BrightLocal

4.8 (276)
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Local SEO tools for agencies and in-house marketers.

Overall rating

4.8 /5
(276)
Value for Money
4.8/5
Features
4.7/5
Ease of Use
4.6/5
Customer Support
4.9/5

99%
recommended this app
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276 Reviews

Scott
Scott
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Long Time User & Fan

Reviewed on 2021/03/04

To some degree or other we've used all the different toolsets, and every single local business...

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would.

The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Alternatives Considered

Raven Tools and Semrush

Reasons for Switching to BrightLocal

I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think.

Response from BrightLocal

Hi Scott,

Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use.

You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page.

Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future.

I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers.

Don't hesitate to get in touch with our support team if there's anything else.

Best Wishes,
Myles - BrightLocal CEO

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

BrightLocal for Quality and Price

Reviewed on 2021/11/19

Overall experience is satisfactory.

Overall experience is satisfactory.

Pros

Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software

Cons

No backlink monitoring system yet available for managing / getting backlinks

Alternatives Considered

SE Ranking

Reasons for Choosing BrightLocal

I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place.

Reasons for Switching to BrightLocal

Cost

Response from BrightLocal

Thank you for taking the time to review BrightLocal.

As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated.

Kind Regards,
Myles - BrightLocal CEO

Rhen
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

YOU HAVE BEEN WARNED

Reviewed on 2019/11/16

Unsatisfied

Unsatisfied

Pros

I don't have anything positive to say about my experience

Cons

"Subscription Fees will not be refunded for early cancellation or any other reason" is their policy. This includes if you purchased the yearly plan and used their software for 1 minute, hour, or day... you will not get a refund, whether you are satisfied or likely not.

We moved on from BrightLocal because we want our product to scale with us, and the only way to resolve inaccurate data displayed to our client-facing dashboard is to fix it manually.

They only make sure the information displayed is accurate if you have an Enterprise plan. They claimed that I was misinterpreting the data (not true at all), but then went on to say no platform is 100% accurate, so which one is it...?

Response from BrightLocal

Hi Rhen

I'm Myles, BrightLocal's CEO.
I'm very sorry that you had such a frustrating experience.
Our policy is not to refund fees, however, we have refunded your payment in full as a gesture of goodwill.

We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. I won't go into the detail here but long story short, finding listings isn't an exact science.

All customers have access to the same technology, but Enterprise customers have access to an account manager who can assist them when there is an issue.

We provide training, education, and support to every customer so they really understand how to get the best out of BrightLocal. It's clear that you would have liked more support than you received and I will be discussing this with our Head of Support and what more we can do moving forward.

I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly.

Thanks
Myles

Michael
Michael
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Indespensible

Reviewed on 2021/11/17

The experience has been a five star experience. It's a great resource that's easy to use, with...

The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Pros

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Cons

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

Response from BrightLocal

Thank you for the review, Michael.

It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well.

That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there.
We've also launched a course dedicated to keyword research so please take a look!

As always, if there's anything else you need please get in touch with the team.

It's great to be working with you.

Myles - BrightLocal CEO

Jonny
Jonny
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good option for start-up Agencies or Freelancers

Reviewed on 2020/11/20

Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive...

Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.

Pros

BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required.

White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products.

Cons

The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report.

If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads.

Alternatives Considered

Semrush

Reasons for Switching to BrightLocal

Huge difference in price which meant BrightLocal was far more viable for my position as a start-up.

Response from BrightLocal

Thank you so much for sharing your feedback with us Jonny.
It's great to hear you've had a positive experience, especially the fact we've been able to save you time!
I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers.
Best Wishes,
Myles - BrightLocal CEO

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I would recommend BrightLocal.

Reviewed on 2021/06/02

The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend...

The support team is terrific; big shout out to [SENSITIVE CONTENT HIDDEN]. I would recommend BrightLocal to anyone in this field.

Pros

Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose.

Cons

I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard.

