Maptitude

4.8 (82)
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GIS with customer demographic data for businesses

Overall rating

4.8 /5
(82)
Value for Money
4.8/5
Features
4.8/5
Ease of Use
4.5/5
Customer Support
4.9/5

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82 Reviews

Brett
Brett
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude is an excellent geospatial data software package that is aimed at the business user.

Reviewed on 2018/05/11

The ability to take my Excel data and to look at it spatially to see trends in my data. As a...

The ability to take my Excel data and to look at it spatially to see trends in my data. As a business/economic geography, this software fully meets my mapping needs.

Pros

All of the tools you need to do spatial analysis are included in the software at the base price. No need to pay for costly add-ons or extensions. This includes state, county, MSA, zip code and census tract level line work and data including all 255 Census fields. The user as the ability to do point maps, thematic maps, drive-time rings and advanced spatial and statistical analysis.

Cons

Just some cosmetic tweaks to the legend box, and the ability to do curved flow/desired lines. That aside, I'm a very happy user of the software, as the customer service is top notch.

Subham
Overall rating
  • Industry: Research
  • Company size: 5,001–10,000 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude

Reviewed on 2023/09/28

Good

Good

Pros

The OD matrix generation and census data

Cons

We cannot alter maptitude road or rail networks to generate OD data for multiple years. This is one provision maptitude should offer to its users, especially for transportation planners.

Response from Caliper

Thank you for the great review, Subham! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Patrick
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Review of maptitude

Reviewed on 2024/03/19

Pros

The facility location, routing optimization and geographic data

Cons

Possibility to route multiple routes at the same time with for example annual customer data

Response from Caliper

Thank you for taking the time to share your experience with Maptitude. We're pleased to hear that you find value in our facility location, routing optimization, and geographic data capabilities. Providing powerful analytical tools is at the core of what we do.
We appreciate the feedback regarding routing multiple routes simultaneously with annual customer data. Have you tried the vehicle routing tool? This may well meet your needs: https://www.caliper.com/video/maptitude/maptitude-fleet-logistics-video/maptitude-fleet-logistics-video.html

Taunya
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude for Planners

Reviewed on 2020/01/24

Analysis of demographics, locations, paratransit trip history, etc., to help local governments,...

Analysis of demographics, locations, paratransit trip history, etc., to help local governments, committees, and agencies plan and change fixed route patterns, expansion, timing, etc.

Pros

I have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.

Cons

I cannot think of a thing I didn't like about it.

Response from Caliper

Thank you for the feedback on the #Maptitude mapping software GIS application!

Kyle
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude - the Value GIS

Reviewed on 2023/09/28

Great. I have recommended Maptitude to several people.

Great. I have recommended Maptitude to several people.

Pros

I started the Research Dept where I work and needed a GIS. Not wanting to ask for a lot of money in the startup dept, I found Maptitude. I was able to purchase it at a great price. It is also easy to learn for anyone with other GIS experience.

Cons

Some of the feature are not intuitive and I have to use the online help if I don't perform the actions frequently.

Response from Caliper

Thank you for the great review, Kyle! We will reach out to explore how we can help make the tasks you are performing easier and to help identify if there are quicker ways to achieve your goals in the software.

Marc
Overall rating
  • Industry: Banking
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Mapping Software

Reviewed on 2024/01/04

Once familiar with all of its nuances, it's outstanding!

Once familiar with all of its nuances, it's outstanding!

Pros

Packed with capability and comes with great customer service. Data updates are timely and affords the user limitless customization features.

Cons

Maptitude is a unique software dedicated to serving multiple industries. As such, it commands a significant time investment to become familiar with all of its features and nuances. Also, please create an "undo" button!

Mike
Overall rating
  • Industry: Restaurants
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User with 15+ years experience with Maptitude

Reviewed on 2023/08/21

I've been using Maptitude for more than 15 years. It is simply the best tool available for...

I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!

Pros

Easy to use and function-rich. Easy to produce impactful, presentation maps. Territory management tool and location analysis capabilities are outstandimg.

Cons

No particular weaknesses. Even if you're not certain how to accomplish something, their expert technical team will find a way and suggest options to help the user achieve the desired result.

