MARMIND

4.5 (37)
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Marketing management software for medium and large companies

Overall rating

4.5 /5
(37)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.1/5
Customer Support
4.7/5

92%
recommended this app
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37 Reviews

Zoe
Zoe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Put my inbox on a welcome diet! Thanks Marmind!

Reviewed on 2021/08/20

Pros

Real time, accurate information on all my campaigns and their local roll-out - in all languages… one-stop, reliable info source

Cons

Took me a while to get to grips with the interface, but the recent updates really helped.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

For your marketing strategies and budget analysis!

Reviewed on 2022/08/22

Maintain an overview of the company's marketing operations and ensure that the communication...

Maintain an overview of the company's marketing operations and ensure that the communication initiatives for different products do not overlap. Planning your budget and expenses allows you to understand your costs more clearly and set aside funds for each channel. The dashboard also allows you to evaluate the success of your efforts.

Pros

I like how the application gives me an overview of time, budget, and resources, how easy it is to run campaigns and interact as a team, and how accommodating the MARMIND staff is. The program is updated frequently, and even better, new features are added regularly.

Cons

The route mapping component was less aesthetically pleasing and user-friendly, and it occasionally required too many steps to input all my selections.

Response from MARMIND GmbH

Thank you for your review and your detailed information on our product!
Much appreciated!

Cheers,
Your MARMIND Team

Anna
Overall rating
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A basic tool, but there is space for improvement

Reviewed on 2021/09/14

The main benefit of having marmind is to have a clear budget management tool, to have full...

The main benefit of having marmind is to have a clear budget management tool, to have full visibility of budget and marketing spend.

Pros

The spend module is the most impactful because it allows to connect finance with marketing environment.

Cons

I would like to have more hierarchies (one for finance and one for marketing). Now cascading the marketing campaigns from the finance hierarchy is not efficient.

Response from MARMIND GmbH

Hi Anna,

Thank you for your feedback! We are glad to hear that MARMIND helps you manage your budgets efficiently. I will follow up with our team on your comment regarding hierarchies.

All the best,

Johanna from MARMIND

Matthias
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful tool - Great service

Reviewed on 2020/08/07

Pros

Ease of use; Easy activation of Single Sign On using our own identity provider; Confirms to the most up to date security standards; Marmind provides a lot of functionality and flexibility which enables us to adapt marmind to our needs, even if we change our process; Enforces collaboration and confirms to our agile process model

Cons

It could take a while to sort out the features you really need, but even in this case you can rely on the Marmind team and their expertise

Luigi
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy to use and understand, great feelings of the status of ongoing campaigns

Reviewed on 2021/09/14

Very good experience, for a huge company like mine is a very useful tool, now i'm not involved...

Very good experience, for a huge company like mine is a very useful tool, now i'm not involved anymore in the marketing part, but i will suggest any marketing person to at least try it, they will get a positive feeling.

Pros

Tool related to marketing campaigns, I think they are well organized, simple and clear to use, I can set my filters and personal settings in few steps, and have a clear status of my ongoing campaigns.

Cons

The part related to roadmapping, found it less attractive and user-friendly, sometimes it took to many steps to insert all my settings.

Response from MARMIND GmbH

Hi Luigi,

Thank you for reviewing MARMIND. We are glad to hear your overall experience was positive and we will definitely keep on improving the road mapping features.

All the best,

Johanna from MARMIND

Paul
Overall rating
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Input

Reviewed on 2020/08/19

we have now the ability to manage a multi million budget under one roof , including campaign...

we have now the ability to manage a multi million budget under one roof , including campaign management tracking and reporting.

Pros

Expense / Campaign planning and reporting

Cons

alignement with the taxonomy of our organization

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Overall great tool for campaign management for marketing managers

Reviewed on 2021/08/26

Pros

Tracking and reporting as well as budget tracking are the key factors for us using this. It helped keep things streamlined with our operation and managing large marketing budgets was made way, way easier.

Cons

The UI was a little difficult to get behind at first but nothing too crazy

Chetna
Overall rating
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Feedback

Reviewed on 2021/08/20

Pros

The overall features and functionalities is really good

Cons

the newer version has the reporting function and other functions on left side comparative to the top right corner earlier, so its little difficult to navigate

Julia
Overall rating
  • Industry: Higher Education
  • Company size: 5,001–10,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

the holy grail - and it works!

