ion Platform

4.4 (105)
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Premium interactive content experiences

Overall rating

4.4 /5
(105)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
3.9/5
Customer Support
4.7/5

90%
recommended this app
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105 Reviews

Michelle
Michelle
Overall rating
  • Industry: Media Production
  • Company size: 10,000+ Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

It's an OK tool

Reviewed on 2016/02/18

I started using ION in the beginning of January. I perhaps need a little more training on the tool...

I started using ION in the beginning of January. I perhaps need a little more training on the tool but find it difficult in creating landing pages. ION is extremely case sensitive. Copying & pasting complicates things from what I've learned. I think with a little more training, I will find the tool to be a little more helpful.

Pros

ION creates great landing pages.

Cons

Not user-friendly. Perhaps with a little more training, the tool will become easier to use.

Response from Rock Content

Thanks you for leaving this review on ion and your experience with learning the platform. Like everything new there is a learning curve and we understand that training is key. We've put in place a few resource to help you like our support site and training content specific to your company.

Here is a link to our support site - http://support.liveball.com/hc/en-us

That said, we do want to ensure that you're comfortable with the tools ion has to offer. So please feel free to reach out to your account manager at anytime and we can get you setup with an ion trainer for one-on-one sessions.

Thank you again!

Eric
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Workhorse of a tool... Great for what I use it for!

Reviewed on 2016/01/20

I am a jack of all trades for the various teams at the agency I work at. I work in the digital side...

I am a jack of all trades for the various teams at the agency I work at. I work in the digital side of a DRTV ad agency, we have roughly 160 employees I believe.

Currently I help out the creative web dev team, services and account managers. I usually help the C/WD team and the account managers when I am in Ion and using it.

I am the mule that all the teams use to be honest. I use Ion to help Josh (our creative director) with designs, revisions, setting creatives live, changing/monitoring tests, things like that. For the account managers I use Ion to pull test data, traffic source data, in-page data (who clicked what) and as an overall barometer to tell the AMs how pages are doing.

For everything I do, I know know it isn't the level that Josh and Mike use it, it works perfectly!

Pros

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out.

I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also easy in the sense that he told me to go into the Sandbox and play around. I got lost in Ion for a couple hours and learned a hell of a lot. Things I know now, that Josh will say "I'll show you in a minute..." by the time he gets to my desk, it is done.

Ion is that intuitive, it's easy as hell to use. But I do know that I am only scratching the surface. There are porbably things Josh or someone from Ion could teach me and I could use Ion even more.

Cons

My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion.

What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Response from Rock Content

Amazing review!

We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-)

We've share your feedback on analytics and will definitely consider this when looking at platform improvements.

Thank you!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

ion Landing Pages

Reviewed on 2016/03/17

I find ion to be a bit confusing at first. After you get to know the interface and where all the...

I find ion to be a bit confusing at first. After you get to know the interface and where all the options it is actually pretty easy to use, other than the drag and drop feature. There are a lot of options for laying out the pages. I have mainly used this software for building landing pages for the company that I work for. It is a digital marketing company.

Pros

Lots of features for page layout, color, background images and responsiveness across different medias.

Cons

The drag and drop is glitchy. I do not enjoy how if I want to drag a new row or text block into the page it takes back to the top of the page then it is very difficult to scroll back down to where you want to be.

Response from Rock Content

Thank you for your candid review of ion interactive. We always appreciate the honesty and will absolutely share this with our team for future improvements to the experience.

If you're interested in learning more about ion, always feel free to reach out to your account manager or check out our free learning resources here: support.liveball.com

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best! Outstanding content experiences in minutes

Reviewed on 2022/10/04

Pros

This is the industry standard for interactive and sales enablement content. A must have weapon for advanced demand gen marketers that need to capture first party, declared data.

Cons

The user interface is a little tricky in the early days, due to the advanced customization possibilities that it offers, but once you get it, you love it.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Webpage Creator and Manager

Reviewed on 2016/08/03

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It...

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.

Pros

- Organizing campaigns, portfolios, and creatives.
- Flexible editing within the creative studio.
- Testing and pushing creatives live while giving thorough analytics and reports.

Cons

- The layout and design of its main interface looks a little bit dated.
- Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities.
- Missing the ability to gather emails for a database.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Limited experience, easy to use, great results...

Reviewed on 2016/01/13

I use Ion at the advertising agency I work at. I assist the creative and web development team,...

