Basis Technologies Reviews

The integration with our internal data was easy and seamless. This allowed us to optimize to KPIs that were unique and important to our business. Customer support is fantastic.

There are still glitches in function, such as data not always automatically refreshing when changing time frames. Certain simple functions still don't work on the platform, like changing bid policy names.

It gives you more control over what KPIs you want to focus on. I've used other platforms that give you a more cookie cutter experience. QuanticMind makes it easy to create your own metric and tell the system to optimize towards it!

Some of the reports don't allow you to change the axis manually if you are trying to chart multiple things & they currently don't have too many options for social media integration.

However, the great thing about QuanticMind is that they take feedback seriously and will pass along your suggestions and actually get things improved! Plus, the excellent customer service you receive from them will always beat out any minor things you find.

Bidding and reporting features are very robust. We left competitive ad management platform and saw immediate success in ROAS after implementing QuanticMind's bid policies. Reporting is also fairly robust as well, able to connect multiple data sources (publisher and internal) and access / leverage the data.

Improving workflow isn't solid there yet, doesn't support all publisher functionalities so at times we have to go into the publisher to make changes. Interface isn't as intuitive.

The best part about this software is that it's an integrated venue to view and manage Pay per Click campaigns across all publishers and tactics. It also has an automated bidding algorithm so we don't have to manually set bids especially during our peak season. It also has an extensive and flexible reporting feature and a dashboard that's very intuitive.

It has some tracking issues with certain ecommerce platforms which can be resolved with certain workarounds

They helps us in optimizing our campaigns on our specific Goals which t the moment are not available on Google Ads, due which we are able to attain positive ROI continuously.

They make changes once a day to the bids which make their optimizing technique a bit lethargic. But still managed to hoit the Goal at the end of the day.

QuanticMind provides a relatively lightweight tool for optimizing and managing our paid search campaigns. It integrates nicely with our first party data, and allows us to group together campaigns and organize bid policies for effective management while saving time. In addition, we have been leveraging QuanticMind's agency services, which are knowledgeable and prompt with their service.

I find the user interface just a little bit cumbersome, and the reporting/visualization could be improved, though that is not the core reason we use the product.

Automated bidding and bid modifier adjustments, powerful reporting features, unifies multiple data sources

The API limitations of Google Ads, Analytics apply here. Some missing features prevent this from being a great product, but it is constantly being developed and new features are being rolled out

Great support team. Integration is very simple. It's not an overly bloated platform.

Likely not the cheapest option in the market. Platform can be a little laggy at times

Ability to easily pull reports.
Creating bid policies.
Controlling bid policies.
Flexibility in goals. (CPA, ROAS, position, etc.)
Navigation of dashboard

Quantify is not fully integrated with PLA’s

This software enable us to manage and scale our paid search programs to grow our business and develop additional campaigns while being as efficient as possible. Aside from just the ability to be more efficient and scale campaigns the software is so simple and makes training and ongoing use a breeze.

Currently, the software doesn't enable you to manage bids on showcase ad formats, and some of the features are more robust on the text side than on shopping despite shopping as a channel growing in most industries.

Exceptional customer service and a steady cycle of new updates and features that improve both reporting and bid management. The ability to incorporate back-end data seamlessly also allows for more granular optimization for our profitability targets.

Currently limited insights into how the bid algorithms are making some individual keyword changes.

Powerful tool with ease of use and complete

Lacks of more personalization AND also would be nice to improve design