Frazer

4.7 (149)
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Dealer management software for car dealerships

Overall rating

4.7 /5
(149)
Value for Money
4.8/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.7/5

93%
recommended this app
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149 Reviews

William
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fairly Priced

Reviewed on 2019/04/17

Overall this is a great dealership program, it has all the bells and whistles. The price is...

Overall this is a great dealership program, it has all the bells and whistles. The price is amazing. There are even multiple payment options which really makes it affordable. I recommend you ask Frazer for access to the free demo.

Pros

It's great that you are able to link your website, craigslist, etc. directly to the program. Anytime a new car was entered into inventory, priced, photos, and all mechanical issue were complete. With the press of a button my website was updated, Craigslist ads posted and all documents printed.

Cons

For all that this program does for the price, no Cons for me at all.

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

easy easy easy!

Reviewed on 2021/02/12

Frazier is a key part of our dealership's success! I don't' know of any other software with the...

Frazier is a key part of our dealership's success! I don't' know of any other software with the functionality of Frazier for the price.

Pros

With Frazier I am able to keep track of all our BHPH customers very easy. Inputting customers, structioning deals, and printing paper work is REALLY easy!

Cons

I've been using Frazier for a while. I wish they would work on and upgrade their CRM and inventory management

Response from Frazer Computing

Hi,
Thanks for taking a moment to let us know about the value and simplicity you find in using Frazer! For what it's worth, we recently added an integration with Selly CRM and have more planned for the future. Please give us a call at 888-963-5369 if you'd like to learn more and we look forward to the continued privilege of being a part of your business's success!

Naomi
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Not User-friendly but great price

Reviewed on 2019/08/01

It was nice to have a software to enter all sales and purchases, however,all the necessary...

It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded.

Pros

Great price, especially when we were first starting out and didn't have much extra funds available.

Cons

It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done.

Response from Frazer Computing

Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps!

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Customer Service Is Stellar

Reviewed on 2021/03/02

The software works for our smaller dealership. The customer service is amazing.

The software works for our smaller dealership. The customer service is amazing.

Pros

Regardless of the issues/quirks we may experience, the customer service is second to none. They ALWAYS make sure your issue is resolved immediately and quickly.

Cons

Some feature feel antiquated compared to other DMS but they are improving.

Response from Frazer Computing

Hi,
Thank you for taking a moment to leave the awesome feedback. It's fantastic to find that you appreciate our customer service so much and have made notice of our efforts to constantly improve Frazer. We look forward to bringing your business more of the high-quality customer service and software it demands in the years to come.

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Value!

Reviewed on 2019/05/08

Pros

The price is excellent for everything this software does. Technical support is great during normal business hours and they can fix most issues almost instantly. Customer support is top notch.

Cons

Sometimes the software updates cause the clients to lose connection with the server and it must be reconfigured.

Kevin
Kevin
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Dealer Software

Reviewed on 2016/12/06

Our dealership has been using Frazer for many years. It works great and integrates with our other...

Our dealership has been using Frazer for many years. It works great and integrates with our other software well. The customer service is excellent and they are easy to get a hold of if we have any issues. Tech support is also top notch.

Pros

Easy to use, integrates with other software, customizable.

Cons

Nothing.

Chance
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Frazer Auto Dealer Software

Reviewed on 2019/03/25

Frazer Auto Dealer software has been a game changer for organizing and keeping up with customer...

Frazer Auto Dealer software has been a game changer for organizing and keeping up with customer accounts, I don't know how we ever managed before we got Frazer.

Pros

It is so easy to use and the price is amazing for everything the software does.

Cons

sometimes the updates cause problems between linked computers which can be a pain but the customer service center always fixes the problem quickly

Tom
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software

Reviewed on 2019/03/19

Great for keeping up with inventory expenses cost calculating interest rates keeping up with...