Bruce
Bruce
Overall rating
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great GIS product

Reviewed on 2018/08/03

Maptitude is a great program. As a real estate appraiser who primarily values commercial properties...

Maptitude is a great program. As a real estate appraiser who primarily values commercial properties, I have found the functions and data provided a great benefit in showing clients what going on in a specific area. Features such exporting data to MS Excel which can be put in my reports.

Pros

Maptitude is easy to learn and use. It has a great deal of data that comes with it which make it easy to create maps showing different trends in specific areas.

Cons

I have really have not found anything negative about the program. it has good documentation and the on-line learning videos are well thought out for learning.

Matt
Matt
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude is best Mapping Solution

Reviewed on 2019/01/31

We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and...

We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). For example, it has been extremely valuable to show our customers the density of their territory by zip code.

Pros

I love the flexibility. Maptitude is an extremely malleable software that can adapt to your specific business. There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.

Cons

Because Maptitude has so many possibilities, there is a learning curve with the software. It will take time to set up your maps the way you need them.

Heewon
Heewon
Overall rating
  • Industry: Research
  • Company size: 5,001–10,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

It is a great software for students with spatial interest.

Reviewed on 2018/08/18

Maptitude is not only the easiest tool for spatial analysis, but also one of the greatest one for...

Maptitude is not only the easiest tool for spatial analysis, but also one of the greatest one for student and business, ether.

Pros

The caliper provide tons of practical data with this program and continuously update the data up to date.

Cons

It's only available for one year. It would be better if customers can use the program and data continuously.

Response from Caliper

Hi- Maptitude can definitely be used for more than one year. Contact us and we would be happy to look into your license. It may be a student license, which can definitely be extended.

Olivia
Overall rating
  • Industry: Commercial Real Estate
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great application

Reviewed on 2024/01/17

Pros

Maptitude does everything we need it to and customer service is great.

Cons

There have been no cons thus far while using maptitude

Response from Caliper

Thank you for the review! Please contact us whenever we can help with your use of Maptitude mapping software.

Selliah
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Affordable GIS Tool with most needed functionality

Reviewed on 2023/10/06

I am not a regular user of the tool. Currently I am on holiday in Madrid Spain.That is why I could...

I am not a regular user of the tool. Currently I am on holiday in Madrid Spain.That is why I could not respond to your mail earlier.

Pros

I use Maptitude as a GIS tool to make Radio Network drawings. Once you learn it becomes an easy to use and affordable tool

Cons

Initially it was difficult to import datafiles. Once you learn how to use, it is good.

Response from Caliper

Thank you for the review! Maptitude supports many data file types. We would love to know which files you were using. Please email [email protected] if you feel we could make the import process easier!

Andrew
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Feature rich.

Reviewed on 2023/09/19

I feel like we've only just scratch the surface of a very interesting and important data analysis...

I feel like we've only just scratch the surface of a very interesting and important data analysis journey.

Pros

This product has a depth of features and capabilities that allow for deep location related data analysis. Our use of the product did not stretch it.

Cons

Like all very comprehensive systems there is a lot to take in but the tutorials are excellent and progressive.

Response from Caliper

Thank you for your review! If your team would like free onboarding training please get in touch with us and we would be happy to help you explore Maptitude mapping software further.

Murtaza
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

The best value for money for spatial analytics.

Reviewed on 2018/05/14

Pros

I am more of a spatial analyst than a cartographer. Thus, what attracts me to Maptitude is the ease with which I can perform spatial analysis. Manipulating spatial data by creating spatial overlaps or buffers are just two examples. Once the data are ready, I can easily generate thematic maps, and if needed, run ordinary least squares or binary logit regressions from within Maptitude. In the past, I'd export data as CSV to Stata or R to run regressions. However, with Maptitude, I can test my preliminary hypothesis right there without running the risk of erroneous data translation from one software to another.

Given that most if not all spatial data are correlated in space, one may need an estimate for spatial autocorrelation. With Maptitude 2018, I can readily generate Moran's I statistic to test the presence of spatial autocorrelation.

The 3D Map feature in Maptitude 2018 is welcome. Now, one can generate a choropleth with two distributions where color may represent one variable and height represents another. As an example see the map at https://twitter.com/search?q=race%20and%20transit%20ridership&src=typd where I have plotted public transit ridership and the percentage of visible minorities in Toronto to highlight that transit ridership is more pronounced in racialized neighbourhoods.

