Adalysis Reviews

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

It's no longer possible to include or exclude specific campaigns within accounts.
The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Adalysis was very robust in its functionality

The tool's interface is difficult to get up and going on

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

This does not have all the bells and whistles of a few other (higher-priced) dashboards but provides good recommendations based on three primary categories: critical, optimization and performance. Have found that OOTB criteria are pretty good but can also adjust thresholds as needed (i.e. what triggers an alter).

Many of the suggested changes have to be done directly in ads platform proper (ads.google.com or bing) versus doing them directly in Adalysis.

Adalysis has a robust feature set. My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc. The alerts for missing ads, missing extensions, etc. (there are dozens that are configurable) are also quite helpful.

There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO.

I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite.

I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings.

It's UI is really intuitive and the testing feature is rock solid. It really helps us save money quickly. Perhaps more importantly, it's easy to get extra clicks and revenue using the automated testing features.

You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful.

It helps identify opportunities and issues quickly saving a ton of manual time to dig around the accounts.

Nothing to complain about. Like all platforms, it takes a little time to learn and use.

Saves me a ton of time and gives me insight that I wouldn't have if I analyzed the account myself.

The software seems a bit old, could be prettier, but I' still love it

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing.

One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS.

N-gram analysis of search term components is great.

You can also identify landing pages with low quality score and improve the situation.

The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance.

Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords.

Support is very responsive and helpful.

Overall this is superb software, I love it!

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Insightful reporting that is possible to action right within the interface.
Surfaces issues that I never knew were issues.
Saves a huge amount of time by automating repetitive tasks.
Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique.
Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape.
Great knowledge base containing video and text tutorials.
Considering the amount of time it saves me it is great value for money.

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

The ease of optimising the accounts where you get the biggest impact. Adalysis help us prioritise where to focus our attention so we can keep on delivering fantastic results year over year and month over month.

I liked the emails better before where you could see which accounts that had the most potential instead of just seeing that there are big opportunities in all of the client accounts.
I would like to be able to change extensions from the Adalysis interface. I would also like to be able to get the same performance insights about audiences as I get from the Networks, User Location Options etc.

* More cost-effective then others (Eg. Wordstream). New suggestions each night
* Easily see suggestions to improve campaigns
* A/B Testing is constantly working automatically
* Quality Score shows you how your Ads are performing and what you need to concentrate
* Fairly priced and scales as your Advertising Spend Scales

* Bing Ads and Google Ads have two differn't subscriptions
* The interface looks a bit dated
* Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

There are so many different facets of this software. One of the many things I enjoy is the ability to be running split tests without having to really worry about them. The software automatically runs all of the calculations for me and simply alerts me when there is a winner. It is nice to not worry about whether something is statistically relevant because the software determines this for me.

The thing I like least about this software is the ability to find the help needed to understand the different aspects of the software. They have a large repository of information but it is hard to traverse.

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts.

Most alert types are customizable, but some are not.

Adalysis helps me traffic sculpt and make bulk edits of all my campaigns. Its easy to navigate and offers helpful links/videos of best practices. Adalysis allows me to identify duplicate terms, wrong match types, and unlinked ad extensions.

What I least like about the software is that I wish it had an auto-refresh. Usually, when I make massive changes, it is always a day behind.

Sometimes the recommendations are totally not worth it and against best practices from my experience.

We originally started using Adalysis for ad testing as it made it significantly easier to roll-out and measure account-wide ad tests. What I have come to find is that a number of the account auditing tools and features have been extremely beneficial (negative keyword conflicts, audience performance etc.). We have a very complex account +24,000 keywords and +10,000 ad groups so Adalysis makes sure everything is set up properly.

Some of the actual ad testing features can be a little buggy--ex: setting up ad variations for display urls doesn't always work. I'd also like to have a dashboard to monitor the performance of individual ads before they reach significance (right now you can only do this for broad tests, not individual ads).

Fast, intuitive and a very fast break even.

A bit better setup for multi ad testing in granular setups could be great.

This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!

The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.

I like that it felt like having a data scientist in-house. Well, at first it needed to gather data (we are a B2B with low traffic on google ads, but very expensive, like even £70 per click). Adalysis helped us figure out which ad is actually working better, and I love the history it's keeping when you perform changes. Also, the alerts are very useful, I don't have to manually check if something is wrong in the GoogleAds account, I get the alerts in Adalysis now

the interface can be worked out a bit for a better user experience, some options are sometimes hard to find. But I bet that will be fixed in the future

I love the negative keyword conflict function. I use this on all new accounts. We have very large clients and very large negative lists. Adalysis makes it so easy to find and delete negative keywords.

No cons so far. I absolutely love this tool.

Adalysis helps automate some of our PPC processes. It helps quickly analyze things that we routinely check in any case so we don't need to undergo all the steps each time. It is especially useful for analyzing my ad copy tests.

Sometimes, navigating the recommendations can be a little difficult but honestly, it's totally worth it to get the recommendations because their recommendations are significantly more useful than those of Google themselves.

The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers.

There is also useful reminders to constantly run split tests in all of your ad groups.

Learning the various features of the software is somewhat difficult. The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software.

Easy to use & shows you the main sections to work on, on your account

It can be a little difficult to find your way around.