AdScale

4.5 (40)
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Advertising performance optimization platform for marketers

Overall rating

4.5 /5
(40)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.3/5

88%
recommended this app
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40 Reviews

Ayush
Ayush
Overall rating
  • Industry: Graphic Design
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best Marketing Cloud Management tool

Reviewed on 2022/05/11

Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

Pros

It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.

Cons

It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

More transparent than competitors, requires less Admin legwork

Reviewed on 2019/08/01

- Drive higher traffic from target PPC ads
- Management system that is far better than Google Ads

- Drive higher traffic from target PPC ads
- Management system that is far better than Google Ads

Pros

- Fairly easy to use
- Have seen incredible results in running Google Ads
- Keyword search function is very effective
- Love ability to set a budget and do automated competitive bidding
- Recommendations are manageable

Cons

- Parts of the dashboard straight up don't work, mainly traffic and spend
- Ads get disapproved for reasons we don't understand
- Hard to get in touch with customer service with slow response times
- Isn't super inexpensive, but less expensive than more of their competitors

Jerad
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Watch out! Predatory Company - Be careful

Reviewed on 2023/02/15

WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will...

WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund.

Pros

segmentation, ad automation, really not too much. Our ads never performed

Cons

does not lead to conversions, no actual value, no substance or features in actual software, nothing unique

Phil
Phil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful PPC Platform Geared For Growth

Reviewed on 2019/01/23

I have a proven partner for growing Google Ad accounts that are showing some form of regular...

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

Jovan
Jovan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of the best bidding management utilization tools

Reviewed on 2019/03/19

AdScale you will take your PCC performance to the next level. You will save a ton of time instead...

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Pros

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Cons

UI sections in the system interface can be improved.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Decent bid & budget management software

Reviewed on 2019/06/24

I ran with Adscale for just under a year during a period when I didn't have time to manage my...

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Pros

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Cons

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

Guy
Guy
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Extremely professional, quick & feels like I found real partners

Reviewed on 2018/04/20

Scaling up marketing voice in a cost-effective way

Scaling up marketing voice in a cost-effective way

Pros

Tailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%.

Cons

Ads optimization, but in development.
Lack of integration with second tier channels like Twitter and Yahoo.

Brodie
Brodie
Overall rating
  • Industry: Textiles
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Where many have tried and fallen short AdScale has excelled

Reviewed on 2021/02/23

You've been listening to my verbal rants at other platforms obviously! *Turns off Mics on Google...

You've been listening to my verbal rants at other platforms obviously! *Turns off Mics on Google Home devices* :|

Pros

Clear focus on UX that neither dumbs down your experience nor overwhelms for those who may be new to the PPC platform experience. It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for. No code snipets placed in headers no back and forth between help docs and implementation. Literally from start to launch was under 10 mins if that.

Cons

I'll let you know when I find some (only been using for 24-48 hours)

VISHWAVIJAY
VISHWAVIJAY
Overall rating
  • Industry: Broadcast Media
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The Ad Expert

Reviewed on 2019/02/09

Pros

I have been using AdScale since 4months now and my company has seen an exponential increase in 360-degree growth. Decreased cost per conversion has lead to an increased ROI of more than 80%. Automated Budget management, better report analytics, and powerful dashboard are few of the general features. Time Saved! Effort Saved! Money almost getting doubled! Few of the best options available in the market.

Cons

Cross-account budget optimization feature could have been better.
Bidding should have even more accuracy.

itamar
itamar
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I use AdScale for my site - jewish.shop

Reviewed on 2020/11/19

Really great.
I used to work with the software with my client from the past - now with my company...

Really great.
I used to work with the software with my client from the past - now with my company jewish.shop - I went back to using the software

Pros

Excellent support (by [SENSITIVE CONTENT HIDDEN] and the rest of the team)
Convenient use
Create ads quickly

Cons

Do not think of anything ...
Maybe it should be cheaper (:

Roey
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

Reviewed on 2018/04/11

Pros

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare)
2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc)
3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

Cons

Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future:
The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on.

Mikas
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Be aware of the shiny object syndrome!

Reviewed on 2021/05/01

The customer support is next to none, i asked multiple questions in the APP chats and never got an...

The customer support is next to none, i asked multiple questions in the APP chats and never got an answer, i also never agreed to when i will be billed and to my surprise i was charged the app fee without notice.
Once the trial ended I finally got support (After they charged of course) and the support through email was vague and felt hostile. Most of my questions were never answered or I had to remind the person 3 times to get an answer.

I would not recommend it unless you have a large budget and a dedicated advertising manager.

Pros

Easy to install, nice stats page, interesting insights on customers

Cons

I paid up to $4.75 per click on Facebook for a supposedly optimized campaign, after 10 days of usage the Google Shopping + Search was still inactive and while they provided excuses on why no solution where found.

