Yet Another Mail Merge

4.5 (39)
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YAMM is the best Gmail and Google Workspace mail merge tool.

Overall rating

4.5 /5
(39)
Value for Money
4.8/5
Features
4.2/5
Ease of Use
4.5/5
Customer Support
4.1/5
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39 Reviews

Russell
Russell
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Phenomenal mail merge tool for Gmail!

Reviewed on 2019/02/06

I'm pleased with YAMM because it allows me to pull data from existing Google Sheets and send...

I'm pleased with YAMM because it allows me to pull data from existing Google Sheets and send customized emails using Gmail quickly!

Pros

There are a lot of mail merge options out there, but I think that YAMM is among the best for working with Gmail. We use G Suite (Google Apps) in our school system and this is the reason I love YAMM - it's so easy to set up and use if your familiar with the Google platform (specifically Google Sheets). All I have to do is create a Sheet with two columns - one for names and the other for emails. From there, when my email draft is ready, YAMM does all of the hard work for me! It's so simple, easy, and quick to send a lot of personalized emails. Since it works from Sheets, you also have the ability to filter names in the spreadsheet or create tabs for different purposes, which is extremely helpful if you have to send multiple, repeat emails throughout the year. YAMM also helps me collect data and track emails (opened, clicked, etc.). When consider mail merge options, I also think YAMM is one of the most cost efficient ways of doing it if you're wanting to use G Suite tools (unless you stick to mail merge through Windows applications). I cannot really speak to their customer support - never really used that - but they do offer great, simple, step-by-step instructions that are more than you need.

Cons

I honestly don't have any complaints. It's extremely simple to use and very time efficient. Some different pricing options would be helpful, I suppose. Perhaps they could build in pricing tiers depending on the need of the individual.

Tom
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great, inexpensive, mail merge option with one hiccup

Reviewed on 2022/07/12

The service and support is excellent. It's incredibly straightforward what's going on, and being...

The service and support is excellent. It's incredibly straightforward what's going on, and being able to get test emails is wonderful. There is so much documentation about every aspect of managing a campaign and templating that I can't recommend it enough.

I hope they've fixed the problem of users logged into Google with multiple accounts.

Pros

Drafting emails in GMail and having them show up in the plug-in when starting a merge from Google Sheets is incredibly easy. I really like the amount of documentation they provide to customize emails and templates. One great feature is that it'll change the attachments included depending on the individual or other rules.

Cons

After a few years this wouldn't show as connected to my account when I had multiple Google accounts registered. The only answer was to open the browser in incognito mode and log into Google again, which was a royal pain. Unfortunately, in the end, this led me to go to another service.

James
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Only 20 free emails a day now (used to be 50)

Reviewed on 2024/11/05

Always reducing the quality of the free service!

Always reducing the quality of the free service!

Pros

Easy to use and convenient tracking summary

Cons

YAMM has unfortunately been gradually reducing the effectiveness of it's free service.

Initially, you could send 50 emails a day and get this bumped up by an extra 50 for each person you referred to also use YAMM. Then YAMM took away the referral bonus and capped it at 50 emails a day.

In the past week or so, YAMM has appeared to cap the daily limited at 20 emails a day so it's not really worthwhile using the service.

I was tempted to pay for YAMM because of the ability to schedule emails but the scheduling functionality looks very basic. I'd like to be able to schedule batches to go out each day but YAMM appears to only let you schedule one batch at a time.

There are other free ways to send out emails which I'll need to get back into.

Response from Talarian

Hello James,
You say you've been using our tool for free over two years.
A one year plan costs $50 / year.
And yet you prefer to spend the time filing bad reviews everywhere rather than purchasing a cheap plan.
This is not very nice.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A great to tool for beginner as well as intermediate user for running email campaigns

Reviewed on 2021/06/30

I am using YAMM for the last 1 year and 10 months, and the tool is helping us running email...

I am using YAMM for the last 1 year and 10 months, and the tool is helping us running email campaigns for awareness of our solutions and products as well as generating several leads for sales.

Pros

The smoothness of email push-outs and the tracking system is really nice

Cons

The customer support is not there while we are facing any issues.

Response from Talarian

Thank you for your review. We are very sorry you didn't get a good experience with our support which is really not normal.
It would be very helpful if you could contact me so I can investigate better on what happened and fix it for the next time.
Best

Verified Reviewer
Overall rating
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love, love, love this tool!

Reviewed on 2018/05/11

Just plain, easy to use, easy to set up mail merge tools for G Suite.

Just plain, easy to use, easy to set up mail merge tools for G Suite.

