Adalysis

4.6 (94)
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PPC ads management solution for Google & Bing search engines

Overall rating

4.6 /5
(94)
Value for Money
4.4/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.7/5

97%
recommended this app
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94 Reviews

Alessandro
Alessandro
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best tools for PPC management

Reviewed on 2023/11/09

I really appreciated the technical support that always answered my queries quickly and accurately.

I really appreciated the technical support that always answered my queries quickly and accurately.

Pros

Well organised and very intuitive. Comprehensive with many useful training resources. With this tool you save a lot of time in the campaign optimisation phase and don't forget anything.

Cons

At the moment, I have not experienced any particular problems or lack of important functions. I therefore have nothing to report.

Ben
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 201–500 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Simple Yet Effective Management System

Reviewed on 2024/01/02

Overall we have had a great experience with this software, it has helped us increase our quality...

Overall we have had a great experience with this software, it has helped us increase our quality score and we are looking forward to using it in the new year since we move over from our old software.

Pros

Adalysis has a very simple to use user interface and is filled with useful information. The software offers detailed performance tracking that can help improve your quality score whilst offering suggestions to improve other metrics. Automation and A/B split testing are essential to get the most out of your PPC accounts, Adalysis offers an effective solution.

Cons

The only con is that the data only gets updated once a day. This means for active PPC managers who make a lot of changes may need to wait before they can see any impacted or updated information.

Collin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

A Robust Google Ads Tool With A Difficult Interface

Reviewed on 2019/07/16

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't...

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't function in a way we were looking for.

Pros

Adalysis was very robust in its functionality

Cons

The tool's interface is difficult to get up and going on

Marijn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Efficient tool for hygiene in Google Ads accounts

Reviewed on 2024/12/17

i like it, but i can probably do more with it then just hygiene in the accounts but i would not...

i like it, but i can probably do more with it then just hygiene in the accounts but i would not know how it can benefit me in other ways.

Pros

the fact it checks hygiene in the accounts.

Cons

the pricing, it's just too expensive, also because you pay monthly whilst i do not use it every month.

Response from Adalysis

Hi Marijn,

Thank you for your review. We're glad to hear you like using Adalysis! You're absolutely right, there's a lot more you can do than just account hygiene. Our pricing is based on all of our 40+ PPC management tools.

If you'd like any help with exploring new parts of the platform, please get in touch (https://adalysis.com/contact/). You may also find our help center content useful, too (https://support.adalysis.com/support/solutions/1000119683).

Best wishes from Adalysis

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for Audit & Time Savings with Ongoing PPC Management

Reviewed on 2024/02/23

The experience is top-notch. I knew about it from another agency where I worked, and Ioved it as a...

The experience is top-notch. I knew about it from another agency where I worked, and Ioved it as a tool to A/B test creative.

Pros

I love everything about this tool. It's literally a needle in a haystack. I almost don't want to write this review because it can give a competitive edge to other agencies. I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

Cons

The only thing that I don't like is that you aren't able to truly customize the audit reports that are generated. The audit reports are still very helpful in terms of reducing the labor required to complete these projects.

Kristin
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Good for ongoing management - still requires logging into Google Ads

Reviewed on 2024/06/17

Pros

Simplified tasks quickly and gave great advice on reaching goals related to buget, clicks, etc by making changes such as shared budgets. Also provided quick wins by alerting me to things like duplicated keywords when managing many ad groups.

Cons

More revisions are needed for the auto-ad creation option; I often would see a list of alerts and after I would run through them to make any changes necessary, some would still stat alerted after I had made the fix or clicked "ignore". I also would have loved a keyword tool in there.

otherwise I thought it was a decent tool for small changes and quick wins.

Response from Adalysis

Hi Kristin, thank you for your feedback. We have a number of keyword tools and ad creation tools together with many tutorial videos in our help portal. Regarding your comment about fixing the alert, if your change to fix it was made in Google Ads (and not Adalysis), it will refresh the next day within Adalysis. We recommend all changes are made within Adalysis so the alerts are updated immediately (and it's much faster this way :-).

