ProfitMetrics Reviews

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16 Reviews

- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Focus on making money instead of revenue!
Reviewed on 2021/06/28
Pros
The software is the corner stone for us to make money on every marketing channel we use. We have looked at revenue, ROI and ROAS before and a raise in revenue doesn't equal a raise in profit for us, so we only focus on POAS/profit now and make sure that we always make money on every order we ship.
Cons
That you really need to know your numbers and get the setup correct before you can rely on the numbers shown to you.
- Industry: Sports
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A must-have for every e-commerce store using paid marketing
Reviewed on 2021/06/24
Extremely easy to use and doesn't have any learning curve. It provides you with additional...
Extremely easy to use and doesn't have any learning curve. It provides you with additional revenue-numbers and makes me wonder: Why the heck doesn't everybody has this kind of solution? Especially if it's a classic ecommerce business with ROI/ROAS targets and so on.
Pros
When it's up and running, it seemlessly integrates with the most popular paid marketing channels, such as facebook and Google ads. The main strength of PM is it's ability to show the Profit On Ad Spent easily within both analytics and directly in Google Ads and facebook. That helps me to know excactly how much money i actually earn in revenue through CPC marketing, and not just the turnover.
Cons
I would like even more CPC channels to be integrated in the solution and some further development on their own dashboard.
Even though the dashboard is more nice-to-have, than need-to-have, it still has potential to be yet another daily routine with just a little bit of tweaks here and there.
Alternatives Considered
PriceShapeReasons for Switching to ProfitMetrics
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The best tool for making data-driven ad decisions
Reviewed on 2025/03/14
We no longer waste money on ads that look profitable based on ROAS but are actually losing money...
We no longer waste money on ads that look profitable based on ROAS but are actually losing money when margins are considered.
Pros
It gives us real-time insights into profitability, not just revenue, so we can make better ad spend decisions.
The integration was straightforward, and once it was up and running, it immediately started providing valuable insights for us :)
Cons
Setting up all the cost inputs correctly took some minutes, but once it was dialed in, it worked flawlessly.
- Industry: Textiles
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Transparency on ad spend
Reviewed on 2021/06/25
Pros
ProfitMetrics provided us with an easy-to-read overview of ad spend and gave us a user-friendly tool to set up goals/targets to measure successful ads campaign. With POAS provided by ProfitMetrics, our collaboration with our Digital Agency is more transparent and we are on the same page when setting up new campaigns and measuring impact and earnings.
Cons
I'm missing ways to set up costs based on order qty and pieces. But I've been in dialogue with ProfitMetrics about this, and I'm confident, that this issue will be solved soon.