Great for keeping up with inventory expenses cost calculating interest rates keeping up with payments

Pros

Easy to use just point and click a tab the software will lead you to your next step

Cons

Finding how to change due dates for payment it has hanged locations few times

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software

Reviewed on 2019/05/20

Pros

Easy to use, quick to navigate using multiple screens and a great variety of functions

Cons

crashes at least once a day which causes delays

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Customer Service and Software

Reviewed on 2019/04/05

Pros

Very easy to use and great customer service if you have questions.

Cons

would like to get it on the cloud at a lower cost.

Julie
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Frazer

Reviewed on 2023/07/03

Pros

The ease of taking payments over the phone is what i like most

Cons

i have not found anything i dislike about Frazer

Katie
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Inexpensive and good customer service

Reviewed on 2022/11/05

Pros

The software is pretty straightforward and easy to understand, especially in the context of putting customer information in and printing out documents for a deal. Their tech support team is great and is always quick to fix any problems we are having, we would keep Frazer for the excellent customer service alone.

Cons

The reporting system could be better. It would be nice if getting an excel spreadsheet of customer emails was easier than the current system.

KEVIN
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Frazer Keen Review

Reviewed on 2021/03/10

Great software, easy to use, good price point for small car lots and buy here pay here car lots.

Great software, easy to use, good price point for small car lots and buy here pay here car lots.

Pros

I would say best part if the uploading of photos to the advertising companies with ease. This is probably the best part about the software. The forms that come with it are also user friendly.

Cons

The software itself is a little antiquated as far as the interface. It does get the job done but it will look like software from the 90s.

Alternatives Considered

DealerCenter

Reasons for Switching to Frazer

Price point was lowest at the time.

Response from Frazer Computing

Hi Kevin,
Thank you kindly for the great review. We appreciate that you are making good use of our various vehicle uploads to help make managing your inventory easier. There are more vendors and partners being added all the time and we welcome you to give us a call at 888-963-5369 if you want to hear more about some of our other integrations for things such as inventory valuation guides, credit checks, text messaging, customer financing, and even free subscriptions to satellite radio for you and your customers!

Eric
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Critical Dealership Software

Reviewed on 2022/10/06

Good, could not imagine running a dealership without it

Good, could not imagine running a dealership without it

Pros

For me it is the Reports since I am back stage.

Cons

Distilling which reports I need and understanding the data it populates is sometimes confusing

Sadaf
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Program for Automotive Dealerships

Reviewed on 2022/07/01

Pros

Easy process with inventory management, prospect management, and client management

Cons

I feel like it is great as it is and can't think of anything else to make it better!

Jabi
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Customer Service Always Goes Above & Beyond!

Reviewed on 2021/02/11

I was working from home due to bad snow storm and was having issues from my personal computer at...

I was working from home due to bad snow storm and was having issues from my personal computer at home. I called Frazer and spoke to [SENSITIVE CONTENT HIDDEN] and these guys were able to log on and take care of the issues I was having log on and also took the time to explain why I wasn't able to log on. Anytime any of our locations have an issue there is no hold time and staff is awesome! Always professional and willing to help!

Pros

Easy to use and navigate.
It exports to the banks and other systems we use.

Cons

Uploading pics is a bit of a process on getting them for inventory

Response from Frazer Computing

Hi Jabi,
We are happy to hear you find Frazer easy to use and are making good use of the many integrations we offer. We also have a mobile application called Sidekick that may help make the process of adding photos to your Inventory easier. Please feel free to contact one of our expert support techs at 888-963-5369 if you like to find out more.

sandra
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fantastic!

Reviewed on 2021/09/20

The frazer help desk team was able to help me set up existing service software on a new computer.

The frazer help desk team was able to help me set up existing service software on a new computer.

Pros

Its very friendly use. anybody can use this software.

Cons

i like everything. but if it was available in other languages will be helpful.

VICTOR
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best Used Car Dealer Program

Reviewed on 2020/09/17

I have been with FRAZER software since 1992. and I have nothing bur positive things to say about...

I have been with FRAZER software since 1992. and I have nothing bur positive things to say about [SENSITIVE CONTENT HIDDEN] and his staff. His team is friendly, incredible, amazing and very knowledgeable.

