Frase Reviews

While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful.

I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect.

This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions.

The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be.

I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints.

The tool is really two tools---half content research and curation tool, half AI chatbot designed to quickly ingest your website content and provide answers to your prospects using this information. Both tools are excellent in their own rights. The content research significantly cuts down on the time needed to gather a list of the top relevant content and does a good job showing you the content holes in what you've written. The AI Chatbot, with training, can provide a more sophisticated chatbot experience than what is typically available in tree-style response bots.

The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing. The research and curation tool will sometimes pull a non-relevant piece of content and the AI chatbot requires an investment in getting it up and running accurately.

It greatly speeds up the process of gathering and researching content ideas. The document feature acts as a "dashboard" for different thought or references you may use in your content.

The interface can sometimes be confusing and hard to navigate. Certain features are not fully clear or well-explained.

With frase, now researching for any keyword has become so much easier for me. Being a content writer of my own website, I used to do manual google research before for writing a content. Now, I got the Frase. What a surprise for me! I just need to create a document with my keyword now and every topics that are covered by my competitors will be on my laptop screen in no time. Besides, I can easily research on any topic or question ideas to get all the idea about new keyword. Honestly, optimizing content was never so straightforward for me before using frase. I can also get all of the question details that are covered my competitors. And, I will have the option to export the brief summary of my research in word, pdf or plain text so that I can access them even when I am in offline. When it comes to ease of use, you must count on this frase, because it's so easy to use.

When there are lots of benefits of frase, I must say, it's not completely flawless. The first con I want to discuss is new user will struggle to understand all of its features at the initial stage. But, with regular use, frase can become a great research assistant for you to analyze your competitors. Anoter important point is you may see some irrelevant topics when you research on a new documents which may make the entire thing more complicated. Except these few cons, it is a great tool for you.

One of the most overlooked keys to ranking in SEO is outbound links to authoritative searches - citing your sources and backing up your statements, in other words. Lots of people focus on topic research, or crushing thousands of words, but they forget to back their words up.

Frase does all that research for you (mostly). It breaks out common subtopics and finds authoritative sources you can cite in your writing. It also, obviously, will help you learn about the topic you are writing about by pulling in blurbs relevant to your topic as part of that research.

It also has other features: an answer bot for your website, content analysis, etc. I haven't used those features much, so I can't comment on them, but they do seem like promising starts.

Topic relevancy. I'm a lawyer and legal content is hard. Many times subtopics aren't addressed correctly or they list the same subtopic multiple times in a row under synonyms. (Need more LSA, I believe.) After using this for a few weeks, I'd hesitate to use it for research on topics I don't already know - were I to hand one of these briefs to a non-lawyer, I'd imagine I'd get five paragraphs of regurgitation in a row, all explaining the same topic over and over.

**PROS**

(1.) **Cuts down time taken to create content briefs**, as it makes research a breeze - this is very useful especially if you have a team of content writers. It lets you quickly create content briefs and distribute it to your team in various formats - PDF, shareable links, etc.

(2.) **Speaking of research**, it lets you find out what kind of questions people are asking around your topic. This helps tailor your content accordingly.

(3.) **One-click add:** You can scan the results on the right, and easily import large content summaries into your document with just a few clicks.

(4.) **Comes with a rich content editor:** helpful if you want to directly edit your imports to create your content.

(5.) **Easily integrates with your Google Search Console**, sorts all the high performing keywords, and gives you an option to import and optimize your existing blog content. We think this is a fantastic feature.

(6.) **Answers feature:** we haven’t tested this out yet, but it sounds extremely promising. Frase’s bot crawls your website to understand its content. The idea is, when your website visitor asks a question, the chatbot will deliver an appropriate answer. However, what we’re unsure of yet is whether the existing content on our website itself needs to be optimized for this to work correctly.

(1.) **Not very intuitive at the outset.** If we hadn’t watched a few demos, it would have been hard for me to figure out how to use the tool. Even after watching the demos, it takes a bit of getting used to.

(2.) **There are minor bugs in the UI**, but we’re willing to overlook it because of the Lifetime/Onetime deal.

(3.) **There is no bulk download or link sharing feature:** let’s say you create a dozen content briefs. You have to click on one document at a time to download or share it. But if you add a team member and give them access to the tool, they will have access to all the documents via a shared workspace.

(4.) **Frase kept throwing our users out several times**. We’ve heard in Facebook Groups that Frase has been having some performance issues. The support folks at Frase are highly committed and very responsive, and hopefully stability improvements will be put in place soon.

