AppsFlyer Reviews

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137 Reviews

- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Perfect tool for App Marketers
Reviewed on 2022/04/05
Appsflyer offers so many features through its easy to use User Interface and there is no learning...
Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.
Pros
Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.
Cons
Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Must have tool for advertising enthusiasts
Reviewed on 2024/07/29
Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for...
Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer.
Pros
Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products.
Cons
Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support.
Response from AppsFlyer
Glad to see your experience with us is so positive!
We'll let the support team know about this issue. Thanks for flagging.

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Pricing Model extremely opaque
Reviewed on 2020/02/01
Very opaque and cannot do anything by yourself easily.
Very opaque and cannot do anything by yourself easily.
Pros
You cannot get the pricing model for this software
Cons
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Performance metrix review of Appsflyer
Reviewed on 2024/07/31
If I talk about Overall Experience, then I can say it's quite good experience with new platform...
If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry.
Pros
Its been a lot of things which i like in Appsflyer ,
1. We can check regular performance of our running campaign.
2. Can done regular optimization
3. Can import/export raw data to check complete performance of any campaigns.
Cons
There's very few things which i don't like in Appsflyer.
1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns.
2. no other things yet.
Response from AppsFlyer
Love this review! Thank you, Akash!
Noted the comment about the daily campaigns. Will look into it.
- Industry: Market Research
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Appsflyer never fails to amaze me!
Reviewed on 2024/08/01
I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've...
I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape.
Pros
What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher
Cons
Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function.
- Industry: Computer Games
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Review appsflyer from an user acquisition specialist in gaming industry
Reviewed on 2024/07/25
Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the...
Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the custom report, allow me to do more than now (even with color, type of graph, type of line,...)
Pros
- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user.
- Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics.
- Responsive and helpful assistant: our assisant, mrs [sensitive content hidden] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP
Cons
- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate.
- Can't check revenue source
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Apps Flyer Marketing Model Reviews
Reviewed on 2024/07/29
It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to...
It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features.
Pros
Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.
Cons
Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.
Response from AppsFlyer
Thank you so much for the positive review!
Please reach out to the support team with your FB ads issues. We'll gladly look into whatever discrepancies you see.
- Industry: Entertainment
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Dashboard Customization & Market Analysis Features
Reviewed on 2024/07/25
Pros
One of the features I appreciate is the ability to customize the dashboard.
Cons
Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient.
Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.
Response from AppsFlyer
Thank you for the honesty and suggestions, Jialin!
We're always happy to hear from our customers and appreciate you sharing your thoughts.
Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable.
- Industry: Publishing
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Top of the line MMP
Reviewed on 2024/07/25
My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive,...
My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive, making it easy to track and analyze mobile app performance effectively.
Pros
What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.
Cons
What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best MMP to work with
Reviewed on 2024/08/05
It is very accurate and realiable tool to use. Very user friendly. Less fraud chances
It is very accurate and realiable tool to use. Very user friendly. Less fraud chances
Pros
Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies
Cons
Sometimes they tends to reply late and not disclose the actual reason for not recording a data.
- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
AppsFlyer is a great app tracker solution
Reviewed on 2024/08/02
Overall, I really like the tool and it is without any doubt my favorite among the options available....
Overall, I really like the tool and it is without any doubt my favorite among the options available.
In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it.
We also have ongoing support from the account management team, so all our questions and needs are covered.
Pros
After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines.
In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.
Cons
AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules.
In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
AppsFlyer is a powerful tool for mobile measurement