Reviewed on 2021/09/07

Pros

Why I’m excited about Marmind? It’s like you get a smart machine that points you to solutions that are much better than the decisions you made before. That’s because it gives you new big picture perspectives across planning, budgets and results, in real time. That’s the holy grail. Marmind’s team is all in — they spent 20 years building one software platform that integrates and automates workflows and tools. It’s just solid and works and you get support when you need it.

Cons

I found out about it too late :) Wish I had found it 10 years ago!

Beata
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Everything in one place.

Reviewed on 2021/08/17

Pros

User friendly, nice designed and really helpful with marketing budget and activities planning.

Cons

As all new software it needs time to learn especially about reports, but with good trainer is not so hard.

Christina
Overall rating
  • Industry: Packaging & Containers
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Structured projects and workflows

Reviewed on 2025/03/18

Overall a very helpful platform to plan & manage projects with across multiple teams. Regular usage...

Overall a very helpful platform to plan & manage projects with across multiple teams. Regular usage is key for internal acceptance and effective processes.

Pros

I find the planning overview even across actions and campaigns very helpful to give stakeholder a clear overview where we stand.
Predefined checklists enable us to repeat the structure of campaigns in various sizes with just a few clicks.

Cons

Matching costs can be tricky and needs thorough monitoring of the total cost. Regular trainings are needed to keep the teams up to speed.

Response from MARMIND GmbH

Hi Christina,

Thank you for taking the time to review Marmind! I'm so glad that you found the planning overview especially helpful for your stakeholders, and that the predefined checklists are saving you time.
As for the matching costs, thank you for letting me know they need monitoring - I will make a note of this as well as the need for regular trainings.
As for the extra comments, I'm happy to hear that Marmind is helping you plan and manage projects across teams!

Cheers,
Tara from Marmind

karima
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MARMIND Review

Reviewed on 2021/04/25

good

good

Pros

Get excellent programs
Listen to the customer

Cons

Some problems with charging
Confuse delivery

pavankumarreddy
Overall rating
  • Industry: Investment Banking
  • Company size: 5,001–10,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Marketing feeds

Reviewed on 2021/09/14

Pros

Cost center wise data that we can see what marketing people used to update in the tool and we will working with the data as per the requirement, checking the details as per specific cost center is good.

Cons

To check the multiple cost centers at with diff locations my not have good view.

Stefan
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

good for planning marketing activities in teams

Reviewed on 2017/02/15

great to start with a free account. it's updated with new features on a monthly basis. supports...

great to start with a free account. it's updated with new features on a monthly basis. supports o.k. too. questions will be answered in short time. litte lack of reporting features but there will be improvements soon. nice design and feature set. recommended.

Markus
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Unverzichtbares Tool

Reviewed on 2025/02/10

Marmind hat die Zusammenarbeit im Marketingteam auf ein neues Level gebracht. Wir nutzen das Tool...

Marmind hat die Zusammenarbeit im Marketingteam auf ein neues Level gebracht. Wir nutzen das Tool unter anderem für Budgetierung, Kosten- und Erfolgskontrolle, Kampagnen- und Aktivitätenplanung und Contentplanung in unserer täglichen Arbeit.

Pros

Die Budget- und Kampagnenplanung ist sehr einfach und übersichtlich. Ideal für die Zusammenarbeit von mehreren Mitarbeitern.

Cons

Die Berichterstellung ist mühsam und noch nicht optimal gestaltet.

Response from MARMIND GmbH

Lieber Markus,

vielen Dank für Ihre ausführliche Bewertung von MARMIND! Wir freuen uns sehr, dass Sie mit der Budget- und Kampagnenplanung sowie der vereinfachten Zusammenarbeit im Team so zufrieden sind. Es ist toll zu hören, dass MARMIND Sie bei der Budgetierung, Kosten- und Erfolgskontrolle, sowie der Planung von Kampagnen, Aktivitäten und Inhalten in Ihrem Arbeitsalltag unterstützt.

Genau darauf haben wir bei der Entwicklung von MARMIND Wert gelegt - eine intuitive und effiziente Lösung für die Marketing-Zusammenarbeit zu schaffen.

