Aprimo Marketing Productivity Reviews

Aprimo Marketing Productivity

Simplify & automate marketing collaboration

3.5/5 (2 reviews)
Ellie J.

Aprimo has great functionality but is expensive without any customer support

Used Daily for 2+ years
Reviewed on 2017/06/07
Review Source: Capterra

Pros

This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects.

If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.

Cons

The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway.

The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying.

This system is also very expensive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Hayden F.

Greater organization in our online marketing strategies

Used Weekly for 1+ year
Reviewed on 2018/12/02
Review Source: Capterra

Excellent work together that increases the productivity and efficiency of our brand by giving us a positive return on our investment.

Pros

All-in-one software that facilitates teamwork and complete management of all online marketing departments of our brand. Rapid integration and implementation of KPI to keep abreast of the progress of our projects.

Cons

The support service can sometimes take up to 24 to respond and help us, however, they have solved all the problems that arise occasionally.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10