Bitly

4.8 (1,292)
Write a Review!
Link management software for managing marketing campaigns

Overall rating

4.8 /5
(1,292)
Value for Money
4.6/5
Features
4.6/5
Ease of Use
4.8/5
Customer Support
4.4/5

97%
recommended this app
Sort by

1292 Reviews

Dylan
Dylan
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Simple and powerful link shortener and analytics, if you can afford it.

Reviewed on 2023/12/22

Pros

The simplicity of Bitly. The browser extension made it quick and easy to generate links with a simple click straight to your clipboard , ready for posting. This made it slot seamlessly into my workflow.

Cons

The free and budget friendly options of Bitly are few and far between, everything of worth is locked behind a paywall and the price is steep. For $400/mo you can generate ten QR codes.... ten! $40 per QR code, for a link you can just copy paste into a free web tool.

Naouel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bitly review

Reviewed on 2024/07/02

My overall experience with Bitly has been positive due to its effective URL shortening capabilities...

My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools. It's convenient for managing and tracking links, although pricing for advanced features can be a consideration.

Pros

Bitly stands out for its simplicity in shortening URLs and providing powerful analytics. It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Cons

Bitly's main drawbacks typically revolve around its pricing structure for advanced analytics and branded domains, which can be costly for some users. Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

MIKE
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

ZERO Customer Service / No Refund after 2-Days of Use

Reviewed on 2024/03/13

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full...

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying for it. VERY FRUSTRATED. NO Grace Time to evaluate/use.

Pros

Practically very useful, everyone I know uses it.

Cons

Tried to create custom urls - the only way to test it was to upgrade

Madhura
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Efficient tool that allows you to track link activities in depth

Reviewed on 2024/07/10

Pros

Bitly has been a boon for our small business. We can now track customer movement on links and conversion rates which would have been impossible to do with plain landing page links. The in-depth analytics is a game changer when it comes to optimizing links for conversion. We also appreciate the highly customizable link format that not only allows us to get creative but strategize conversions.

Cons

Nothing unlikeable about Bitly. We clearly love it

Julia
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Good for making links more aesthetic

Reviewed on 2024/05/16

Pros

I loved that I can shorten up my links because people care about what is aesthetically pleasing now a days.

Cons

I dislike it because after a few times using it I had to pay for it. But that is to be expected.

Tydie
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Don't Even Know of Another Link Customizer! They're THE Link Customizer!

Reviewed on 2024/04/01

Pros

I really like how easy it is to use bitly to shorten and create customized links. It is my go to for my business. It allowed me to keep track of different challenges I did with my audience and email list. Everything linked back to a landing page with a super long URL, but bitly made it short and professional.

Cons

Nothing! Bitly worked exactly how I needed it to for my business needs.

Andy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Reliable link shortener

Reviewed on 2024/06/14

Pros

Bit.ly was the first link shortener that I used. It helped make popular the concept of link shorteners and it has good analytics. It has been reliable during my time using it (since 2017).

Cons

Over the years they have changed the layout of the area you goto once you are logged in which makes doing basic tasks eg taking a url and then getting a short version of it more time consuming. Also they now have lots of options like landing pages and qr codes which can be useful for some people but it my case I just want to make short links quickly and easily and then see some analytics for the links.

Joshua
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most trusted url shortener you can ever imagine

Reviewed on 2024/06/30

Using Bitly has made working with URLs for surveys easier than ever, making it a perfect solution I...

Using Bitly has made working with URLs for surveys easier than ever, making it a perfect solution I can trust.

Pros

Easy to use and pricing is not expensive, it delivers just fine.
The ability to suggest an extremely easy and short url is awesome.

Cons

The number of free URL shorteners should be increased, as this will allow new users to have a better trial of her excellent service.

Alternatives Considered

TinyURL

Switched From

Rebrandly
Christin
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Sharing with Families

Reviewed on 2024/03/28

Pros

We love using Bitly at our school. As we are creating graphics and flyers to send to our families, we always use bitly to shorten our links. This makes accessing websites and resources so much easier for our students’ families!

Cons

Bitly does only allow a few free uses per month, but this is still a deal if you are only creating a few links per month.