Ihr Feedback zur Berichterstellung nehmen wir sehr ernst. Wir arbeiten kontinuierlich auch an der Verbesserung und Optimierung dieses Bereichs, um ihn noch benutzerfreundlicher und effizienter zu gestalten. Könnten Sie uns vielleicht etwas genauer erläutern, welche Aspekte der Berichterstellung Ihnen besonders mühsam erscheinen? Konkrete Beispiele helfen uns dabei, die Problematik besser zu verstehen.

Mit freundlichen Grüßen
| Peter von MARMIND

Marion
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Marmind - Assets

Reviewed on 2025/03/19

Verständliches leichtes arbeiten, gute Übersicht von Projekten

Verständliches leichtes arbeiten, gute Übersicht von Projekten

Pros

Gute Organisation der Projekte. Man kann nach Assets suchen

Cons

Es fehlt noch eine Funktion um die Assets direkt aus der Suche zu downloaden

Response from MARMIND GmbH

Hi Marion,

Thank you for taking the time to review us! I'm glad that Marmind is helping with the organisation of projects, especially the search for assets. The added benefits of it being understandable and easy to work with are brilliant!
Thank you for highlighting that you would like a function to download the assets directly - I will make a note of it!

Cheers,
Tara from Marmind

F.
Overall rating
  • Industry: Retail
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Tolles, hilfreiches Produkt

Reviewed on 2025/02/06

Marmind ist ein effektives Tool für große aber auch kleine Unternehmen um Strukturen & Prozesse...

Marmind ist ein effektives Tool für große aber auch kleine Unternehmen um Strukturen & Prozesse besser darzustellen bzw. individuelle Planungen oder Planungen gemeinsam mit dem Team / der Abteilung zu dokumentieren.

Pros

benutzerfreundliche User-Oberfläche (UX), individuelle Einstellungen für unterschiedliche Schnittstellen, out-of-the-box Lösungsmöglichkeiten, unterschiedliche Einsatzmöglichkeiten

Cons

lange Ladezeiten, schwierigkeiten mit grafischen Elementen

Response from MARMIND GmbH

Thank you for reviewing MARMIND on Gartner. We’re glad you find our product user-friendly and versatile, with its individual settings and out-of-the-box solutions.

We appreciate your feedback on the loading times and graphic elements. These insights are vital as we continuously strive to enhance our platform for our clients.

Thank you again for sharing your experience. Your feedback is important to us. Please get in touch with us if you’d like to discuss anything else.

Best regards,

Peter
Marketing Team
MARMIND

MARC
Overall rating
  • Industry: Publishing
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

TOP MARKETING-PLANNING TOOL

Reviewed on 2025/03/18

ZUSAMMENARBEIT AUF AUGENHÖHE IN PROJEKTEN, GUTES TEAM!

ZUSAMMENARBEIT AUF AUGENHÖHE IN PROJEKTEN, GUTES TEAM!

Pros

SEHR DURCHDACHTES, FLEXIBLES PRODUKT. NAHEZU ALLE MARKETING-PROZESSE ABBILDBAR.

Cons

GGF NOCH MEHR MÖGLICHEITEN DER ADMINISTRIERBARBARKEIT SCHAFFEN, MIT INTEGRATION VON FUNKTIONEN UND BERECHNUNGEN.

Response from MARMIND GmbH

Hi Marc,

Thank you for taking the time to leave us a review! I'm so glad to hear that you find Marmind to be a well-thought-out and flexible product that has virtually all marketing processes mapped out - it's what we aim for!
I'll make a note of the creation of more admin options for future. As for the additional comments, that's brilliant to hear!

Cheers,
Tara from Marmind

Marie
Overall rating
  • Industry: Architecture & Planning
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Teamübergreifende Zusammenarbeit mit gutem Projektüberblick

Reviewed on 2025/03/18

Pros

Das wir teamübergreifend zusammenarbeiten können und alle Projekte in Marmind übersichtlich zur Verfügung haben. So haben wir einen guten Überblick und sind gegenüber dem Management aussagekräftig.

Cons

Am Anfang ist es etwas unübersichtlich. Ohne eine Schulung durch meine Kollegen hätte ich mich nicht leicht zurecht gefunden.

