EmailOctopus

4,7 (263)
Easy-to-use, affordable email marketing tool.

Overall rating

4,7 /5
(263)
Value for Money
4,8/5
Features
4,4/5
Ease of Use
4,6/5
Customer Support
4,7/5

95%
recommended this app
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263 Reviews

Alfred
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cost-effective Email Marketing Tool

Reviewed on 2022/11/13

I was impressed because this tool is flexible and easy to use. Automation and segmentation have helped us to create and send targeted emails to our subscribers. And this was a great savior to our business because our email list have exploded. And their web-based program is easy and flexible.

Pros

I love the email editor because it allows you to build both HTML text and simple plain-text emails. Also, it's affordable. Their customer support is also outstanding. Whenever I have questions they will answer them accordingly.

Cons

I like everything about this software. I recommend it to anyone looking for an email marketing tool. It is worth your bucks.

Jeff
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great "out of the box" features!

Reviewed on 2022/12/01

I have been able to build an email list because of ease of integration into my

Pros

Started out using the free version. It has all of the features of the paid version which you can't say that about their competitors. Can immediately have more than one list as well as use automations. Gave me a great idea. how the program works and now I'm paying and a huge fan.

Cons

I am able to integrate Email Octopus pretty much everywhere I want. But, occasionally I need to use a third party software to do so. Which isn't a huge deal, but I'm sure that will start seeing email octopus in more and more native integrations.

Alternatives Considered

Mailchimp

Reasons for Switching to EmailOctopus

Because the price is significantly lower and the support is better.
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Onboarding makes no sense

Reviewed on 2022/04/10

Pros

It's very easy to build emails and work with forms and landing pages

Cons

Before being able to send any communication they sent you a set of questions about your data base and lists, where and how you acquire your contacts. They sent this like two hours before I've signed in. I'm supposed to give them all my info, wait for their approval and only then shoot my emails. This is absurd doesn't happen with any other provider I've used before (mailchimp, hubspot, etc)

Response from EmailOctopus

Hi there,

Sorry to hear you weren't happy with our approval process. We have an approval process in place to maintain our industry leading deliverability. During the approval process we look to find out what kind of emails you'll be sending and how the list was grown many companies continue to use purchased lists, which are not only against the law but impact the service massively too so having this step allows us to educate users and improve our service for all.

In many cases approval can be done immediately, without any additional questions. However at times we do need to get some additional information, this is what will have happened in your case.

Those questions only need to be answered once, and should take no longer than 2 minutes to answer.

While we appreciate those questions may add some additional friction to signing up, it's done with the best of intentions and is why our reputation is so high with the likes of Gmail and Yahoo.

Mingjie
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great service for the engineering-focused teams, while better alternatives exist

Reviewed on 2022/12/23

Pros

It’s a relatively simple service that gets you exactly where you want to be — send campaigns, post emails for subscription, etc.

Cons

It’s stuck somewhat in a limbo of not the absolute best experience for non-engineers (products like Mailchimp) and also not the best experience for engineers (products like Postmark)

Alternatives Considered

Postmark and Mailchimp

Reasons for Choosing EmailOctopus

Mailchimp’s WYSIWYG editor is terrible even after years of complaints.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

Less deployment and engineering overhead.
Jonathan
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moving To EmailOctopus

Reviewed on 2023/02/17

Overall a very positive experience, and great support.

Pros

I checked out EmailOctopus because my previous mail platform was changing it's pricing tiers and I found I was paying for services I didn't want or could not use.The pricing plans for EmailOctopus were better and I was impressed that even the free tier which I used to test the service gave me full access to everything (inc. API). Support has been fast and excellent.The service has a good modern UI and is very easy to use.

Cons

Not much I don't like - I had a little trouble changing the standard templates, but got what I wanted in the end.

Steven
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Value & Features Compared to Competitors!

