Brandfolder

4.7 (443)
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Cloud-based digital asset management and sharing platform

Overall rating

4.7 /5
(443)
Value for Money
4.6/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.7/5

98%
recommended this app
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443 Reviews

Cristóbal
Cristóbal
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best solution for marketing assets, file storage and templating options

Reviewed on 2021/02/17

Brandfolder has solved entirely one of the most difficult part of our business: having an easy to...

Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option.

It has revolutionized the way we work entirely in the marketing department and the creative studio.

Thanks a lot, keep up the great work!

Pros

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software.

Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way.

The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

Cons

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

Loren
Overall rating
  • Industry: Real Estate
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Intuitive Interface...Amazing Support!

Reviewed on 2020/07/30

Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox,...

Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox, etc. -- and could spend precious time hunting for the correct asset. With Brandfolder, everyone in the organization will know where to go to download approved, up-to-date assets (in our case logos and photography). The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making the process of pulling assets in exactly the right size and format much easier.

Pros

Fast and intuitive. Easy for users to get up to speed, even if they aren't using the platform that often.

Cons

If there was one thing to dislike, it would be the process of envisioning how your assets could be organized -- because that will dictate a lot of the initial work. But once we were over the "architecture" hurdle, things went very well. Many of our initial dislikes have already been solved by subsequent updates to Brandfolder.

Alternatives Considered

Bynder, IntelligenceBank and Canto

Reasons for Switching to Brandfolder

Support contact, speaking with current customers. Honestly, most of these products could have worked well for us, but we are still happy with our decision.
maggie
Overall rating
  • Industry: Food & Beverages
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Brandfolder Review

Reviewed on 2021/02/16

Overall it has been useful.

Overall it has been useful.

Pros

I like the layout and visual aspect of Brandfolder. It is nice to view related files when clicking into assets.

Cons

Sometimes difficult to search when you do not know where an asset lives or how it is titled.

Andrew
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brandfolder for a small team

Reviewed on 2020/06/24

Setting up Brandfolder was fast and easy, with plenty of support provided from the Brandfolder...

Setting up Brandfolder was fast and easy, with plenty of support provided from the Brandfolder team. We're based in Australia, so the team at Brandfolder also worked with us to find support times that worked for us and them, which usually meant that the support team stayed at work a little longer to catch us in the mornings. Great service!

Pros

Brandfolder has been super easy to use and setup, and has made working with our contractors soooo much easier for our small design team. And as an added bonus, Brandfolder has made it really easy to transfer work between the workplace and home, so working from home has been really easy.

Cons

Because we are only a small team, the pricing is a little expensive for what we are using it for. While it works perfectly for teams of any size, it's designed with a larger user-base in mind, and is priced accordingly. I asked the sales team at Brandfolder about this, and because we are a not-for-profit organisation, they were able to give us a good discount.

Alternatives Considered

MediaValet and Bynder

Reasons for Switching to Brandfolder

After a few trials, I found Brandfolder was more intuitive and easier to use, and they were able to give us a better price.
Madison
Overall rating
  • Industry: Consumer Goods
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Product!

Reviewed on 2021/02/16

Wonderful! I can't say enough good things about Brandfolder!

Wonderful! I can't say enough good things about Brandfolder!

Pros

It's such an intuitive program and easy for anyone to understand and use.

Cons

It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain.

Alternatives Considered

Acquia DAM (Widen), Bynder and Canto

Reasons for Switching to Brandfolder

It has a much more user-friendly interface and the search capablilities are incredible.
Luke
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

First Asset Management System Implemented in Start-Up

Reviewed on 2019/08/26

The customer service representative responds immediately to questions and has been helpful. This...

The customer service representative responds immediately to questions and has been helpful. This platform has allowed our company to become more efficient when coordinating asset delievers around the company which has been a time saver.

Pros

It allows for all files to be stored in one place that can easily be accessed both internally and externally.

