The total number of issued bonus cards is more than 120,000 participants. Increase in the average check by 20%. Increase in the average number of positions in the check.
The "LotOK" chain, in addition to the key card, provides the special keychain to the main card, which allows the entire family to accumulate additional funds on the account. Participants present their key card or keychain at the POS before each purchase and automatically accumulate points to their account. For each 1 (one) hryvnia paid in the retail chain, the Participant receives 1 (one) "OK". After the payment (cash or bank cards), the check indicates the number of accumulated "OK" in the form of an integer
1. Cloud-based CRM system for managing the program and settings of rewards.
2. The site was developed and integration was carried out with the personal cabinet of the Participant (client) of the Loyalty program www.lotok.ua
3. Participant's tool - a plastic card with bar codes EAN 13 and QR code.
4. Mobile app, wallet (iOS, Android).
5. Integration with iBox self-service terminal networks.
6. Single channel (omni channel) for correct data collection and interaction with the participants of
7. Integration with the cash software.
Previously, our stores provided customers with discounts. This howled is not profitable for our retail chain. ABM Loyalty is a bonus loyalty program. It was difficult for us to adjust to the bonus program.
Client base update (Actualization) due to mobile phone number binding. New capabilities in terms of analytics and promo campaigns
High rate of processing, campaigns and analytics adjustment
Longer order of upgrades cause longer expectation time for some crucial updates