This experience has been great, because we are confident that we are spending money targeting the right people. We are able to get our brand in the face of target accounts and move them through the funnel.
I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts.
It does take some time to get use to the platform and setting up campaigns. I do wish that the conversions also were clearly explained. Some of the campaigns could also have different definitions of a conversion, like the pipeline accelerator campaigns.