SurveyMonkey Audience

4.5 (44)
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Surveys and feedback collection for market research

Overall rating

4.5 /5
(44)
Value for Money
4.1/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support
4.2/5
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44 Reviews

Priya
Priya
Overall rating
  • Industry: Entertainment
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good software to use when not to complicate

Reviewed on 2024/06/21

Pros

It’s a great software that gives us the power to create the questions with highly functional templates and easy to distribute among different platforms

Cons

The coloring features can be improved a bit more, I have seen changes from past but still can be improved.

David
Overall rating
  • Industry: Government Administration
  • Company size: 201–500 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Survey Monkey review

Reviewed on 2024/12/12

I have been using survey monkey for several years. It was first recommended by a colleague. Lately...

I have been using survey monkey for several years. It was first recommended by a colleague. Lately Ive been using Google forms only because it can be a shared document with others having access to rhe survey results.

Pros

Very easy to use. Allows you to create a survey that is very in depth or simple for the audience

Cons

Enjoyed everything as it is easy to use and understand

Alternatives Considered

Google Forms

Reasons for Switching to SurveyMonkey Audience

Ease of use and easy to explain whike training others.
vincent
Overall rating
  • Industry: Research
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

research on SurveyMonkey

Reviewed on 2023/11/01

when completing surveys read instruction first and bare in your mind that there is little payment.

when completing surveys read instruction first and bare in your mind that there is little payment.

Pros

free registration and easy to read and understand templates.

Cons

survey early screan outs, and more work but little payments.

Norman
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 10,000+ Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Straightforward Feedback Application that has become the Default Standard in my Work

Reviewed on 2021/03/10

Pros

- Easy to create feedback forms and questionnaires
- Easy to send distribute forms to clients for feedback.
- Commonly used across different sectors of my company which make compatibility/retraining easier for cross-functional projects.

Cons

- Once a person submits their feedback form they cannot change their answers after the facts. It would be nice if users have a unique access code to allow them to update their feedback.
- Better tabulation functionality to allow aggregating and analyzing the data gathered from the feedback forms.

Valerie
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great for Simple Surveys

Reviewed on 2020/01/27

Pros

I enjoy using Survey Monkey when I need to create and distribute a quick, simple survey. This product is easy to use for basic projects and I have found that, due to name recognition, people are apt to complete the survey.

Cons

While the basic functionality is great, it is very pricey to upgrade for enhanced features. There are comparable products that are much less expensive.

Alternatives Considered

Sogolytics and XM for Strategy & Research

Reasons for Switching to SurveyMonkey Audience

Ease of access, ease of use, and name recognition.
Peter
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

User-friendly platform to create and distribute survey

Reviewed on 2023/10/20

As marketing professionals, we need to gather insights from our customers to improve our services....

As marketing professionals, we need to gather insights from our customers to improve our services. After offering marketing services to our clients, we gather feedback from them to know what needs to be improved. SurveyMonkey has a simple interface and accommodates many question types. It helps us make sound decisions based on the responses we get. However, the cost is relatively high since we are a relatively small business, but it is helping us grow in the right direction.

Pros

I like the survey templates because they save me time when creating a survey. With the survey questions ready, it takes only a short time to choose the templates and customize the survey. I also like the drag-and-drop feature because it is easy for anyone to get the hang of it, even those without previous experience. It supports many types of questions and answers, including rating scales and multiple choices.

Cons

The only major thing I don't like about SurveyMonkey is that it is ideal for people with basic online skills and with access to computers or smartphones. Some equally important clients who don't have or rarely use these devices might not respond to surveys. I also feel that SurveyMonkey does not allow full customization of the survey. They also access and store respondents' data which could raise privacy and security issues.

Charles
Overall rating
  • Industry: Research
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Versatile market research tool

Reviewed on 2023/10/13

SurveyMonkey helps us collect market data from our clients target customers to guide their...

SurveyMonkey helps us collect market data from our clients target customers to guide their decisions. This tool is easy to use and provides a broad range of data for analysis. It has a simple customizable dashboard and fairly good real-time reporting function. It meets our market research needs but has limited customization options.

Pros

I like SurveyMonkey because you can use it to collect different types of data. It offers many ready templates that you can customize to collect the appropriate data. I also like it because you can send the survey using email, embed it on the client's website for site visitors, or share on social media depending on the target audience. The customer support is friendly and helpful.

Cons

SurveyMonkey offers limited customization features and the survey might look like any other especially when you use the pre-existing templates. I also dislike the fact that SurveyMonkey stores and owns the data collected, which is a primary privacy concern. It requires learning and experimenting with different questions to capture the required data.

Maria
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Good Solution

Reviewed on 2024/07/06

Pros

Good customization
The drag and drop feature is handy
Easy to use

Cons

Pricey upgraded features and plans, basic is ok

Sara
Sara
Overall rating
  • Industry: Government Administration
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Great but Pricey

Reviewed on 2019/12/10

SurveyMonkey Audience has allowed my organization to reach a wider spread of survey participants....

