I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.
1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.
1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)
CRM 360 - One Platform Complete CRM Solution
One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.
Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.
Limited Templates. Static Content Elements (can't customize).
Easy & Useful but require modifications
Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.
It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.
The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.
My thoughts on MoEngage
Great product that has the best in class features and services
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.
Best Clevertap Alternative
Great and User friendly
The current problem we are solving is user retention. And moengage has helped in solving it at a larger extend. The overall experience has been great so far. Still have lot explore in the tool
The best thing I liked about the software is user interface.
It's very easy to use and understand even if you have not worked on similar software in the past
As of now there's no such cons. Even if there's moengage team get it fixed at earliest
MoEngage for Marketing communication
Very Happy with the tool and service
MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels
We felt MoEngage is priced little high compared to others in the market
Ease of use and speed is commendable
Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.
It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.
The database structure and lack of readability of names was difficult to get used to.
Helps in all aspects of our business from onboarding to app engagement to customer retention
With the product analytics we are able to visualize all the product success metrics in one platform
Ease to use
Analytics platform is clear and crisp
Support delay at times
Some product reccomendations that require faster turnaround time
Thought leaders for cross-channel engagement
We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.
Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.
The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.
Messaging made right!
We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.
Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.
Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.
Best tool for Marketing Automation
The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour
The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.
While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.
super powerful, super simple
Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.
if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.
None noticed yet. Tough to find a flaw so far.
Moengage benefits and product usage
UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.
Need to add some more advanced features like kind of push notification which our companies are providing .
Useful but could be better
Review by OYO Rooms
The segmentation engine of Moengage is very powerful. It is easy to learn and design campaigns. The customer support team is also very helpful.
Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.
Its a easy to use and most effective platform for sending out communication and track analytics
Moengage user review
The overall experience has been neutral. The data sometimes for the active users doesn’t match with out backend data
Ease of use is one. Apart from that if we don’t have our backend access then the match rate isn’t very bad
The precision of data is one thing you can improve upon
Good tool to enagage users
Moengage!!!! A story to be written in Future...For sure.
Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard
Ease of doing is superb. It lets you do minimum and gain maximun.
some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.