250OK is a great email analytics tool to provide high level analytics on email deliverability
250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.
Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.
Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.
Seamless interface and integrations, pleasure to use by both devs and luddites.
The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.
It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.
Good deliverability monitoring and email seed usage
We receive good support and results for a specific need. It has been worth the relationship/cost.
It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.
The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.
Great for monitoring spam traps
We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.
I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.
It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!
Great managing Blacklists and Spamtraps
Loved the analytics around key email performance. Great ramp up experience and easy DIY
Deliverability is critical in a loud and crowded market. There are many points of vulnerability and 250ok will help you track, monitor, and fix whatever comes your way.
Really enjoyed the service and deep dives with their consulting services. They give a wide range of options on how you want to engage. We dove in with a deep dive around our current status, then were able to engage on the platform to track key metrics. I love that I can re-engage in a project by project basis as needed in the future.
You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.
250ok is fast, easy to use, and intuitive.
250ok gives us great information about the deliverability of our client's emails.
I have had nothing but positive experiences with 250OK
The Analytics feature and the simplicity of the software. It's an inexpensive tool with high-end features. I'm able to get analytics that I'm not able to see with my current ESP.
Actually there is nothing I like least. The value far exceeds the cost. The only other tool that compares is Litmus