Deidre
Overall rating
  • Industry: Religious Institutions
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great Software

Reviewed on 2024/06/16

Pros

I love being able to shorten as many links as I need and being able to personalize the link URL

Cons

My phone won't send a text with a bit.ly link in it.

Jessica
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Intuitive, Easy and Trustworthy

Reviewed on 2023/10/06

Overall I have had an extremely positive experience with Bitly. When I first started using Bitly...

Overall I have had an extremely positive experience with Bitly. When I first started using Bitly the QR code generator wasn't available, I would use my bitly links to connect with a random QR code generator. When Bitly introduced the QR code feature, it was perfectly intuitive to use, and made my life so much easier. I love this software, and appreciate the trusted name.

Pros

I love that bit.ly is a trusted name. My two favorite features are that you can customize your short links and that you can download QR codes to your URL as well. This is incredibly helpful for our marketing and we can set our links up extremely quickly. The system is so intuitive, now that they've offered the QR codes, I can get everything I need for URL shortening and QR codes all in one place.

Cons

The features use Bitly for (link shortening, QR codes, click tracking) are easy, useful and wouldn't change anything. I haven't utilized some of their other features, so I can't speak to those at this time.

Caio
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Bitly is great for creating and managing short links

Reviewed on 2024/03/19

My overall experience using Bitly is great, I've been using it for years now and it works fine, it...

My overall experience using Bitly is great, I've been using it for years now and it works fine, it is a great tool, I recommend it.

Pros

I like bitly because it is very simple, fast and easy to use. Whenever I have a big link I want to share on my social networks I go to bitly to make it shorter plus track analytics about who is clicking the link

Cons

Wish I could keep the short link and change the destination URL, but I guess hit might be a premium feature

Melanie
Overall rating
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Unbeatable link shortening, custom URL, and analytics

Reviewed on 2023/08/10

Overall bitly has helped me streamline my marketing campaigns, customize my branding, and analyze...

Overall bitly has helped me streamline my marketing campaigns, customize my branding, and analyze traffic with an easy to use interface.

Pros

Bitly is intuitive and covers all my needs around shortened and custom links. I'm usually creating a custom URL for a poster or flyer. Bitly also creates custom QR codes which are incredibly helpful in the smartphone age. I love being able to track what links are getting the most traffic based on the analytics feature. It helps me analyze my branding.

Cons

The QR codes are proprietary in look - they have the bitly logo in the center.

Loknath
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Shorten your URL with Bitly & Go places!

Reviewed on 2023/12/28

Having used it not very frequently, I felt the website was very useful, as it helped shorten my...

Having used it not very frequently, I felt the website was very useful, as it helped shorten my links in absolutely no time. That is what I like about any platform..no hassle problem-solving!

Pros

The user-friendly website site, easy to access, and easy to reach, has great features, and a novel approach that is helping millions of digital denizens in their journey to give the world a new thought.

Cons

The site looks a little plain and uninteresting creatively. Little more colors and pictures could make it swagger complementing its features!

Perry
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Must For Long Ugly Links

Reviewed on 2023/12/04

To date, my overall experience with Bitly has been "GREAT" Thank you, Bitly

To date, my overall experience with Bitly has been "GREAT" Thank you, Bitly

Pros

It is a must for marketers to present their products in an impactful manner with the least amount of content. Having a link that isn't long and unattractable and that Bitly can provide me in my marketing is a plus.

Cons

I think there isn't enough publicity about Bitly, so that marketers can use the service.

Mwangi
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Reliable tool to shorten long and unattractive links

Reviewed on 2023/09/17

When marketing our services, potential clients need to see our portfolio and learn more about our...

When marketing our services, potential clients need to see our portfolio and learn more about our company. Therefore, we have to hyperlink our content and also share links to relevant resources. Bitly shortens long urls to create attractive links that create a good impression on potential clients. It also saves on space especially when writing marketing emails.

Pros

Bitly easily shortens the longest url in a few seconds creating attractive links you can conveniently share with potential clients. Links to our portfolio are sometimes longer and may take up much space. Although we usually hyperlink content to lead clients to our sites. It is also reasonable to include links to various sections of our website. Bitly provides simple urls and makes our content and emails look professional. It is easy to navigate and you can customize the links to match your brand, though this feature is unbailable in the free version.

