I tried this after a recommendation from a friend. After reading so many positive reviews I decided to jump in and it's been a very positive user experience. I can't speak to the benefits of long term use.
My favorite part is the reporting. It's easy to see results. I love the scheduler that allows people to post all any day or time without spending time on all different social media sites.
I haven't come across any cons yet after trying this out!
I like the increasing company sales and overall employee performance with repeating sales using this engaging social platform.
There really wasn't anything that I didn't like except that I had to look for the price which wasn't listed.