Reviewed on 2023/02/22

When we switched over to a cheaper alternative from MailChimp we were not sure what we were getting into. But wow! Glad we chose Email Octopus. Their whole system is flawless and the price is amazing! The customer support is also great. We will be a lifetime customer as long as the system platform and pricing remains the same. Thank you!!

Pros

Pricing, features and the customer support!

Cons

N/A everything about Email Octopus is great there are no cons.

Felipe
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome email marketing in general, recommended

Reviewed on 2023/02/28

Since I found it, it has been awesome experience.

Pros

I love that I can use it with Amazon SES and that I can send unlimited emails. Also it's easy to use, setup and maintain.

Cons

I wish I could have more than 2500 subscribers for free but their Connect Pro plan is very affordable.

Thomas
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Should have switched to this from mailchimp ages ago

Reviewed on 2023/01/16

Great experience o far

Pros

Cheap and easy to use. Campaigns are easy to build and come out looking great. Also like how it shows the growth of your subscribers list going up, a feature mail chimp didn't have

Cons

A little tricky getting it connected to shopify

Sydni
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Lifesaver!

Reviewed on 2023/01/27

The business problem that EmailOctopus is helping me to solve is the automation of creating an email list with each e-book purchase that I receive.

Pros

I decided to give EmailOctopus a try when I found it listed as an option to manage my email list post-sales from payhip.com. As someone just starting out, I was excited to find an option with features that would allow me to grow with cost effective packages.

Cons

I currently have no cons to mention at this time.

Dennis
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Goofy name, excellent platform

Reviewed on 2023/02/14

So far, it's been a great overall experience.

Pros

EmailOctopus is designed very well and it's very easy to use. The price is great for my small business.

Cons

We haven't explored the api's yet but hopefully they're are easy to use.

Josephine
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User-friendly, customer-centric email management system

Reviewed on 2022/10/25

Pros

EmailOctopus makes it really easy to design and send email campaigns, both automated and as one-off emails or newsletters. I switched from MailChimp after they failed miserably in their Customer Service department, and I've been so impressed by the personal and fast assistance I've gotten from EmailOctopus so far. No complaints!

Cons

A small issue for me has been that sometimes, unless I'm extremely careful to check 2-3 times, the font size on some sections of my emails randomly gets re-sized and doesn't match the rest of the email. This looks unprofessional. But if I'm careful and double or triple check, I can avoid this.

Alternatives Considered

ConvertKit

Reasons for Choosing EmailOctopus

I switched because MailChimp did not alert me in ANY way once I reached my subscriber limit, and they just stopped sending my automated welcome sequence. For about a week, all new subscribers signed up to my email list but did not receive any welcome emails. This was very frustrating.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

Affordability and smaller size company, because I was looking for more personalized customer support.
Mikey
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Reliable and cost-effective

Reviewed on 2020/08/31

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

Pros

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

Cons

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing EmailOctopus

I wanted to switch from a self-hosted email platform to a hosted one, and it was important that the service I chose integrated with Bookfunnel and my website.

Reasons for Switching to EmailOctopus

I've tried all those listed and a few more. MailerLite let me down several times. They were unreliable and their support was poor. Sendfox is very basic and charges for options such as single optin lists. Mailpoet has a great editor and integrates with my site beautifully, but it didn't integrate with Bookfunnel, and that was a dealbreaker. Mailchimp has become very expensive.
Elle
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Options for Newsletters!

Reviewed on 2022/10/24

I couldn't have asked for a better experience. I'm proud of the email marketing I do, and--once again--I feel so good about working with this company, because I can see that they honor their values. I'm at the beginning of my career so this past year has seen a lot of growth, and EO has grown right alongside me. Looking forward to many more years!

Pros

I *love* the way my newsletter looks, and I appreciate the streamlined management system. I also just adore this company and the fact that they give back to the community. Every employee I've spoken to has been kind, helpful, and friendly.

