CHEQ Essentials

4.7 (217)
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Prevent Click Fraud in Real-Time

Overall rating

4.7 /5
(217)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.8/5

94%
recommended this app
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217 Reviews

Alex
Alex
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

You need this if you run PPC campaigns

Reviewed on 2018/10/13

Awesome, they answer live chat messages instantly. Customer support are particularly knowledgeable...

Awesome, they answer live chat messages instantly. Customer support are particularly knowledgeable and they’re always happy to help with anything.

Pros

Simply put, you need Clickcease if you run any kind of PPC campaign.

We’ve used Clickcease for about 18 months to block the ever growing volume of invalid clicks from the search engines.

Being able to block both individual IP addresses and also IP ranges has allowed us to keep PPC costs under control. We can see that around 30% of clicks from Adwords are invalid, and as Clickcease integrates directly with Adwords to block IP’s there’s very little work to be done at our end after the settings have been made on the Clickcease account.

The most import part of Clickcease is that it gives factual and indisputable evidence when you need to have a war with the search engines to get a credit for invalid clicks. What I mean by this is that when you have IP addresses in your Adwords or Bing account that you’ve blocked, and you still get clicks from them and more importantly charged for the clicks (this does happen a lot) then you can take your Clickcease evidence and use that as the base for a credit. We’ve received credits of around $23,000 in the last 12 months from Adwords alone and we wouldn’t have gotten these were it not for the Clickcease evidence.

Cons

There’s nothing not to like. It’s low cost, it’s reliable and it does what it says on the tin.

Response from CHEQ

Thanks Alex, so happy you are seeing value!

Hyrum
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to setup and use. Pays for itself!

Reviewed on 2019/08/27

A few of our clients have very competitive industries and previously had quite a bit of click fraud...

A few of our clients have very competitive industries and previously had quite a bit of click fraud from competitors. This helped solve that problem and increase campaign efficiencies.

Pros

ClickCease is really easy to get setup and running. Reporting is super simple and straight forward so you can show clients or your team or boss the value it brings and the money it saves.

Cons

Blocking isn't automated on Bing so you have to manually add IP's which is time consuming and annoying. But I really only use the service for our Google Ads so its not a huge issue.

Alternatives Considered

ClickGUARD

Reasons for Switching to CHEQ Essentials

More straight forward costs. Better reporting. More features.

Response from CHEQ

We're so happy to hear that we helped you out with your click fraud issue! Thank you very much for this awesome review :)

Stephen
Stephen
Overall rating
  • Industry: Utilities
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 0.0 /10

False Advertising - Savings completely overestimated

Reviewed on 2021/09/09

Pros

None - this is a waste of money - I would not recommend subscribing

Cons

The advertise that you will receive savings in 2 ways:
1. Through a refund claim based on their click reports and identified fraudulent clicks, Google will refund you on these clicks - the estimated amount they will refund is displayed as 'your savings' - but Google DOES NOT refund you for these clicks! - False advertising.
2. Blocked VPNs - this is difficult to quantify as they are 'future clicks' that would be blocked, but are definitely no where near the estimate above. I would guess that it is close to 1% or less of the advertised savings.

Response from CHEQ

Howzit Stephen,

Thank you for taking the time to leave a review. We appreciate your feedback, however, we would like to clarify a few things about what you said.

1. When it comes to refund claims, we are very careful about how we handle this feature as it relies solely on Google accepting the claim. We offer assistance in preparing the refund claim but cannot guarantee you will get the money back. The aim and goal of ClickCease is to get your account optimised to a point where submitting a refund claim is unnecessary as we have blocked all the fraud in real time.

2. Regarding VPNS. VPNs are one way for bots and competitors to hide their IP address. In certain industries such as ecommerce or banking, the percentage of fraudulent VPNS will be particularly high. Ad fraud affects all businesses differently. There will not be one instance in which there will be the same level of fraud for 2 different business.

