---
description: Learn how Direct Mail can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Direct Mail Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Direct Mail](/software/111291/direct-mail)

# Direct Mail

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> Direct Mail is an email marketing solution for Mac \&amp; iOS which includes customizable email templates, mailing list segmentation, custom sign-up forms, and more
> 
> Verdict: Rated **4.8/5** by 162 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Direct Mail

 Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.&#10;&#10; Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.&#10;&#10; Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.&#10;&#10; Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.&#10;&#10; The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 162 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: e3 Software
- **Location**: Mountain View, US
- **Founded**: 2002

## Commercial Context

- **Starting Price**: US$15,00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Unlimited plan: from $15/month, based on number of subscribers.&#10;Pay Per Email plan: from $30, based on the number of email credits required.&#10;SMTP plan: $299/year.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Spanish
- **Available Countries**: Australia, Austria, Brazil, Canada, Germany, Japan, Luxembourg, Mexico, New Zealand, Spain, Switzerland, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Archiving & Retention
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Click Tracking
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management

## Integrations (5 total)

- Daylite for Mac
- Google Docs
- Microsoft Excel
- Microsoft Outlook
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Email Management Software](https://www.getapp.za.com/directory/306/email-management/software)

## Alternatives

1. [Gmail](https://www.getapp.za.com/software/91602/gmail) — 4.8/5 (13328 reviews)
2. [Brevo](https://www.getapp.za.com/software/91466/brevo) — 4.6/5 (3411 reviews)
3. [Mailchimp](https://www.getapp.za.com/software/8268/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.getapp.za.com/software/10156/mailerlite) — 4.7/5 (2256 reviews)
5. [ActiveCampaign](https://www.getapp.za.com/software/2348/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "This has saved me many hours over the years\!" — 5.0/5

> **Brent** | *09 August 2021* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use\! I absolutely love the syncing of customer information\!
> 
> **Cons**: They’re aren’t any\! There was a brief learning curve but that’s to be expected.
> 
> Very very positive.

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### "Quite Strategic, adaptive and intuitive" — 5.0/5

> **Filipe** | *08 May 2024* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10
> 
> **Pros**: Notably, Direct Mail has created a lasting impression on our clients. Through demographic information, potential clients get their way to reach our services. It is affordable and quite effective.
> 
> **Cons**: Direct Mail has maintained a great reputation with us. Nothing is hard to understand while using it.
> 
> Marketing strengths renewed. No efforts goes unrewarded.

-----

### "Easy to use for first time users" — 3.0/5

> **Ashley** | *15 November 2016* | Recommendation rating: 6.0/10
> 
> **Pros**: Ease of use
> 
> **Cons**: Not that many creative options
> 
> I send out newsletters and have a Mac. This has been a really good system for a first time user. It is also cost effective since goes by how many people are subscribers.

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### "I've never looked back\!" — 5.0/5

> **Ilan** | *06 July 2021* | Medical Devices | Recommendation rating: 10.0/10
> 
> **Pros**: Where to begin? &#10;• import from Google Sheets (because we use Google forms to add to our database)&#10;• personalised emails with reference to specific fields (with a fallback)&#10;• the reporting (especially the bounce report)&#10;• smart groups&#10;• templates
> 
> **Cons**: Four features I would love to see developed:&#10;1) The ability to include a table with rows and columns&#10;2) The ability to embed HTML/iframe&#10;3) Some widgets like a countdown timer.&#10;4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.
> 
> Without a doubt the best system I've used and I love that it's simple and smart at the same time. &#10;It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy").&#10;&#10;We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.

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### "Direct Mail always hits the spot" — 5.0/5

> **Simon** | *27 May 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Direct Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement.&#10;&#10;It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results  in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.
> 
> **Cons**: There is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form.&#10;&#10;At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.
> 
> One of my oldest clients is a company that offers PR monitoring software and for the last five years we have been sending out email campaigns every week (Tuesdays through Thursdays) and I know that they are getting customers signing up to their services as a result. We update their campaigns on a regular basis and with Direct Mail's excellent interface I can adapt and amend things very quickly.&#10;&#10;For all our email marketing clients Direct Mail allows me to schedule highly personalised campaigns for weeks ahead – a feature that is especially invaluable when we go away, ensuring that our clients' campaigns never miss a beat even when we're on the beach. &#10;&#10;Getting notifications on my iPhone, via their Stamps app, means that whenever I am out of the office I am always aware how our campaigns are performing and can provide instant updates if clients need information even when I am away from my Mac.&#10;&#10;Direct Mail is a real gem; the pricing policy is very fair and you can easilty up and downgrade your plans as needed. Their support is excellent, and I must shout out to \[SENSITIVE CONTENT HIDDEN\]; even though we're on different continents we're on the same page and I appreciate being able to have direct contact with support and not having to go raise support tickets.&#10;&#10;I very much look forward to continuing to send out compelling campaigns via Direct Mail in the months  and years ahead.

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## Links

- [View on GetApp](https://www.getapp.za.com/software/111291/direct-mail)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/111291/direct-mail> |
| de-AT | <https://www.getapp.at/software/111291/direct-mail> |
| en | <https://www.getapp.com/marketing-software/a/direct-mail/> |
| en-AE | <https://www.getapp.ae/software/111291/direct-mail> |
| en-AU | <https://www.getapp.com.au/software/111291/direct-mail> |
| en-CA | <https://www.getapp.ca/software/111291/direct-mail> |
| en-GB | <https://www.getapp.co.uk/software/111291/direct-mail> |
| en-IE | <https://www.getapp.ie/software/111291/direct-mail> |
| en-NZ | <https://www.getapp.co.nz/software/111291/direct-mail> |
| en-SG | <https://www.getapp.sg/software/111291/direct-mail> |
| en-ZA | <https://www.getapp.za.com/software/111291/direct-mail> |
| es | <https://www.getapp.es/software/111291/direct-mail> |
| es-CL | <https://www.getapp.cl/software/111291/direct-mail> |
| es-CO | <https://www.getapp.com.co/software/111291/direct-mail> |
| es-MX | <https://www.getapp.com.mx/software/111291/direct-mail> |
| fr | <https://www.getapp.fr/software/111291/direct-mail> |
| fr-BE | <https://fr.getapp.be/software/111291/direct-mail> |
| fr-CA | <https://fr.getapp.ca/software/111291/direct-mail> |
| nl | <https://www.getapp.nl/software/111291/direct-mail> |
| nl-BE | <https://www.getapp.be/software/111291/direct-mail> |

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