Backstop

4.3 (46)
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Cloud-based investment management platform

Overall rating

4.3 /5
(46)
Value for Money
4.0/5
Features
4.2/5
Ease of Use
4.2/5
Customer Support
4.4/5

91%
recommended this app
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46 Reviews

Andrew
Andrew
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Backstop Review

Reviewed on 2020/07/09

The wide range of functionality is a good solution for various needs across different departments.

The wide range of functionality is a good solution for various needs across different departments.

Pros

This a good data aggregator for client information, history and data. The functionality servers a lot of different uses.

Cons

The ease of use and custom reporting is not intuitive and locating specific charts and data sets can sometimes be difficult.

Ajay
Overall rating
  • Industry: Investment Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Backstop Review of Investor Relations module

Reviewed on 2023/04/10

Overall, great saas software with flexibility for users and management

Overall, great saas software with flexibility for users and management

Pros

Very easy to use product and transition from legacy applications has been quite easy for all our Advisors and Admins. Their training program and help tools are excellent.Very customizable product

Cons

While APIs are for all out of box data integration, it can be better exposed with custom data fields specific to each client

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing Backstop

For better infrastructure, Easy of usage. Better functionality.

Reasons for Switching to Backstop

For better cost, infrastructure, Easy of usage. Better functionality

Response from Backstop Solutions Group

Thank you for your feedback, Ajay! We are happy to hear that Backstop' has been easy to use and that our training program and help tools are helpful features. We have flagged your comments APIs for our product team.

Verified Reviewer
Overall rating
  • Industry: Investment Management
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Mostly for reporting, needs improvement on analysis

Reviewed on 2019/05/09

Experience is overall positive, although the company does have serious issues that it needs to...

Experience is overall positive, although the company does have serious issues that it needs to address to compete with other investment analysis softwares that exist. Interface / plugins need work.

Pros

Strong in terms of accounting and tracking capeabilities

Cons

Interface is dated and it is not very strong on the investment analysis side. Comparability / plugins in excel often cause issues

Jeannine
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Backstop Review

Reviewed on 2023/03/08

Pros

Valuable calculations and contact management

Cons

Lack of flexibility in the UI. Limited integration between contact data and account data.

Alternatives Considered

Dynamo Software and Salesforce Platform

Reasons for Switching to Backstop

Initially we choose Backstop over other products because it also had an investor portal capability. In the end we did not implement the investor portal due to limitations on UI and data.

Response from Backstop Solutions Group

Thank you for your feedback, Jeannine! We are happy to hear that Backstop is helpful when it comes to valuable calculations and contact management. We have flagged your comments about improving the flexibility in the UI to our product team.

Imre
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Happy user

Reviewed on 2023/03/09

Pros

Website features and having all clients related files in one spot.

Cons

Support and the outlook feature. Suggestions for improvements to the system are slow to implement or ignored or half fixed.

Response from Backstop Solutions Group

Thank you for your feedback, Imre! We are happy to hear that you believe Backstop offers helpful features. We have flagged your comments about improving support and Outlook features to our product team.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Ready-to-use CRM with sensible extensibility

Reviewed on 2018/07/19

A cloud-based CRM to centrally store business contacts, collaterals, qualitative and quantitative...

A cloud-based CRM to centrally store business contacts, collaterals, qualitative and quantitative data and share amongst different departments. Combing Report Builder, Excel Toolkit and API allows end-users to self-serve business intelligence.

Pros

Backstop hits the sweet spot between features and extensibility. Out of the box, the platform meets 70-80% of our business requirements. Our firm fortunately has the know-how to use API and Excel Toolkit (ETK) to cover the last mile. Most importantly, the product team listens to its customers and continually enhances the platform based on our input. You would unlikely get such feedback loops from the likes of Salesforce, Oracle or Microsoft.

Cons

Compared to a CRM startup that has unlimited flexibility to innovate, Backstop may seem more mature and risk-averse. The UI/UX seems a little dated, and mobile-responsiveness and mobile app have room for improvements. The labeling of different data entry screens should be more standardized as well.

Verified Reviewer
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Quality Product in a World with Many Competitors

Reviewed on 2019/08/30

Great tool for investment team to track meetings/calls as well as manage our massive database of...

Great tool for investment team to track meetings/calls as well as manage our massive database of documents. The team has always been willing to help with initiatives we have in the system and overall, my organization views Backstop as a central hub for much of our investment management work.

Pros

Clean look, high quality search capability, strong reporting tools to extract data, very good customer support, Backstop team is always looking for ways to improve the software, overall the best CRM/document storage/high level investment management tool on the market

Cons

Still missing some vital Private Equity components, still lacking in cash management functionality, far behind in mobile app technology, would like to see more analytical capabilities rather than just high level investment information

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Backstop Review

Reviewed on 2018/09/13

Backstop has been my preferred CRM at four different institutions I have worked at over the past 10...

