Later

4.4 (389)
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Marketing and scheduling tool for Instagram

Overall rating

4.4 /5
(389)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.3/5

87%
recommended this app
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389 Reviews

Lawrence
Lawrence
Overall rating
  • Industry: Furniture
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great for social media management

Reviewed on 2022/08/11

I've used Later almost daily to schedule and manage my organization's social media presence. It is...

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Pros

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Cons

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Alternatives Considered

Sprout Social, Semrush and Hootsuite

Reasons for Switching to Later

Amazing value for what it offers.
Darien
Darien
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Reviewed on 2020/01/21

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Alternatives Considered

Buffer

Reasons for Switching to Later

Originally chose Later over Buffer for the features available and the easier user-interface
yas
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

would be great, if only it worked flawlessly

Reviewed on 2023/04/13

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more...

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

Pros

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

Cons

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

Tara
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Later is great for individuals and small businesses

Reviewed on 2020/12/02

I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as...

I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as other, more complicated platforms I think if you're a creator or small business with a single set of accounts it's probably one of the best value schedulers on the market.

Pros

I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus.

Cons

It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later.

Monique
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The best scheduler for instagram and twitter posts

Reviewed on 2021/08/05

I have to batch create content. I work for a photographer and I do one post a day for him. Later...

I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.

Pros

I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.

Cons

sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great for Instagram, If that is your only social media platform...

Reviewed on 2019/08/22

It helps my business save time by posting to Instagram automatically. I block out an hour or two...

It helps my business save time by posting to Instagram automatically. I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business.

Pros

I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!

Cons

I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.

Alternatives Considered

Hootsuite

Reasons for Choosing Later

Buffer does cover all platforms, but it wasn't as up to date when I made the switch.

Switched From

Buffer

Reasons for Switching to Later

I went with both actually. Hootsuite was also not as up to date with Instagram installations. But it was still a time save fr the other social media platforms I use for my business.
Haley
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great 3rd Party Scheduling App Option

Reviewed on 2022/05/14

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other...

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other competitors. I also have loved the option of posting automatically or manually and the app on a mobile device is easy to use.

Pros

I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories.

Cons

The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

Verified Reviewer
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Necessary Tool

Reviewed on 2022/05/27

Good piece of software that does it's job.

Good piece of software that does it's job.

Pros

The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing.

The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key.

Cons

Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal.

Ricky
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Easiest Social Media Scheduler There Is

Reviewed on 2020/01/28

Overall Later is my go to software for automating and scheduling post for my social media campaigns...

Overall Later is my go to software for automating and scheduling post for my social media campaigns and personal brand.

Pros

What I like most about this software is it’s visual planner for Instagram feeds which allows you visually organize your posts before they are published as opposed to other tools that don’t allow you to see how a group of automated posts will look on your brands page. Another Instagram feature that I like the most is it’s newest add-on which allows you to create and automate Instagram stories from within the software itself.

Cons

What I like least about this software is it lack of features for other social media platforms like Facebook compared to its multitude of features for Instagram.

Alternatives Considered

Buffer

Reasons for Switching to Later

I chose Later over Buffer because overall it was an easier program to understand and navigate while offering features that I was specifically seeking such as it it’s visual Instagram post planner.
Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

It serves a purpose, but I have no loyalty to it.

Reviewed on 2021/09/24

It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as...

It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly.

Pros

Their link in bio and that I can schedule posts from different platforms.

Cons

I didn't think it was special enough. I found Facebook Business suite did the same job for free.

Alternatives Considered

Planoly

Reasons for Choosing Later

For the link in bio. It was cheaper

Switched From

Planoly

Reasons for Switching to Later

For the link in bio, but I'm not convinced it was worth it.
Karel
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Really useful app to autopublish on social media

Reviewed on 2021/11/03

This app is really usefull. Its really easy to manage. You will save lot of time with this app and...

This app is really usefull. Its really easy to manage. You will save lot of time with this app and you will be able to post more frequently with that.

Pros

Easy to use even the first time
The functionnality to preview your feed is really helpful on instagram
The freemium version is already enough if you only have one account to manage.
One of my Instagram account is exclusively manage with this freemium saas

Cons

Not easy to manage the carrousels in the freemium app. Every time i have to planned one i have difficulties.
Except that, I'm fully satisfied

Alternatives Considered

Planoly

Reasons for Switching to Later

Easier to manage Possibility to preview the feed.
Katie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Visually pleasing and proficient piece of tech

Reviewed on 2019/04/23

This tool is great for short-term and long-term organisation. It allows you to visually map out...

