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MOBIT

Mobile messaging and marketing automation platform

5 /5 (1 review) Write a Review!

Overall rating

5 /5
  • Value for Money
  • Ease of Use
  • Customer Support
  • Features
100%
recommended this app
1 review
Lorenzo H.
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

The overall product vision usability is excellent. I highly recommend this solution for...

Reviewed on 2018/02/12

Pros

What makes this software platform stand out is the combination of flexibility and extendibility. If you want to connect or on board your prospects or customers with a simple campaign it's easy. When you want to engage with a more meaningful and powerful strategy, the product features let you do that. The page builder functionality is best in class and we leverage it every day.

From the overall usability is one of the strengths of the solutions. We leverage the campaign builder and key word combinations to support our various business lines and customers. When you add the conditional rule logic and multiple page builder we are getting some fantastic outcomes and responses from our customers. The latest features that allow us to organized our brands and customer in groups has been well received and really sets Mobit up as a leader in this space.

We had some initial concerns about the use of software that was not developed in the US, but that melted away very quickly. The support and implementation teams are both responsive and creative. The answers and education we received in the past year have been very professional and timely. Overall this solution is a blend of forward thinking development, enhanced product functionality and an extensively open platform to be used with a wide range of other operational products.

We have so much believe and faith in this company, we have made it our Number One customer acquisition tool for the next 2 years.

Cons

We believe that the overall User Administration and functionally can be improved with some drag and drop functionally around the campaign building tool set. This would include the possibility of standard rules and workflow commands that can be built and leverage as the product matures. While this would be nice to have at this point, it has not kept our teams from being very creative.

In addition to making the administration of and editing campaigns more efficient the tool could use more interface options in native mode to other best of breed applications. The overall extendibility is solid, but does require the use of third party solutions to get the job done. I for one would like the ability to get more data extracted and reporting from the tool set. This could really enhance the management experience and analysis of the customer data gathered.

The bottom line is when this product matures a bit more based on customer and market feedback it's here to stay.