Supermetrics Reviews

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104 Reviews

- Industry: Online Media
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Pricey, but a life saver
Reviewed on 2021/07/27
That's the best friend for online media analysts. We can get all our metrics in one place to cross...
That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.
Pros
The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.
Cons
It's pricey, specially for brazilian users like me.

- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good for building web dashboard
Reviewed on 2018/11/06
Overall good tool but could improve with offering more integrations.
Overall good tool but could improve with offering more integrations.
Pros
The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.
Price wise is very competitive.
Cons
I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.
i also did not like that data only refreshes automatically every day, if not you need to do it manually.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Very buggy with extremely bad customer support
Reviewed on 2022/07/26
A great deal of frustration
A great deal of frustration
Pros
Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.
Cons
There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Best Tool to start getting into Social Media Analytics
Reviewed on 2021/08/07
Pros
Supermetrics provides a lot of connectors and with the Google Sheets integration provides a great deal of flexibility.
Cons
The reliability of the Google Sheets integration is quite bad. Especially huge queries tend to fail quite often and sometimes incremental refreshes are screwing up. Also their customer support got better in the last years, but it is not really easy to solve problems once they occur.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Decision For Dashboards + Ongoing Reporting
Reviewed on 2019/06/24
Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a...
Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.
Pros
I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.
Cons
There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

- Industry: Food & Beverages
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
This tool is easy to use, powerful and great for collecting data!!
Reviewed on 2022/09/18
Pros
It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics. Reports can be scheduled and shared via email on daily or recurring basis.
Cons
Supermetrics is quite expensive in comparison with other tool available in the market. There can be no more than one user can allowed to use this tool at one time.

- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Excellent Reporting with actionable insights
Reviewed on 2017/10/23
I was able to analyze different segment from all our marketing channels, automate reporting &...
I was able to analyze different segment from all our marketing channels, automate reporting & prioritize tasks better.
Pros
This is without a doubt the best tool I've tested to compare & view data from different sources and it only gets better with time.
- Perfect integration with all our marketing channels
- Flexible reporting & automation (saves time)
- Easy to use to create tables & dashboards
Cons
- It's expensive (with all the extra add-ons )
- Gathering data takes time (from different API's)

- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Powerful but expensive reporting
Reviewed on 2022/06/20
Pros
The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited
Cons
It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.
Switched From
Swydo
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Used this trial, but did not get approved for paid version
Reviewed on 2019/12/18
Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In...
Very good. Would highly recommend as it really automates and drops a lot of drag in reporting.
In terms of data privacy, there might be some scrutiny or assurance needed from Supermetrics/
Pros
Used the free trial. Supermetrics is amazing. It connects to all the major players to get the extremely valuable data dumps. Connect this to Google data studio or equivalent and reporting is automatically done.
Cons
There is a cost involved, which makes sense. The cost model might not be simple to understand due to cap to calls and such. Might be harder for C-suites to understand (That was my experience). Data privacy wise as well might be an issue. I had left my previous company before all this got checked

- Industry: Online Media
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Automating stats is fun
Reviewed on 2020/09/08
Pros
Don't need to do any development, love to use products' API in google sheets. Also automation is another good point which saves time.
Cons
It is very expensive also they are packages arent clear. User numbers are extremely low even if you pay 300+ USD/month
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Very good, but expensive.
Reviewed on 2023/02/19
Pros
Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.
Cons
I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.
Alternatives Considered
DataslayerReasons for Choosing Supermetrics
Price / value for money.Switched From
Dataslayer- Industry: Veterinary
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Product
Reviewed on 2022/05/24
My overall experience has been very positive, as a marketing analyst this product is a lifesaver
My overall experience has been very positive, as a marketing analyst this product is a lifesaver
Pros
It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.
Cons
Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.
- Industry: Retail
- Company size: 10,000+ Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
It is beneficial to have all data sources in a single system
Reviewed on 2022/08/22
Supermetrics is solving the issue of time. We save a substantial amount of time by having our data...
Supermetrics is solving the issue of time. We save a substantial amount of time by having our data pulls occur automatically daily, rather than individually accessing each advertising platform and retrieving the statistics for a certain period.
Pros
It functions immediately. It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations. It has many connectors (such as databases, BigQuery, or DataStudio). Some connectors must be manually configured using API keys, even though the documentation is thorough and straightforward.
Cons
It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions. However, customer service is always accessible to assist you with any problems that may arise.
- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One heck of a powerful tool
Reviewed on 2022/06/01
Pros
Gives me a lot of visibility that I did not have before.
Cons
Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.
- Industry: Legal Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Supermetrics Review.
Reviewed on 2022/07/09
Overall I would recommend Supermetrics to others.
Overall I would recommend Supermetrics to others.
Pros
We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.
Cons
The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Supermetrics makes my life a lot easier for analyzing huge volume of data
Reviewed on 2017/10/20
Getting precise data from Google Analytics in more convenient and customized way.
Getting precise data from Google Analytics in more convenient and customized way.
Pros
I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.
Cons
Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Bootstrap your Business Intelligence on a small company
Reviewed on 2019/10/15
Pros
It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost.
Cons
When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Saves time, but not as much as I hoped it would
Reviewed on 2021/02/26
I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's...
I appreciate the time saved by having Supermetrics pull all my social media and advertising KPI's but I wish it was a bit more reliable.
Pros
I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use.
Cons
I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this.
- Industry: Chemicals
- Company size: 10,000+ Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Supermetrics is a platform that is true to its name - It is 'super' in gathering data and...
Reviewed on 2022/05/18
Pros
The platform offers many different connectors - both for the source data and endpoint. It works nearly flawlessly, which was a major issue we had with other similar products - we ran into issues with all of them.
Cons
It is very expensive and unlike other similar platforms there is no free option (with fewer capabilities).
- Industry: Broadcast Media
- Company size: 51–200 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Supermetrics for Ad Agencies
Reviewed on 2022/05/17
Pros
The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations.
Cons
We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive.
- Industry: Apparel & Fashion
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
I cannot live without Superhuman
Reviewed on 2022/05/24
Pros
single-handedly the most important software and time management tool
Cons
mobile and web don't sync and could always use more shortcuts for working in different time zones
- Industry: Retail
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easy to import Advertising data into Google Sheets
Reviewed on 2022/05/17
Great product if you need to automate reporting
Great product if you need to automate reporting
Pros
Provides robust reporting imports for Google Ads/Facebook
Cons
Refreshes on Google sheets sometimes is a bit finicky
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Life-Saver when it comes to Insights
Reviewed on 2022/05/17
Pros
Ease of use and integration with multiple platforms.
Cons
If we can get Auction Insight data from Google Ads, that'd be awesome.

- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Never had so many problems with software
Reviewed on 2020/02/21
Very bad, but they are unique in what they do. So I just hope we can get it working.
Very bad, but they are unique in what they do. So I just hope we can get it working.
Pros
The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.
Cons
The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Local Business Listings Data
Reviewed on 2022/05/24
Customer support has been great and there have been no downtime while using it.
Customer support has been great and there have been no downtime while using it.
Pros
This product is perfect for local business listings data on multi-location accounts. I don’t know what I’d do without it!
Cons
Kind of pricey for what we need but it’s the best solution.