Alexa

4.4 (85)
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Keyword research, competitive analysis & website ranking

Overall rating

4.4 /5
(85)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.1/5

91%
recommended this app
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85 Reviews

Courteney
Courteney
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Alexa Echo

Reviewed on 2021/04/16

Pros

My favorite part about Alexa is that you can make phone calls from it.

Cons

I don't like that what you ask in the app doesn't coordinate to my Alexa Echo.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Not my first choice for Market Intelligence

Reviewed on 2023/03/08

Pros

Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.

Cons

Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Convenient Toy, but not much more than that

Reviewed on 2018/04/11

Pros

Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.

Cons

The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

It allows to check the background of the domain, but the data can be misleading

Reviewed on 2017/10/10

Pros

It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.

Cons

For more advanced use cases this tool is too simple - there are better solutions out there.
Data behind it isn't really accurate also, especially when you dig deeper.

Verified Reviewer
Overall rating
  • Industry: Newspapers
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Marketing platform that gives you lots of insights

Reviewed on 2018/04/23

Pros

Gives you both market and audience analysis that can help inform your keyword choices and content style

Cons

The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO

Jamey M.
Overall rating
  • Industry: Internet
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must have tool to keep up with the competition

Reviewed on 2018/12/17

Pros

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

Vishal
Overall rating
  • Industry: Management Consulting
  • Company size: 1,001–5,000 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Improve your website ranking and visibility using Alexa

Reviewed on 2019/02/13

Pros

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons

1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

A great tool for understanding online audiences

Reviewed on 2018/03/27

Simple to use for audience analysis and keyword generation on competitors

Simple to use for audience analysis and keyword generation on competitors

Pros

Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well.

Cons

Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great.

Ciprian
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good reputation tracking tool

Reviewed on 2020/01/05

Pros

I have used Alexa for years both for myself and for my clients. It's a very good software for reputation tracking, visibility trackingand demographics analytics.

Cons

Pricing plans were not really justified by the premium features.

Jill
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Hello Alexa

Reviewed on 2018/05/10

Pros

I use alexa via my kindle fire. I have only used it a few times and "she" tends not to understand me for the most part. Not a fan.

Cons

none at all that i have found in using this program. If I find any i will update my review, I give it 5 stars.

Gabriela
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

GAAB WITH Alexa

Reviewed on 2023/01/03

my experience was surprising and I saw and felt myself in the future. A great and high tech. I love...

my experience was surprising and I saw and felt myself in the future. A great and high tech. I love and own it in almost every corner of my house.

Pros

all! I can quickly search and find out about things, both as a curiosity and to know if it's going to rain or what time it is or even to listen to music and turn off the lights... immediate functions

Cons

There is nothing I don't like about Alexa itself, but something that could improve is the customer service support, to answer questions and get help

Carleje
Overall rating
  • Industry: Accounting
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Alexxa

Reviewed on 2021/07/29

love Alexa, great tool

love Alexa, great tool

Pros

i like that she assists you with practically anything.

Cons

The only con is sometimes she gets things wrong or doesn't hear you.

Jeanette
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Alexa sometimes doesn't know

Reviewed on 2021/08/21

My overall experience is good I enjoy the benefits of using Alexa on most day.

My overall experience is good I enjoy the benefits of using Alexa on most day.

Pros

I like listening to music and pod casts on Alexa. Keep my grocery list and having it on my phone is wonderful too!

Cons

I don't like when I ask a simple question, and she can't give me an answer.

Heather
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Alexa is my jam!

Reviewed on 2021/08/25

My overall experience with using Alexa products has very positive. I would definitely recommend. I...

My overall experience with using Alexa products has very positive. I would definitely recommend. I actually purchased an Alexa for my parents for Christmas.

Pros

What I like best is that Alexa is easy to use. She listens carefully and the majority of the time she has accurate information and answers to whatever you ask her.