I use Ion at the advertising agency I work at. I assist the creative and web development team, along with our account managers - with regards to Ion. Just some background on what I do: Normally the C/WD team sets up all the clients in Ion, all the landing pages and link. I am the one who goes in, pulls stats, moves traffic around to make winners sole landing pages, etc. For what I do, Ion is perfect. I have had a couple issues in the past, but they aren't really Ion issues. More about where and how to do things within Ion, that I found out from others. So I would say my experience with Ion is stellar!

Pros

I love the interface. It seemed to change a little bit ago, looks more "modern" now if that is how I should put it. I like that someone like myself, no web design or development background, can go in and influence user experiences on the fly, with just a little bit of training. It is so easy to use!I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

Cons

I still haven't found a great way to pull conversion path data with the path fully listed out. I would love to see reports by creative with a path, % of traffic split per link, etc. Sometimes the segmentation gets in the way and can confuse the numbers. This all may be in my team's setup, or in Ion, not sure. The other thing I wish we could do is some sort of preview function for clients, where they don't have to login but we don't have to put creatives on a separate "live" link. I hope I'm saying that clearly. That would be awesome, for client review, etc. Other than these minor things, I have been a huge fan of Ion!

Response from Rock Content

We hear you loud and clear!

The feedback around analytics and creative approvals are super helpful and will be shared with our team.

Thank you!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great product!

Reviewed on 2015/12/31

I love working with Ion. I do not come from a designer or tech background and feel like I can...

I love working with Ion. I do not come from a designer or tech background and feel like I can easily make necessary changes, do A/B landing page testing, and easily create new pages. Honestly, from using this I have also learned more about back-end integration without even trying.

Pros

- Great customer support - they are very giving of their time answering questions and setting up trainings
- Non developers can use this product effectively
- Fast, efficient way to create pages

Cons

- I wish form changes were easier without having Ion create a brand new one for testing purposes
- I would love if they had more A/B testing metrics on visitor behavior like a VWO
- Organization can become hectic with duplicate pages for testing and if you have a robust set of pages and don't archive or use correctly
- There is a learning curve, however, as mentioned, their customer support is fantastic

Response from Rock Content

Great review! Thank you for the feedback around copying creatives and the learning curve. Feel free to check out our support site for extra support. The ion team would love to chat!

http://support.liveball.com/hc/en-us

Thank you

Daniel
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Great platform to empower your marketing team

Reviewed on 2015/12/23

The Ion platform provides an extremely versatile and robust engine for creating, hosting, and...

The Ion platform provides an extremely versatile and robust engine for creating, hosting, and optimizing landing pages and other content. It puts the power in the hands of the marketers (reducing dependency on IT) and avoids the back-end technology backlog and long lead times that sometimes exist in organizations. The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.

Pros

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

Cons

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Response from Rock Content

Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-)

Thank you <3

Brian
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

5 Star Support and Service

Reviewed on 2016/08/04

We have utilized Ion Interactive for multiple projects to include: landing pages, micro sites, and...

We have utilized Ion Interactive for multiple projects to include: landing pages, micro sites, and global/regional campaigns. Dave Kavalsky, our Ion Product Specialist, has extensive knowledge in his field and is always able to meet our needs timely and with a polished final product ! I am always looking forward to our next project with their team.

Pros

1. understanding - focuses on our industry and company goals
2. aligned with our project vision
3. project managers are #1
4. equipped to handle any request we make
5. sound propsosals / methodologies
6. trustworthy

Cons

No cons @ this time - the last 2 -3 projects we completed with Ion were completed with no issue

Chris
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

ION is Fantastic

Reviewed on 2015/12/23

We have been using ION for a few years now and find the platform fantastic. We use it for quickly...

We have been using ION for a few years now and find the platform fantastic. We use it for quickly turning our landing pages and microsites. ION is constantly innovating and their customer support is fantastic.

Pros

Easy to use. Customer support is fantastic. Latest web features and technologies.

Cons

Spam from 3rd party robots and crawlers gets tedious to deal with. It would be nice if they used some spam filtering services to block malicious spam bots before they even reach the page.

Response from Rock Content

Thank you for being a long time customer of ion. We truly appreciate having you on the team!

We've shared your feedback on 3rd party robots further refinement. There are filters built in and we are constantly improving this feature.

Thank you and feel free to check out some of our other clients for inspiration.

http://www.ioninteractive.com/interactive-content-customer-examples/

Thank you

Jeffrey
Overall rating
  • Industry: Insurance
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Customer Service Experience that I've ever received from any vendor - I've used ALOT

Reviewed on 2022/10/31

The BEST experience I've had with the platform is the support team who has saved me more times than...