Cons

The tagging feature is helpful but tends to generate tags that don't necessarily apply making the process of tagging a very time consuming task

Alternatives Considered

MediaSilo

Reasons for Switching to Brandfolder

The platform was detailed but yet simple to navigate.
Henry
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to use brand asset repository

Reviewed on 2019/08/22

Brandfolder makes sharing press photos and articles with journalists super easy.

Brandfolder makes sharing press photos and articles with journalists super easy.

Pros

Professional interface, friendly user experience, excellent and prompt customer service

Cons

Not sure if I have anything I dislike about this software; I guess the tagging system is a little clunky.

Alternatives Considered

Dropbox Business, Box and Dropbox DocSend

Reasons for Switching to Brandfolder

It was highly recommended by team members who have used at their previous companies.
Anna
Overall rating
  • Industry: Sports
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Brandfolder is the clear winner and best option!

Reviewed on 2019/08/29

Pros

Brandfolder is so simple to use, which means it requires little training for our distribution and media partners. We are able to share important brand information and materials quickly and simply, and the templates feature is absolutely incredible. It allows us to provide various marketings materials to our partners, while maintaining brand standards!

Cons

The approval process before the asset is live is a little convoluted. I wish there was a way to un-approve assets and instantly make them "historical".

Alternatives Considered

Bynder and Webdam

Reasons for Switching to Brandfolder

Better functionality (templates) and cheaper!
Rachelle
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

User Friendly System!

Reviewed on 2019/08/22

The team is incredibly helpful and was a huge asset in helping us implement brandfolder to our...

The team is incredibly helpful and was a huge asset in helping us implement brandfolder to our team. The database is aesthetically pleasing, really easy to use, and has great search features.

Pros

I love that it's user friendly - it's really easy to understand and navigate on the site.

Cons

There are some glitches that randomly happen, but usually work themselves out.

Brett
Brett
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Robust, versatile and easy-to-use platform

Reviewed on 2022/09/19

This platform has benefited our company in optimizing our workflow and digitizing high value...

This platform has benefited our company in optimizing our workflow and digitizing high value information. It generates great efficiency and improves productivity for our company. It has increased the value of our company by having all the information gathered in one place, using standard workflows for all processes.

Pros

It's easy to use. Importing and exporting documents is easy. It allows you to upload many documents at the same time. It is really useful in the office to process a large number of documents every day. Designing and implementing the workflow is easy as it is done through an intuitive graphical interface. The mobile application is amazing, it can be accessed from anywhere and anytime. It has a robust security system that keeps the impost and created files protected.

Cons

The initial setup can be a bit complicated, but after configuring it, it is really easy to use.

Christopher
Christopher
Overall rating
  • Industry: Telecommunications
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brandfolder Data Asset Management

Reviewed on 2019/08/29

I have been involved in Brandfolder since we started using it at my company. We have a large number...

I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc.

Pros

I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit.

Cons

Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder.

Chris
Chris
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An invaluable resource

Reviewed on 2019/08/23

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded...

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

Samantha
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Brandfolder Review

Reviewed on 2022/07/06

I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's...

I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.

Pros

I like that it's a single source of truth for all our assets.

Cons

That I can't use the CDN everywhere and the share links need an easier location to reference them.

Alternatives Considered

Bindle
Kristine
Kristine
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User friendly

Reviewed on 2021/02/17

We've had a great experience using the Brand folder platform. The ease of use as well as the online...

We've had a great experience using the Brand folder platform. The ease of use as well as the online chat support is great!

Pros

This platform is a very user friendly platform.

Cons

Some functionality on the My Boards is missing. It should be like a lite box but does not function as such. However, I am glad they the team is working towards fixing this.

gabrielle
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good, But Needs Improvement

Reviewed on 2020/11/11

We like using it but the tag/file name limitations has caused issues.

We like using it but the tag/file name limitations has caused issues.

Pros

I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.

Cons

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names.

Alternatives Considered

Box

Reasons for Choosing Brandfolder

Lack of ability to see the creative

Switched From

Dropbox Business
Chris
Chris
Overall rating
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brandfolder Data Asset Management

Reviewed on 2018/08/28

The software is great and the people there are very responsive and helpful with guidance on how to...