Pros

YAMM is such a great tool. It's easy to set up and use. It's that simplicity that I really like. The free limits are generous and the paid version is worth the cost. Sure there are more robust or feature rich tools out there, but with YAMM you are up and running in 30 seconds.

Cons

As mentioned above, there are lots of other email marketing tools that have more features, but for day to day mail merge use cases, YAMM is great. I haven't used YAMM in a few months, so perhaps some new features have come on board to close that gap.

Response from Talarian

Thank you for your nice review. We are happy to share with you that YAMM is the
- #1 Google Sheets add-on
- with 1Million+ users

If it may interest you, we have the following new features added to YAMM in the past few months:
- Unsubscribes are now auto-managed in YAMM
https://sites.google.com/site/scriptsexamples/home/announcements/unsubscribes-auto-managed-in-yamm
- new matching system to send personalized attachments
https://sites.google.com/site/scriptsexamples/home/announcements/mail-merge-with-personalized-attachments

I am sure you will enjoy reading our detailed articles on Data Policy & Privacy - to understand the level of respect for your privacy!
https://support.yet-another-mail-merge.com/hc/en-us/categories/360000312213-Data-Security-Policy

Also, couple of articles on how to integrate with Hubspot and SalesForce CRMs
https://support.yet-another-mail-merge.com/hc/en-us/categories/360000313274-CRMs-Integration

Ratko
Ratko
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Such an amazing tool!

Reviewed on 2018/12/30

We send all our outbound emails with YAMM and we've implemented it in a company that uses it for...

We send all our outbound emails with YAMM and we've implemented it in a company that uses it for all partnership, business development, sales and internal emails. They can't imagine their life without it - us included!

Pros

Best simple tool I found for email sending in bulk, without the need to use a special software - it's a simple add-on for Google Sheets which we already use for a lot of different things in our company.

It has all the required features you'd need in a mail merge, or better, in a mail sendout - unlimited custom variables (values in the sheet) for text, URLs, attachments or similar, scheduled sends, sending to segments, follow-ups, etc.

You can use YAMM for sales outreach, marketing emails, or simply internal company emails.

Cons

Tracking status isn't completely live, you need to run the sheets add-on to have it update the sheet with the latest email status - this is easy to forget so you get incorrect numbers if you don't run it manually.

Verified Reviewer
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Amazing solution for sending personalised emails

Reviewed on 2019/07/27

Pros

Yet Another Mail Merge is a great solution for sending personalised emails via gmail. Using a simple draft email and a spreadsheet with your contacts you're set to go. It also provides analytics and the amazing thing is that is GDPR friendly.

Cons

Actually I can't tell that there is something I don't like on YAMM. It's not a complete traditional email marketing service but is a great solution for sending personalised emails via gmail.

Tammy
Tammy
Overall rating
  • Industry: Cosmetics
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Love that it integrates with gmail

Reviewed on 2019/10/22

This add-on Is a must for creating easy merges within google. The 50 free daily is such a generous...

This add-on Is a must for creating easy merges within google. The 50 free daily is such a generous offer too!

Pros

Ease of use, integration with existing gmail emails, tracking system for emails opened, bounced, etc.

Cons

I wish more tracking information, meaning click rates, average open time, etc., was more readily available but I am grateful to know what was open or bounced.

Paul
Paul
Overall rating
  • Industry: Media Production
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for mail merges that come directly from your Gmail account

Reviewed on 2019/12/11

I love using it. And I definitely recommend it for any other small business owners out there that...

I love using it. And I definitely recommend it for any other small business owners out there that want to send out mass emails that are customized through their Gmail accounts.

Pros

I love that with using this tool I can send out mail merges that don't come from an overtly mass mailing solution such as MailChimp or Constant Contact. all the emails look like they came directly from my Gmail account.

Cons

The user interface can take a little bit of getting used to. it's also a bummer that there is not a mobile-friendly solution.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Must use tool for email automation

Reviewed on 2022/09/28

Amazing.

Amazing.

Pros

Its free daily email sending is more than enough for me.

Cons

nothing to say that can describe what I don't like.

Sapph
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Affordable and easy way to send personalized emails with Gmail

Reviewed on 2019/10/11

This is a great, easy-to-use tool that lets you send personalized emails to a list of people (they...

This is a great, easy-to-use tool that lets you send personalized emails to a list of people (they receive it as an 1-on-1 email from you).

Pros

This is a great, affordable tool that does one thing and one thing really well: send mail merged (personalized) emails to a list of people. All you have to do is add your contact list to a Google Sheet, draft your email in Gmail and use YAMM to send them as 1-on-1 emails to everyone in the list. You can create additional columns in your spreadsheet for any word or phrase you want to personalize in the email for each contact (examples: first name, company name).

