We use multiple advertising and exposure sources in a market for recruiting. This allows us to easily understand what is working and what is not. Then we are able to focus our money and time on the best recruiting sources.
Ease of number selection and setup are great. Al-a-cart pricing is key an works perfect for my small business. Dashboard is quick and easy to use, gives me all the information I need in a snap-shot.
Dashboard isn't mobile optimized, and they don't have ability to port over numbers - but apparently those options are in the works.