Cons

As an author who's constantly learning, I follow many of my fellow authors' newsletters, so I notice that there are a few features that other newsletter programs have which are not--to my knowledge--on EmailOctopus. Yet. In the year+ that I've used EO, I've seen them add features fairly regularly.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Switching to EmailOctopus

Much more beginner-friendly pay structure; more accessible & friendly staff; environmentally conscious.
Mary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I traded the monkey for an octopus and never looked back.

Reviewed on 2022/10/24

Overall I am thrilled to bits, and I am sure as time goes on that the software is only going to get better and better. I have suggested to many of my clients that they consider Email Octopus for their marketing emails provider.

Pros

I am a solopreneur who is in the process of building her email empire. At the moment, I have an absolutely tiny email list. I was really struggling to find a company that could meet my needs as someone just getting started. So many other providers were so expensive that I could not justify the cost of the program. Email Octopus is a company that will grow with me - and won't break my budget once I get to where I want to be. Building emails is simple - it works just like other drag-n-drop email builders, but the difference is that it is somehow even easier to use. The landing page builder is also simple and functional. The couple of interactions I have had with the Email Octopus team have been overwhelmingly positive.

Cons

Audience segmentation leaves some things to be desired. While Email Octopus is on par with Constant Contact and Flodesk in terms of segmentation, they don't have as many customization options as MailChimp. This isn't a problem for me right now at this stage, but it is something that I am a little worried about for the future.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Switching to EmailOctopus

Price, ease of use, and the fact that they can grow with me.
Brian
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Small Agency ESP Review

Reviewed on 2020/09/11

Very positive.

Pros

We use EmailOctopus for our small agency to send our newsletters and other targeted email campaigns. Their tool is extremely easy to use and is very cost efficient for small agencies that have to watch every penny. Plus the are continually adding new features to the platform which makes the value increase every quarter!

Cons

Would like the ability to create sub-accounts. And it's a bummer to pay a foreign transaction fee every month.

Alternatives Considered

Chameleon, SendGrid and Emma

Reasons for Choosing EmailOctopus

Better value

Reasons for Switching to EmailOctopus

Easy decision. EmailOctupus offered the best value for our agency.
Kristian
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple & Effective

Reviewed on 2021/04/28

Incredible. In the time & age where platform are becoming extremely bulky, EmailOctopous keeps it simple, clean, automated. Customer support is on point every time.

Pros

- Simple yet powerful
- Not overwhelming
- Incredible customer support
- Fantastic automation

Cons

- Segmentation features
- Advanced automation & workflows

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple mailing lists

Reviewed on 2021/06/11

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

Pros

I like how quickly I was able to set it up. I also frequently give their API documentation as an example of a perfectly written document. While composing a new campaign, the UI doesn't get in the way and I'm able to just get down to work.

Cons

I couldn't figure out a way to "merge" multiple user lists, or send a campaign to users from multiple different lists at once.

Chuck
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

EmailOctopus provides exceptional customer supprot

Reviewed on 2022/10/24

I would recommend EmailOctopus without reservation.

Pros

The customer support was the best feature of EmailOctopus. Every question I had was promptly answered with useful information. Customer service really went the extra mile to make sure I was satisfied.

Cons

My requirements were quite basic. While not a "feature" of the software, the only area where I saw an opportunity for improvement was to have customer service available during standard US business hours (EmailOctopus seems to be based in the UK.)

Alternatives Considered

Mailchimp

Reasons for Choosing EmailOctopus

Wanted to try something different.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

Wanted to try something different.
Phil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Ronseal of Email Platforms - Does exactly what it says on the tin!

Reviewed on 2020/10/06

Pros

Nutshell - AWESOME.

Ease of use. After failing to be able to achieve what we needed with a well known competitor we switched. We had spent four days trying to import our list with the competitor but were unable to due to limitations in the host software.

Cons

No landing page. Sure its fine for us, we have a website page specifically for capturing new signups but some will not have this ability. For example in the MLM world the 'rep' or 'agent' may not have or need an actual website but will absolutely need email marketing with a very simple way to capture new users. Something with a url that would allow for sharing on social networks.