Response from BrightLocal

Thank you for taking the time to write this brilliant review!

I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value.

Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future.

It's great to be working with you,
Kind Regards,
Myles - BrightLocal CEO

Joseph
Joseph
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Wonderful Local SEO Platform for the Cost

Reviewed on 2021/12/24

We've been using BrightLocal for about 1 year now and I don't plan on stopping anytime soon.

We've been using BrightLocal for about 1 year now and I don't plan on stopping anytime soon.

Pros

BrightLocal offers incredible details at the base account level. Having additional credits provides further great insights that allow us to see rank changes easier. Primarily, the Citation Builder and management tools are key to our campaigns. They save us a lot of time when it comes to building and cleaning up NAP information.

Cons

It can be a bit tricky to navigate the dashboard. You get lost since there are so many features and tools at your disposal. Along with this, the system can be slow or inaccurate in findings when it comes to sourcing citations.

Response from BrightLocal

Thank you for reviewing BrightLocal!

It's lovely to read your comments.

I am sorry to hear you've found the dashboard a little tricky to navigate, we have some great resources to help (such as our academy and help centre) so I'd recommend taking a look at those. Having said that, we're working on some awesome improvements we hope to launch soon so watch this space :)

Kind Regards,
Myles - BrightLocal CEO

Hayden
Hayden
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It's My Cheapest Employee

Reviewed on 2021/05/18

These guys are fantastic! The customer support is on the ball, they reach out quickly to address...

These guys are fantastic! The customer support is on the ball, they reach out quickly to address concerns, and make sure that as a customer I feel valued. The platform itself is robust yet beautifully intuitive and simple and makes my clients happy. I couldn't ask for anything more.

Pros

My favorite aspect of BrightLocal is the auto-generated white-labeled reports. Not only do they provide instant credibility for a smaller agency like mine, but they auto-populate every month with the latest data which frees up my time and helps me focus on growth. Those reports, on top of affordable citation campaigns, make BrightLocal a great employee!

Cons

I like the ability to integrate the lead generator into my site, however I wish it offered a little. more customization so it would better fit my site's design, but it's a very minor issue.

Alternatives Considered

Yext

Reasons for Switching to BrightLocal

I had heard good things about BrightLocal from coworkers, and they weren't wrong!

Response from BrightLocal

Hi Hayden,

Thank you for leaving this great review!

I'm very happy to hear that you've found the reporting particularly useful for your agency.

I do appreciate your feedback regarding the lead gen widget, it's something for us to consider for further improvements.

It's also lovely to hear your comments about our support team, you are certainly a valued customer so please don't hesitate to get in touch if you need anything else.
Best Wishes
Myles - BrightLocal CEO

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

BrightLocal is all I need

Reviewed on 2021/11/14

I'm thrilled to have found a single inexpensive solution for everything I need to do. And the...

I'm thrilled to have found a single inexpensive solution for everything I need to do. And the customer support is outstanding: fast, personal, and very useful.

Pros

BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO agency, from lead gen to managing clients.

Cons

It takes a little time to figure out the paid credit system, but eventually I did.

Alternatives Considered

Local Citation Finder

Reasons for Switching to BrightLocal

BrightLocal had the best combination of features and price and met all my needs.

Response from BrightLocal

Thank you for reviewing BrightLocal!

I'm really glad you've been enjoying the software.

There may be a bit of a learning curve getting to grips with the credits system and it's in the pipeline for future updates.

Thank you for the feedback!

Kind Regards,
Myles - BrightLocal CEO

Verified Reviewer
Overall rating
  • Industry: Banking
  • Company size: 51–200 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Customer Service

Reviewed on 2021/07/27

Overall the experience was great - they really shine in the customer service arena. I am looking...

Overall the experience was great - they really shine in the customer service arena. I am looking forward to seeing what kind of lift we get in our SEO efforts.

Pros

BrightLocal provided a cost effective way to update our online listings and ultimately help boost our SEO.