Given its strong transportation pedigree, Maptitude remains the best off-the-shelve GIS software for simpler transportation analysis involving networks and facility location.

Cons

Maptitude can be even better if it were to include the following:

- The ability to record commands such that point and click exercises automatically generates a script that could be manipulated for repetitive tasks.

- The ability to work with Google Maps and other similar APIs.
- An integration or coupling with R, Geoda, and Stata

Murtaza
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude: The most affordable resource-rich GIS software

Reviewed on 2016/10/08

I have been a Maptitude user for over 10 years doing research and teaching the next generation of...

I have been a Maptitude user for over 10 years doing research and teaching the next generation of Spatial Analysts. Maptitude is great value for mone because of the range of spatial analytic tools that come bundled with the main purchase. There is no need to purchase additional expensive add-ins.

The software comes bundled with geo-demographic data, street network files, and other data sets primarily focussing on North America and the UK. There are several global data sets available as well.

Given that Maptitude is topology-sensitive, it can do spatial analysis that some other GIS cannot. Furthermore, it is very fast with large data sets.

Personally, I would like to see two additional features in Maptitude. First, I'd like to see the ability to create a script of the commands being executed so that one could rerun the same analysis by simplifying re-executing the log file on the updated data sets. Second, I'd like to see better integration with the freeware R to extend Maptitude's capabilities.

Even without my wishlist, Maptitude packs more functionality than any other desktop GIS know off and at the most affordable price.

Pros

Most affordable.
Packed with advanced spatial analytics
Comes bundled with geodemographic data

Terry
Overall rating
  • Industry: Banking
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude "Mic Drop"

Reviewed on 2018/08/17

The recipients of my maps are often thrilled with what I create. I love easily whipping up a map...

The recipients of my maps are often thrilled with what I create. I love easily whipping up a map and hearing the applause! I would have to say, Maptitude makes for a great mapping experience!

Pros

The most important thing about this software, for me, is that I can make a beautiful map without being a computer expert! I have a very basic knowledge of navigating around my computer. Learning how to use Maptitude was not difficult.

Cons

I know this is very picky, but I use the color palette in my work and I have a hard time finding just the right shade sometimes. The selection is huge but, nevertheless, I have a difficult time choosing. I always think the color selections are too similar. Also, the color is not saturated enough for my taste.

Gabrielle
Overall rating
  • Industry: Research
  • Company size: 501–1,000 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A good alternative if you cannot afford ArcGIS

Reviewed on 2019/02/25

This is a very popular software for a reason. Unless you need to do some heavy programming,...

This is a very popular software for a reason. Unless you need to do some heavy programming, Maptitude will do what you need it to.

Pros

This is a very versatile software that is user friendly if you have used ArcGIS before. Despite being more affordable, its capabilities in terms of spatial analyses are just as efficient. Although I have not used it for census data, I have noticed that it has a great database of census data and allows for very good demographic analyses. I also like the themes that come in Maptitude.

Cons

Although there are tutorials and manuals, I do not think they are of the same quality as Arc's. I do think that they could be improved as updates are made with the software. This is especially needed for those who do not have a GIS background and are beginners in mapping and spatial analysis.

An "undo" feature would be really useful in this software. File directories can become very cluttered, and so a more seamless file connection and record could be investigated.

Response from Caliper

Hi, Gabrielle:

Thank you for the positive review! We love to hear feedback and are responding to these requests. For example, we have just launched a new learning portal to assist new users:

https://www.caliper.com/learning/

Also, in regards to file directories, Maptitude 2019 is now the only professional GIS to have an Office style single document for your mapping work. No more multiple GIS file creation! Maptitude allows you to save to a compressed workspace file (wrkz) which can also be easily shared. Let us know what you think.

Michael
Overall rating
  • Industry: Printing
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very Satisfied Customer!

Reviewed on 2022/07/21

I investigated a few different mapping programs but ultimately selected Maptitude because it...

I investigated a few different mapping programs but ultimately selected Maptitude because it allowed me to quickly build Maps and create Direct and Indirect sales layers to identify any gaps in coverage.