Pros

Ease of use and how much it can do for your business.
Customer support is the BEST of any industry.

Cons

I cannot answer this question because there is nothing I do not like about it.

Response from Frazer Computing

Hi Victor,
Thank you kindly for the fantastic feedback and we are proud to be your Dealer Management Software of choice since 1992. We look forward to many more years of continuing to provide you and your business with the exceptional product and support you deserve!

Tara
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Auto Dealer Software out there!

Reviewed on 2019/04/03

Frazer has been the easiest and most affordable software used. It is very easy to use and set up....

Frazer has been the easiest and most affordable software used. It is very easy to use and set up. Customer service is great. Great way to keep track of inventory and customer accounts. Never had any issues. It backs up every day. When my computer recently crashed, it saved all of our data and customer service was able to quickly re install and load everything onto the new computer.

Pros

Frazer has been the easiest and most affordable software used. It is very easy to use and set up. Customer service is great. Great way to keep track of inventory and customer accounts. Never had any issues.

Cons

I would not change anything about this software.

roman
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All around great product, easy to use, straight forward paperwork

Reviewed on 2019/10/29

Easy set up, easy paperwork selection, clear report.

Easy set up, easy paperwork selection, clear report.

Pros

Easy to use on day to day operation. Works and syncs with all major dealer portals and platforms.

Cons

sync with quick books, dealer proposal form, no square sheet.

Response from Frazer Computing

Hi Roman, thanks for your great review. We're glad Frazer is meeting your needs! Did you know you can export from Frazer to Quickbooks? You can also send us custom forms that we will add to your forms list free of charge. Reach out to our tech support team if you need assistance setting anything up!

jason
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

jason's review

Reviewed on 2020/12/07

Pros

the ability to add repairs to customer accounts and its ability to integrate with outside software

Cons

it does not include additional amounts (repairs, etc...) with cust refinance option.

Response from Frazer Computing

Hi Jason,
Thank you kindly for the great feedback! We're glad that you are finding the added repair costs feature to be useful. For what it's worth, the reason we don't allow these added costs to be included in a customer refinance is due to various financing regulations that consider these as separate transactions with unique guidelines.

John
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent software for a car dealer

Reviewed on 2021/03/11

Very satisfied and been a customer for over 25 years, maybe longer, can't remember when I started...

Very satisfied and been a customer for over 25 years, maybe longer, can't remember when I started with Frazer.

Pros

All the forms that we need can be installed in the system and it's easy to use. Great customer service when we need it.

Cons

I don't know of anything to improve upon

Response from Frazer Computing

Hi John,
Thank you for the gracious review and privilege of serving your business's DMS needs for over 25 years. We look forward to many more years of providing you with the quality product and support Autobest Motors demands!

Grant
Overall rating
  • Industry: Automotive
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Frazer is the best bang for the buck for small dealers

Reviewed on 2019/04/03

One man operation and makes all documents and forms smooth and fast with minimal work. Highly...

One man operation and makes all documents and forms smooth and fast with minimal work. Highly recommended.

Pros

Quick to setup forms and print all necessary documents in one click. Enhances productivity on every deal. Used it for years and likely won't switch. Nothing beats it for the price.

Cons

I wish there was a mobile connectivity function. Also wish there was a chat app or way to quickly ask support questions without picking up the phone and calling.

Sarah
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This is it. Period.

Reviewed on 2019/07/20

Very easy, great customer service.

Very easy, great customer service.

Pros

Amazing system, it can literally do anything, it constantly updates and can talk to many other different systems and websites. It can handle your accounting, inventory, service work etc. it’s literally your one stop shop. And their support team is beyond helpful and very easy to communicate with.

Cons

No cons I love this system refuse to change

ashley
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy to use and great value!

Reviewed on 2022/11/07

We have been very satisfied.

We have been very satisfied.

Pros

User friendly, and the sidekick app and remote use from home.

Cons

DMV integration not streamlined. At least not in MN. It would be nice to access MNDrive directly through Frazer.