The software is great and the people there are very responsive and helpful with guidance on how to set up, organize and implement our data asset management system.

Pros

Brandfolder is very intuitive for my colleagues across the globe. Being able to share and have access via the cloud has really been a game changer for our marketing business and sharing content with coworkers and partners. We have also been able to work with Brandfolder to create a single sign on within our company portal.

Cons

No issues with Brandfolder, nothing I can think of that has me wanting more.

Victor
Victor
Overall rating
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must for any creative team collaboration

Reviewed on 2019/11/19

Brandfolder allows our creative team to provide assets to other departments in a super easy,...

Brandfolder allows our creative team to provide assets to other departments in a super easy, visually-based interface so that we can streamline our marketing and communicate our brand identity to end users in the fastest way possible.

Pros

Ease of use & the incredibly visual platform of Brandfolder makes it easy for creatives like me to quickly find assets so I can get them into my workflow asap.

Cons

Nothing to report. If I had to, uploading assets could be a touch easier

Joe
Overall rating
  • Industry: Wine & Spirits
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Brandfolder is great!

Reviewed on 2021/07/15

Really helpful. I am glad my company found it.

Really helpful. I am glad my company found it.

Pros

Effectiveness for sharing digital assets is great for my supplier partners

Cons

I wish we had more assets on the platform but space is limited. That said we have so much on there I don't know what I would trim.

Hannah
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Your Brand Locked in One Organized Folder

Reviewed on 2020/02/20

Pros

Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform!

Cons

Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally.

Ismaël
Ismaël
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Manage enterprise content

Reviewed on 2022/12/17

Very good working tool for companies

Very good working tool for companies

Pros

The diversity of the software, its availability on many devices (computer, android and iPhone)

Cons

No problems with the software on any of my devices

Craig
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Solid Platform

Reviewed on 2019/08/25

Working with these guys has been super easy and it's worked out very well for us. We have a...

Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning

Pros

Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need

Cons

At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time.

Stephanie
Overall rating
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

User-friendly intuitive online storage

Reviewed on 2019/08/29

Great! Highly recommend this tool.

Great! Highly recommend this tool.

Pros

Very user-friendly interface that's intuitive to use. The visual organization, secure file sharing capabilities, tagging and meta data is very helpful.

Cons

Upload time or download time can be a little slow (this could be my network issue?), and sometimes we max out of space.

Caitlin
Overall rating
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Brandfolder for Collaboration

Reviewed on 2019/12/10

Brandfolder has been great for collaboration. It's a great way to share content and resources with...

Brandfolder has been great for collaboration. It's a great way to share content and resources with our partners and team members in one central location. It's made things very accessible and organized and help makes our teams more self sufficient which in return saves time and makes us more efficient overall.

Pros

I like the ease of use. It's incredibly easy to organize things in a way that are easy to find. We are able to tag things that make it incredibly easily searchable which has been a huge time saver.

Cons

I have had a few issues with getting things uploaded with videos. When they've been uploaded sometimes they won't upload in the correct MP4 section and I haven't quite been able to figure out what I'm doing incorrectly with that.

Laurie
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

So great to have one stop and know you've got the latest!

Reviewed on 2021/07/15

It's been great to have everything in one place and not having to hunt for it in a hundred folders...

It's been great to have everything in one place and not having to hunt for it in a hundred folders / locations with no idea if I have the most recent version.

Pros

Knowing I have the latest iteration of documents and collateral is absolutely priceless. It makes a huge difference to know when I'm creating something that I have access to all the information and assets I need to be on brand, and coordinating with the rest of our organization.

Cons

Nothing! It has been a dream for our organization.

Alisha
Overall rating
  • Industry: Cosmetics
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Excellent brand sharing resource

Reviewed on 2021/05/11

Excellent

Excellent

Pros

The ease of use. The organization. The download or on screen viewing.

Cons

Would like more ways to personalize sharing.