CallTrackingMetrics Reviews

CTM has many of the features offered by the bigger names in the industry at a more cost effective rate. Other similar software require more than 1 tracking number to integrate to Google Ads. Although CTM suggests to add more than one, it is not a requirement. Most of our clients are small businesses and don't have the traffic volume to necessitate more than one tracking number.

Reports are not as customizable as I would like.

Easy implementation, very intuitive and flexible. Possible to scale without long term contracts. Pay per minute and not per user : turns it into a variable cost.

The tool doesn't manage automatic outbound calls (auto dialers) very efficiently. Not easy to run multiple callcenters in one account (work in progress)

For my business purposes, CallTrackingMetrics provides all of the marketing elements into one platform. I enjoy the Geo-Routing, tracking, and how we can integrate the software for many of our clients.

Not too many, I am a slow learner and often I need to call Customer Service,

I love the ability to filter and get precise specific data. Other programs are very broad, CTM is so specific

None. I have been using CTM for 6 months now and am a huge fan

Tracking all calls and conversations allowing us to mange our marketing needs

Learning curve, filtering calls and displaying important call information.

The amount of features available within CallTrackingMetrics is hard to beat. Their UI is easy to use and provides a lot of data. The api is also easy to use, if you're not using an un-documented endpoint.

Their api documentation is lacking in some aspects. Namely, not all endpoints and not all options within an endpoint are documented. This has led to many instances of "reverse engineering" by making a change within the UI and watching the dev tools. Still, far from the worst documentation I've encountered, and the help from the CallTrackingMetrics team is outstanding.

It's reliable and helps showcase value to customers

the dashboard is not the easiest to use.

It allows everyone in the company to have a toll free number for our clients

No Cons this has worked well above expectations

I like that I can listen to the phone calls and tag them for future reports for the owner. Such as CPL- Cost per lead. Also, it is helpful when training a new Patient Care Coordinator. It is crucial that when we get the call the person answering the phone sets up the appointment.

I would like to be able to put the person's name on the call that they answered. And put other notes in and not just a simple tag.

Core functionality of purchasing tracking numbers and dynamic number insertion is simple to set up and scale across multiple accounts. Great for our high number of SMBs use case. There are some pretty robust ancillary features (ancillary for our use case anyway ) that are also quite nice to have (2 way sms in the web GUI, "form reactor" connectivity with website html forms, and real-time chat all come to mind). The support team is also consistently helpful and responsive as is our dedicated account representative.

Only things I would like to see are more robust "CRM-esque" features that are made with local businesses (or agencies that cater to local business) in mind. It would be nice to have a way to visualize leads from multiple sources in a way besides the call log (i.e. kanban, or "stages" like a typical crm prodcut). Combining the existing call center functionality with more fleshed out, user-friendly lead management features would be amazing.

I've used CTM for 5 years. I tried CallRail and have worked with CallSource. I've found CTM to be the easiest to implement and use. They also have more features and integrations that have given my agency the ability to provide detailed reports to my clients.

We had some challenges getting Google Data Studio synced the way we wanted it, but we were not using just the general template they provided, and [SENSITIVE CONTENT HIDDEN] on their support team was awesome about helping us connect those last dots that we couldn't figure out on our own.

Set up was fairly easy and customer support was responsive during early stages

The system was very buggy and customer support was all but useless when the system failed to operate basic functionality

The Call Logs are easy to navigate and have all the info I need to make marketing decisions. Setting up a new number is very fast and easy.

I would like the reports to integrate with Google Data Studio or other large reporting tools. We use one that can see call volume by tracking source but the reports aren't as detailed as what we can see in CTM. This type of integration would allow us to customize reports and improve the design.

Ability to customize workflows is one of the best attributes.

Having support available on weekends would be a plus.

great software and vital in our marketing activities

nothing as it helps with everything that we do

This is a self-serve platform. It does everything for you to track all prospects, dead leads, etc coming through your marketing campaigns. It's affordable and user-friendly.

If you're looking to track a lot of calls, you'll need to get customer support help. This is project-based, and well worth it. However, it does cost money to get this service.

Call Tracking Metrics is elaborate and robust in the features it offers. The quality of customer support is second to none.

When changes are made, communication to users is lacking.

The software is easy to use and the stats and reporting is great.

Can take a bit of getting used to the Config set up but once learnt, it’s easy enough. Support is excellent if you need to use them.