Braze

4.7 (109)
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Customer engagement platform

Overall rating

4.7 /5
(109)
Value for Money
4.4/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.6/5

97%
recommended this app
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109 Reviews

Rose
Rose
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An Email Marketing Service that Is Highly Reliable

Reviewed on 2023/11/26

Braze is super amazing.
The features are effective.
The experience is incredible.

Braze is super amazing.
The features are effective.
The experience is incredible.

Pros

The capabilities of Braze are brilliant.
It is an effective email marketing service.

Cons

I have not disliked any features of Braze since I started using it.
Braze is effective.

Teresa Aminta
Teresa Aminta
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Braze makes mass mailing very easy

Reviewed on 2023/09/11

We brought Braze for the purpose of sending email communications, push notifications and in-app...

We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Pros

The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign.

Cons

There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us.

Bruno
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Braze SDK not very easy

Reviewed on 2019/03/12

Nothing special

Nothing special

Pros

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Cons

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Kate
Overall rating
  • Industry: Broadcast Media
  • Company size: 10,000+ Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great program!

Reviewed on 2024/11/29

So far, it has been a great experience once I got used to the system. I understood it fairly quick...

So far, it has been a great experience once I got used to the system. I understood it fairly quick with some help from co-workers and now I use it efficiently and effectively.

Pros

I like the ability to monitor my online campaigns and alerts sent out. It's nice to be able to see what worked and what didn't.

Cons

I found Braze a little difficult to use at first and I didn't totally understand it.

Michael
Michael
Overall rating
  • Industry: Oil & Energy
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Top-notch multichannel campaign tool that boost customer engagement.

Reviewed on 2023/11/30

My user experience has been great. Braze has elevated our customers engagement and increases our...

My user experience has been great. Braze has elevated our customers engagement and increases our productivity.

Pros

Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services.
I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.

Cons

Our customers are very happy and satisfied with our business services and products all our thanks to Braze.

Sylvia
Sylvia
Overall rating
  • Industry: Architecture & Planning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Intuitive Multiple Marketing Campaigns Management System.

Reviewed on 2023/11/29

Email marketing campaigns monitoring and the advertising functions across marketing channels the...

Email marketing campaigns monitoring and the advertising functions across marketing channels the platform has the effective capability.

Pros

The Automation options are functional and the sales data reports creation with this software is simple and profitable. The templates also are nice and the content management capability can not be compared and the analytics are easy to prepare across various marketing data.

Cons

No issues or performance problems detected on the platform and the functionalities, after training is just that easy.

Jeniffer
Jeniffer
Overall rating
  • Industry: Construction
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Most Helpful Tool on Various Projects Employees Engagement.

Reviewed on 2023/12/01

Great landing page and nice templates provided y the product and content creation options are...

Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing.

Pros

Notification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation.

Cons

Marketing tool and all the features allows easy adjustment and i had nothing against this effective platforms.

Joyce
Joyce
Overall rating
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Effective Automation and Marketing Campaigns Easy Management Tool.

Reviewed on 2023/11/21

Profitable customer engagement platform and the Email marketing and content management via Braze...

Profitable customer engagement platform and the Email marketing and content management via Braze functions is amazing and very productive.

Pros

The engagement and even the landing pages and the templates offered by Braze are incredible and productive marketing operations Automation product.
Creating sales and marketing reports using Braze is simple and content easy creation capability is cost effective.

Cons

I love simplicity on Braze first deployment and no errors found to underline from this functional product.

Jeniffer
Jeniffer
Overall rating
  • Industry: Architecture & Planning
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Profitable easy Marketing System with Great Quality Services.

Reviewed on 2023/10/27

Marketing Automation is just one time and the collection of various marketing insights and the...

Marketing Automation is just one time and the collection of various marketing insights and the engagement functionality on Braze are fantastic.

Pros

I really like how through Braze is quite helpful on various Email marketing and the campaign monitoring and also the content management functions are excellent. Creating marketing data analytics and easy to mange sales processes using Braze tools is productive and simple.

Cons

Helpful package on easy marketing and to the user with experience on other similar products to Braze is very easy.

Verified Reviewer
Overall rating
  • Industry: Computer & Network Security
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best feature to automate your multi channel marketing and push notifications

Reviewed on 2023/10/24

Overall experience has been great with smooth implementation and integration.

Overall experience has been great with smooth implementation and integration.

Pros

Managing multi channel marketing and push notifications has been instrumental in our organization. Implementation has been smooth and administrating has been quite easy with great UI. Creating and dry running campaigns have been quite useful and integration with third party apps have resulted in higher ROI.

Cons

Pricing is bit on the higher side so for smaller firms it will be difficult to get good returns on there investments. There is some room for improvement on training materials.

Clarisse
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Useful for Newsletters

Reviewed on 2023/10/18

Pros

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

Cons

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Vivek
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Multi-Channel Marketing at ease by Braze

Reviewed on 2023/10/19

Pros

Braze is a goto campaigner that is very easy to use for anyone with minimal training. They have a very modern and highly efficient platform that has very high success rates. Their analytics are very minute and precise which helps understand customer engagement very well.

Cons

The pricing is bit high in the segment and for services its offering.

Alternatives Considered

Brevo

Reasons for Choosing Braze

They didn't meet my platform expectations. They are very conventional and not user friendly.

