iSpionage Reviews

As a consultant, my job is to be smarter than the client. Ispionage is one of my secret tools. It gives me a view into the competitive set, allows me to benchmark positioning and narrative, and gives me a sense of how the market at large is current approaching acquisition.

In short: I look smart. And my clients are empowered.

I haven't experienced many faults with Ispionage. I think deeper comparison options, larger data sets, higher resolution images of landing pages.

The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs.

The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield.

The competitor research section gives a great overview of the PPC ads for any keyword making it easy to see what headlines, copy and hooks are working.

The keyword database seems a bit limited.

Great tool overall. Love the features for spying on competitors' Google Ad campaigns with the most accurate keywords they're using, ad copy, landing pages as well as campaign structure.
The standout feature for me is the ability to pick up on almost any company's advertising, even small businesses that target a very small, local market. Haven't found that in any other tool.

The UX is dated. Could use a refresh.
Some graphs and analysis abilities could be better.

I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing.

It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful.

Easy to use and intuitive interface.

Keeps me up to date when I need it.

I have no issues or complaints so far (about six months of use).

I really like that iSpionage provides you with a list of SEO & PPC keywords that your competitors are using. It really helps to know what your competitors are focusing on as you're able to use this knowledge to help with your own strategies. It even shows you data from Bing/Yahoo too! It also loads quickly. There is other software's out there that can take a while to load and this one is one of the fastest.

I wish the free trial would give you more access to the software but it is priced reasonably so that's probably why. It would be great if they let you download PDFs on the free trial so you can get an idea of how these look like prior to purchasing it.

It allowed me to see what my competitors we're doing that others tools didn't, great work. I've used a lot of other more expensive spy tools and for the price, you can't beat this. It gives you features others charge much more for.

There wasn't anything that I disliked, everything worked well all the time. Just like it should.

The software helps me find profitable keywords and ads

I wish it would show more landing pages that were used to promote certain offers from the advertisers

Overall it is very intuitive and easy to use. I can easily jump in and do some research quickly.

It would be nice if it was domain-specific.

It does a better job than others checking out paid ads

To be honest I am not a heavy enough user to have pains yet

Great for researching competitor keywords

Our clients competitors can use it too ;)

Using the UI was easy and gave us awesome results, your support team helped us a lot, and during those few months we really enjoyed the platform

Unfortunately, the platform back then didn't have API access to what we needed.
Move over, most of the data didn't change on a daily/weekly/monthly base. So, after a few weeks of using the platform, we had 90% of what we needed.

Ease of use when comparing it to other like products such as SEMRUSH.

Finding the time to use it and integrating the suggested results.

The Ability to See Monthly budget From Google and Bing

Can't See More Local Competitors Only National

Can be clunky at times but offers plenty of valuable insights

Information is everywhere so need some time getting used to.