We apologise for the experience that you had. Our customer success team will

MacKenzie
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Essential part of our Google Ads success

Reviewed on 2022/11/14

Pros

The click fraud feature as part of the software has saved us hundreds of dollars in the first few months of implementation!

Cons

Customer support is a bit lacking. I'd love to have some more help from customer service to see if there's anything we could be doing better.

Alternatives Considered

ClickGUARD

Reasons for Switching to CHEQ Essentials

ClickCease was the only product we looked at that worked well with Hubspot.
Robin
Robin
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best way to stop Click Fraud!

Reviewed on 2019/01/30

Everything is already told in the pros part. It's a very user friendly, no BS tool. They do what...

Everything is already told in the pros part. It's a very user friendly, no BS tool. They do what the say they do.

Pros

In my career of PPC I've seen a lot of account and talked to a lot of business owners. And one thing that's always haunting me is business owners who are scared to pay for clicks coming from competitors.
The moment you start talking about click prices, this is one of the top topics. After doing some research I stumbled on ClickCease, and I'm glad I did. This piece of software does exactly what it says. Of course Google's and Microsoft's filters are good. But by preventing people from clicking the visibility of the PPC accounts went up on the full border. ClickCease completed the used tools in our agency.

noteworthy: Besides the tool itself, the customer service is out of it's league. Other (bigger) companies could take an example to ClickCease's tech-savvy, fast and friendly customer service team.

Cons

Installation can be a hassle, if you're not the owner of the website. But this is with everything that comes with code. Overall the tool is very user friendly!

Response from CHEQ

Thank you so much for your lovely words, Robin :) Glad that you are seeing value from our software!

Narciso
Narciso
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Do you want to save money? This is FUNDAMENTAL for any ads campaing

Reviewed on 2019/01/28

Amazing. I love the support because they are fast, you use the online chat and they answer very...

Amazing. I love the support because they are fast, you use the online chat and they answer very quickly!

They send you a copy of the conversation at the email.

So to me! I love the software.

Pros

It is very easy to use, and very very funcional.

You only insert your domain, your own rules to filter the users, and "Walla!" its done and working.

At the same time, this software let you block long ip ranges for Google Adwords. Important if you discover that they are using bots.

Cons

To say something "bad", maybe the report each two months with the invalid click in Google Ads it is too late if you have a budget with 2000 euros, but this "law" it is defined by Google not by ClickCease.

Anyway, they send ythe report automatic, so it is perfect.

Response from CHEQ

This is amazing! Thank you so much for your positive feedback, Narciso. It is our pleasure to help

Alona
Alona
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Being a clicker is actually a profession in Russia.....

Reviewed on 2018/11/21

Pros

My name is Alona Meiler Yamin and I am the CEO of an agency specializing in advertising in Russian(Russian Advertising Agency). As part of our leading projects, we are building campaigns targeting Russian audiences in Russia and the former Soviet Union. As you know this geographic area is notoriously known for click frauds. Being a clicker is actually a profession there and there are sites where you can register and receive such clicks from service owners. I always recommend our clients to install software that prevents invalid clicks. This software saves at least 10-20 percent of your advertising budget.

Cons

Actualy Agency plan is too expensive for us

Response from CHEQ

Hi Alona! Thank you so much for writing this amazing review! It really means a lot :) We're always happy to be of help.

Frank
Frank
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Solid Additional Safeguard against Click Fraud

Reviewed on 2019/01/28

I really enjoy using ClickCease as a backup to Google's internal fraud protection. Google...

I really enjoy using ClickCease as a backup to Google's internal fraud protection. Google obviously wants to have a fraud free platform, but click fraud is far from their top priority. I've been using ClickCease for almost two years and enjoy the additional level of protection it provides me and my clients - who are small business owners.

Pros

The customer support is fantastic - the support people are technical and responsive.

Cons

Initially I wasn't a big fan of the interface, but it has definitely improved over the last year and a half.