Cons

I haven't found anything I dislike about Alexa.

Robert
Overall rating
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Alexa Assistant

Reviewed on 2021/04/20

Alexa makes my life easier by setting thermostats and giving me smart home data.

Alexa makes my life easier by setting thermostats and giving me smart home data.

Pros

I find Alexa very easy to use and has many useful features like weather and timers. I also use for smart home control.

Cons

Sometimes Alexa does not understand the question and it has to be rephrase to get an answer. Sometimes Alexa does not know how to answer.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

One of the rating to consider

Reviewed on 2018/12/05

Pros

Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

Cons

Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.

Likhwa
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Understand your site better with Alexa

Reviewed on 2021/09/15

I've found Alexa very useful. The information is useful and it also helps give pointers on how to...

I've found Alexa very useful. The information is useful and it also helps give pointers on how to improve the site

Pros

I like the global rankings as an indicator of site performance. I also like that it shows you competing sites and this helps in measuring your performance and improving.

Cons

I have checked for my website a few times and not found it. Whilst this might be due to low traffic, I simply think it would be helpful if Alexa showed even stats for lower ranking sites. My site has been up for years... it went offline for some time, but it's back. So I believe it should be appearing.

Simrat
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Pros and Cons

Reviewed on 2019/05/29

This software is really helpful in understanding how one ranks against competitors. It definitely...

This software is really helpful in understanding how one ranks against competitors. It definitely is useful to know the ranking of any website.

Pros

The software is very accessible and efficient. It provides a good report about your performance against other websites.

Cons

The help support may take a while but they are really determined to help you out!

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best tools to visualize your site traffic

Reviewed on 2022/07/28

Pros

Probably the amount of features it possesses and also the market credibility that the tool has. Most of the people I know use alexa rankings as a standard jargon for measuring site credibility.

Cons

I guess the only downfall is its high price.

Alternatives Considered

Similarweb
Verified Reviewer
Overall rating
  • Industry: Commercial Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 3.0 /10

No new features that aren't already offered on other platforms.

Reviewed on 2020/05/21

Tried it out during the free trial but saw no value in using. As an early user, I expect new...

Tried it out during the free trial but saw no value in using. As an early user, I expect new features added later to make it better but currently it is useless.

Pros

Relatively easy to use platform. Alexa website rankings integrated with platform--and can be used to measure SEO success.

Cons

No unique features offered for Alexa's SEO platform over other third party SEO research tools. There is literally no point in paying for this service.

Ellen
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Can't live without her know

Reviewed on 2021/08/02

Pros

Alexa is smart. Just like Google with your voice. Time saver. I don't like talking much but she's very helpful.

Cons

That it wasn't created earlier. I wish I used her right away. But too expensive at first.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Alexa marketing tools great value for money, lack functionality

Reviewed on 2018/03/20

Pros

Robust tool set with great automated reports, does most of the heavy lifting for you. Good site crawling capabilities.

Cons

Exporting reports into easily digestible pieces to take action on is not as intuitive as it could be. Would be great if crawls could be controlled by filters a la Screamingfrog

Verified Reviewer
Overall rating
  • Industry: Market Research
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 4.0 /10

Alexa Site Ranks Are Not Available Any Longer

Reviewed on 2022/12/31

Pros

The Alexa site ranking offered more details on any domain on the internet and was helpful in comparing the site authority and traffic level.Site owners could also include the Alexa verification code and get their website verified on Alexa

Cons

The service has been closed for public usage after 2 decades of service and is no longer available to use.

Casie
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Love Alexa!

Reviewed on 2018/02/13

Pros

Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Cons

Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

MaryBeth
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

My use

Reviewed on 2021/05/04

Pros

I like that I can contact my father who lives in FLorida and me being
in another state it's nice to just know he is in living room hanging out and
I can chat with him without the use of the phone

Cons

I haven't come across anything yet because I'm so new
to using the product.