This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go.
Ps. The blog offers some pretty useful insight too. All in all, I really like this brand.

Pros

The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces.

I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me.

So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business.

Cons

I'm scraping the barrel here...

The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly.

That's about all the complaining I can do.

Cathy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Life Saver!

Reviewed on 2022/04/28

Excellent. I requested a feature (schedule IG stories) and within a few months it was implemented!...

Excellent. I requested a feature (schedule IG stories) and within a few months it was implemented! I was very happy to see that!@

Pros

Later is a lifesaver for all digital marketers. I am a freelancer with multiple clients, and I use later to help organize, plan and schedule all my digital marketing assets. Later works seemlessly with IG, FB and Tik. Later offers both monthly and weekly calendar view so that you can get both a detailed and overall view of each accounts posts.

Cons

One feature I would like Later to consider implementing is "national SM holiday" reminders. It would be nice to see things like "Starwars Day" or "National Donut Day" already loaded onto their calendars - as a sort of reminder to myself to create content for that holiday (if you so chose)

Samantha
Overall rating
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Later for Instagram/Facebook Scheduling

Reviewed on 2023/12/14

I am happy with Later and will continue to use it.

I am happy with Later and will continue to use it.

Pros

Later makes it easy to organize our content and publish it to our social media platforms in advance. I like to batch this task and have been using Later for it for several years now. It is simple enough to not over complicate the job and has enough tools and options to make it quick and easy.

Cons

Sometimes it can't save videos or reels due to the length of them or I will receive another random error message that doesn't actually tell me why it failed.

Alternatives Considered

Hootsuite
PJ
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Scheduler for FB and IG

Reviewed on 2020/05/01

Pros

Later's best feature is planning your posts on IG and FB, and seeing how these would appear on your feed. This makes it easier to curate the feeds of businesses. It also allows you to schedule the first comment, and this is useful for whenever you want to use hashtags and don't want to mess up the caption. It is also easy to collaborate with clients because you can send them a link to the calendar and they do not need a Later account to collaborate with you.

Cons

The only downside to this software is the necessity to refresh your connection tokens way too often. Also, there is no option to save posts as drafts.

Alternatives Considered

HeyOrca
Renee
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Love this program!

Reviewed on 2019/12/04

I can go on vacation and not worry that my Team's social media channels will be without content...

I can go on vacation and not worry that my Team's social media channels will be without content while I am gone. It is so seamless people think I never take a vacation!

And my Team Members have access to the social media admin side, so they can delete or edit anything that is posted while I'm unreachable.

Pros

I love later because I can schedule social media posts for times of the day when I am not in the office and when I am on vacation. It is easy to upload content to the site, and you can see which items have been used and which haven't. You can schedule multiple posts with the same content for different days. You can schedule posts for a variety of social media programs.

Cons

Using the free version, you are limited in the number of posts that you can schedule per month. And you can't see the statistics on which posts were viewed the most to know the best time of day to schedule.

It is annoying to have to refresh the connections to your social media sites.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Later is my favorite scheduling tool!

Reviewed on 2021/05/27

I have used Later for several different social media clients, all with great results. I even...

I have used Later for several different social media clients, all with great results. I even recommended Later for the Communications Team for a local non-profit, and they are using it with ease.

Pros

I love the features Later has implemented in the past 6 months. Every new update addresses an issue I had, or honestly didn't know I had. This is by far my favorite tool for scheduling client's social media.

Cons

I would love to be able to post multiple photos to Instagram instead of having the push notification to publish manually. Other than, I really have no complaints.

Alternatives Considered

Hootsuite
Brandy
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great scheduler

Reviewed on 2022/11/10

Pros

I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar. I think the best feature is the visual aspect. Being able to see what your feed is going to look like is really important and a feature missing from any other program I've tried. The scheduler is also great to be used across Tiktok, IG and FB.

Cons

The mobile app can be a little wonky. It will send me a push notification saying it's time to publish a post and then there won't be any posts available for me to publish. It also will say it's copied my caption to the clipboard and then there sometimes won't be anything to paste.