Response from CHEQ

Hi Frank, we are so happy to hear that you are enjoying our service! We're so glad to get such lovely feedback :)

Uri
Uri
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I Run PPC campaigns in very competitive markets, unfortunately not all the competitors ...

Reviewed on 2018/10/24

Great software, if your budget is running out with no conversions and high CTR just try it and save...

Great software, if your budget is running out with no conversions and high CTR just try it and save tons of $

Pros

Allow me to ignore the competitor clicks and run high bids, and saves me time looking at the IP recordings manually.
In some industries it's a matter of losing or winning

Cons

Interface design is a bit old and hard to find, but the support is super fast and helpful

Response from CHEQ

Hi Uri! Thank you so much for your review. We are happy to hear that you've seen a change in your bills since using ClickCease! :)

Francisco Manuel
Francisco Manuel
Overall rating
  • Industry: Computer Hardware
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy of use, best value against competitors, just use it carefully

Reviewed on 2020/11/21

The support is fenomenal. Quick answers and always proactive. I see no too much false clicks on our...

The support is fenomenal. Quick answers and always proactive. I see no too much false clicks on our account, but I'm sure in the past we have a lot of problems with competitors clicking a lot in our ads.

GoogleAds assures us they are working on that, but I have no way to check until I found ClickCease.

Pros

The easy of use. I can setup the account in less than 20 minutes. I see results same day.

Cons

After one week of use, I check some of the blocked IPs. There is a very useful feature (recorded actions).

But I see the IP with most clicks been blocked. When I check the recordings, I see at least half of clicks to be legitimate, from people who choose to talk and ask us questions on chat.

So it is possible to ClickCease to block some IP range due suspect behavior, and then lose some legitimate prospects from same IP range/address.

Response from CHEQ

Hey Francisco! Thanks for the lovely feedback! We're constantly trying to improve our fraud detection and will definitely keep your feedback in mind!

Abtin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ClickCease is an irreplaceable resource for digital advertising

Reviewed on 2023/02/14

Pros

ClickCease includes easy set-up instructions for Google ads and Facebook pixel integration. It helps us save money for our clients and provide value for their advertising. Best of all, their support team is very responsive and helpful. They even offer free webinars and training to optimize usage of ClickCease settings!

Cons

I occasionally have difficulty connecting a Google Ads ID to their portal, but usually refreshing and a quick chat with support clears it up

Michelle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Tackling Click Fraud

Reviewed on 2023/02/20

Overall a very positive experience.

Overall a very positive experience.

Pros

I manage more than 40 google ad accounts and over the years have suspected/observed click fraud becoming more and more of a problem. It was invaluable to roll-out ClickCease across all our accounts and see that not only our suspicions were correct but we were now able to block those malicious IPs.

Cons

We had a little bit of confusion during set-up in terms of whether we should connect our mcc account of child accounts but received excellent customer support and managed to get everything working properly without too much stress or time delay.

Daniel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

True value, unbeatable customer service, instant results!

Reviewed on 2019/03/01

We work in a highly competitive industry and found that we were victimized multiple times by...

We work in a highly competitive industry and found that we were victimized multiple times by "sleazy" competitors using various techniques to knock our ads off daily by causing our ad budgets to be used up. This cost us large amounts of money ongoing without our knowledge (we just thought that Adwords don't work so well for us), and our ads kept on running out of their daily budgets. For a smaller business, this can be crippling. The ClickCease tool was able to put an IMMEDIATE stop to our issue, and we started to see a climb in our quality of traffic through our paid campaigns. This allowed us to expand our campaigns, further increasing traffic to our site, thereby realizing higher conversion amounts. Let's face it, when you cut through the numbers, any small business wants to see as quick an ROI as possible on dollars spent. ClickCease is an integral part of our ongoing online advertising budgets. When you are able spend more of your budget on REAL traffic, you will get more conversions... period.

