Supermetrics

4.4 (104)
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All your marketing data, wherever you need it.

Overall rating

4.4 /5
(104)
Value for Money
3.7/5
Features
4.3/5
Ease of Use
4.0/5
Customer Support
3.7/5

88%
recommended this app
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104 Reviews

Thiago
Thiago
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Pricey, but a life saver

Reviewed on 2021/07/27

That's the best friend for online media analysts. We can get all our metrics in one place to cross...

That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.

Pros

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Cons

It's pricey, specially for brazilian users like me.

Pedro
Pedro
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good for building web dashboard

Reviewed on 2018/11/06

Overall good tool but could improve with offering more integrations.

Overall good tool but could improve with offering more integrations.

Pros

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Cons

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Udi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very buggy with extremely bad customer support

Reviewed on 2022/07/26

A great deal of frustration

A great deal of frustration

Pros

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Cons

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Maximilian
Maximilian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Best Tool to start getting into Social Media Analytics

Reviewed on 2021/08/07

Pros

Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.

Cons

The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.

Shaun
Shaun
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Decision For Dashboards + Ongoing Reporting

Reviewed on 2019/06/24

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a...

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

Pros

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

Cons

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

Chhaya
Chhaya
Overall rating
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

This tool is easy to use, powerful and great for collecting data!!

Reviewed on 2022/09/18

Pros

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics. Reports can be scheduled and shared via email on daily or recurring basis.

Cons

Supermetrics is quite expensive in comparison with other tool available in the market. There can be no more than one user can allowed to use this tool at one time.

Yaniv
Yaniv
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Excellent Reporting with actionable insights

Reviewed on 2017/10/23

I was able to analyze different segment from all our marketing channels, automate reporting &...

I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.

Pros

This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.

- Perfect integration with all our marketing channels
- Flexible reporting & automation (saves time)
- Easy to use to create tables & dashboards

Cons

- It's expensive (with all the extra add-ons )
- Gathering data takes time (from different API's)

Raúl
Raúl
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Powerful but expensive reporting

Reviewed on 2022/06/20

Pros

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

Cons

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

Alternatives Considered

Octoboard for Agencies, Swydo and Google Data Studio

Switched From

Swydo
Melvin
Melvin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Used this trial, but did not get approved for paid version

Reviewed on 2019/12/18

Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In...

Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In terms of data privacy, there might be some scrutiny or assurance needed from Supermetrics/

Pros

Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.

Cons

There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked

Serbay Arda
Serbay Arda
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Automating stats is fun

Reviewed on 2020/09/08

Pros

Don't need to do any development, love to use products' API in google sheets. Also automation is another good point which saves time.

Cons

It is very expensive also they are packages arent clear. User numbers are extremely low even if you pay 300+ USD/month

Alexandre
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Very good, but expensive.

Reviewed on 2023/02/19

Pros

Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.

Cons

I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.

Alternatives Considered

Dataslayer

Reasons for Choosing Supermetrics

Price / value for money.

Switched From

Dataslayer
Verified Reviewer
Overall rating
  • Industry: Veterinary
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Product

Reviewed on 2022/05/24

My overall experience has been very positive, as a marketing analyst this product is a lifesaver

My overall experience has been very positive, as a marketing analyst this product is a lifesaver

Pros

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Cons

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

It is beneficial to have all data sources in a single system

Reviewed on 2022/08/22

Supermetrics is solving the issue of time. We save a substantial amount of time by having our data...

Supermetrics is solving the issue of time. We save a substantial amount of time by having our data pulls occur automatically daily, rather than individually accessing each advertising platform and retrieving the statistics for a certain period.

Pros

It functions immediately. It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations. It has many connectors (such as databases, BigQuery, or DataStudio). Some connectors must be manually configured using API keys, even though the documentation is thorough and straightforward.

Cons

It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions. However, customer service is always accessible to assist you with any problems that may arise.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One heck of a powerful tool

Reviewed on 2022/06/01

Pros

Gives me a lot of visibility that I did not have before.

Cons

Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.

Johnna
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Supermetrics Review.

Reviewed on 2022/07/09

Overall I would recommend Supermetrics to others.

Overall I would recommend Supermetrics to others.

Pros

We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.

Cons

The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.

Andrey
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Supermetrics makes my life a lot easier for analyzing huge volume of data

Reviewed on 2017/10/20

Getting precise data from Google Analytics in more convenient and customized way.

Getting precise data from Google Analytics in more convenient and customized way.

Pros

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Cons

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Bootstrap your Business Intelligence on a small company

Reviewed on 2019/10/15

Pros

It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost.

Cons

When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big.

Jay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Saves time, but not as much as I hoped it would

Reviewed on 2021/02/26

I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's...

I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's but I wish it was a bit more reliable.

Pros

I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use.

Cons

I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this.

Verified Reviewer
Overall rating
  • Industry: Chemicals
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Supermetrics is a platform that is true to its name - It is 'super' in gathering data and...

Reviewed on 2022/05/18

Pros

The platform offers many different connectors - both for the source data and endpoint. It works nearly flawlessly, which was a major issue we had with other similar products - we ran into issues with all of them.

Cons

It is very expensive and unlike other similar platforms there is no free option (with fewer capabilities).

Verified Reviewer
Overall rating
  • Industry: Broadcast Media
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Supermetrics for Ad Agencies

Reviewed on 2022/05/17

Pros

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations.

Cons

We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive.

chao
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I cannot live without Superhuman

Reviewed on 2022/05/24

Pros

single-handedly the most important software and time management tool

Cons

mobile and web don't sync and could always use more shortcuts for working in different time zones

Nihad
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to import Advertising data into Google Sheets

Reviewed on 2022/05/17

Great product if you need to automate reporting

Great product if you need to automate reporting

Pros

Provides robust reporting imports for Google Ads/Facebook

Cons

Refreshes on Google sheets sometimes is a bit finicky

Sumit
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Life-Saver when it comes to Insights

Reviewed on 2022/05/17

Pros

Ease of use and integration with multiple platforms.

Cons

If we can get Auction Insight data from Google Ads, that'd be awesome.

Jelle
Jelle
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Never had so many problems with software

Reviewed on 2020/02/21

Very bad, but they are unique in what they do. So I just hope we can get it working.

Very bad, but they are unique in what they do. So I just hope we can get it working.

Pros

The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.

Cons

The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!

Jay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Local Business Listings Data

Reviewed on 2022/05/24

Customer support has been great and there have been no downtime while using it.

Customer support has been great and there have been no downtime while using it.

Pros

This product is perfect for local business listings data on multi-location accounts. I don’t know what I’d do without it!

Cons

Kind of pricey for what we need but it’s the best solution.