Hazem
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

so expensive compared to its features

Reviewed on 2024/07/30

Pros

multiple features covering the main areas Google ads account, but not so detailed

Cons

Not what I expected in analysing account performance and areas for improvement

Response from Adalysis

Thank you for your feedback and we're sorry to hear you didn't think the platform offered value for money. We see from our logs you didn't use much of the platform during your free trial and hence probably missed most of what it offers. The most common feedback we get is our platform is actually underpriced. We're not aware of any other platform that offers the same detailed analysis, automation and control, let alone for anywhere near the price we charge. We wish you all the best in finding a suitable tool.

Shubham
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Adalysis Review

Reviewed on 2024/07/24

Best, give us best insights for our campaigns and optimization

Best, give us best insights for our campaigns and optimization

Pros

All campaign over all optimization feature directly from one tool

Cons

google ads recommendation coming in adalysis as suggestions which is not worthy

Overall rating
  • Industry: Machinery
  • Company size: 51–200 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

All in one solution that improves performance

Reviewed on 2024/08/12

The tool is excellent for big and complex accounts with many campaigns. You can improve your...

The tool is excellent for big and complex accounts with many campaigns. You can improve your results easily appliying one-click bulk actions.

Pros

All in one tool with a friendly and well organised board.

Cons

Higher price for a small accounts/business.

Pradipta
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

10/10 must use

Reviewed on 2024/07/15

Pros

it makes a lot easier to optimize google ads

Cons

nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes

Daniele
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Amazing tool

Reviewed on 2024/04/02

Pros

Very user friendly tool. Definetely the best software for PPC management

Cons

Could be more expensive than competitors

Tomas
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best tool I found

Reviewed on 2023/09/19

Highly recommended. I've used it on and off for a few years (depending on my marketing intensity).

Highly recommended. I've used it on and off for a few years (depending on my marketing intensity).

Pros

Google ads are not very user-friendly, and it's a nightmare to get some good insights into how ads are performing. With Adalysis, I loved the AB testing and Keyword analysis feature.

Cons

It takes a while to get familiar with the UX but there are a lot of great videos that will guide you through most of the tools.

Justyna
Overall rating
  • Industry: Hospitality
  • Company size: 501–1,000 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good PPC management tool

Reviewed on 2023/11/22

Pros

Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features.

Cons

The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where.

Justin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Adalysis is an excellent resource

Reviewed on 2023/09/28

My team tested Adalysis with the trial and we are in the process of making it our primary workflow...

My team tested Adalysis with the trial and we are in the process of making it our primary workflow tool.

Pros

Adalysis is fast and intuitive to onboard and has a robust set of features that simplifies ad management at a high level but also allows you to make in depth modifications with data driven insights.

Cons

It is a shame that things have to cost money.

Ryan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Benefits of Adalysis

Reviewed on 2024/11/27

Adalysis allows us to audit, monitor, and optimize our accounts with ease.

Adalysis allows us to audit, monitor, and optimize our accounts with ease.

Pros

Comprehensive tool with lots of features for PPC

Cons

Applying changes isn't always user-friendly

Eman
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Well designed platform with a large set of features

Reviewed on 2023/09/09

Pros

Great tool, which makes managing our Google Ads so much easier. Saves time and effort. I really love how the data is presented, very understandable formats - diagrams, flowcharts - all visually appealing. Will definitely keep using the tool.

Cons

Nothing. There is plenty of help in the form of tutorials or videos that explains every feature available.

Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Another great PPC tool for your toolkit

Reviewed on 2023/09/12

I only used it for 2 weeks but I told my clients that I was likely going to add it to our stack. It...

I only used it for 2 weeks but I told my clients that I was likely going to add it to our stack. It was quality and I can see becoming a regular user of it if I add a couple more clients to my portfolio.

Pros

It was rich with insights and the ability to apply changes directly from the software was incredibly helpful.