Pros

Setting up our account and monitoring system with ClickCease was a breeze. We immediately began seeing the results reported to us regularly, and saved on our Google AdWords click costs. I own 2 businesses and have used ClickCease for one of them for over 2 years. Our savings on AdWords for even our smaller traffic website (2000 visits / month avg) far outweigh the cost of subscription (we're saving hundreds of dollars a month on only a $3k/month AdWords spend). What's more, they recently added a competitor tracking feature that we have found extremely useful. On top of this, I would like to commend the customer service team for their speedy responses, attention to detail, and all around great attitude. Whether by email, or on chat (shout out to rep - great work!), the ClickCease team is always ready to help.

Cons

If I had to make one suggestion, it would be to create a mobile app (ios, android) for a more optimized on-mobile-device access point to information. In meetings on-the-go, it would be useful to bring up points during discussion and planning.... and would probably be a selling feature as my network is always asking me "how do you do it?" - pulling out an app on my phone would definitely be "the next level". In addition, and maybe I'm a noob and you already have this feature and I just don't know about it, but having a plug-in for paid social advertising (FB, Insta, LinkedIn, etc) would also be highly useful.

Response from CHEQ

Daniel, thanks so much for writing these amazing words. We are super happy to hear such amazing feedback! It is our pleasure to be of help :) We are always striving to improve our services and we will make sure to keep your suggestions in mind!

Makan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good product

Reviewed on 2023/02/14

good

good

Pros

Click Fraud is a good tool and I am using it on all accounts

Cons

The price is a bit high. I think you can offer with better price

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fraud detection helper

Reviewed on 2022/11/15

I like the overall experience. Reports are clear and you can see with your own eyes the behavior of...

I like the overall experience. Reports are clear and you can see with your own eyes the behavior of the fraudulent clicks.

Pros

The online report table is quite dynamic. You can check many variables to be shown or not.

Cons

The report shows a record of the fraudulent session. When reporting 2 or more fraud clicks you can't be sure which one is actually shown on that recording.Also, I don't like the style of many screen elements. I prefer plain items, as close to Excel table reports as possible. I end up downloading the CVS file to handle it on a cleaner view. I would prefer to skip this extra step.

Mike
Overall rating
  • Industry: Consumer Electronics
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Must have for Adwords - Bing

Reviewed on 2019/08/28

Excellent service to monitor your click companies on google, bing.
They give you detailed reports,...

Excellent service to monitor your click companies on google, bing.
They give you detailed reports, block click fraud and they report you can use to protect your ads and money. I would highly suggest this service if you are advertising on Google, Bing

Pros

Excellent service to monitor your click companies on google, bing.
They give you detailed reports, block click fraud and they report you can use to protect your ads and money. I would highly suggest this service if you are advertising on Google, Bing

Cons

No issues at all using the service. I really don't have any cons. The only thing I don't like is that only let you keep and customize up to 3 months.

Response from CHEQ

Hey Mike, thank you so much for this amazing feedback! We appreciate your kind words :) We're happy to be of help.

Verified Reviewer
Overall rating
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

ClickCease is easy to use & has lots of very powerful features, optimizing our web experience.

Reviewed on 2018/07/03

Pros

ClickCease does an amazing job at clearly laying out all its tools & features. It's also powerful enough to actively block bots from our AdWords. It's led to a much more robust & safe web experience within our company.

Cons

Initially we were concerned the features might not fit our agency well but it became very clear that we had lots to gain by using ClickCease. Thankfully, we were able to incorporate it into our workflow fully.

Response from CHEQ

Glad to hear that you are enjoying your experience with ClickCease :) Thank you for your kind words!

Chris
Chris
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Waste of time and money, doesn't perform as described...going to tak clicks away from Google,...

Reviewed on 2021/11/19

Wouldn't recommend, was charged for the last month for NOTHING

Wouldn't recommend, was charged for the last month for NOTHING

Pros

Nothing, feel like it was a complete waste of time and money...