Integration with Wordpress isn't very 'pretty'! We're having to use web hooks in a separate form to pass the data through automation to our audience list. The WP plugin isn't, and very probably never will be, as powerful as some of the built in tools within modern WP page builders. Unfortunately whilst the bigger guys tend to get their platforms integrated into WP plugins, it helps the plugin devs sell the product, EmailOctopus isn't current being supported. WP plugin devs, if you're reading this, make it happen!!

Silvia
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

It helped to take my business to the next level

Reviewed on 2022/10/24

Pros

It was intuitive and easy to use and set up, the learning curve is low.

Cons

Definitely, the editing & formatting of the templates. This have drived me crazy sometimes.I found it hard even after creating and automatized lots of emails already.I haven't managed to "set up" a predefined format, to use it in my new emails.I know you can save your customized templates once you worked on them. But, for instance, if I have on my email a certain color and font, and then I edit and add some new paragraph, this one is added in the original predefined color and font, not in the color and font I'm using, and this is really annoying.It might be possible fix this, but I still haven't find an intuitive way to do it!

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Not-so-bad Alt to MailChimp

Reviewed on 2021/02/11

Pros

The fact that the free version comes with 2500 subscribers. 200 more than MailChimp.

Cons

For me there's no serious cons of this software. they did good job in improving their drag and drop editor. But i don't feel they keep up with enough updates. The sector of email marketing providers is crowded and if you don't keep up like what MailChimp did with launching Inbox and Surveys features plus their brand new editor: We as customers and therefore our clients will choose the most advanced solution.

Alternatives Considered

MailerLite and Mailchimp Transactional Email

Reasons for Choosing EmailOctopus

Client requests

Switched From

MailerLite and Mailchimp

Reasons for Switching to EmailOctopus

Client requests and project requirements
Leslie
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

We love EmailOctopus

Reviewed on 2022/10/24

Very happy.

Pros

We set up email octopus to automatically update our lists from various Google Sheets generated from our CRM and transaction backups. We also use the landing pages to build our lists. The analytics are well organized and easy to understand. The interface is user friendly. It's an affordable alternative to the "big guys." Customer service has also been very good. We have been very happy with the product.

Cons

Templates cannot be organized into categories or tagged. It's hard to find an old one you used before and want to use again.

Jesse
Overall rating
  • Industry: Construction
  • Company size: 1 001–5 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Octopus Review

Reviewed on 2020/10/19

Pros

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature! Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school! Great costumer service as well. This is the first time our company has ever used an email platform software and it has made my job so much more efficient and the communication between our entire membership and school has never been stronger before! On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job!

Cons

I would of loved more flexibility in creating my own templates, some features as far as how the emails look but other than that nothing!

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The BEST Email Platform for "Large Audience" Campaigns for Starter Businesses

Reviewed on 2018/09/28

I have had a wonderful experience, as for this pricing, there is no service I've found that can "go fast" from the get go and start sending large quantities of mail to your lists.

Pros

The number 1 key of this software is their unique ability to plug into your Amazon Email Platform account. This allows you to send out MANY MANY more emails on a daily basis than any other platform I have come across. Not to mention the ease of ability to upload the lists from wherever you have built them before.

Cons

The biggest difficulty is that there are not comprehensive statistics set up in the back office to individually see what emails are opening and reading your emails. Or the ones that are clicking. That is a step down from where I was before.

Aneesa
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Highly Recommend Email Octopus

Reviewed on 2022/03/29

Excellent - we have had a couple of questions which seem to be answered almost instantly. Also, the software is constantly being iterated on and has improved materially even since we joined (e.g. the addition of segmentation).

Pros

Very easy to use with high deliverability and has almost all features that it's competing for a fraction of the cost.

Cons

I would love to see the ability to re-send to subscribers who didn't open.