Cons

It wasn't immediately apparent what steps I needed to complete first. After reading a couple of articles and reaching out to their extremely helpful customer service department I was able to get going on the project.

Alternatives Considered

Yext

Reasons for Switching to BrightLocal

Better pricing and no ongoing contract required. They were also recommended to me by several people who are experts in SEO.

Response from BrightLocal

Hi There,

Thank you for taking the time to write your review of BrightLocal.

It's lovely to read your comments about your overall experience and our customer service.

I'm very sorry that you found the initial steps a little confusing, you'll be pleased to hear we've recently developed a handy BrightLocal academy for our users. I'd recommend taking a look if you haven't already!

Kind Regards,
Myles - BrightLocal CEO

Zack
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

BrightLocal is my favorite Local Search tool.

Reviewed on 2021/11/19

BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking...

BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking for when it comes to search in one location and is relatively inexpensive when it comes to local search tools.

Pros

BrightLocal search ranking features are clean and easy to use. Really makes it easy to show clients how they are doing.

Cons

You can't have more than one search location attached to a report, you have to create a separate "Location" and run another report. Can get taxing on search credits after a while.

Alternatives Considered

Moz Local and Moz Pro

Reasons for Switching to BrightLocal

We use both, but Moz doesn't offer exactly what BrightLocal brings to the table.

Response from BrightLocal

Thank you for taking the time to write this awesome review Zack! It's lovely to read your wonderful praise.

I appreciate the feedback, you are able to run multiple reports across different locations. I'd also recommend the Local Search Grid tool if you were looking for ranking information from multiple spots. If you do need a bit of help, just get in touch with the team!

Kind Regards,
Myles - BrightLocal CEO

Victor
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Most honest company I have done business with in a long time

Reviewed on 2021/03/18

I was absolutely amazed at the knowledge and help the staff gave me. I did tons of research and...

I was absolutely amazed at the knowledge and help the staff gave me. I did tons of research and found this to be the MOST honest and affordable company offering these services. They have several free tools which brought me to their site and then they EVEN offer a free trial. Now you KNOW this business is honest and legit if they can offer a free trial and not worry if you will stick around. That is confidence knowing they have what you want at a GREAT price.

Pros

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it. It offers SO MUCH for the price I am just amazed.

Cons

I am mad at myself I didn't talk to support sooner and really dive in when I first came across this business. Oh my goodness the time and money that could have been saved or reinvested. But I am happy I know now.

Alternatives Considered

STAT and Moz Pro

Reasons for Choosing BrightLocal

I also did research like I said before on lots of other similar sites, but the other sites do not have everything that Bright Local has..... Honesty, Pricing, Options, Extras, etc that Bright Local has.

Switched From

Moz Local and STAT

Response from BrightLocal

Hi Victor,

Wow! Thank you for your fantastic review! It's great to hear you've had such an excellent experience, especially with our team.

We certainly pride ourselves on being as open and honest with our customers as possible so I'm so happy you've noticed!

Our support team are here to guide you through anything you need assistance with so please don't hesitate to get in touch if there's anything else!

Best Wishes,
Myles - BrightLocal CEO

David
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent customer service

Reviewed on 2023/04/24

Pros

I was compelled to write the review to specifically thank a customer service exec called [sensitive content hidden], who resolved my query quickly and efficiently today. With a SaaS product, having competent and immediate human support is a differentiator in the market place.

Cons

Nothing significant I can think of - it does what it says on the tin!

Lisette
Lisette
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy, trustworthy partner for SEO

Reviewed on 2023/04/03

Pros

BrightLocal is so easy to use! Any doubts I had about the platform were resolved by the friendly guidance of [sensitive content hidden]. The Citation Builder especially is an invaluable tool as it helps me save time while also providing immense value to my clients.

Cons

It would be super helpful to know if the citation websites provide a clean link (i.e. not a self-referencing citation website link that redirects out to my website) when choosing citation platforms. These sites defeat the purpose of having a valuable backlink if the links are redirections to my site.