Backstop has been my preferred CRM at four different institutions I have worked at over the past 10 years. It is very intuitive and user-friendly. The sales/support team will work with you for any bespoke request and will help you customize the product to fit your firm and team's optimal needs.

Pros

Backstop is extremely customizable and therefore can meet every clients' needs. The platform is very helpful for centralizing all existing and prospective client information.

Cons

I am not an active user of the Investor Bridge but in demo, did not find that to be very good.

Verified Reviewer
Overall rating
  • Industry: Printing
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Backstop Review

Reviewed on 2019/09/09

Pros

Easy to use software that is very customizable. We utilize a balanced combo of out of the box features along with unique layouts to track tasks that are more specific to us. Backstop's staff and support teams are great. They are always willing to go the extra mile to solve an issue.

Cons

Reporting can be a little onerous with the sheer volume of reportable data. There is a learning curve and a little extra effort required to get the reporting to meet your needs.

Verified Reviewer
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent CRM Platform!

Reviewed on 2019/08/29

Overall, I am very pleased with the platform. Our team has come to use it in-depth and daily!

Overall, I am very pleased with the platform. Our team has come to use it in-depth and daily!

Pros

Backstop is a central hub for all of our relationships and reporting. The system is very easy to use, customizable, very robust, and the excel add-ins allow us to build sophisticated reports to match our daily needs and wants.

Cons

While the platform overall is very customizable, there are certain aspects that aren't. For example, the opportunities section under the organization comes standard, and some of the information is irrelevant to use.

Lubna
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Backstop - CRM Review

Reviewed on 2020/09/24

I like Backstop and it's important for our team to function. I like the portal usage for our...

I like Backstop and it's important for our team to function. I like the portal usage for our clients. We can maintain all our files/info on one system and publish it for client visibility.

Pros

User friendly. easy to customize reports and fields. I like the formula functions on the reports. Pages also a +.

Cons

The time it takes to run accounts reports and some limitations they have on not being able to customize their performance review sheet or their decks.

Kevin
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Backstop / InvestorBridge Review

Reviewed on 2018/09/26

My experience has been great thus far, the folks at Backstop have made the implementation process a...

My experience has been great thus far, the folks at Backstop have made the implementation process a breeze, they are always available for questions and assistance which is an invaluable part of being a Backstop client.

Pros

Having a cloud based CRM with not only the functionality to store qualitative but also quantitative information is extremely helpful especially as a member of the investor relations team who is constantly servicing investors. Additionally, having the ability to have the CRM be the backdrop that feeds the investor portal is also great, having to only update one system saves time. The professional services team has been extremely helpful as we continue to implement new features.

Cons

Like any software there are limitations however Backstop does a great job at taking feedback and creating new features from that.

Vivian
Overall rating
  • Industry: Investment Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great CRM software

Reviewed on 2019/09/05

Satisfied. The software is developing rapidly to meet clients' needs.

Satisfied. The software is developing rapidly to meet clients' needs.

Pros

Designed for investment management companies. Reports and layouts are very customizable.

Cons

The fund/account structure/logic is designed for U.S. clients mostly which are not all applicable for Canadian users.

Alternatives Considered

Salesforce Sales Cloud
Brett
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Backstop - Functional, Collaborative, Efficient

Reviewed on 2023/03/14

We are solving an organizational need with the use of Backstop. Additionally, the platform offers...

We are solving an organizational need with the use of Backstop. Additionally, the platform offers analytical tools that would otherwise take a lot of hours to do manually. Lastly, the ability to log returns and other metrics we track is crucial to our process.

Pros

Backstop's document management is my favorite feature. Not only can you properly organize documents coming from various places, but you can make them easily accessible to your entire team with ease.

Cons

Backstop can be slow at times, lag and take some time to load.

Response from Backstop Solutions Group

Thank you for your feedback, Brett! We are happy to hear that Backstop's document management is your favorite feature. We have flagged your comments about loading time for our product team.

Heather
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good software - lots of training required.

Reviewed on 2019/05/10

Pros

The flexibility of the software is a great feature - the ability to customize reports and layouts to suit our business has proven very helpful.

Cons

The flexibility of the software can also make things incredibly complicated and difficult to use at times. I'm the official 'power user' of the group - and have got to that position after attending conference, watching videos, and going to Backstop seminars. However - the rest of our group hasn't had the time or the mandate to do so, and it can be time-consuming for them to try to figure out some issues. I don't think that it's a very intuitive system to use at times (until you learn how it works), and that has presented some challenges.

Marc
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Ovata

Reviewed on 2023/03/09

Helpful tool to streamline and organize work flow.

Helpful tool to streamline and organize work flow.

Pros

Ease of use, functionality, app is well-designed.

Cons

Plug-in to Outlook could be more seamless.

Response from Backstop Solutions Group

Thank you for your feedback, Marc! We are happy to hear that you believe Backstop is easy to use and the app is well-designed. We have flagged your comments about improving Backstop for Outlook to our product team.