Cons

If you use the free version the links look relatively similar. Unfortunately some people share shortened links usually on social media to lead people to betting and pornographic sites. This makes some potential clients hesitate from clicking if they had had such an experience before. Fortunately, the paid version of Bitly allows users to customize the link with their domain, solving the problem.

Tammy
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Your Shortcut to Link Management

Reviewed on 2024/01/07

It was a great experience and I encourage anyone to try it out.

It was a great experience and I encourage anyone to try it out.

Pros

What I like most about Bit.ly is the URL link shortening.

Cons

I don't really have any cons about Bit.ly. I am completely satisfied with everything I needed for my business.

Refioe
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bitly is useful

Reviewed on 2023/10/28

Pros

The fact that it is easy to use, at first when I heard about it, I was slightly anxious, simply because I thought it wouldn't be easy to use it, but upon my attempt, I figured that it was not as troublesome as I thought it would be. In addition, I highly recommend it to anyone who yearns to find a platform that shortens links.

Cons

In all honesty, Bitly is remarkable thus I have nothing against it, its features are easy to understand, so in a nutshell "I'm content"

Matthew
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Definitely my preference. BITLY Review

Reviewed on 2023/06/22

I am eliminating those annoyingly long affiliate links by shortening them.

I am eliminating those annoyingly long affiliate links by shortening them.

Pros

The url shortner is most impactful. It is very easy to use and you can use the links anywhere on the web.

Cons

I haven't had any negative events since I started using bitly.The integration seemed to work fine with my email autoresponder

Daniela
Overall rating
  • Industry: Translation & Localization
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Perfect for creating short links

Reviewed on 2024/01/09

Pros

To be fair, I mainly use Bitly for the link shortening and personalization feature, so I can't speak on other features. I'm very happy with how easy it is to generate links and the analytics. You can see exactly how each link is performing.

Cons

Sometimes the links can look a little spammy. With the paid version you can customize them and add your domain name but with the free version, some customers might end up not wanting to click on the link.

Paul
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy URL shortening tool

Reviewed on 2023/10/28

Helpful in shortening URLs for presentable and neat social media posts.

Helpful in shortening URLs for presentable and neat social media posts.

Pros

Easy to use and ideal for social media posts and email marketing campaigns where you have to use certain URLs. The URL shortening tool gives your posts and email a neat and tidy look.

Cons

The tools serves the purpose and I have no complaints about it so far.

Erika
Erika
Overall rating
  • Industry: Publishing
  • Company size: 5,001–10,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Quick and easy

Reviewed on 2024/01/06

Pros

For what this product is, it does it well! It's a quick and easy way to both shorten a URL and then have a record of the URLs that were shortened and what they are in case you forget.

Cons

The dashboard is a bit cluttered unnecessarily and could definitely be simplified.

Christine
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bitly is a requirement in my business. Super simple and great to use.

Reviewed on 2023/05/12

Bitly has helped me boost the quality of my marketing strategy. It is super amazing.

Bitly has helped me boost the quality of my marketing strategy. It is super amazing.

Pros

What would I have done if I didn't have the information about Bitly? This smart tool has really helped my business by helping me create simple attractive short links. Since I started using it, customers flow. I would definitely recommend it with a lot of confidence. It is a great tool, especially for small businesses. It will boost you to trust me.

Cons

For the two years have been using Bitly, all I can say is, I have not found anything negative yet. To be honest. I enjoy every bit of it.

Amal
Overall rating
  • Industry: Law Practice
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Convenient & Valuable

Reviewed on 2023/12/21

Pros

It's convenient to shorten links when writing a law review article or communicating with clients (makes your emails look professional and sharp)

Cons

There is nothing that I dislike about Bitly. The website can maybe look a little more aesthetically pleasing.

Trisha
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very versatile links

Reviewed on 2023/08/12

The journey with Bitly has been very convenient and profitable.

The journey with Bitly has been very convenient and profitable.

Pros

The thing I admire about Bitly is that how easily it creates unique short links and url which are very easy to share.

Cons

I don't see any problem or issues while creation of links with the help of Bitly. It is completely error free.