YAMM also tracks email opens and clicks and provides you a report afterwards. Basically, if you need to email a list of people (prospects, customers, colleagues, etc.), YAMM is the way to go. Since the emails are sent from Gmail, they have much higher deliverability than ones sent from an email marketing platform (though you should still use the latter if you need to email a huge list).

Cons

This tool does one thing exceptionally well so pretty much no bones to pick. Something that would be nice to have is the putting the open, click and bounce rate right on the spreadsheet, so you can easily share it with people and show them the metrics if you need to. Right now, the report appears in a sidebar and only you can open it.

Ganesh
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Efficient software to meet email marketing goals

Reviewed on 2021/10/01

I am using this solution for so long and it really helps me getting response from prospective...

I am using this solution for so long and it really helps me getting response from prospective customers. Email campaigns can also be created using its readily available templates. Multiple user options is also there with premium subscription with low cost.

Pros

The part of Yet Another Mail Merge is the campaign tracking system which provides genuine responses of the campaign. Also, I like the easy process of running a campaign with quick simple steps.

Cons

Nothing to dislike about the software because it has everything you need for email marketing

Jessica
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy and Affordable but Limited Features

Reviewed on 2020/03/17

Overall, Yet Another Mail Merge, is a cost effective and easy platform to learn and use. I would...

Overall, Yet Another Mail Merge, is a cost effective and easy platform to learn and use. I would definitely recommend it for small teams, small mail merges, and infrequent use. However, with the limited features that do not allow more than one merge scheduled in advance and lack of automated follow-ups, it is more manual than other mail merge programs. There is also very limited customer support, and it will take several days to get an issue resolved (if they respond at all).

Pros

It is extremely easy to set up, implement, and use, and it's quick to train a whole team to use Yet Another Mail Merge.

Cons

There are some limited features, such as you can only schedule 1 mail merge in advance from a specific account. You also cannot set up any automated follow-ups, or have a mass stats report pulled for multiple campaigns.

Hassan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Good platform for Email marketing using simple steps

Reviewed on 2021/09/08

It helped me a lot in my initial days of joining this company. I had a little bit of knowledge of...

It helped me a lot in my initial days of joining this company. I had a little bit of knowledge of email campaigns but after using YAMM I become a complete maestro in email marketing.

Pros

Email templates are good in YAMM which are readily available to use. Email tracking is also a great feature where I can track the recipient's actions towards my emails.

Cons

Nothing to dislike. The product has it all.

Matthew
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for the money and email delivery

Reviewed on 2019/01/11

I love it and I get good open/click through rate.

I love it and I get good open/click through rate.

Pros

It is free unless you want access to the 400 emails per day at which point you have to pay a very low annual fee. The emails deliver directly to a recipients mailbox rather than going to promotional or similar.

Cons

It runs through gmail so if you have several bounces or failures to deliver then you can put your gmail account at risk. This means it is best to use an email verifying software before you send out any email.

Eranga
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Yet Another Mail Merge Review

Reviewed on 2021/04/28

I quite using the application. Really useful and easy to use. But need to give more information...

I quite using the application. Really useful and easy to use. But need to give more information about syntax and all.

Pros

We can send the email at once to several people that we wanted like broadcast

Cons

The limited number of senders that can send is the only issue. We need to upgrade and the prices are a bit higher. Sometimes, though 50 senders showed, once we send a test mail it will be reduced to 49. And also it's only sending to the 47 people only. always missing 3 people.

Jonathan
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

This is a great mass emailing tool for all kinds of business

Reviewed on 2020/06/09

I love it, this has made my life easier by the time of sending personal info to many recipients at...

I love it, this has made my life easier by the time of sending personal info to many recipients at once.

Pros

I love how you can just link it to your google account and create drafts that you can, later on, integrate with custom fields and even attachments to send massively.

Cons

I don't like that it will not allow you to send chains without the YAMM label on them, it can feel a little overmarketed at times.

David
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

A Gem in the Rough

Reviewed on 2021/07/06

YAMM effectively ran our email campaign and I would recommend it to others.

YAMM effectively ran our email campaign and I would recommend it to others.

Pros

There are many similar products that do the same thing but we have found that YAMM integrates well with our Google platform and does exactly as advertised. Also, it does not break our bank.

Cons

There is always room for improvement. We have experienced glitches in the software and the use of draft templates could be cleaner.

Alex
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Simplest mailmerge software

Reviewed on 2019/11/24

Will use this and continue to use this as long as it's available.