Response from MARMIND GmbH

Hi Marie,

Thank you for taking the time to review Marmind. I'm very glad to hear that Marmind is helping you have cross-team collaboration, as well as giving you a good overview and providing meaningful information to those who need it.
I'm sorry to hear that it was confusing to use at first, but grateful that your colleague was on hand to help with training. I'll make a note of this for the future.

Cheers,
Tara from Marmind

Marta
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

gutes Kommunikationsprogramm

Reviewed on 2025/03/17

wir setzen ein internationales Marketingteam ein, für Informationen, für Aufgaben, für die...

wir setzen ein internationales Marketingteam ein, für Informationen, für Aufgaben, für die gemeinsame Genehmigung

Pros

Dank E-Mail-Benachrichtigungen müssen Sie nicht ständig im Programm sein und auf eine Antwort warten

Cons

So sehr ich es auch brauche, es ist für mich verständlich und ich sehe keinen Nachteil.

Response from MARMIND GmbH

Hi Marta,

Thank you so much for taking the to leave us a review! I'm rally glad that you find the email notifications useful, as we aim for efficiency in all areas.
I'm happy to hear that you see no disadvantages to using Marmind, and that it is understandable for you.
As for the additional benefits, the fact that you employ it as an international team for tasks, approvals, and information is great! I hope you continue to enjoy using Marmind!

Cheers,
Tara from Marmind

Kamila
Overall rating
  • Industry: Construction
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

nützliches Tool

Reviewed on 2025/02/18

Einblick in die Phase der Marketingaktivitäten, Bestellung von Übersetzungen, Kontrolle der Inhalte...

Einblick in die Phase der Marketingaktivitäten, Bestellung von Übersetzungen, Kontrolle der Inhalte in den sozialen Medien.

Pros

Was ich am meisten schätze, ist die Transparenz der Informationen, der einfache Zugang, die Schnelligkeit des Prozesses, die E-Mail-Benachrichtigungen.

Cons

Es fehlt mir die polnische Sprache in MARMIND.

Response from MARMIND GmbH

Dear Kamila,

Thank you so much for taking the time to review Marmind! I'm so glad that you've had such a positive response to it, and that you value the ease of access, speed of the process, email notifications, and the transparency of the information - we made Marmind to create an intuitive and efficient environment for Marketing Collaboration, so it's great to hear that you're experiencing this!

Feedback in any form is crucial, and I'm sorry to hear that you miss the Polish language in the platform. I'll be sure to note that down for the future!

The benefits you've outlined though are wonderful - I hope you continue to enjoy using Marmind!

Cheers,
Tara from Marmind

Bea
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Mediaplanungstool mit einigen Optionen für ganzheitliche Planung

Reviewed on 2025/02/10

einfachere Exportfunktionen, Kostenübersicht

einfachere Exportfunktionen, Kostenübersicht

Pros

Übersichtliche Kampagnenplanung auch auf Assett Ebene möglich

Cons

Exportfunktion manchmal fehlerhaft, teilweise sehr unübersichtlich, wenig User freundlich

Response from MARMIND GmbH

Liebe Bea,

vielen Dank für Ihre Bewertung von MARMIND! Wir freuen uns, dass Sie die übersichtliche Kampagnenplanung, inklusive der Möglichkeit zur Planung auf Asset-Ebene, positiv bewerten.

Es ist uns wichtig, dass MARMIND die tägliche Arbeit im Marketing vereinfacht und effizienter gestaltet. Die vereinfachten Exportfunktionen und die Kostenübersicht sind wichtige Funktionalitäten, die wir stetig verbessern.

Ihr Feedback zu den teilweise fehlerhaften und unübersichtlichen Exportfunktionen sowie der Benutzerfreundlichkeit nehmen wir sehr ernst. Wir bedauern die von Ihnen beschriebenen Probleme und arbeiten kontinuierlich daran, die Benutzerfreundlichkeit von MARMIND zu optimieren und Fehler in den Exportfunktionen zu beheben.

Könnten Sie uns eventuell ein paar konkrete Beispiele nennen, wo Sie die Exportfunktion als fehlerhaft oder unübersichtlich empfunden haben?