Alternatives Considered

Ahrefs
Jason
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Customer Service

Reviewed on 2023/05/12

Wonderful

Wonderful

Pros

Email and chat support, backlinks local mapping

Cons

Because of all the features it would be nice to have phone support available

Linda
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Customer Support

Reviewed on 2023/03/01

They bumped me up to a new level of professionalism

They bumped me up to a new level of professionalism

Pros

Ease of use, reportability to my clients, info I need

Cons

The citation reports are not always accurate

Response from BrightLocal

Thanks for reviewing us Linda! I'm sorry to hear you've found inaccuracies on reports- please do reach out to the team should you need some help.

Jessica
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Great customer service

Reviewed on 2023/06/15

Pros

Customer service was very helpful and understanding with my issue and replied quickly answering all questions

Cons

I can’t really say because I’m not tech savvy so I can’t fault them to be honest

Greg
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good CS

Reviewed on 2023/01/31

Cons

Software is fine, expect the replacement links. Think there can be some better choices for customers there.

Response from BrightLocal

Hey Greg!

Thanks for the review - please don't hesistate to reach out if you need anything :)

Brad
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bright Local's Reputation manager Software is a True Bargain

Reviewed on 2021/06/24

Reputation Manager has allowed me to offer a first class Reputation and Review Marketing platform...

Reputation Manager has allowed me to offer a first class Reputation and Review Marketing platform to my clients at a price that is affordable to the smaller, independent businesses.

Pros

The price is easily the biggest attraction for this powerful software. There are many similar softwares in the marketplace that charge substantially more. Bright Local's Reputation Manager stands toe-to-toe with them as far as features and functionality while crushing them on price. I also have to add that their customer service is far and away the best in the industry. Knowledgeable and readily available to help with any issues to keep you on track and looking like a pro to your clients.

Cons

Email notification of new reviews is limited to Google and Facebook and only if those accounts are connected to the software.

Response from BrightLocal

Hi Brad,

Thank you for taking the time to write this comprehensive review of BrightLocal's Reputation Manager tool.

I'm thrilled to hear you've found us such excellent value! Thank you also for your marvelous comments about our support team, we strive to provide an excellent service and it's great this hasn't gone unnoticed.

I appreciate the comments and feedback regarding our notification functionality. At the moment we do alert you to new reviews every time the report is re-run but if you have Facebook & Google connected, the tool will alert you of new reviews daily.

Don't hesitate to get in touch with the support team should you need any assistance,
It's great to be working with you.
Best Wishes,
Myles - BrightLocal CEO

Johnny
Johnny
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Audit GMB & Reputation like a Pro!

Reviewed on 2021/12/29

With BrightLocal I'm able to provide a customer-facing report that is branded and proves the...

With BrightLocal I'm able to provide a customer-facing report that is branded and proves the quality of my work. Accountability is everything in my industry. Actionable decisions for reputation and brand management with monthly updates on effectiveness, to put it simply, makes me look like a boss.

Pros

I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking. This software provides a full picture of the pros and cons of my digital footprint and my competitors. With that I'm able to take make smart decisions on marketing and SEO. - The customer support is hands down the best. I had an issue with finding the CID for a service area business and [SENSITIVE CONTENT], (their Senior Customer Success Executive) not only assisted me by correcting my error but she also recorded her screen and sent me a video that I can reference. "Teach a man to fish!" as they say. You can't ask for more than that. I really appreciate BrightLocal...and [SENSITIVE CONTENT]!

Cons

I've used BrightLocal for many years now and they have evolved with the ever change landscape of SEO and kept up with the needs of the industry. Google doesn't make it easy...but BrightLocal is a stable part of my monthly workflow. No complaints here.

Response from BrightLocal

Wow!!

Thanks for the awesome review Johnny, it's absolutely lovely to read!

It's amazing that the team has gone above and beyond to resolve any potential issues.

They're always on hand should you need any further assistance.