- Industry: Sporting Goods
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Crucial tool
Reviewed on 2021/06/30
If I became responsible for another e-commerce brand this would be the first tool I would implant....
If I became responsible for another e-commerce brand this would be the first tool I would implant. I see no reason to get involved with its marketing, so it's important to get the tool on from the start. so we can quickly track down a business that makes money
Pros
the implantation of the tool was quick and easy and we could quickly get an overview of how our brand is performing. Dashboard is definitely the most important tool as it quickly provides insight into how business is going right now.
Cons
I had a single challenge where the product did not quite live up to my expectations. I contacted their support and they quickly got what I was missing
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A great software for advertisers
Reviewed on 2021/06/29
I use Profitmetrics daily, and use it on all of my clients - I almost see it as a necessity in...
I use Profitmetrics daily, and use it on all of my clients - I almost see it as a necessity in today's age of advertising, in order to see what you are actually making on your shop and to ensure that what is being spent is also being earned - especially with double attribution on platforms.
Pros
The best feature about Profitmetrics is that you get your profit inside the advertising platforms. To be able to see profit on campaigns, ad sets and ads make it way easier to calculate what is profitable and what is not, especially if you have a wide range of products with different margins.
I mostly use Profitmetrics own software for comparing data, look at the overall profit on the shop based on all of the marketing effort online - compare adspend, and set benchmarks for when we are scaling, so we keep an overall bottom line margin while scaling.
Cons
I really do not have any cons about it - the only thing I am looking forward to is attribution, which I know is coming soon.
- Industry: Sporting Goods
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
True pocket margin
Reviewed on 2021/06/30
The most important to run a business is to earn money in a structured way, Profit Metric gives you...
The most important to run a business is to earn money in a structured way, Profit Metric gives you a clear view of your expensive, when you have google and facebook ads, and different margin on your products.
You can easly see how your bussines is running, can i adjust my google ads to get a better performernce. It really a pro tool to track your business for a good price. i love it
Pros
A good an perfect view how your business is running.
Cons
If you create manual orders it would nok be in the platform
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Profit instead of ROI
Reviewed on 2021/06/24
I am very happy with the tool, and will be using it on a daily basic from now on and forth.
I am very happy with the tool, and will be using it on a daily basic from now on and forth.
Pros
ProfitMetrics gives you a very detailed view of how your company is performing on a profitability scale instead of what one typically would look at conversions, revenue, ROI.
ProfitMetrics makes it easy for a ecommecer to see exactly when and where you are earning profits, and that makes the tool worth all the money!
Cons
The tool is based on a fee commison and that makes it a bit hard to see how high/low the price pr. month is.
- Industry: Wholesale
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The most important tool for a profitable
Reviewed on 2021/06/24
The most important tool for a profitable
The most important tool for a profitable
Pros
Is easy to see what's going on in the business and see how it goes
Cons
Still missing some alerts if we are loosing money on a products, but is on the way
Response from ProfitMetrics.io
Thanks you so much Thomas

- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great software
Reviewed on 2021/06/24
Just great!
Just great!
Pros
Really an eyeopener to see profit instead of revenue. My picture has changed dramatically after starten using ProfitMetrics
Cons
Nothing really, I think it works really great both the dashboard and the integrations in Analytics
- Industry: Wholesale
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great software and support
Reviewed on 2021/06/24
Pros
We have a one place to go, to see the performance of our shop. Beside this we get great support to increase our digital performance.
Cons
Nothing, it work super good. The only think is it could be great if it was a little better on mobile devices :)
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
No-brainer software
Reviewed on 2021/06/24
As a business owner with 1000's things to do each day, it gives me a great and quick overview of my...
As a business owner with 1000's things to do each day, it gives me a great and quick overview of my business economic status
Pros
It gives me a great and quick overview of my profit for each order/day/week/month/etc. and the possibility to scale ads with good profit.
Cons
Better (pdf) export possibilities in the Profitmetric dashboard for like the operating budget.
- Industry: Furniture
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Very good software
Reviewed on 2021/06/25
Pros
Helps us optimize for POAS instead of ROAS in an easy way.
Easy to set up and a price structure that fits very well to us.
Cons
More advanced rules for setting up freight prices to end customer (using freight schemes)
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Must have for ecommercers
Reviewed on 2021/06/24
Pros
Easy to implement, great service and you start earning money!
Cons
Its a con that we didn't start use it earlier
- Industry: Apparel & Fashion
- Company size: Self Employed
- Used for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great and accurate overview
Reviewed on 2021/06/28
Easy, good and really crusial for my business
Easy, good and really crusial for my business
Pros
The fact that Profitmetrics gives me the correct numbers in order to scale an ad campaign and pause another
Cons
The need to see every channel single wise- it is coming in future upgrades, but to see from the Profimetrics interface which channel performs the best, instead of logging in to every channel to find out.
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Big thumbs up!
Reviewed on 2021/06/28
It makes great value for our shop.
It makes great value for our shop.
Pros
Profit is the new black in ecommerce. Hopefully it will help is getting better in all aspects of marketing.
Cons
It is a little complicated to understand all data and also a little difficult to add correct data regarding expsenses of an order.