The BEST experience I've had with the platform is the support team who has saved me more times than I can count. The great thing about ion is that it does so many cool things, that you have to kind of dig around to find. But with the help of the support team, they are able to solve my issues and answer my questions in a very quick way and teach me how to do things going forward. Plus they are SO friendly. Like the platform, love the support team!

Pros

This software gives our organization the sales capabilities that our main CMS is unable to do. We can be nimble and act quickly with it.

Cons

The training literature is not the best. There isn't an easy way to make a link in copy.

Verified Reviewer
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Excellent landing page solution

Reviewed on 2016/01/04

What makes ion interactive stand out from the competition is their excellent customer support and...

What makes ion interactive stand out from the competition is their excellent customer support and the value they place on customer feedback. They provide extensive training on all of their products and are constantly putting out updates, new integration, etc.

Pros

-Ease of support and transparency of product updates and new releases
-WYSIWYG, no web coding experience required to create basic pages
-Pre-built templates available to use
-Sleek, professional look to your pages
-Real-time data and visualized reports
-Lightning-fast response to support issues/bugs

Cons

-Some bugs with new releases-- if you bring them to attention, they're usually fixed within 24 hours
-Platform can run slow if you're building a page with a lot of widgets on it

Response from Rock Content

Thanks for this awesome review!

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Ion Boosts Efficiency

Reviewed on 2016/07/05

Ion makes my job a lot easier and faster. I'm a fairly visual-based person, so being able to see...

Ion makes my job a lot easier and faster. I'm a fairly visual-based person, so being able to see the webpage that I'm creating in real-time, rather than just the code, is extremely helpful. The framwork already set in place by ion makes the entire creation process much smoother.

Pros

Ion makes creating a webpage a much faster process; even though most users of the program have an HTML background and are fully capable of creating a website with a simple text editor, ion makes it much easier to be efficient with a drag-and-drop based platform. Making responsive, mobile-optimized pages is extremely easy, as the code has already been built into ion's framework.

Cons

A simpler script interface would be helpful, for those who utilize a lot of JavaScript on their pages.

Verified Reviewer
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Excellent CMS for landing pages

Reviewed on 2016/02/02

ION Interactive has been a great tool for all of our landing pages and microsites. With its ease of...

ION Interactive has been a great tool for all of our landing pages and microsites. With its ease of use, you can create live pages within hours (maybe minutes but I wouldn't go that far). They make it very easy for you to create and clone existing pages or pages from their libraries that you can modify to your needs. Forms are also easy to implement and track.

Pros

Their Support Team is A+. I've never seen a support team more helpful than ION's (and they are quick! Hi David!)
Easy of use once you get the hang of it (and find out where everything is/what you can do)
Animations! (hoping they create more in future updates)

Cons

Takes awhile to get accustomed to the CMS
Analytics could use some work/ be better clarified
It would be great if there was a way to show all of your active content on one page with their URLs next to it (better to keep track of as some things are time sensative)

Response from Rock Content

We love that you can get a page up in such a short amount of time!

We've shared your feedback with our team to improve the analytics in future updates.

David says "Hi" too :-)

Thank you

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

A wonderful piece of art

Reviewed on 2016/02/26

Ion was a great experience that I used for the past 2 years to create landing pages and to collect...

Ion was a great experience that I used for the past 2 years to create landing pages and to collect users information. The platform was very simple and a quick service to learn.

Pros

Great drag and drop interface.

Cons

The platform does not have a API to pull data from.

Response from Rock Content

Thanks for this wonderful review! We love that you think of your content and ion as art :-)

Also to you API note, we are constantly improving the ion platform and will absolutely consider the API request you are looking for in a solution.

Verified Reviewer
Overall rating
  • Industry: Computer Networking
  • Company size: 10,000+ Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Customizable to your needs

Reviewed on 2016/04/27

I have been using Ion since our start-up days to now being acquired by Cisco. Due to how many...

I have been using Ion since our start-up days to now being acquired by Cisco. Due to how many events we do, it is great having ion to help us build our microsite. Ion is great at listening to our needs and offering the best solution to us.

Pros

There is rarely any mistakes on the creative.

Cons

Sometimes it is hard to get an ETA for our projects or get timely responses from the developers.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

My ION Review

Reviewed on 2021/05/27

Pros

Quite powerful, simplifies a lot of things that would've been difficult to code manually

Cons

Somewhat inconsistent behaviour, janky interface

Response from Rock Content

Thank you for your review and feedback! As a helpful reminder, if you encounter interface issues, please feel free to reach out to our support team in the live chat. They would be happy to assist you!

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Liveball has been a very helpful work tool.