Pros

The software is straightforward. If you take the time to build an Excel spreadsheet you will easily be able to update the information into a Map. I also appreciate the support they offer with patient and knowledgeable personnel!

Cons

It is important to not get overwhelmed since the software is so dynamic. Maptitude is a powerful tool that takes time to learn but once you understand the basics you will be on your way to creating powerful Maps!

Dan
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very useful, reasonable price, a little obtuse for novices

Reviewed on 2020/10/02

We use Maptitude to geocode addresses with fields like county and time zone. Have used it for 10+...

We use Maptitude to geocode addresses with fields like county and time zone. Have used it for 10+ years and on the rare occasions we have needed support Caliper responds quickly and solves my problem.

Pros

Maptitude gives us a lot of useful data for a reasonable price. The new 2020 version is noticeably faster on my dataset, what used to take a dozen hours or more now is done in about an hour.

Cons

The interface is a bit obtuse for a novice GIS user, but at least has remained fairly consistent through the years.

Mike
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Absolutely the best GIS

Reviewed on 2018/09/07

I've been using Maptitude since the first beta version came out about 30 years ago. I had a project...

I've been using Maptitude since the first beta version came out about 30 years ago. I had a project mapping toxic data points across the nation and maptitude was the only GIS that could handle it and it was, to tell the truth, the only one I could afford. Since then many companies have sent me GIS programs in an attempt to switch but none yet come even close to the power and ease of use of Maptitude. Absolutely the best.

Pros

Ease of use, bundled data, affordability and pure amazing power.

Cons

Nothing to report. Absolutely the best hands down.

Federico
Overall rating
  • Industry: Insurance
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Best custom Mapping software

Reviewed on 2018/07/03

High quality custom maps without the programing background.

High quality custom maps without the programing background.

Pros

No programing skills and still able to produce custom maps. Maps can be exported to pdf to any custom size

Cons

Customer support can be sometimes very cold. They respond as if the question you ask is not important or obvious.

Andre
Overall rating
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Maptitude --- amazing and insightful

Reviewed on 2020/11/11

Program works great. You can easily import or export data to Excel. Very easy to learn and get up...

Program works great. You can easily import or export data to Excel. Very easy to learn and get up and running.

Pros

If you are looking to expand a retail business with new locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers based on location parameters that you set. In addition, it allows you to map competitor locations and other locations that may be pertinent to your analysis. Basically, it takes the guesswork out of selecting a business location.

Cons

I do not have any cons to add to this review.

Sioux
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  • Review Source

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  • Ease of Use
  • Customer Support

Maptitude is the Best for Ease of Use and Affordability

Reviewed on 2016/05/29

I have used Maptitude exclusively in my 20+ years in health/hospital planning. It has been...

I have used Maptitude exclusively in my 20+ years in health/hospital planning. It has been indispensable in my work. Mapping data oftentimes tells the story in a way other modes can't do. I was very excited at the prospect of being able to make custom maps efficiently with all the 'virtual' cartographic tools a health planner would need. Maptitude exceeded my expectations in both the product and the quality of support offered. If you know nothing about GIS and its power, and even if you do, the training is worth the money and effort.

Mark
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  • Review Source

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  • Ease of Use
  • Customer Support

Feature-Rich GIS Software with a Logical User Interface

Reviewed on 2015/12/23

Maptitude has an incredible number of potential applications. My company purchased it as a major...

Maptitude has an incredible number of potential applications. My company purchased it as a major upgrade to the discontinued Microsoft MapPoint.

After discovering how much easier it is to accomplish what I did in MapPoint using Maptitude, I am discovering uses for it that were not considered during the time of purchase.

I am only scratching the surface of Maptitude's potential applications, and their support team has been incredibly helpful along the way.

Colin
Overall rating
  • Review Source

Overall rating

  • Customer Support

Fast and helpful customer service!

Reviewed on 2015/03/11

I emailed the sales team with three questions about Maptitude, inquiring as to whether or not it...

I emailed the sales team with three questions about Maptitude, inquiring as to whether or not it would be useful for my PhD project. In under 10 minutes they replied with helpful answers to my questions. Excellent customer service, and look forward to using their product!