Alternatives Considered

HubSpot Marketing Hub and Agorapulse
Lucy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Their Support Team is Terrible

Reviewed on 2019/07/24

While their software is good, it does not outweigh the fact that I am losing clients because they...

While their software is good, it does not outweigh the fact that I am losing clients because they can't be bothered to respond to my emails or chats.

Pros

I really like Later's easy to use features. It's very good for visually scheduling Instagram posts.

Cons

I have been emailing them for over 72 hours trying to add two new Instagram profiles to my account. I've sent multiple emails & chats with no response.

It's extremely upsetting that they're are causing turmoil in my on-boarding process especially when I am trying to pay them more money.

If they're going to take 48-72 hours to get back to paying customers, please just allow us to automatically add new accounts on our end.

Alternatives Considered

Sprout Social and Crowdfire

Reasons for Switching to Later

Price
Donae
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review of Later

Reviewed on 2022/09/23

Overall it’s a great tool to use and helps me to get my content on my social media easily and more...

Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them.

Pros

I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website.

Cons

I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again.

Kendall
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

No Support

Reviewed on 2019/01/07

For some reason Later said I don't have admin rights to the Facebook and Instagram page (even...

For some reason Later said I don't have admin rights to the Facebook and Instagram page (even though I do). When I tried to reconnect the accounts Later kept running into issues saying that I'm not an admin and cannot reconnect the accounts. Again, I am an admin, and I'm the one who set up Later for these accounts. I tried reaching out to support, but got no response. The ONLY way to contact the support department is through messaging on their website. There is no support email or official support ticket system. I tried to log in to my account after the weekend to see the status of my support question and now Later is not even letting me log in because "my account doesn't have Instagram login credentials" EVEN THOUGH that's how the account was set up. I sent another support ticket, but have still not heard back. It looks like I no longer have access to my own accounts, and Later seems to be doing nothing about it. Overall the app is nice and easy to use, but the lack of support and near constant problems make it not worth the effort at all. Don't use this app.

Pros

Honestly, this is a very easy to use product and really convenient for brands. I like the content library and the simple scheduling tools.

Cons

There is really no support. At all. No email, not official process to make a support ticket claim. If you need help, you're not going to get it.

Verified Reviewer
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Later makes social scheduling a total breeze

Reviewed on 2021/03/31

Later is an awesome tool that saves me loads of time. They also have great resources and tools...

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Pros

I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful.

Cons

It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention.

Sara
Overall rating
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Invaluable for Social Media Managers

Reviewed on 2019/12/06

I manage a lot of social media for companies and this allows me to set up, implement, and schedule...

I manage a lot of social media for companies and this allows me to set up, implement, and schedule lots of posts quickly and easily without having to miss a time to stop what I am doing and post something (specifically to Instagram). My workflow is so much better for this app.

Pros

The visual calendar is my absolute favorite feature of Later. I can easily visually layout my weeks and months' worth of posts visually without having to make a calendar or rely just on dates. I also love the image filter so you can see what images are unused.

Cons

There isn't much I dislike about Later that is specifically a software issue. I realize that there are some integrations with Instagram that just aren't viable and that isn't Later's fault but just the nature of the beast.

E-tai
E-tai
Overall rating
  • Industry: Sports
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Manage few account with later is easier

Reviewed on 2021/07/10

Great software soloves the problem of managing few accounts.

Great software soloves the problem of managing few accounts.

Pros

that you can overview the whole calendar all together, with a click of a button you switch between accounts.

Cons

reels are not supported, and the story needs to be done manually/
other then that its a really good software

Melody Kay
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Makes social media management such a breeze!

Reviewed on 2021/05/07

Later has helped ease my social media woes as through this tool, I can make sure that I am posting...

Later has helped ease my social media woes as through this tool, I can make sure that I am posting regularly and at the right time! I use this for multiple Instagram accounts, and it has lessed my daily work, as I can prepare posts weekly instead.

Pros

Even in its Free version, I am able to do what I need to do without any issues--that is to schedule posts on Instagram! But what's better is the link with linkinbio, which allows me to embed links straight from the same app. I also appreciate how you can schedule the first comment along with the post, and how there are hashtag recommendations (for the pro version).

Cons

I had a hard time using the desktop version, and could only seem to schedule posts when using my mobile. This is a bit of a hassle, especially when I'm editing graphics on my laptop.