Verified Reviewer
Overall rating
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very Professional

Reviewed on 2018/07/08

Pros

Their automatic recommendations are THE best. It really cuts your workday in half. I used it for Bid Automation based on clicks.

Cons

If they added a simple integration with Twitter (my main platform), it would have been an A+, but it still isn't bad.

Verified Reviewer
Overall rating
  • Industry: Telecommunications
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Wow ad management software

Reviewed on 2019/01/09

Pros

A computer automated system for ad management. From budget management to reporting to alerts everything is automated which saves a lot on the time, money and ideation

Cons

The customer service system needs to be on prompt and responsive

Raymond
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good system

Reviewed on 2020/05/24

Had a little ruff start for a period, but after a while with good help from Yana and the rest of...

Had a little ruff start for a period, but after a while with good help from Yana and the rest of the crew we got this system to work very well.

Pros

I like the most that it is easy to use. Good system.

Cons

A few function missing. And maybe it should be little more reports to work from.

Jaroon
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product a hugh bennifit to the business

Reviewed on 2021/02/27

A tool that every business would truly find beneficial, allowing you to do in depth targeted...

A tool that every business would truly find beneficial, allowing you to do in depth targeted marketing with ease and professionally

Pros

Functionality of this product is amazing and very configurable

Cons

Takes a little time to get used to all the features, but well worth the effort

Franklin
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Google AI marketing tool

Reviewed on 2020/11/09

Adscale delivers the best Google ads results and offers the best customer service we've ever...

Adscale delivers the best Google ads results and offers the best customer service we've ever experienced. If you advertise online: USE ADSCALE!

Pros

Easy to setup & best customer service ever experienced.

Cons

Not all advertising options are available (google display)

Levi
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The future is here

Reviewed on 2020/10/21

Very satisfied.

Very satisfied.

Pros

Like every other industry, direct to consumer is the future and adscale does that for running ads. You don’t have to rely on anyone else and you can see the performance live.

Love it.
Shoutout to [SENSITIVE CONTENT HIDDEN] for her patience with me.

Cons

I don’t have any complaints. So far it is amazing.

Rona
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great App and people

Reviewed on 2021/09/15

Pros

Easy to create , Easy work with Google and Facebook

Cons

It is not possible to send mailings to customers

Pallavi
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good Software

Reviewed on 2018/12/12

Good tool and evolving so looking forward and good price point

Good tool and evolving so looking forward and good price point

Pros

Great features to allow adding manual overrides on bids

Cons

Still new so customer service is blotchy

Jareth
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great services and easy to use

Reviewed on 2021/12/13

great

great

Pros

how easy it is to use software. quick set up.

Cons

nothing. This software is great to use and recommending to my friends and other people

Celia
Overall rating
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good software - not for everyone

Reviewed on 2020/10/26

Good experience, its working well, its early days for me, being in the second month of using it but...

Good experience, its working well, its early days for me, being in the second month of using it but its gathering the information on the traffic well and the re-targeting is gathering momentum.

Pros

I like that it connects facebook, instagram and google in terms of budget and stats.

Cons

I wish there was some way to do ads on stories specifically.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Do not touch! Warning for anyone interested in the software! warning

Reviewed on 2019/09/11

Require a one-year contract with no experience!
We spent time working to succeed and no results...

Require a one-year contract with no experience!
We spent time working to succeed and no results came and didn't agree to release us from the contract!

Plus the people in the company are not trustworthy

I warn everyone!
This is a form of deception

Pros

The first hour with the agent was good because we were optimistic ... but then we realized that this is cheating because we are obliged to contract without exit and no results

Cons

No results
I was told lots of lies
And made me throw money

PG
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great app to drive sales

Reviewed on 2020/11/02

Overall experience has been amazing I was assigned a great project manager who seem like she...

Overall experience has been amazing I was assigned a great project manager who seem like she genuinely want to see my business succeed. Her recommending and support as been amazing.

Pros

The ease of setting up and the all ad campaign managed in one location such as google, Instagram and Facebook

Cons

Setting up the campaign took sometime because ads have to be approved by Facebook and google which is out of their control

Jessica
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Great at first, then didn't perform well

Reviewed on 2020/10/21

Would still like to test it out, but unfortunately thinking of cancelling as the month of October...

Would still like to test it out, but unfortunately thinking of cancelling as the month of October (which is normally by best month was advertising and sales) has been terrible and I can't identify if my ads are showing or not.

Pros

I like that it's easy to set up and use.

Cons

Worked well for the first month, reaching 1000% ROAS then into the second month the sales dropped dramatically and no traffic was been driven to my website.