SurveyMonkey Audience has allowed my organization to reach a wider spread of survey participants. Instead of merely sending out a survey to people you already know (and if you are in a niche organization where there is a small group of core supporters this can lead to repetitive answers you already know), you can send the survey out to a wide audience, fenced in by gender, geography, income, or a variety of other more specific categories like time spent watching television or number of credit cards they have. That's pretty great! Be aware though, that with great data comes cost. If you are used to sending out a Google Form for free, be prepared that SurveyMonkey Audience will likely cost a few hundred bucks. Also, the longer the survey or the more specific your demographics, the more expensive it's going to be. Happy surveying!

Pros

I love the ability to survey a wide spread of respondents and the capability to choose a variety of demographics, such as education, job industry, marital status, etc. If you are creating a free survey (say, with Google Forms) and then advertising (say, on Facebook) there are less options to really distinguish your audience. The more data on the audience, the better the results!

Cons

The price. I know that sounds terrible, but with so many free options for software and applications online today, it does hurt to pay!

Stephania
Stephania
Overall rating
  • Industry: Executive Office
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Really Good!

Reviewed on 2020/03/22

Over all I would recommend this to users who are looking to create a 1 time survey or max of 3...

Over all I would recommend this to users who are looking to create a 1 time survey or max of 3 because of the ease and functionality of it. Simple to use and User friendly.

Pros

I love how customizable this is. I love creating surveys and keeping track of the responses. This helps our company improve by listening to our employees suggestions. I love that the survey creates a link and you can send out to your employees.

Cons

I don't like that there is no Google integration or synchronization. Our company is very Google based and to keep things together is important for us.

natia
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

See feedback in a minute.

Reviewed on 2023/12/18

As i mentioned SurveyMonkey Audience helps me greatly. It offers me to create survey and stay...

As i mentioned SurveyMonkey Audience helps me greatly. It offers me to create survey and stay employees confident.

Pros

SurveyMonkey Audience is very easy to use. It's a very useful software. I can create my own survey and get feedback quickly. It helps me to find out employees views about any cases.

Cons

All is good, but i would change the name of the software.

Phil
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Simple survey solution

Reviewed on 2023/02/18

Pros

It’s fairly simple to set up basic surveys.

Cons

The aesthetics and design of the servers look outdated.

Chris
Chris
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Professional Market Research Tool

Reviewed on 2020/07/01

Excellent. DIY market research for when you have to make more informed decisions but can't afford...

Excellent. DIY market research for when you have to make more informed decisions but can't afford to wait around ages for the results

Pros

As a small business, we’ve used Survey Monkey Audience a number of times to undertake fast and effective market research in a relatively short period of time. The pay as you go service especially is useful for gaining feedback on new inventories and surveys before introducing them to our clients – kind of like beta testing our latest ideas, without the need for any long term commitment with a big market research agency.

Cons

We work mainly in corporate environments - particularly with HR professionals and quickly discovered that you have to make sure that the audience panel created is really representative of your target audience – both in terms of geography, demographics and sector – otherwise any results gathered become quite meaningless. We've also found that there are a few situations when using something like Google Forms would work just as well (small sample sizes)and wouldn't cost anything.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Expensive, but totally worth it for professional purposes

Reviewed on 2020/08/26

Its great features and simple design make Survey Monkey the best option to build customized surveys...

Its great features and simple design make Survey Monkey the best option to build customized surveys with a professional look and feel.
Ideal for consultancy business who need to customize studies for its clients.

Pros

Survey Monkey allows high levels of customization offering a really professional look and feel with great features.
Also, its blog has very detailed information, very helpful for beginners and advanced users.

Cons

Could have facilities to pay the product by surveys, it would be useful for businesses which make studies less frequently.

Alternatives Considered

Maze, Typeform and Optimal Workshop
Verified Reviewer
Overall rating
  • Industry: Medical Devices
  • Company size: 11–50 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful resource that can be used independently

Reviewed on 2020/01/07

I have had a very positive experience with Survey Monkey Audience and expect to continue to use it...

I have had a very positive experience with Survey Monkey Audience and expect to continue to use it and to tell others about it.

Pros

This software offers the fantastic ability to reach customers and learn without the expensive of an outside firm. Reaching our audiences has been relatively easy with the help of customer service.

Cons

I would like more education on how the audience works so that I can better design my audience. This might mean engaging more with customer service, which I haven't tried much. I would envision some additional explanations on the audience design page as well.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Above and beyond service

Reviewed on 2020/01/14

Overall very good and especially the effort and follow up from the audience customer service team.

Overall very good and especially the effort and follow up from the audience customer service team.

Pros

I like being able to combine the survey creation tool with SurveyMonkey's audience offering. That way we can very quickly get the survey answered by a large number of respondents.

Cons

If you're trying to narrow in on a very specific audience you may find that you can't target the way you want, or the respondents who meet your criteria are too few.