It's great to be working with you,

Myles - BrightLocal CEO

Bill
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Monitor your SEO efforts for your clients, and report progress

Reviewed on 2021/12/01

We love the reporting, the ease of adding or revising reports for clients, and the benefits to the...

We love the reporting, the ease of adding or revising reports for clients, and the benefits to the client's SEO rankings.

Pros

We get a generous quota of reports each month, white labeled, and automatically sent to our clients showing how their websites are performing compared to their competitors. This is all in addition to getting our clients' listings higher in SEO rankings and into Google's "map pack"

Cons

We have sometimes seen audits pick up the wrong business in a comparative audit, but BrightLocal has always fixed these promptly when we reported it.

Response from BrightLocal

Thank you for the review!

It's great to read your kind comments.

I'm sorry to hear the Local Search Audit has reported on the wrong business. This can sometimes happen if there is a business in the same area with the same name. We use a number of methods to determine if the business found during searches is the business in your report, but sometimes one can slip through the net due to the similarities mentioned above.

I'm really glad the team were able to help, and don't hesitate to get in touch if you need any help at all.

Best Wishes,
Myles - BrightLocal CEO

Alan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Helping local business

Reviewed on 2021/11/17

They are professional and extremely responsive. I like the support and additional sales materials.

They are professional and extremely responsive. I like the support and additional sales materials.

Pros

I always turn to the Local search audit when starting to discuss the digital profile for any business.
Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance

Cons

One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better !

Response from BrightLocal

Hi Alan,

Thanks for the great review!

I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated.

Kind Regards,
Myles - BrightLocal CEO

Don
Overall rating
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Invaluable tool for building and managing citations

Reviewed on 2021/11/09

Bright Local is a very useful tool for improving how websites rank. They help me build citations...

Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings.

Pros

Bright Local gives me the ability to create and manage citations that help build credibility to my client websites.

Cons

The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions.

Response from BrightLocal

Thank you for the review Don!

I'm glad BrightLocal has proved useful.

Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net.

I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'.

If you need anything else, just get in touch!

Kind Regards,
Myles - BrightLocal CEO

Ricardo
Ricardo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Palaciobox using BrightLocal

Reviewed on 2020/09/23

Overall, BrightLocal really helped Palaciobox and helped us manage the SEO campaigns we ran for our...

Overall, BrightLocal really helped Palaciobox and helped us manage the SEO campaigns we ran for our clients. We are very happy with being part of BrightLocal and having them as a powerful too which helps us run our business.

Pros

What we liked best about BrightLocal was all the features that come with the software. There are many things you can do to analyze local SEO for different businesses. There are so many features set in place in order to help rank a business higher in Google.

Cons

What we liked least about BrightLocal was the set up and understanding how to use the website/software. They offered a demo on how to use the site, but there was still many questions at first that eventually we figured out. Still a great site to use for SEO.

Alternatives Considered

Yext

Response from BrightLocal

Thank you very much for reviewing us Ricardo, and for your feedback which we will certainly take on board.

You're more than welcome to get in touch if you need any help at all, and the team will be happy to help

Many thanks
Myles - BrightLocal CEO

Lobar
Lobar
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love using this tool

Reviewed on 2021/05/14

The huge benefit is tracking and monitoring our data and performance in local search.

The huge benefit is tracking and monitoring our data and performance in local search.

Pros

We mostly use this for building citations for our clients. But I also love the reports they have for rank tracking. This tool has helped us manage client work in a more organized manner. The customer service is beyond amazing! Always quick to respond and resolve any issues.

Cons

There are certain reports that could be added or improved, and I love the fact that they are always taking our feedback into consideration.

Response from BrightLocal

Hi Lobar,

We appreciate you taking the time to leave us this review.

It's great to hear the tool has been able to manage your client work in a more organised way. Thank you also for your comments regarding the customer service team!

We value your feedback regarding tool improvements so if there's anything, in particular, you would like to see, get in touch with the support team.

Kind Regards,
Myles - BrightLocal CEO