---
description: Learn how Upfluence can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Upfluence Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Upfluence](/software/121071/upfluence)

# Upfluence

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> Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage social media marketing campaigns. The platform allows users to manage multiple campaigns, and includes an AI system, which assists you in creating personalised emails for creators.
> 
> Verdict: Rated **4.4/5** by 44 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Upfluence

Find the Right Creators for Your Brand: Discover thousands of vetted influencers in seconds, that are fit for your brand based on their content, audience, and performance.&#10;Easily vet creators using our data-rich profiles, considering engagement rates, audience size, demographics, and more. Plus, seamlessly connect your Shopify store to identify influencers who already love your brand. &#10;&#10;Powerful Search Criteria to find the right creators in half the time: 20+ filters, including keywords, geolocation, engagement rates, and audience demographics, ensuring precision in influencer selection.&#10;By utilizing our robust criteria, you can tailor your outreach to influencers who align perfectly with your brand, ensuring maximum impact and relevance for your campaign.&#10;&#10;Increase Response Rates with Personalized Emails:&#10;Conduct influencer outreach at scale through our bulk email feature, leveraging our best performing templates and AI that will allow you to personalise the emails to beat industry response rates. &#10;&#10;Save time sending payments: Calculate custom commission payouts automatically and send multiple payments both nationally and internationally.&#10;&#10;Robust Analytics to Measure your Campaign's success: Gain valuable insights through our analytics dashboard and monitor mentions and sales to assess the impact of your influencer marketing efforts and understand which creator yielded the highest ROI.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 44 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Upfluence
- **Location**: New York City, US
- **Founded**: 2013

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Contact Upfluence for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: American Samoa, Argentina, Australia, Austria, Belgium, Canada, Chile, China, Cook Islands, Costa Rica, Denmark, Fiji, Finland, France, French Polynesia, Germany, Greece, Guam, Hong Kong SAR China, Ireland and 36 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- Approval Process Control
- Assignment Management
- Automated Scheduling
- Billing & Invoicing
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Client Management
- Commenting/Notes
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Data Import/Export

## Integrations (11 total)

- Amazon Seller Tool
- BigCommerce
- Gmail
- Hootsuite
- Klaviyo
- Microsoft Outlook
- PayPal
- Refersion
- Shopify
- WooCommerce
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Influencer Marketing Software](https://www.getapp.za.com/directory/1455/influencer-marketing/software)

## Related Categories

- [Influencer Marketing Software](https://www.getapp.za.com/directory/1455/influencer-marketing/software)
- [Advertising Agency Software](https://www.getapp.za.com/directory/299/advertising/software)
- [Social Media Marketing Tools](https://www.getapp.za.com/directory/104/social-media/software)

## Alternatives

1. [Later Influence](https://www.getapp.za.com/software/2056430/mavrck) — 4.6/5 (135 reviews)
2. [\#paid](https://www.getapp.za.com/software/2050416/hashtag-paid) — 4.7/5 (42 reviews)
3. [Brinfer](https://www.getapp.za.com/software/2077593/brinfer) — 4.9/5 (20 reviews)
4. [Grin](https://www.getapp.za.com/software/119875/grin) — 4.7/5 (147 reviews)
5. [Julius](https://www.getapp.za.com/software/128603/julius) — 4.5/5 (107 reviews)

## Reviews

### "incredible influencer marketing and affiliate software" — 5.0/5

> **Estelle** | *29 June 2023* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.
> 
> **Cons**: Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.
> 
> I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

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### "The best IM software for e-commerce" — 5.0/5

> **Hugo** | *07 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.
> 
> **Cons**: Apart from typical small glitches, not much at all\! Overall, we are really happy.
> 
> Working with Upfluence has been a true partnership. Their team understands our brand goals and provides personalized guidance to maximize our influencer campaigns. It's been an invaluable asset in elevating our marketing efforts.

-----

### "works well until it does not\!\!\!. then your left in the dark" — 3.0/5

> **petra** | *06 February 2024* | Health, Wellness & Fitness | Recommendation rating: 0.0/10
> 
> **Pros**: It has a nice dashboard and easy to use
> 
> **Cons**: The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. &#10;texting thru the cx chat all you get is one first contact response then crickets
> 
> I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

-----

### "Great Platform with Some Glaring Weaknesses" — 4.0/5

> **Samuel** | *04 April 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: The search and filter functionality or finding influencers is really clever. &#10;&#10;We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. &#10;&#10;By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.
> 
> **Cons**: Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of).&#10;&#10;Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. &#10;&#10;Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. &#10;&#10;But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.
> 
> Overall, it was middling but edging toward the more positive side. &#10;&#10;No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. &#10;&#10;If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

-----

### "DG Upfluence Journey" — 5.0/5

> **Davinia** | *21 July 2023* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.
> 
> **Cons**: I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.
> 
> From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off\!

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## Links

- [View on GetApp](https://www.getapp.za.com/software/121071/upfluence)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/121071/upfluence> |
| de-AT | <https://www.getapp.at/software/121071/upfluence> |
| en | <https://www.getapp.com/marketing-software/a/upfluence/> |
| en-AE | <https://www.getapp.ae/software/121071/upfluence> |
| en-AU | <https://www.getapp.com.au/software/121071/upfluence> |
| en-CA | <https://www.getapp.ca/software/121071/upfluence> |
| en-GB | <https://www.getapp.co.uk/software/121071/upfluence> |
| en-IE | <https://www.getapp.ie/software/121071/upfluence> |
| en-NZ | <https://www.getapp.co.nz/software/121071/upfluence> |
| en-SG | <https://www.getapp.sg/software/121071/upfluence> |
| en-ZA | <https://www.getapp.za.com/software/121071/upfluence> |
| es | <https://www.getapp.es/software/121071/upfluence> |
| es-CL | <https://www.getapp.cl/software/121071/upfluence> |
| es-CO | <https://www.getapp.com.co/software/121071/upfluence> |
| es-MX | <https://www.getapp.com.mx/software/121071/upfluence> |
| fr | <https://www.getapp.fr/software/121071/upfluence> |
| fr-BE | <https://fr.getapp.be/software/121071/upfluence> |
| fr-CA | <https://fr.getapp.ca/software/121071/upfluence> |
| nl | <https://www.getapp.nl/software/121071/upfluence> |
| nl-BE | <https://www.getapp.be/software/121071/upfluence> |
| pt | <https://www.getapp.com.br/software/121071/upfluence> |
| pt-PT | <https://www.getapp.pt/software/121071/upfluence> |

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