MediaRadar

4.5 (241)
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Media ad sales intel for ad sales professionals & agencies

Overall rating

4.5 /5
(241)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.7/5

93%
recommended this app
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241 Reviews

Nancy Jo
Nancy Jo
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This is a wonderful tool to have in your pocket

Reviewed on 2018/04/25

Pros

I love the flexibility the software offers and gives you that extra intelligence when presenting to customers. The staff is top notch and always there to help and answer a question.

Cons

I would like more training on utilizing this software. That would be beneficial since I think I am only scratching the surface!

Verified Reviewer
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

MediaRadar is an invaluable resource for ad sales activity. Contact information is great to...

Reviewed on 2018/04/23

Pros

The most valuable information is contact information, including email addresses and phone numbers. We all know ad sales is a numbers game and MediaRadar enables you to send out emails to multiple contacts on the same account, so you're virtually sure to get a response from someone to initiate a conversation!

Cons

I would like more information on the target audience. Currently MediaRadar provides an income target but not much more.

Verified Reviewer
Overall rating
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Outside of major advertisers and major agencies, information is sparse or nonexistent.

Reviewed on 2018/04/23

Pros

Very easy to use/navigate and the ability to customize individual profiles is a pro. Software customer service/representatives are very attentive and willing to help.

Cons

Outside of major advertisers and major agencies, information is sparse or nonexistent. I've also found that b2b advertiser information is hard to come by regardless of size/spend.

Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Has helped me generate leads and new business for our company, cannot say enough good things.

Reviewed on 2018/04/25

Lead generation, new potential prospects, and several closed won deals

Lead generation, new potential prospects, and several closed won deals

Pros

Insight into advertising trends year over year, not just the current issue of what is running. I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach

Cons

Sometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice.

Verified Reviewer
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

I love being able to find marketing contacts and key decision makers.

Reviewed on 2018/04/25

Pros

Being able to connect with them directly on LinkedIN and having access to their email addresses and phone numbers.

Cons

I don't have any major cons, except at times marketing contacts are not updated in a timely manner.

Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I use MediaRadar on a very consistent basis and find it extremely helpful and easy to use .

Reviewed on 2018/04/23

I use the software to get information about brands and their advertising trends, spend, etc. I also...

I use the software to get information about brands and their advertising trends, spend, etc. I also use it to get contact information from various brands to use for my outreach.

Pros

I like the ease of finding information about brands and companies such as media spend, area of spend, etc. I also love the Power Reports feature. It makes it easy to filter results based on what I'm looking for.

Cons

There are a lot of things I like about the software, and not much I don't like. The only issue I run into is the database not having contacts for certain brands sometimes.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Simple and easy to user UX/UI that allows me to quickly find contacts and spending habits of...

Reviewed on 2018/04/25

Pros

Contact list is up to date. Digital spending is broken up into direct and programmatic which helps in identifying brands to go after.

Cons

Honestly, there is nothing that I believe needs to be immediately fixed or resolved. Just continue to evolve the product and ability to capture accurate spends across digital, video, social, and native.

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love the MediaRadar platform. It's user-friendly and has a variety of information available.

Reviewed on 2018/04/25

Prospecting and finding insider info and contacts.

Prospecting and finding insider info and contacts.

Pros

MediaRadar is great for prospecting, finding insider information, and identifying potential clients that are actively running campaigns in the competitive set.

Cons

I wish contact were more widely available across accounts and running creative was more accurately reflected.

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review

Reviewed on 2019/12/13

Extremely helpful and necessary for my business

Extremely helpful and necessary for my business

Pros

Amount of data and great customer service

Cons

Navigating the different reports and functionalities can be challenging

Verified Reviewer
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I like it, but have to use it in conjunction with Pathmatics.

Reviewed on 2018/04/25

Pros

The contacts. I also like you can prospect by region since I call on a variety of areas of the country. I work in the travel space, so I loved your recent study.

Cons

When a smaller advertiser doesn't have contacts listed or it's outdated. Would love to see email advertising dollars as well.

Jeff
Jeff
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Robust platform with great information and updated often

Reviewed on 2018/04/25

Pros

Great to drill down to Online, Native, and more. Shows current ad creatives. Agency and direct client contact info.

Cons

Some smaller companies have no detailed contact information. Some information such as programmatic vs direct isn't always accurate.

Melissa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MediaRadar = Success!

Reviewed on 2021/06/02

I have been using MediaRadar for over a year and I am enjoying it very much. Prior to my position I...

I have been using MediaRadar for over a year and I am enjoying it very much. Prior to my position I had never worked in sales before and this software has made it easy for me to understand the different clients and brands that I am recahing out to.

Pros

I primarily use this tool for prospecting and the software make it very easy to search for contacts within the industries that I am prospecting for.

Cons

Someitmes not all of the contacts are up to date.

Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It's definitely a very user Friendly Product, which is indeed extremely important...!

Reviewed on 2018/04/25

Since the beginning stages of using the product all of our Reps Nation Wide have increased their...

Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.

Pros

It's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.

Cons

It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!

Allison
Allison
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Love this program especially for a small agency

Reviewed on 2018/04/27

Pros

I love how easy it is to use. I especially like the concierge service which helps me find the right contact at the client. The media set so I can see what they are running helps me to be educated so I don't present something they aren't already doing.

Cons

Sometimes they don't find the contact at the smaller brands which are the ones I call on. That's OK though- for the most part they do.

Nina
Overall rating
  • Industry: Publishing
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Efficient Campaign Search

Reviewed on 2021/06/02

Pros

It is the fastest way to see where your clients are running and what your competitors are doing.

Cons

There are some features that my company hasn't invested in that I think might be interesting in making the software even more useful to me, but that is on my company not on MediaRadar

Kim
Overall rating
  • Industry: Automotive
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very Easy to use.

Reviewed on 2018/04/23

Pros

Media Radar makes it very easy to look up ads, which I do daily. Media Radar seems to have updated ads daily more so then Kantar.

Cons

I would like to learn how to run report more. It would be beneficial to join a training seminar if they had any. The one thing I don't like is when I am looking up ads such as Chevy Traverse I wish I could have all Chevy products to the one page when searching for ads not making a report.

Paul
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MeddiaRadar Marketing Intelligence Source

Reviewed on 2019/12/04

As a media agency, we are able to accurately evaluate a prospective client's potential, as well as...

As a media agency, we are able to accurately evaluate a prospective client's potential, as well as enabling our client service and cross-selling initiatives across our existing client base.

Pros

MediaRadar enables our team to build a quick profile most prospective prospects, as well as a holistic view of their place in the advertising landscape.

Cons

Some navigation features are a bit cumbersome: sub-menus could be simplified or, in some cases, eliminated.

Amanda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Most effective platform I have ever used

Reviewed on 2021/06/02

Great! I wish I had known about this platform sooner

Great! I wish I had known about this platform sooner

Pros

MediaRadar supplies a lot of great functions, but what is most beneficial for my day to day would be the reporting tools.

Cons

I do not have any complaints about the platform.

Brian
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

All in all, I like it, but some functionality isnt intuitive

Reviewed on 2018/04/25

Pros

Media Radar has all of the info I need. I use contacts and account reviews most often. Prospecting reports are also helpful.

Cons

Not as easy to navigate as it should be. Reports are tough to know what you're getting. I dont know why clicking contacts on navigation on different screens takes me to different places in the site.

Kim
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

The MediaRadar team is always ready to help to provide solutions!

Reviewed on 2018/04/23

Pros

I like it that I can easily search for a client/agency in a most timely fashion. I use MediaRadar on a daily basis and use it as a prospecting tool as well!

Cons

Sometimes the contacts are not updates in the most timely of fashion making it a little difficult to provide the most updates information to my management~

Rocky
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

easy fast and efficent when looking up prospects and ad spending history

Reviewed on 2018/04/25

it opens the doors to new potential advertisers quickly and efficently

it opens the doors to new potential advertisers quickly and efficently

Pros

ease of use on all types of devices, the ability to find contacts as well as phone numbers for all levels of individuals engaged in ad buying decision making process. The ability to find agencies as well is a big help.

Cons

It currently does not have small regional ads that run outside of the Northeast region. if this service were offered I would rate the product 5 stars. Easy to use and very efficient. no other draw backs known at this time.

Nicole
Overall rating
  • Industry: Publishing
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Love MediaRadar

Reviewed on 2021/06/02

Pros

MediaRadar offers extremely valuable insights in one clear and concise platform. I reference it often, specifically the reporting feature.

Cons

I think sometimes they get it wrong with the programmatic to direct ratio. Also, the contacts are not always correct.

Frank
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Necessary

Reviewed on 2019/12/04

Provides us with the information to respond, inform and react to business opportunities every day.

Provides us with the information to respond, inform and react to business opportunities every day.

Pros

Provides news and information that would take hours to get.

Cons

Sometimes the contacts are incorrect or unavailable.

Madeline
Overall rating
  • Industry: Publishing
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Review - 5/27

Reviewed on 2021/05/27

I am a huge fan of MediaRadar!

I am a huge fan of MediaRadar!

Pros

I really enjoy using MediaRadar for competitive analysis and being able to see my client's creative that's running across print/digital.

Cons

I would prefer if all accounts had at least one contact from either an agency or client.

Leslie
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

most used tool for sales

Reviewed on 2018/04/25

Pros

range of information available is extremely useful to me on a daily basis. We use this for prospecting and call prep regularly

Cons

sometimes slow processing - when I need to move from screen to screen, sometimes takes a long time to process