Emarsys

4.3 (12)
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Customer experience and marketing automation platform

Overall rating

4.3 /5
(12)
Value for Money
3.8/5
Features
4.2/5
Ease of Use
4/5
Customer Support
4.5/5

83%
recommended this app
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12 Reviews

Francois Pascal
Francois Pascal
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Emarsys is the most complete, intuitive and efficient SaaS software I've ever used.

Reviewed on 2023/07/19

Pros

It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management.

Cons

Like all other SAAS, it offers a time-limited evaluation version with limited functionality.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A solid eCommerce ESP

Reviewed on 2020/03/21

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level....

Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Pros

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Cons

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Alternatives Considered

Adobe Campaign and Drip

Reasons for Choosing Emarsys

We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform.

Switched From

Mailchimp

Reasons for Switching to Emarsys

The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch.
Rachel
Overall rating
  • Industry: Market Research
  • Company size: 201–500 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 2.0 /10

Did not come through on what was promised

Reviewed on 2019/02/12

Pros

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Cons

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Verified Reviewer
Overall rating
  • Industry: Translation & Localization
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Emarsys is great, if you know how to use it. It has a lot of strengths... but

Reviewed on 2021/03/06

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My...

Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Pros

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Cons

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Alternatives Considered

MailerLite, Zoho Mail and Mailchimp

Reasons for Switching to Emarsys

We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website.
Mohammad
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best omni-channel platform for businessess

Reviewed on 2022/06/13

Pros

It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities.

Cons

Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate.

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very Robust CRM and ESP

Reviewed on 2019/05/23

We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed...

We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Pros

We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Cons

Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

Sebastian
Sebastian
Overall rating
  • Industry: Media Production
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An outstanding E-marketing Tool

Reviewed on 2019/01/22

We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for...

We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Pros

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce.

In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Cons

Sometimes the WebDokumentation is a bit tricky:-)

Christian
Christian
Overall rating
  • Industry: Wholesale
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great and easy to use tool - not only Newsletters anymore

Reviewed on 2018/09/20

Great tool, easy to use and I like that they are always bringing new features and channels.

Great tool, easy to use and I like that they are always bringing new features and channels.

Pros

- easy to oboard new users (good interface)
- powerful automation center, easy to set up trigger campaigns
- they are adding new channels (onsite, browser push, direct mailings)
- responsive customer service team

Cons

- feature requests take a long time to be implemented
- extra costs for some minor tasks (like changes to the template or data exports)

Ade
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

It is the Best Omnichannel I've ever Used

Reviewed on 2022/02/01

Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of...

Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of doing extra work but less work due to the time saving features of the platform.

Asides revenue, we could easily measure performance of campaigns through the KPIs

Pros

Before we discovered this time-saving tool, we have tried a couple of platforms but Emarsys was the game changer. The platform is very easy to set up; We completed the onboarding process swiftly and instantly fell in love with it. Everything about Emarsys saves you headaches: the UX, the ease of use, the integrations, and the blueprints for various automations.

Cons

There was a time it used to load slowly but we've not had that experience again in a very long time

Verified Reviewer
Overall rating
  • Industry: Renewables & Environment
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

email marketing expert

Reviewed on 2019/02/10

I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany...

I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Pros

ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy.
Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Cons

Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

Sean
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Finally, software that does what they sell you

Reviewed on 2018/02/07

Pros

There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.

Cons

The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.

Benjamin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Un routeur de mail assez cher

Reviewed on 2024/07/01

Pros

La segmentations des clients est simple à mettre en place. La remontée des infos se fait également facilement.

Cons

La plateforme n'est pas très intuitive. Compliqué par moment de faire ce que l'on souhaite.