Reviewed on 2016/11/14

I'm thankful my company uses Liveball over other marketing platforms as it provides as a great way...

I'm thankful my company uses Liveball over other marketing platforms as it provides as a great way to build landing pages and other marketing campaigns for us. The platform is very userfriendly.

Pros

The platform is user friendly, it has alot of functionalities and we love that we can see where are customers click on our landing pages.

Cons

The userface can be updated to be a little more simple but that's about all I would change.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 5,001–10,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great support from a forward thinking team

Reviewed on 2015/12/23

ION continues to be a great source for innovative ideas (One of the very few vendor newsletters I...

ION continues to be a great source for innovative ideas (One of the very few vendor newsletters I love to receive). When our internal resources needed support for dynamic forms with behavioral tracking, ION was quick to offer strong support that kept our delivery schedule on time.

Pros

Eager customer support that delivers the expertise

Cons

Wish we didn't have to consolidate vendors.

Response from Rock Content

Awesome feedback. We love our customer champions and truly appreciate this review.

Thank you

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Just, wow

Reviewed on 2015/12/27

ION has done a great job with this product. I am very impressed with their interface, and even more...

ION has done a great job with this product. I am very impressed with their interface, and even more so with their support and training materials. I will say that it does require more web dev experience than what we originally planned for. Overall it dramatically increases the efficiency of developing interactive content and really allows the end user to truly experience your product.

Pros

Great interface, very customizable, and easily integrates with multiple systems. ION's training and support is excellent.

Cons

More of a learning curve, and more web dev experience/knowledge is required than what my team was expecting.

Response from Rock Content

Thanks for this review! We are always improving the console to make the user experience as easy and enjoyable. We look forward to improving the tool with your feedback.

Verified Reviewer
Overall rating
  • Industry: Insurance
  • Company size: 5,001–10,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Streamlines Landing Page Development

Reviewed on 2015/12/30

ION has allowed us to streamline development of landing pages, test different versions, ensure our...

ION has allowed us to streamline development of landing pages, test different versions, ensure our pages our mobile responsive and allowed us to integrate interactive elements without extensive coding and programming. It has also made tracking using Google Analytics easier as well as allowed for other tracking within ION which is easily exported. We have not scratched the surface of it's capabilities.

Pros

Variety of designs, tracking, interactivity, reporting.

Cons

Does take a little time to understand the interface. We are still exploring its capabilities.

Response from Rock Content

Thanks for this awesome review! If you have any questions around capabilities please feel free to reach out to your account manager. We would love to help you understand more about using ion for your marketing team.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Using ION for conversion tracking

Reviewed on 2016/07/29

ION has been extremely useful for creating dynamic landing pages and has robust conversion tracking...

ION has been extremely useful for creating dynamic landing pages and has robust conversion tracking that helps one obtain actionable insights used to optimize ad spend.

Pros

Ease of use on the development end.

Cons

Clunky dashboard for reporting purposes

David
David
Overall rating
  • Industry: Management Consulting
  • Company size: 1,001–5,000 Employees
  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Solid customer services and support

Reviewed on 2015/12/23

Currently, our company works with Ion Interactive and has done so for the past three years. Great...

Currently, our company works with Ion Interactive and has done so for the past three years. Great firm. We are both a software and professional services client. Ion Interactive is a though leaders in the interactive marketing space and they continue to evolve and improve their offerings.

Pros

Innovative software and services. Solid customer services and support.

Cons

They move very fast. Sometimes it is hard to keep up with them.

Response from Rock Content

:-)

Yes we do move a little fast, but we want to get you the best most current tools.

We love this review and truly appreciate you being an ion customer and fan.

Thank you

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Intuitive tool with great support team and training resources

Reviewed on 2016/01/07

Ion helps us build some really great landing pages that have dramatically helped us increase...

Ion helps us build some really great landing pages that have dramatically helped us increase conversion rates. I do not come from a web or highly technical background, and with minimal training, I was able to jump into Ion and complete projects myself.

Pros

As a campaign manager, being able to build the landing pages I need saves valuable time and allows us to be much more nimble in our execution.

Cons

Reporting and analytics could be better.

Response from Rock Content

Thanks for this awesome review! We'll be sure to share your feedback around reporting to our team.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to learn and get started

Reviewed on 2017/09/01

Pros

ion is super easy to get started with and takes out the complexity of building webpages from scratch. The time saved alone is worth it. Any time we have had a question or issue with the app, the customer support team was very responsive and helped us work through the problem.

Cons

The interfaces are a little dated - I would love to see a face lift (especially to the campaign and creative performance reports).