Switched From

Zoho CRM, Brevo and SendGrid

Reasons for Switching to Braze

Ease of use, Platform design, scope for multi-channel campaigning.
Chloe
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A Year with Braze

Reviewed on 2024/01/25

Pros

Easy UI, robust capabilities, quick resolution of support tickets, easy to navigate, product innovation

Cons

On the pricier side, some unknown fees, canvas/campaigns can be less flexible.

Alternatives Considered

Iterable
Sally
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful, data enabled multi channel platform

Reviewed on 2023/08/29

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.

Pros

Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.

Cons

The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.

Brian
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A futuristic, formidable and leading Customer Engagement Platform.

Reviewed on 2023/11/28

Pros

Braze makes it possible to interact with our customers more thus building and maintaining long-standing customer relationships.It is possible to capture and retain leads with this tool.It streamlines marketing operations thus saving time and increasing productivity.It enables ease to create and run marketing campaigns across multiple channels.

Cons

Braze comes with more goodies or rather benefits hence I lack absolutely nothing to dislike.

Tiwalola
Overall rating
  • Industry: Investment Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Elegant and superlative email marketing software.

Reviewed on 2023/11/28

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime....

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime. It is possible to capture and retain new customers and has a very dedicated customer support team.

Pros

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool. It also easily tracks and collects our sales and marketing data and it provides very high security for our sensitive information.

Cons

We have had a very smooth and perfect moment with Braze. It is very easy to implement and navigate through.

Agnes
Overall rating
  • Industry: Food Production
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best application for customer engagement and retention.

Reviewed on 2023/11/27

It has been a great platform for email marketing. It is very easy to send outbound email campaigns...

It has been a great platform for email marketing. It is very easy to send outbound email campaigns to our customers and it is very easy to track and monitor our email marketing activities with Braze.

Pros

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies. Braze is highly customizable to fit your business needs.

Cons

So far so good. Until today, nothing negative to mention about Braze.

Lewis
Overall rating
  • Industry: Telecommunications
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Eminent and paramount Mobile Email marketing Software.

Reviewed on 2023/11/22

Pros

Easy to create personalized marketing Emails.
It has an easy to use interface.
Easily tracks and collects our sales and marketing data.
Easy to send outbound marketing emails.
The customer service is of great help to is and we find them anytime we reach out to them for help

Cons

It has not given us hard times while navigating through.

Wilfred
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Braze is a superb and excellent customer engagement and email marketing tool.

Reviewed on 2023/11/22

Pros

Braze is a superb and excellent customer engagement and email marketing tool that makes it super easy to monitor our sales and marketing data. send automated emails on marketing and automated responses. The user interface is intuitive, user friendly and simple to understand.

Cons

We have had a very nice and smooth experience with Braze and it is cost friendly.

Virginie
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good Tool but might not be the most marketeer friendly

Reviewed on 2023/05/31

Good for the needs, nice designs, relatively complete tool for messaging, although miss more...

Good for the needs, nice designs, relatively complete tool for messaging, although miss more complex data ingestion and usage might be very technical for more complicated usecaes

Pros

Support given by our account is pretty good and the deliverability expert service is very good.

Cons

Not the most marketeer friendly to use when trying to achieve more complex automations. I also don't like very much the reporting on canvas.

Githinji
Overall rating
  • Industry: Farming
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing automation at another higher level with Braze

Reviewed on 2023/11/20

Pros

It automates our marketing automation tasks which in turn reduces time and eases the tasks.
Deployment is easy even for first time users.
A very friendly and easy to use product.

Cons

It requires some skills to use because without you can not use on one self.

Makandi
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Magnarvelous and indomitable Customer Engagement Platform.

Reviewed on 2023/11/15

Pros

Braze delights me as it increases customer interaction and engagement.It is simple to capture and retain new customers and leads with this tool.It automates sales and marketing operations thus improving efficiency and productivity.

Cons

It's delivers more benefits hence I lack any demerit to highlight.

Israel
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A relevant market automation solution.

Reviewed on 2023/11/15

We found a positive result after using it to automate our marketing tasks.

We found a positive result after using it to automate our marketing tasks.

Pros

It automates our marketing tasks making them easy.
It saves time to spend compared to automating without.
Very friendly user interface that every user finds easy to use

Cons

Nothing least can come from such an amazing automation software.

Aly
Overall rating
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Customer Engagement and Mobile Marketing at breeze with Braze.

Reviewed on 2023/10/25

Pros

With Braze, it is possible to engage and interact with our customers seamlessly.It is possible to create and run successful marketing campaigns across multiple channels thus reaching and building large audience.It is now possible to build a strong brand with Braze.

Cons

My experience with Braze so far has been outstanding as it meets all our needs thus I got nothing to dislike.

Dann
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Daily Braze Use

Reviewed on 2023/06/06

We use Braze for Email Marketing, Automation, Push Notifications, In-App Messages and Content Cards...

We use Braze for Email Marketing, Automation, Push Notifications, In-App Messages and Content Cards are in development. Its a super simple product to use and has a lot of functionality to improve segmentation and personalisation with ease.

Pros

The user friendly UI. Default segmentation, built-in functionality for personalisation with easy to use liquid code.

Cons

The proiduct times out quite often when calculating audience size. Sometimes search is a bit glitchy when segmenting target audience.