Liebe Grüße
| Peter von MARMIND

Olivia
Overall rating
  • Industry: Medical Devices
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 1.0 /10

Marmind Bewertung

Reviewed on 2025/03/18

Pros

Gut Kompatibel für große Unternehmen für Wissenstransfer

Cons

User Experience könnte durch bessere Übersichtlichkeit erhöht werden

Response from MARMIND GmbH

Hi Olivia,

Thank you for taking the time to review Marmind! I'm very glad to hear that you found it compatible for large companies, especially for knowledge transfer.
As for the clarity for user experience, that's good to know and I have made a note of that for the future.

Cheers,
Tara

Jessica
Jessica
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Tolles Tool für bessere Übersicht und Vereinfachung von Marketingprozessen

Reviewed on 2020/09/30

Tolles Tool um eine bessere und transparentere Marketingplanung im Unternehmen zu erreichen und zu...

Tolles Tool um eine bessere und transparentere Marketingplanung im Unternehmen zu erreichen und zu vermitteln. Zudem verbessert es die Zusammenarbeit aller Abteilungen und Stakeholder enorm und nimmt administrative, eintönige Arbeiten ab. Die Software ermöglich kurz gesagt eine verbesserte Marketing-Organisation von Planung über Ausarbeitung bis hin zum Reporting.

Pros

Nutzung - Daily Business:
+ Kalander/Tabellen integriert: Planung wird übersichtlicher (mehrere bzw. alle Marketingpläne können gemeinsam abgebildet werden)
+ Kampagnentemplates, To-Do Checklisten (inkl. Deadlines) & Approvalprozesse reduzieren administrative Tätigkeiten (insbesondere unübersichtlichen und zahlreichen E-Mail-Versand oder Reminder)
+ Bessere und transparente Zusammenarbeit durch einheitliche und teils automatisierte Kommunikation an einem Ort (Notifications, Kommentare, Assets, Drafts)
+ Individuelle Ansichten können eingestellt und gebookmarkt werden (hilft vor allem bei der Umstellung zB von Excel-Planungen)
+ Reporting zu Kampagnen und Zielen mittels weniger Klicks (von Übersichten bis hin zu Kosten/Reichweite)

IT Perspektive:
+ Individualisierbar ohne vom Standard Produkt abzuweichen
+ Features werden im Standard released und keine gesonderten Upgrade Kosten wie bei anderen Herstellern
+ Sehr gute hands-on Unterstützung bei der Implementierung
+ Faires Pricing
+ Gutes Berechtigungskonzept

Cons

Userinterface Design war 2019 noch etwas altmodisch, aber hier wurde mittlerweile stark nachgebessert und das GUI ist jetzt schon viel moderner und wird ständig verbessert.

Markus
Markus
Overall rating
  • Industry: Paper & Forest Products
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Umfassendes Tool für Marketingprozesse

Reviewed on 2021/08/18

Ein ganzheitliches Tool für moderne Marketingabteilungen, dass das Management von komplexen...

Ein ganzheitliches Tool für moderne Marketingabteilungen, dass das Management von komplexen Prozessen und integrierte Kampagnen erleichtert, Transparenz schafft und Abstimmungsaufwände minimiert. Leicht in der Anwendung und hervorragend unterstützt in der Implementierung.

Pros

Marmind wurde offensichtlich für Marketingabteilungen entwickelt von Menschen, die Marketing verstehen. Es beherrscht out of the box die wichtigsten Prozesse und lässt sich sehr leicht auf die Bedürfnisse des Teams adaptieren. Die wichtigste Anwendung für mich ist das leichte Darstellen von Marketingplänen über die Grenzen von Teams, Prozessen, Produkten und Zielgruppen hinweg auf Basis von Stammdaten und Tags. Es spart enorm viel Arbeit und Abstimmungsaufwand, wenn die Teams nur ihre eigenen Projekte aktuell halten müssen und sich auf die transparenten Daten in Marmind verlassen können. Das lässt sich dann von Kampagnenplänen über die Budgetplanung bis hin zur Abstimmung von Marketing-Assets übertragen.

Cons

Wie jedes neue Tool fordert auch Marmind ein gewisses Umdenken in den Prozessen und Strukturen eines Unternehmens.