Cons

I think the user interface was a bit outdated but it wasn't a hindrance to my work.

Christopher
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Off to a good start

Reviewed on 2023/11/13

Pros

It was very easy to get set up with Adalysis, and it gave us a number of quick wins on the accounts that we connected. We're still exploring all of the features to see how we're going to work it into our processes.

Cons

I wish it connected to more ad platforms.

Mark
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Software that Helps to Streamline Adwords

Reviewed on 2019/09/25

The cost of the software is within reach of many smaller agencies and I've been very happy with the...

The cost of the software is within reach of many smaller agencies and I've been very happy with the value of Adalysis.

I've followed Brad Geddes for a long time and trust his knowledge on PPC. Adalysis is obviously set up by a team who very much know what they are doing.

Pros

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing.

One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS.

N-gram analysis of search term components is great.

You can also identify landing pages with low quality score and improve the situation.

The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance.

Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords.

Support is very responsive and helpful.

Overall this is superb software, I love it!

Cons

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Peter
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Cut Above The Rest

Reviewed on 2019/09/25

Google ads is requiring marketers to become more and more innovative with their strategies in order...

Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Pros

Insightful reporting that is possible to action right within the interface.
Surfaces issues that I never knew were issues.
Saves a huge amount of time by automating repetitive tasks.
Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique.
Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape.
Great knowledge base containing video and text tutorials.
Considering the amount of time it saves me it is great value for money.

Cons

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Erik
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Adalysis help us grow our customers businesses

Reviewed on 2019/09/26

Better accounts that solve for business improvements for our clients. We keep growing our clients'...

Better accounts that solve for business improvements for our clients. We keep growing our clients' businesses every year and Adalysis is a big part of doing that through Google Ads.

Pros

The ease of optimising the accounts where you get the biggest impact. Adalysis help us prioritise where to focus our attention so we can keep on delivering fantastic results year over year and month over month.

Cons

I liked the emails better before where you could see which accounts that had the most potential instead of just seeing that there are big opportunities in all of the client accounts.
I would like to be able to change extensions from the Adalysis interface. I would also like to be able to get the same performance insights about audiences as I get from the Networks, User Location Options etc.

Jason
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

In From The Beginning

Reviewed on 2019/09/25

We were one of the initial beta users. It has been great watching the software evolve and...

We were one of the initial beta users. It has been great watching the software evolve and continually add new features and abilities as the industry changes.

We have in very large amount of ads running and we are able to quickly and successfully change out the losing ads for new ads. This has allowed us to greatly increase the ROAS we were initially seeing.

Pros

There are so many different facets of this software. One of the many things I enjoy is the ability to be running split tests without having to really worry about them. The software automatically runs all of the calculations for me and simply alerts me when there is a winner. It is nice to not worry about whether something is statistically relevant because the software determines this for me.

Cons

The thing I like least about this software is the ability to find the help needed to understand the different aspects of the software. They have a large repository of information but it is hard to traverse.

David
David
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Software

Reviewed on 2019/09/25

Excellent so far. Has saved a ton of time and has helped take our accounts to the next level

Excellent so far. Has saved a ton of time and has helped take our accounts to the next level

Pros

It helps identify opportunities and issues quickly saving a ton of manual time to dig around the accounts.

Cons

Nothing to complain about. Like all platforms, it takes a little time to learn and use.

Janus
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Keeps its promise!

Reviewed on 2019/09/26

Solves our need for effective ads testing

Solves our need for effective ads testing

Pros

Fast, intuitive and a very fast break even.

Cons

A bit better setup for multi ad testing in granular setups could be great.

Katie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy Implementation for Busy Marketers!

Reviewed on 2019/10/02

I love this tool and the ease in which I can make optimizations across Google & Bing. We've used...

I love this tool and the ease in which I can make optimizations across Google & Bing. We've used this in QBRs, Audits and every day optimizations. Love having these capabilities at my fingertips.

Pros

This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!

Cons

The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.