Reviewed on 2024/07/26
Pros
Relatively simple user interface with customizable dashboards.
Cons
Challenges with exporting data so it is filtered and automated.
- Industry: Automotive
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Appsflyer review
Reviewed on 2024/07/25
Easy to use and Excellent product overall.
Easy to use and Excellent product overall.
Pros
Comprehensive Attribution
Robust Analytics
Fraud Prevention
Integration with Ad Networks
Customizable Dashboards
User-Friendly Interface
Real-Time Data
Support for Deep Linking
Cons
Support and Documentation could be better.
Alternatives Considered
BranchReasons for Switching to AppsFlyer
AppsFlyer is cheaper when compared to BranchResponse from AppsFlyer
Thank you so much for the perfect rating!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Experience with an agency access
Reviewed on 2024/05/05
Pros
It is very convenient and intuitive - which makes work flow smoothly
Cons
Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support.
Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...
- Industry: Computer Games
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Appsflyer as my go to MMP Platform
Reviewed on 2024/07/26
I just love it. Frustrating because I know for myself that I am not that expert yet but same time...
I just love it. Frustrating because I know for myself that I am not that expert yet but same time exciting to learn from Elevate and Knowledgebase
Pros
I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.
Cons
I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.
Response from AppsFlyer
We appreciate your positive review and honesty!
Positive you'll find answers to your questions in our KB, but if something's missing, feel free to reach out to [email protected].
Thanks again!
- Industry: Retail
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Using Appsflyer for eCommerce Tracking
Reviewed on 2024/08/07
Pros
- Very detailed tracking. Helps us to track the complete sales funnel and drop offs.
- Helps us in understanding what campaigns work best as attribution is associated till the campaign level.
Cons
- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one.
- Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Low cost and great documentation
Reviewed on 2024/04/19
Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it...
Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though
Pros
- great help docs and tutorials - anything you want to set up, you can find docs for
- free plan is great to get started if you're a startup! very scalable pricing
- basic marketing attribution and analytics are super simple
Cons
- more advanced reporting functions are a bit challenging (e.g. cross-device tracking)
- in-app event tracking is a bit cumbersome
- reporting dashboards on lower tiers are not very customizable
- still have some data gaps
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easy to use!
Reviewed on 2024/07/29
easy to use. the data match each other. parallel data available with panels
easy to use. the data match each other. parallel data available with panels
Pros
skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA
Cons
custom dashboards section and frequent product failures
Response from AppsFlyer
Thanks for the positive review, Murat!
- Industry: Financial Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Appsflyer for Mobile App Marketing & Attribution
Reviewed on 2024/06/10
Pros
- service & support through account managers and chat
- on par with other attribution suites
- easy to integrate with partners
- widely used by other affiliates and channel partners
- measurement and dashboarding
Cons
- sometimes requires dev effort to implement events
- reporting tool can be improved
- doesn't give recommendations on performance
- Industry: Consumer Electronics
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
My preferred mobile measurement partner
Reviewed on 2024/08/06
Pros
Very good reporting, support, and breakdowns to help understand key metrics.
Cons
Difficult to understand differences between platform attribution and third-party attribution
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Improvement
Reviewed on 2024/08/06
It's easy to understand data and easy to use
It's easy to understand data and easy to use
Pros
Fraud detection tool and Reporting criteria
Cons
reporting view for Adnetworks so see every in-app events on dashboard.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Very useful on everyday operations
Reviewed on 2024/04/14
Pros
The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard.
I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.
Cons
IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Appsflyer Feedback
Reviewed on 2024/07/31
The overall experience is really good. We can track everything on it. It helps us know the fraud.
The overall experience is really good. We can track everything on it. It helps us know the fraud.
Pros
We can track everything every conversion and which conversions is going to get fraud.
Cons
The AppsFlyer gets down whenever we export many files in a day.
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Data Downloading
Reviewed on 2024/07/28
Pros
Easy to use, user friendly interface, one click access
Cons
data downloding problem, its should be more easy to download
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
MMP_ AppsFlyer
Reviewed on 2024/07/29
My expericane is Good with apps flyer it has helped me for understanding the Reports better
My expericane is Good with apps flyer it has helped me for understanding the Reports better
Pros
Its easy to use Appsflyer , the dashboard is understandable
Cons
From my experience there is nothing that i didn't like About Appsflyer
Response from AppsFlyer
Love to hear that, Uday! Thanks for sharing!