drift has provided a new outlet for customers and prospects
Reviewed on 2019/01/02
Pros
Sales means being first to the plate- so being able to quickly engage and interact with prospects as they browse our website is huge.
Also quick hit tech support questions are a big win when learning a new software.
Cons
The Salesforce Integration isn't great- however the UI of the product is.