Cons

Canceled account, didn't use it for a month, still was charged, saw NO real value whatsoever...don't recommend-

Response from CHEQ

Hi Chris,

I'm sorry to hear you had a poor experience using our product. As the customer's experience is a top priority for us, we did give you a full refund, as we had agreed over our support conversations. To clarify, our product is very low maintenance and doesn't require one to "use it" on ongoing basis. Once your account is set up, and our account managers and consultants can assist you with that, you can just let ClickCease run its Fraud prevention software and protect your ad spend over Facebook and Google ads.

james
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

No wasting money

Reviewed on 2022/11/14

awesome

awesome

Pros

I strongly recommend ClickCease. I was spending $1000 per week more on unwanted clicks. Now I don't have to worry about someone clicking my ads repeatedly, 2 clicks then my ads won't show to that user anymore to avoid extra click charges.

Cons

nothing, There is nothing to not like about it.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Helpful Service

Reviewed on 2018/10/23

Pros

Takes care of blocking unwanted clicks, can customize the blocking settings, can white list our own IP's

Cons

billing is very confusing, deleting a domain is difficult, wish it could take on bing ads like google

Response from CHEQ

Thanks for writing this feedback :) We continuously work on improving our services for our customers and will keep this in mind!

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to set up click fraud prevention

Reviewed on 2019/01/28

Overall the experience was pretty easy, despite few minor snags. The support helped me worked them...

Overall the experience was pretty easy, despite few minor snags. The support helped me worked them out pretty fast.

Pros

Easy to set up and use. Fastlearning curve. New features added often.

Cons

Small block list size is really not optimal for large accounts. We do go through the list on daily basis.

Response from CHEQ

We are always striving to improve our services for our customers and we will make sure to keep your feedback in mind! Thank you so much for writing this amazing review :)

Jeevan
Jeevan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great software

Reviewed on 2019/01/29

Pros

The service is easy to implement and catches fraud. I don't have to log in much.

Cons

There's not much I don't like about the software.

Response from CHEQ

Hi Jeevan! Thank you so much for this amazing feedback! We are so happy to be of help :)

Ana
Overall rating
  • Industry: Consumer Electronics
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ClickCease review

Reviewed on 2019/06/14

It is easy to use, transparent, and there is a lot of manual control. Customer service is great and...

It is easy to use, transparent, and there is a lot of manual control. Customer service is great and they are more than willing to explain everything and find the best way to solve the problem. Our Account manager, [SENSITIVE CONTENT HIDDEN] is great and very dedicated. He made constant efforts to realize what are the client's needs, and how to improve the way ClickCease works for us.
ClickCease saved us a lot of money by now and eliminated our competitors' efforts to harm our budget. Would recommend to anyone in e-commerce business.

Pros

Easy to use, transparent, lots of manual settings, amazing customer service and account manager.

Cons

Some of the reports weren't correct, but the problem is being solved now.

Response from CHEQ

Hi Ana! Thanks a bunch for writing this amazing review :) We are so pleased to hear that you are enjoying your experience!

Ofir
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Phenomenal click detection and block solution

Reviewed on 2019/01/28

Been working with Click cease for the last 2 years and they saved whole lot of fraudulent clicks...

Been working with Click cease for the last 2 years and they saved whole lot of fraudulent clicks for my clients

Pros

Easy setup
great customer service
affordable pricing
detailed report

Cons

I guess the new ad spy feature is still in beta because I haven't seen much data from it yet.

Response from CHEQ

We are happy to assist! Thank you so much for the great review, Ofir :) We are always looking for ways to improve and your feedback will be remembered!

Howard
Overall rating
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Works without intervention

Reviewed on 2022/11/27

Pros

I like the fact that this software needs almost no intervention and it silently and effortlessly saves us money on click fraud.

Cons

There are no cons or downsides to this software that I have become aware of.