Andy
Andy
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Survey Monkey is a good resource

Reviewed on 2020/06/11

I liked Survey Monkey, never had a problem with it.
The only reason we switched from Survey Monkey...

I liked Survey Monkey, never had a problem with it.
The only reason we switched from Survey Monkey to Google Forms is because Google Forms is free to educational entities.

Pros

Ease of use
Easy to create surveys
Easy to share survey links
Easy to collect responses
Ability to segregate responses

Cons

It was more expensive than the free version of Google Forms we are able to use as an educational entity

Verified Reviewer
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 10,000+ Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the better options

Reviewed on 2020/02/24

I use this to poll end users of a system I support.

I use this to poll end users of a system I support.

Pros

Good option to use if you're looking to gauge opinions from surveys. This is a relatively easy tool to use, and the base features are adequate.

Cons

Wish the free version had a bit more to it. There are good analytical tools that I wish were included.

Tina
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Very user friendly

Reviewed on 2020/05/06

This is a great tool to gauge the thoughts and responses of your target audience.

This is a great tool to gauge the thoughts and responses of your target audience.

Pros

The software is nicely designed and has a clean interface. It's very user friendly. I enjoy taking surveys with it.

Cons

I don't have any complaints about the software itself, but when you go to the website, it is a little misleading that the first page offers you all the paid plans, and only if you scroll down do you see that there is a tiny link to create a free account. It leads people to think that they must purchase a plan. I generally don't like misleading advertising.

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Outstanding for surveys!

Reviewed on 2020/04/16

Honestly, my experience with survey monkey has been very good. They have mastered the art of...

Honestly, my experience with survey monkey has been very good. They have mastered the art of surveys, and I've had great interactions with tech support!

Pros

What Monkey is how easy it is to put together and manage surveys. In addition, they put together the relevant statistics and graphs on the responses in really time- love this!

Cons

Honestly, the only issue I have is that it's paid- and there are several free tools available (like Google Forms). Survey Monkey is certainly the most robust and professional, bit sometimes I don't need all it offers, and something free is better. Just keeping it real. :)

Verified Reviewer
Overall rating
  • Industry: Construction
  • Company size: 501–1,000 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

So easy to use!

Reviewed on 2022/01/31

Survey Monkey makes it so easy to create, share and analyze surveys for our audience. It becomes a...

Survey Monkey makes it so easy to create, share and analyze surveys for our audience. It becomes a great way to understand our audience and compile research with spending exorbitant time studying the market.

Pros

The system is so intuitive and there are so many options for survey questions and response types, giving you a more robust data set. Analyzing results is also easy to decipher and download.

Cons

There are no issues I can see in Survey monkey.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Easy-to-use panel survey tool allowing to collect feedback from worldwide panel of respondents

Reviewed on 2020/10/31

Overall the product is good and most importantly it is very cost effective. You can get a survey...

Overall the product is good and most importantly it is very cost effective. You can get a survey filled in by plenty of people within an hour or so after the survey is published.

Pros

Easy to setup and customize. Cost effective. You get the best value at lowest cost. A massive force of respondents.

Cons

integrating it with a third party software like MS Access to build reports out of collected dataset is a time consuming task.

Erik
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very useful for quick surveys

Reviewed on 2020/02/10

We needed to send out after-learning surveys asking how the course was, and asking for feedback....

We needed to send out after-learning surveys asking how the course was, and asking for feedback. Others in the company were using Survey Monkey, so we used it as well. Eventually we moved to another product that was more integrated with some other software we were already using. That said, Survey Monkey did fit our needs when we used it.

Pros

Survey Monkey was super easy to build feedback surveys in. It had a fairly robust set of question types and features. Giving people a link for the survey was very easy.

Cons

Getting the results of surveys was less easy than creating the survey in the first place.

Rich
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent Experience

Reviewed on 2019/12/20

Pros

Good customer service which allowed me to set up complex consumer survey. Quick and thorough results that were easily to analyze and cut. Affordable vs. alternatives so would recommend if you have good understanding on how to build a survey and capture answers appropriately.

Cons

Couple of downsides: 1) If you are on a basic subscription ($99 p/m) you will be charged $0.15 per response over 1000 even though you are technically buying the audience from SM. 2) Only wanted the survey to be sent to desktop/laptop users which I wasn't able to do directly so had to screen them out which meant it cost me a lot more than anticipated (and an extra question in my survey).

Eric
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SurveyMonkey - the smart way to gather information

Reviewed on 2019/12/13

Very, very pleasent!

Very, very pleasent!

Pros

The flexibility in what even the basic account is able to do is amazing. Additionally the Support isn't afraid to go out of their way of earning money and will tell you, if theres a solution for free (for example to duplicate an Survey instead of needing to upgrade the account to a more expensive version).

Cons

From the head of my mind I honestly can't tell. I guess sometimes its a bit laggy/slow, but maybe thats up to our bad connection.