Will use this and continue to use this as long as it's available.

Pros

YAMM is the easiest and simplest mailmerge platform for Google drive. It's affordable and easy to train on.

Cons

Pricing is a little convoluted, it was easy to set up individually, but a little frustrating as a business to purchase for multiple users.

Sam
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Decent Barebones Software - but lacking features

Reviewed on 2022/05/21

Pros

YAMM was helpful when we were first building our inside sales program, though we quickly outgrew it as a business. It's a great introduction to mail merge software and their freemium model makes it a good place to start.

Cons

We frequently ran into annoying little bugs, the UI isn't great, and you're upcharged for a lot of features that should just be in the basic subscription.

Alternatives Considered

Mixmax and HubSpot CRM

Reasons for Switching to Yet Another Mail Merge

We ended up switching to Mixmax in the end because it's a more powerful tool.

Response from Talarian

Hi Sam, YAMM CEO here. As we currently have only one paid plan that contains all features, what do you mean by the fact that you were upcharged?

Sara
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Favorite Mail Merge Tool!

Reviewed on 2018/10/26

Being able to schedule mail merges in advanced was a game changer. It made it possible to have...

Being able to schedule mail merges in advanced was a game changer. It made it possible to have email batches go out at prime reading and response times which I normally wouldn't be in the office for. Once you get a hang of formatting the add on is quick and easy to use!

Pros

In addition to their awesome mail merge features, YAMM also tracks who has opened and replied to the email and if the email has bounced back! Makes it so easy to quickly look over and assess email success. Absolutely love the feature to schedule emails!

Cons

Their support website can be difficult to navigate and finding the correct "help" topic isn't always intuitive. I often found more tutorials or help articles through the search bar than the navigation bar.

Verified Reviewer
Overall rating
  • Industry: Insurance
  • Company size: 10,000+ Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Sending bulk emails yet personalized emails has become easier with Yet Another Mail Merge

Reviewed on 2021/07/22

The overall experience is really nice.

The overall experience is really nice.

Pros

The best thing about using it is that it saves a lot of time in sending emails. One can send emails in bulk but yet personalized . It also keeps tracks of all the emails that are sent. It provides details like delivered emails, bounced emails, read emails.

Cons

I did not find any challenge while using it.

Michael
Overall rating
  • Industry: Photography
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The easiest and best way to organize email campaigns that I found

Reviewed on 2019/12/03

I used Yet Another Mail Merge to organize and track campaigns when I reach out to possible clients...

I used Yet Another Mail Merge to organize and track campaigns when I reach out to possible clients and existing clients during seasonal events in my industry. I found YAMM to help me stay organized and on schedule with a relatively large email list for a small business.

Pros

I liked the ability for YAMM to put contacts in google sheet/excel document. I also liked the ability and options to track the campaigns details.

Cons

I couldn't find anything I didn't like with this software. I thought it was excellent and top of the industry.

Jonathan
Jonathan
Overall rating
  • Industry: Legal Services
  • Company size: 51–200 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Yet Another Mail Merge is a great tool for customizing and personalizing mailing lists

Reviewed on 2019/12/03

YAMM allows us to fine-tune exactly what we need a mail merge to say by utilizing Google Sheets for...

YAMM allows us to fine-tune exactly what we need a mail merge to say by utilizing Google Sheets for any data we need to merge with, and using Google Docs to dynamically attach files to the emails as necessary. We use it to send out customized emails to clients that need template forms on a regular basis, and it allows us to automatically define which attachments need to to to which clients based on certain criteria such as an ID number.

Pros

YAMM is a very easy-to-learn tool that doesn't take any setup beyond installing the plugin, and does most of the work for you. I really like how it integrates with Google services so that it doesn't take a whole lot of setup or learning new interfaces.

Cons

Being a plugin, it takes a little bit to load and process things, and it naturally comes with the same failings as Google Sheets by nature.

An
Overall rating
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

YAAM lets me send personal email campaigns to increase membership with my university club.

Reviewed on 2018/07/16

Pros

Hands down the best thing about YAMM is how easy it is do to. All you need is a Google email and a Google spreadsheet. Your spreadsheet can have as many fields as you want, name, email address (of course), hometown, age, etc. One you write the email in Google Mail (with some simple "<<>>" formatting, your spreadsheet will find the draft, and fill in all the rest. It's ready to send (don't worry you can test it first), and viola! you have a personal email campaign.

Cons

There are a couple hang ups. One is timing. You have to make sure your draft exists when you want the email campaign to run. As well, you can't send the email easily using someone else's email to route back to. Best to just start in your own account.

Response from Talarian

Thanks An, for your great review!