Maria
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Backstop and Backstop Portal

Reviewed on 2018/09/28

Prior to using Portal we emailed all investor documents individually, now we disseminate documents...

Prior to using Portal we emailed all investor documents individually, now we disseminate documents to investors through Backstop Portal and use it as our website host. Backstop CRM is how we track opportunities, investors, send out emails and keep track of events. Having one system to do so many tasks makes life much easier.

Pros

Simple, easy to use, can be customized to fit the needs of the organization. Support is outstanding. Definitely the best of the dozen CRM/portal systems I've used over a 20+ year career in Finance.

Cons

Reporting is still a bit slow and cumbersome.

Chris
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Small Hedge Fund uses Backstop

Reviewed on 2018/09/11

Great for tracking fundraising process. Simple and easy to use. We selected Backstop about a year...

Great for tracking fundraising process. Simple and easy to use. We selected Backstop about a year ago after a very thorough search of all FinTec CRM Systems, including Dynamo, Imagineer and many others. Backstop was the clear winner.

Pros

Excellent support on Setup. Easily able to import/create contacts, organizations and opportunities. Import/Export capabilities are good. Security options (2FA, SSO, IP locking) are excellent, and admin capabilities are very strong. Import meetings/notes from Outlook useful.

Cons

Reporting is a bit cumbersome and slow. Customization is limited. Email integration created a huge headache, but was solved quickly. Outlook and Excel add-ins crash occasionally

Lianda
Overall rating
  • Industry: Investment Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

I enjoy working with Backstop

Reviewed on 2023/03/09

Great experience

Great experience

Pros

Easy to use - I love the reporting feature and how easy it is to manage the products / investor info

Cons

The least - maybe the contacts management, sometimes seems like it could be a little easier - like emails could be emails without requiring first and last name, and old contacts could be better marked as old vs. having to be renamed OLD

Response from Backstop Solutions Group

Thank you for your feedback, Lianda! We are happy to hear that you believe Backstop is easy to use and offers helpful features. We have flagged your comments about improving contact management to our product team.

Grace
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Backstop Review

Reviewed on 2022/09/16

Backstop helps us successfully organize all of our investor information in a way that is easy for...

Backstop helps us successfully organize all of our investor information in a way that is easy for everyone to access. Looking up information about investors and their accounts is a quick process now.

Pros

Backstop is intuitive and easy to use.

Cons

The reporting features sometimes seem a little complicated.

Response from Backstop Solutions Group

Hi Grace, thank you for your feedback! We are happy to hear that Backstop is intuitive and easy to use. We have flagged your comments about the reporting features for our product team to review and consider.

Jose
Overall rating
  • Industry: Investment Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Single Family Office - Portfolio Management and Investor Reporting

Reviewed on 2019/08/30

I have been a user for almost 6 years now and I have been the software improved dramatically. They...

I have been a user for almost 6 years now and I have been the software improved dramatically. They never stop innovating with the end user in mind.

Pros

Analytical tools are great. The software is also very flexible and allows for individual customization of many items.

Cons

The reporting engine is a bit outdated and the least user friendly part of the software. My understanding is they are working on a new reporting engine and we should see improvement soon.

Gina
Overall rating
  • Industry: Investment Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Backstop Review

Reviewed on 2018/10/02

The customer service for Backstop is top notch. Everyone is eager to assist with questions or...

The customer service for Backstop is top notch. Everyone is eager to assist with questions or concerns. Their coffee break sessions are helpful tutorials to stay fresh on new features.

Pros

This is an excellent software to track and monitor investor activity, communications, and account flows.

Cons

Because the software is so customizable, it takes time to build some of the reports.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Backstop Streamlines Team Communication

Reviewed on 2019/08/29

Pros

Backstop allows us to streamline our communication as allocators, with the ability to upload notes, files and documents in a systematic way.

Cons

It is a very powerful piece of software; there is a lot Backstop is capable of that we aren't taking advantage of. It takes a lot of time to get the most use out of the software.

Kelsey
Overall rating
  • Industry: Investment Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Always Improving

Reviewed on 2019/09/03

Great. Responsive and professional team that always seems to be working!

Great. Responsive and professional team that always seems to be working!

Pros

The effort BS puts in to customize and update our version of the software to make sure it is as user-friendly as possible and always expanding for more use purposes.

Cons

Updates seem to affect other components of the software that are not intended. When updates are made, it would be ideal that a little bubble pops up to say "this is new" to ensure the new options are utilized/made known.

Idjaz
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Backstop Review - Outlook & Opportunities

Reviewed on 2023/02/21

Pros

One of the best friendly user (UI/UX) interface in the space

Cons

Probably can improve on the accounting/portfolio management side (in terms of functionalities)

Response from Backstop Solutions Group

Thank you for your feedback, Idjaz! We are happy to hear that you believe Backstop is one of the most user-friendly interfaces in the space. We have flagged your comments about improving our accounting and portfolio management functionality to our product team.