(5.) **We found a bug in #5 under PROS **- it didn't import content from one of our existing blogs. We have reached out to support.

I am NOT your typical user of a research writing tool like Frase, because I'm almost 70, I'm retired from real estate, and I'm not particularly gifted at new learning curves.

The results I got from my first time use of Frase was the first reason why I got so immediately blown away with Frase.

Out of the box, I was able to create a 900 plus word document that my mentor, a top PLR writer/guru, told me was better than most of the PLR sellers he knows are selling.

He told me that it needed some work though because it wouldn't pass CopyScape.

It was at that point I laughed, and leveled with him, that I had created that document in just a few minutes with Frase, and that I hadn't yet made it my own rewriting it in my own voice.

It was at that point he was as amazed with Frase as I was.

I am not a good one to talk about negatives for Frase. I love the ability to be able to take a topic that I know nothing about, and quickly throw together a written document that looks as good as if it was written by a top authority on the topic.

To me Frase is a miracle... FULL STOP, so if there is room for improvements to this thing I'm not a good person to ask what they should be. It's quite perfect for this old man.

There is so much to love. For one thing, Frase saves me a huge amount of time (hours per project) when I'm doing research for content creation. Not only that, but the approach - looking for questions that people are asking, is both practical and effective. I want to know what the questions are, so that I can provide content to answer them. It's really as simple as that. Frase helps me know what's important to my audience, and then gives me a content brief in seconds which I can use to answer questions with relevant information. There's no guesswork now - I can see exactly what I need to do to write relevant content which will do well - both in terms of SEO considerations and simply as useful, helpful content for my readers.

I haven't really found anything to dislike - which is unusual for me. It does what it says it will do, and it does it well. If I have to find something - it's that I'd like keyword research to be a little more accessible from within the program - but it's by no means a deal-breaker.

- getting inspirations thanks to SERP lookups about topics
- intuitive text editor
- AI for writers block
- high ROI
- helps keeping track of projects and documents
- good for teams

- sometimes glitchy bugs
- in some instances it can get super slow although the document only has words and no media
- overall loading times should be reduced
- don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again

As a virtual assistant I'm constantly writing content for clients across a vast number of topics. They have to be thoroughly researched and optimised, and Frase fits into that content creation process seamlessly.

Adding the right semantics and backlinks can make a huge difference, and that's all built into the workflow.

The ability to scan and improve current pages is huge as well. I've already noticed increased impressions from the work I've enhanced, and that was only across a small section. Once an entire site is done I'll expect big changes

All the features I believe are missing are on the concept map, so I'll just wait patiently.

I am absolutely a fan of the question explorer module. I used to look up SERP results, read those contents one by one and get back to my editor to write the content individually. With Frase, I can simply check the top ranking contents and websites and get the questions I need to answer in my content to beat them in ranking. It doesn't get easier than this.

The UI is a little bland and takes a little time to get used to. But this is not a deal breaker.

I tested the bot and it was super impressive.
If you have a knowledge base for your company, Frase is an absolute gem.
I work regularly with the brief portion of the tool.
If you have any need for content marketing or SEO that *works*, Frase is a must. It helps you learn from the best ranked content online while giving you the opportunity to make their content and copy writing mistakes.

If you use it for non-English briefs, it removes accents which is maddening. We could use it for other languages if it didn't do that. Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual support features.

Frase is the best SaaS product I have seen. I wish I would have got this product when it was on AppSumo. I am still mad at myself. I did the free trial and I was blown away. It was everything I could wish for. So, I went ahead and got the monthly subscription. Let me tell you, this product is Amazing. I just use it to optimize my content and to make new content for my pages on my website. I love how it takes the SERP rankings of your competitors and allows you to see what they are doing. Not only is the AI learning, you are learning. I am a solo going against some of the biggest SEO companies in the nation and my state. I see what they do via this product and my pages get better. I love this product.

The price and it is not even the price, because this product is worth more, it just pains me to know you could have got this at AppSumo. I think this product is so valuable.

* easy to use/understand
* fast
* clear results
* responsive development team

* it's new, so there is room to grow, but generally there are no cons

This is a fantastic product. I don't use it exactly as per the guidelines, but as I train its answers, I can legitimately see it saving me thousands in customer service agents per year. For 60% of answers its already more accurate than my staff, because I get to train it and it tells them exactly what I say every time. If your are on the fence, give it a go, as its definitely a top tier product.

The initial scrapes gave somewhat bad answers, but maybe I did it wrong. I later scraped just a few key pages and then it was far easier to train.