Adobe Analytics Reviews

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.

Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier.

The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings.

The program allows you to quickly and accurately analyze consumer behavior, pleased that the reports can be customized at your discretion and uploaded to any carrier in the right format.

There were difficulties when setting up dashboards for the mobile version of the application. Otherwise, the expediency of using the program depends on the software package used by the company. In some cases it is more convenient to use Google Analytics.

- the workspace for project are as fluid as you can be for reporting
- can create custom variable metrics, more complex than google analytics imho

- the basic report template is a bit abysmal
- slow, very slow
- compared to google analytics it is not very intuitive (compare time frame) if i can use google analytics i will use that first for reporting unless its very specific.
- some of my custom report still uses flash

I like about this software that it provides a large variety of features which enable you to basically do everthing you'd want from a software in this field!

There is times where you need help to figure out how to handle certain thungs/tools but I guess this is also due to the complexicity of the software.

Thanks to Adobe Analytics, I get reports and can effectively analyze data that is collected in one place and can be viewed by me through a personal computer or mobile device.

The software does not integrate with tools that are not among the products of Adobe. It takes a lot of free space on your hard disk.

There is a lot you can do with Adobe Analytics. The drag-and-drop features makes building specific screens easy and quick, once you know the metrics you're looking for. Being able to share screens with coworkers is great - dozens of people can benefit from one person's time and effort.

The hardest part of Adobe may be signing in. Many of my colleagues (myself included) have been thwarted by its sign-in page. Once you get past that, it takes a while to get a handle on the different metrics available and how to apply them to data. We've had multiple trainings at work but I'm still not sure I get it. But this may be more to do with the trainings we've been given or my own learning curve than the quality of the product.
Also, you'll probably want a business analyst team at your back to set up the different metrics and import data for you.

Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

Easy to link with an existing website. I like the customization of various charts and different metrics used to analyze data from a different perspective. I can create and test my campaign with greater ease. Documentation of process is clear and informative

I found it tough o get started but once you get a hang of it it becomes easy to use. Customer support should be better if we are stuck on some functionality

I like that you can dive into the data pretty deeply.
I like that you can segment the data.

I don't like how hard it is to install on a site. It's a lot of initial set up.

Its a solid alternative to Google Analytics

Some of the tag implementations cause more problems than they solve.

In Adobe Analytics, everything is done fairly concisely and simply. This software is well suited for everything to be organized. By means of Adobe Analytics it is convenient to analyze own data.

I do not like badges, which sometimes get confused during work. They make it difficult for anyone who has little familiarity with this software to use it, just starting to use it.

The functionality is great - we were able to create reports for every use case we had.

It's not the easiest of packages - training is definitely required in order to explore the full functionality.

This program helps Adobe follow up on issues with the programs sent it to them by the users of the programs

It takes a long time for adobe to get back to you

Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.

I don't like how Adobe Products you now have to have a month/month subscription- instead of a one time fee up front, or however long you want it

To use the Google Analytics service, you can obtain an instance of the product or create a project in the Google Analytics service. You can then download an unlimited number of instances to run on more than one computer or server.

When you want to run the same analyzes on a larger number of individual products, you should consider using the Google administration tool. This tool allows administrators to access many Google Analytics reports using a single URL.

Adobe Analytics has great functionality and it makes it so easy for us to collect and analyze statistics.

We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though.